Dhaiwat Sant
Our mission at Spryng Digital is to help businesses get build attention and trust for their product or service effectively and ethically.
We think the world will need more trustworthy and ethical marketing practices.
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Dhaiwat Sant
Anyone noticed this on YouTube?
If you ever are watching a video without going on full screen and can see the comments, they keep changing?
It’s flashing as well.
That’s a sign:
YouTube wants people to comment more.
Creators, this was your cue!
Every time you say like or subscribe, the buttons are glowing as well.
1 year ago | [YT] | 1
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Dhaiwat Sant
🤔How To Create A Memorable Video Ad:
Let me share how I skipped a video for an Ad on YouTube. Normally we do the opposite.
👀It was @elemntor 's Ice Cream Ad on YouTube. And.... it's really worth studying...
B2B Ads don't have to be boring.
🤿Let's dive deep:
1. Placement:
I saw this ad before a video on B2B advertising on YouTube. Well placed. Targeting the right people.
2. Creative:
The ad starts with a girl holding two ice cream scoops without cones in her hand (unusual and attention hacking). Another scoop of ice cream falls onto the two existing scoops with a great sound design of a sticky melting ice cream falling onto another, giving you a yucky feeling. All of this is in the centre of the screen. Nothing else is on the screen (This is the only place viewers' eyes are focused). The circle view gets bigger. Ice cream is dripping and the girl is rushing towards another ice cream truck to buy a cone. She then places the scoops in a cone (another yucky feeling).
I didn't care that it was an ad, I didn't want to think of skipping the ad. I was only thinking WTF- "Why is this girl carrying ice cream like this". OMG, it's dripping... F*ck!!! I skipped watching the video and I started tweeting about this ad.
Meanwhile, the background voice said, "Would you buy ice cream at one place and the cone at another?". Deep and clear voice with captions that follow word to word. All of this happens in literally 10 SECONDS (I checked)... Awesome retention hacking with the visuals matching the voice, text and pauses in the speech. Masterstroke.
3. Duration:
Short and Sweet. 30-second ad. It was NOT a long video explaining why you must consider buying everything from Elementor. It was a short and interesting video that showed you the true reason to buy everything from Elementor.
🕵️♂️What could have been different?
1. There was no price display in the ad.
2. Nothing created any urgency for the viewers to check the link immediately.
3. No discount offered.
Overall Score:
8/10 ✅
Great Job @elemntor.
Ad: https://www.youtube.com/watch?v=sV9Qw...
1 year ago | [YT] | 1
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