Flo Pereira
she/her

Life in NYC, working for yourself, books, content creation tips and motherhood 🫶🏻

✉️ flor@pennylaneblog.com

✨ MILESTONES ✨
Channel started - October 7th 2020
1000 subscribers - May 13th 2021
2000 subscribers - February 6th 2023
3000 subscribers - October 29th 2024
4000 subscribers - coming up next!



Flo Pereira

A new video is live!
In this video, I’m sharing 15 book recommendations, including thriller books, young adult reads, some of my all-time favorites, and a few I didn’t like as much.

If you’re looking for books to read (and some to skip), this includes a mix of genres, honest reviews, and quick thoughts on each book.
Let me know which ones you’ve read or what’s on your list next 👇

1 week ago | [YT] | 1

Flo Pereira

A new video is live!
In this NYC vlog, I’m walking through Central Park during peak spring, showing the cherry blossoms, magnolia trees, and what the park looks like this time of year.

If you’re in New York right now, Central Park is at its best this time of year. And if not, hopefully this gives you a little glimpse of it 💌

2 weeks ago | [YT] | 0

Flo Pereira

A new video is live!

This dreamy jazz playlist is made for working, studying, reading, or simply slowing down for a while.

If you’re looking for something cozy to put on while you work or read, I hope this brings a little calm your way 💌

What are you working on or reading today? Let me know in the comments ☕

3 weeks ago | [YT] | 0

Flo Pereira

A new video is live!

I’m sharing 25 book recommendations, including young adult reads, thriller books, some of my all-time favorites, and a few I honestly didn’t enjoy.
This is a longer, easy-to-watch video that brings together several of my past book recommendation videos in one place, so you can explore a mix of genres, moods, and honest opinions all at once.

What kind of books are you in the mood for right now? Let me know in the comments!

1 month ago | [YT] | 0

Flo Pereira

A new video is live!

In this NYFW vlog, I’m sharing 4 days in NYC, getting dressed, attending shows, and slowly finding my way back into things. After a period of grief, this week felt like a soft return to work, creativity, and being around people again.

If you’ve ever had to return to something after time away, I hope this video resonates with you 💌

1 month ago | [YT] | 1

Flo Pereira

A new video is live!
This work from home playlist is filled with dreamy, hopeful songs to keep you company through quiet, focused moments.
Let this be something you can put on in the background and come back to whenever you need a softer, slower rhythm 💌

1 month ago | [YT] | 2

Flo Pereira

A new video is live!
Are you looking for what to read next? I’m sharing 25 book recommendations, from popular favorites to emotional, unforgettable reads, all in one place for you to enjoy 💌

1 month ago | [YT] | 1

Flo Pereira

A new video is live!
Welcome to a few days in my life in NYC as I navigate grief, self-care, and spending time with friends. This vlog is a quiet, reflective look at healing after hard times and finding small moments of joy in everyday life.
If you’ve been through a tough time, I hope this video reminds you that slow, gentle days are okay, and healing is possible 💛

1 month ago | [YT] | 3

Flo Pereira

A new video is live!
If you need a calm background for working, studying, reading, or simply enjoying a peaceful coffee moment, this one is for you.
Hope you enjoy! 🎶

1 month ago | [YT] | 0

Flo Pereira

A new video is live.
I am finally sharing what happened last year and why I was gone for a while.
Watch here:

2 months ago (edited) | [YT] | 4