The guys crowding the gym in April and May, suddenly desperate to "get in shape for summer"... LOL
Meanwhile, that other group - the ones who command attention wherever they go - they're not rushing, not panicking, not dramatically changing anything.
Why?.... Because they're already there!
And it's not just their physiques that set them apart. It's something in their energy. Their confidence. Their entire presence. Their Aura!
Have you ever wondered what separates these two types of men?
Because it's not just about looking good at the beach. It goes much deeper than that.
This seasonal scramble is revealing something about your mindset that's sabotaging your results in EVERY area of life - your confidence, your relationships, your income... all of it.
I've watched countless men fall into this trap year after year, wasting their potential and wondering why they can't break through.
The worst part is that most guys don't even realise they're stuck in this cycle.
They think they just need a better diet plan or workout routine, when the real problem is something entirely different...
In my latest vid, I breakdown down the fundamental mindset error that keeps you trapped in the seasonal body cycle while others stay shredded year-round without even trying.
This might be uncomfortable to hear.
But if you're tired of starting over every spring, this is the wake-up call you need.
The choice is simple... keep scrambling like everyone else, or finally understand what the top 1% already know.
"I Could Get More Female Attention Today Than You've Had in 3 Years"
Harsh, but true... (for a lot of you)
I could ride my scooter today, go to the supermarket, the gym etc... doing absolutely nothing special, and receive more female attention today than most men get in YEARS!
How the f is that possible???
It's not because I'm special... NO.
It's because the dating game is fundamentally UNFAIR.
The rules are completely RIGGED.
Most men are playing a game designed for them to lose - constantly chasing women who see them as nothing more than temporary placeholders (at best) and they're just waiting until someone better comes along.
Think about it for a second...
Two men can say the EXACT same words to the same woman and get completely different responses.
I see it all the time.
Guys labeled "creepy" for saying hello in exactly the same way I do - but with drastically different results.
The brutal reality is that some men are benefiting from these unfair advantages while others are constantly fighting an uphill battle.
But here's what changed everything for me:
I stopped trying to "fix" my approach to women and instead focused on getting myself onto the winning team - the side that actually BENEFITS from these unfair rules rather than being crushed by them.
And it wasn't what most men think...
In my latest video, I break down exactly how you can stop being on the losing side of this rigged game and start enjoying the same unfair advantages that have completely transformed my dating life.
This isn't about quick fixes or magic words. It's about something far more fundamental.
Use this knowledge with caution, you'll end up with far too many options.
Your Physique Is BROADCASTING This Message!! (whether you like it or not)
I noticed something fascinating last night that made me reflect on how dramatically things have changed for me
Years ago, when something went wrong (like my bike going missing), I'd spiral into stress and anxiety - completely thrown off balance by even minor setbacks
Now? Total calm. Complete control
This shift didn't happen by accident. And it certainly didn't happen because I found some magic workout or diet plan (lol)
Here's the uncomfortable truth most men aren't ready to hear...
Every single day you walk around with your current physique, you're sending a message to everyone you meet. To potential partners. To business opportunities. To yourself.
That soft, undefined body? It's not just aesthetically disappointing
It's SCREAMING to the world about your lack of discipline, your willingness to settle for mediocrity, and your inability to follow through.
When you walk into a room, people make instant judgments about your value before you even speak. They decide whether to listen to you, respect you, or dismiss you largely based on your physical presence.
Think I'm exaggerating?
Ask yourself why that promotion went to someone less qualified?
Ask yourself why that woman's eyes drift around the room when you're talking to her?
Ask yourself why you hesitate to take risks or speak up in important situations?
Your body isn't the problem—it's the EVIDENCE of the problem.
Every man who's settled for an average physique has also settled for an average life, average relationships, average income, and average experiences.
But there's another path...
I've guided dozens of men through complete transformations that started with their physique but quickly expanded to every dimension of their lives. Men who now command respect instantly. Men who attract high-quality relationships effortlessly. Men who make more money with less stress.
The difference isn't genetics or luck. It's understanding the true purpose of physical transformation - something I break down step by step in my latest video.
If you're feeling that gap between who you are and who you know you could be growing wider every day...
If you're tired of putting in gym time without seeing proportional results in your body OR your life...
If you're ready to stop being overlooked, underestimated and settled for...
This is a junior position so you don’t need to be an expert but you should have some experience.
Raw authentic vlog style content.
You don’t need to be a master at editing but you must have a knack for capturing the moment.
You will need to relocate to Bali. Flights & accommodation can be sorted. Will include travel to other countries too (Thailand, Philippines, Vietnam all in the next 4 months)
Full-time position. Monthly salary plus free gym memberships included.
This is not a 9-5. You will work directly with me. We will work hard but also have a lot of fun along the way.
Must not be a dork. We need to vibe with each other. Similar interests will help.
To apply send me a DM on Instagram explaining why you’d be a good fit for the role.
Looking to hire ASAP.
P.S. please share with anyone who you think might be interested.
James Sweetland
James Sweetland
The brutal truth about why grinding harder is making you weaker...
Ever feel like you're forcing discipline every day,
But still falling short of the body, confidence, and life you actually want?
You push harder. Eat cleaner. Hit the gym.
And yet, your results don’t match the effort... and deep down, it’s draining you.
Meanwhile, some guys just effortlessly win.
They don’t seem more motivated. They don’t have better genetics.
So what gives?
Well, here's the deal...
You’ve been lied to about what it really takes to transform.
And that lie - "The Discipline Lie" - is keeping you stuck.
Worse, it's stealing your energy, breaking your self-trust and convincing you the problem is YOU.
I just dropped a video exposing this lie and what the top 1% actually do instead.
If you're stuck in the grind → burnout → guilt cycle...
You need to see this before you waste another year.
This changes everything.
Watch now 👇
2 days ago | [YT] | 0
View 0 replies
James Sweetland
You see them every year.
The guys crowding the gym in April and May, suddenly desperate to "get in shape for summer"... LOL
Meanwhile, that other group - the ones who command attention wherever they go - they're not rushing, not panicking, not dramatically changing anything.
Why?.... Because they're already there!
And it's not just their physiques that set them apart. It's something in their energy. Their confidence. Their entire presence. Their Aura!
Have you ever wondered what separates these two types of men?
Because it's not just about looking good at the beach. It goes much deeper than that.
This seasonal scramble is revealing something about your mindset that's sabotaging your results in EVERY area of life - your confidence, your relationships, your income... all of it.
I've watched countless men fall into this trap year after year, wasting their potential and wondering why they can't break through.
The worst part is that most guys don't even realise they're stuck in this cycle.
They think they just need a better diet plan or workout routine, when the real problem is something entirely different...
In my latest vid, I breakdown down the fundamental mindset error that keeps you trapped in the seasonal body cycle while others stay shredded year-round without even trying.
This might be uncomfortable to hear.
But if you're tired of starting over every spring, this is the wake-up call you need.
The choice is simple... keep scrambling like everyone else, or finally understand what the top 1% already know.
WATCH 👇
4 days ago | [YT] | 1
View 0 replies
James Sweetland
There’s a reason you feel restless...
And it’s not because you’re broken
It’s because there’s a version of you you’re supposed to become
And deep down, you know you’re not living at that level yet
Most people tell themselves the feeling will go away
They drown it in distraction, in busyness, in "good enough"
But it doesn't go away...
It compounds. It turns into frustration. Into resentment. Into regret.
If you feel like you’re meant for more... it’s because you are!
And the longer you wait to act on it, the heavier the weight gets
This isn't about hype
This isn’t about motivation
This is about finally facing the uncomfortable truth:
You’re either building the life you know you could have...
or you’re building excuses for why you didn’t
Today, I dropped a new video that speaks directly to the men who feel that pull and are finally ready to stop ignoring it.
If that's you - watch it.
And remember...
The choice isn’t between comfort and discomfort.
It’s between temporary discomfort and permanent regret.
Watch 👇
6 days ago | [YT] | 0
View 0 replies
James Sweetland
"I Could Get More Female Attention Today Than You've Had in 3 Years"
Harsh, but true... (for a lot of you)
I could ride my scooter today, go to the supermarket, the gym etc... doing absolutely nothing special, and receive more female attention today than most men get in YEARS!
How the f is that possible???
It's not because I'm special... NO.
It's because the dating game is fundamentally UNFAIR.
The rules are completely RIGGED.
Most men are playing a game designed for them to lose - constantly chasing women who see them as nothing more than temporary placeholders (at best) and they're just waiting until someone better comes along.
Think about it for a second...
Two men can say the EXACT same words to the same woman and get completely different responses.
I see it all the time.
Guys labeled "creepy" for saying hello in exactly the same way I do - but with drastically different results.
The brutal reality is that some men are benefiting from these unfair advantages while others are constantly fighting an uphill battle.
But here's what changed everything for me:
I stopped trying to "fix" my approach to women and instead focused on getting myself onto the winning team - the side that actually BENEFITS from these unfair rules rather than being crushed by them.
And it wasn't what most men think...
In my latest video, I break down exactly how you can stop being on the losing side of this rigged game and start enjoying the same unfair advantages that have completely transformed my dating life.
This isn't about quick fixes or magic words. It's about something far more fundamental.
Use this knowledge with caution, you'll end up with far too many options.
Go watch now 👇
1 week ago (edited) | [YT] | 3
View 0 replies
James Sweetland
Your Physique Is BROADCASTING This Message!! (whether you like it or not)
I noticed something fascinating last night that made me reflect on how dramatically things have changed for me
Years ago, when something went wrong (like my bike going missing), I'd spiral into stress and anxiety - completely thrown off balance by even minor setbacks
Now? Total calm. Complete control
This shift didn't happen by accident. And it certainly didn't happen because I found some magic workout or diet plan (lol)
Here's the uncomfortable truth most men aren't ready to hear...
Every single day you walk around with your current physique, you're sending a message to everyone you meet. To potential partners. To business opportunities. To yourself.
That soft, undefined body? It's not just aesthetically disappointing
It's SCREAMING to the world about your lack of discipline, your willingness to settle for mediocrity, and your inability to follow through.
When you walk into a room, people make instant judgments about your value before you even speak. They decide whether to listen to you, respect you, or dismiss you largely based on your physical presence.
Think I'm exaggerating?
Ask yourself why that promotion went to someone less qualified?
Ask yourself why that woman's eyes drift around the room when you're talking to her?
Ask yourself why you hesitate to take risks or speak up in important situations?
Your body isn't the problem—it's the EVIDENCE of the problem.
Every man who's settled for an average physique has also settled for an average life, average relationships, average income, and average experiences.
But there's another path...
I've guided dozens of men through complete transformations that started with their physique but quickly expanded to every dimension of their lives. Men who now command respect instantly. Men who attract high-quality relationships effortlessly. Men who make more money with less stress.
The difference isn't genetics or luck. It's understanding the true purpose of physical transformation - something I break down step by step in my latest video.
If you're feeling that gap between who you are and who you know you could be growing wider every day...
If you're tired of putting in gym time without seeing proportional results in your body OR your life...
If you're ready to stop being overlooked, underestimated and settled for...
Go watch this video now 👇
2 weeks ago | [YT] | 4
View 3 replies
James Sweetland
"Strategic Laziness"...
Guys listen you don't need monk-like discipline 24/7 to build a sick physique!
I used to think getting jacked meant living in the gym, doing hours of endless cardio and obsessing over every last calorie...
Then I discovered what I call "The Effort Equation"
It's the hidden formula that explains why some guys build impressive physiques with minimal effort
And why most guys don't even look like they lift (even after years of training!)
But, even if you're not looking to take shortcuts
Wouldn't you want to know the most efficient path to your destination?
You can take the long hard route and maybe hit your goals, one day...
Or you can take the proven path that's worked out, even for the lazy ones....
In my latest video, I break down exactly why most men waste YEARS of effort with nothing to show for it (and it's not what you think)
Ever wonder why that one friend gets results despite barely trying?
The answer might surprise you.
New video just dropped.
Go watch 👇
3 weeks ago (edited) | [YT] | 0
View 0 replies
James Sweetland
January is over...
Most men have already given up on their new year resolutions
And now it's just the winners who are left to get the results they said they would get!
If you aren't making the progress you planned for... If January hasn't gone the way you thought it would... then we need a change of plan.
A losing team will change tactics in game or likely face defeat.
If your current 2025 fitness game plan isn't working, don't keep running it hoping it will eventually work (hint: because it won't)
Einstein famously said the definition of insanity is doing the same thing over and over again and expecting a different outcome.
Instead of having this year go exactly like last year (& the years before that)
I wanna offer you a new game plan...
A tried and tested roadmap that makes getting in shape simple and predictable.
You can keep doing what you're currently doing
And you will keep getting what you're currently getting
Or you can try a new approach & finally start to build a body you're proud of.
I still have 3 opens slots for coaching this month. (but there is an application process because I will not work with PUSSIES)
Link to apply in the comments below.
Any questions DM me on Insta.
Apply now 👇
P.S. next successful applicant will get $300 off their chosen program. Limited to only 1 person. Mention this post when I reach out to you.
2 months ago (edited) | [YT] | 2
View 1 reply
James Sweetland
I’m hiring for a videographer!
This is a junior position so you don’t need to be an expert but you should have some experience.
Raw authentic vlog style content.
You don’t need to be a master at editing but you must have a knack for capturing the moment.
You will need to relocate to Bali. Flights & accommodation can be sorted. Will include travel to other countries too (Thailand, Philippines, Vietnam all in the next 4 months)
Full-time position. Monthly salary plus free gym memberships included.
This is not a 9-5. You will work directly with me. We will work hard but also have a lot of fun along the way.
Must not be a dork. We need to vibe with each other. Similar interests will help.
To apply send me a DM on Instagram explaining why you’d be a good fit for the role.
Looking to hire ASAP.
P.S. please share with anyone who you think might be interested.
6 months ago | [YT] | 12
View 2 replies
James Sweetland
Keep DOING what everyone else is DOING...
...and you will keep GETTING what everyone else is GETTING.
What are most guys getting these days...?
Not much.
There's 65 days left in 2024
This is the time of year where most guys take their foot of the gas
Any goals they have get "postponed" because they will "start next year" so they say
Those same guys said the same thing last year, and the year before that too
It's the same old story... "new year, new me" except magically they stay the same every single year
Only worse because now they're one year older
If you want to stay the same next year, do what they do
Don't start now, wait until next year to start working towards your goals.
BUT...
If you actually want to get some serious results next year and become the man you know you can be
Do not wait
Do what most guys don't do and start today
Build so much momentum now so that by the time 1st January rolls around you're already unrecognisable
Your situation will change fast when you finally make decision to commit and take action.
If there's something you know you need to do, just do it now.
- JS
---
P.S. I have only 2 coaching spots left for November... apply here -> yny2iprzeuu.typeform.com/to/QVQVm0eK
6 months ago | [YT] | 18
View 0 replies
James Sweetland
For those of you who watch my training vlogs…
Do you want to see all working sets I do or would you prefer more cuts so you only see the most interesting parts?
6 months ago | [YT] | 4
View 3 replies
Load more