Start With Occupancy
The channel for independent senior living and residential assisted living owners who want clear, practical marketing and sales strategies, without fluff or outdated strategies.
If you’re tired of relying on referrals alone or feeling stuck below full occupancy, this channel will help you fix the real problem: how families discover, trust, and choose you.
Here we talk about:
👉🏽 Growing occupancy with clarity and confidence
👉🏽 Marketing systems that actually convert
👉🏽 Sales conversations families respond to
👉🏽 Leadership, culture, and team alignment
🌟 Serving families better...not just filling rooms
New videos include quick strategy lessons, real-world insights, data-driven breakdowns, and episodes from Start With Occupancy and Outlive Your Life podcasts.
Licensing is just the beginning.
Occupancy is the business.😉
📌 Subscribe for weekly strategy, perspective, and practical tools to help you grow sustainably and lead with purpose.
Start With Occupancy
If you are stopping by here and wondering, her channel looks janky😂).
Just know that I am in the process of finally building the channel as a division of the media network. I have been steadily planning for a over a year several 'YouTube shows' for 2026 (4 to be exact).
I will describe each one in separate posts so you will know exactly what is coming. Then, I ask that you subscribe and give me feedback on what you would like to see or learn more about.
The first is Thrive In Five which will be short, practical videos you can watch in the morning while working out, between meetings or while making dinner (only if you can multi-task well though😉) .
Thrive in Five is designed to give you quick, clear, simple strategy, and small shifts that make a real difference in your marketing and sales efforts.
So subscribe today for alerts when the first episode become available.
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Start With Occupancy
People spend a lot of time focused on care, safety, and operations which are all important, but many move-in decisions are actually driven by something quieter…
Will I belong here? Check out the latest episode of the podcast (Day 10) and then share…
What do you do to help a new resident feel comfortable as fast as possible? Or, what do you plan to do (if you haven’t opened yet).
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Start With Occupancy
Welcome to the community tab 👋🏽
This space is for people who care about doing senior living well…not just filling rooms.
If you’re here because you want to:
• Grow occupancy without gimmicks
• Lead with clarity, not chaos
• Learn from real-world experience (wins and lessons)
…you’re in the right place.
This is where I’ll test ideas, share behind-the-scenes insights from upcoming shows, and use your questions to shape future content including the shows, Mentor Moments, Raising the Bar, Thrive In Five and what’s coming in 2026.
👉 If you haven’t subscribed yet, do that now so you don’t miss what’s next.
Then drop a question below:
What’s the most pressing question you have right now about owning or operating a senior living business?
Let’s build something valuable together.
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