HUES / ITM RECORDS is a creative project built around original AI character IP, music, stories, and visual works.

We create original songs, music videos, lyric videos, and short-form stories inspired by the lives, personalities, and worlds of characters including IORI, NAYU, KEI, and more.

Our work explores how characters can exist beyond a single image—through music, storytelling, visuals, and ongoing creative development.

Original Characters / Music / Stories / Visuals

A world where characters live between story and sound.