AtFoundry By Asim Tripathy
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AtFoundry By Asim Tripathy
When Rs 15 Lakh in Ads Brings Just Rs 3 Lakh in Sales Something Is Broken.
The founder of a beverage startup recently shut shop after pouring lakhs into advertising on a leading quick commerce platform only to see a return of less than 20%.
But that wasn’t the only blow.
He couldn’t even retrieve unsold inventory lying in the platform’s dark stores.
Let that sink in:
₹15L spent
₹3L in revenue
Stock stuck in warehouses
And zero control over the customer journey
This isn't just one founder’s story.
More and more D2C brands are waking up to the harsh reality of platform dependency: high ad burn, low conversion, and opaque backend operations.
Quick commerce might deliver fast but are founders being delivered into unsustainable models?
As a startup ecosystem, we need to ask tougher questions:
➡️ Who owns the customer?
➡️ Where is the real brand visibility?
➡️ And most importantly, is growth at any cost still worth chasing?
If you’re building in consumer products or retail it's time to rethink distribution.
Let’s build smarter, not just faster.
#StartupLessons #QuickCommerce #D2C #BrandBuilding #StartupIndia #GrowthVsBurn #RetailRevolution #Zepto #FounderStories #AsimTripathy #AtFoundry
7 months ago (edited) | [YT] | 7
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