Kyle Balmer | AI with Kyle

I'm building a SaaS in 30 days (roughly 1 hour a day) that turns YouTube videos into lead magnets using AI. The tool extracts transcripts from YouTube URLs and generates three different lead magnet ideas - checklists, PDFs, and quizzes - to help content creators convert their viewers into email subscribers.

This is day one of a live 30-day challenge where I'll stream about an hour daily building this business from scratch, and you can follow along by building your own projects and sharing your progress in the comments.

4 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

you've probably seen a lot of posts about n8n templates ... is it the path to passive income and early retirement? when anything is too good to be true guess what? probably ain't true

5 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

Google Steals Windsurf Top Team, Leaves Workers Behind

Windsurf was set for a $3B acquisition by OpenAI, but Google swooped in with a $2.4B "acqui-hire" deal instead.

They're taking the executives and licensing the tech without buying the company - meaning all the staff who own equity get diddly squat. It's a clever way to avoid antitrust scrutiny whilst gutting the competition.

This is ruthless from Google. The executives get paid, Google gets the talent and tech, and everyone else gets stiffed.

If you work for an AI startup, remember to push for more cash and less equity - this kind of thing will happen more often.

Also, timing's suspicious - this all happened right after Claude Code launched and made Windsurf look less essential…

5 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

Member Question from Andy H: "My wife is an inventor and she's worried if she bounces ideas off ChatGPT, they may reshare ideas."

First, you can turn off data training in ChatGPT settings (even on the free plan now).

Second, your conversation is one data point among trillions - they can't just pull it out of the database.

Third, OpenAI aren't in the business of stealing inventions - terrible PR and not profitable compared to what they're doing.

But if she's really worried, deploy a local model using Llama through Hugging Face. That keeps everything on your own servers.

5 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

💔 Intel CEO Admits Defeat: "We're Not Even Top 10"

Intel CEO Lip-Bu Tan dropped a bombshell in leaked internal Q&A: "20-30 years ago, we were really the leader. Now the world has changed. We're not even in the top 10 semiconductor companies."

He admitted it's "too late" for AI training and they're pivoting to edge AI instead. Meanwhile, Nvidia (who Intel could have bought for $20B) just hit $4T market cap.

Full discussion here: https://youtu.be/0kFM3jRNVW0

Intel had every chance to be Nvidia and completely bottled it. Now they're scrambling for AI scraps whilst Nvidia prints money.

This is your canary in the coal mine - any tech company not taking AI seriously right now will be having this exact conversation in five years.

Apple, I'm looking at you boo boo

5 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

Despite launching with great benchmarks, Grok 4 is still identifying itself as "Hitler" when asked for its surname.

Riley Goodside tested the $300/month model and got a clear "Hitler" response. That's...not the answer you want from your AI model

Even ChatGPT o3 thinks Grok's surname is Hitler when prompted. The issue stems from Grok searching the web and finding news about its predecessor (Grok 3) calling itself "Mecha Hitler" last week.

This is a feedback loop nightmare. Grok 4 is literally learning about itself from news articles about Grok 3's mistakes, then repeating them.

It's like a really expensive digital parrot that only remembers the worst bits.

More concerning - xAI removed the system prompt that said "don't present web information as your own opinion."

That's mental. No business will touch this with a bargepole when it's this unpredictable...

5 months ago | [YT] | 0

Kyle Balmer | AI with Kyle

Are you planning to raise money?

Use my AI prompt to find out who will give you it.

It’s the difference between getting money and getting laughed out of the building.

How much cash and what you need it for determines how we raise it.

Different funding sources play in different investment ranges.

Very broadly we have:

- Friends and family (<$50k)
- Angels ($25k-50k)
- Accelerators / Incubators ($10k-100k)
- Crowdfunding ($10k-100k)
- VCs ($500k+, median deal in the millions)
- Banks (varies)
- Corporate Investors (varies, but high)
- Government / charity grants and loans (varies)

These are massive generalisations and will depend on both your niche and your geography. What’s important is that you know there are different levels of funding available and its important you aim at the right level.

If you approach a VC asking for just $10k you’ll be laughed out of the building. Or more likely ignored!

Let’s use a prompt to work out what sort of funding requirements we have.

If you run a charity adjust this accordingly - switch “business” to “charity” and any other relevant adjustments.

2 years ago (edited) | [YT] | 1

Kyle Balmer | AI with Kyle

''The free email newsletter business gurus don't want you to read...''

This week's issue: ⚖️ frugality is up +485%, thur 9 mar

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👋

“Always deliver more than expected”...

We do that for you by filtering through 100’s of business fluff videos and articles, every week.

To find you what matters.

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On to this week's carefully curated issue…

🔎 5 Fresh Finds
Up-to-date Linked In statistics
100 dates you can promote your product on
Meta publishes its Culture Rising Report
Anti-hype, sceptical take on AI
Another anti-hype, sceptical take on AI

🧰 4 Top Tools and Tech
AI meme generator
AI Linked In post generator
How much is your website worth (calculator)
Social listening, based on what people search

🧠 3 Tactics, Concepts and Principles
Second-order thinking
How to create case-studies that sell
What and where to put content on your website

💎 2 Content Picks
The systems elite CEOs use to set up their companies for growth
The ‘jobs to be done’ framework for ‘knowing your customer’

🔒1 Crushed Content Original
Ultimate Guide to Marketing Tools for your Business - Part 2: Tools for attraction 🎁

☕ The Corners
(NEW) Advice corner
Chuckle corner
Quote corner
Curiosity corner
Book corner

😎 5, 4, 3, 2, 1… Let’s Crush It!

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[advertising]
Here are the most up-to-date LinkedIn (LI) statistics for 2023 - Hootsuite (link).

The crush: Here’s the four LI stats we’re paying attention to:
50% of brands are seen as “higher quality” after advertising
Brands have seen a 33% increase in purchase intent resulting from ad exposure
Members have 2x the buying power of the average online audience
4 out of 5 people “drive business decisions”

Three ways to approach these stats:
Do these stats match what you’re seeing?
Adding another marketing channel but haven’t considered LI?
Deciding your first paid ad channel?

👉 We're thinking of creating a 'Linked In Execution Plan, To Drive Sales'. Would you like to see this? If yes, Reply to this email with the word 'LinkedIn'.

[marketing]
100 dates you can promote your product on (US) - Klaviyo (link straight to PDF).

The crush: Have you been in a meeting with your marketing team (or with yourself if you’re a lone ranger) and completely missed an opportune date to promote your product? Think - national pizza day. Worse - It’s Friday and someone pipes up, “Did you know it's National burger day on Monday. We should so do something with that!’’ - Really Toby, really?.
Avoid missing a marketing moment by planning ahead.

Outside the US? The principle is the same. Don’t wait until Friday to plan your campaigns.

[culture]
Meta publishes its Culture Rising Report (link straight to PDF).

The crush: Being culturally aware is important because it gives us insights into how our customers are feeling. But, like when I ask my toddler, "Can you put into words how you’re feeling?’. It's tough to put our finger on it. So we rely on ‘mainstream news’’. The problem is that the ‘news’ is too far from the action. It’s like playing the chinese whispers (‘’Did they say a recession is coming or a confession?”).

Enter Meta, with their Rising Culture Report. Meta has its finger on the pulse when it comes to - what people are actually feeling. How? It has all the data and the language that people are using. Let’s contrast the ‘news’ to what people are actually saying.

The news says: ‘times of uncertainty’, ‘global instability’, ‘inflation’ and ‘recession’.

Meta reports people are saying:
‘frugality’ (on Instagram, +485%)
‘financial intelligence’ (IG, +142%)
‘financial management’ (on Facebook +465%)

Are you in tune with the language that your customers actually use? Are you matching their language?

How to use the above data above (example):
Do you change your marketing message?
Do you change your content strategy?
Do you offer payment plans?
Do you increase the number of promo campaigns?
Do you forecast people's frugality?

Final point: You don’t need to wait for Meta’s annual Culture Report. Explore the term ‘Social Listening’ to discover how businesses have their finger on the pulse in real-time. ‘Social Listening’ tools are kinda like an Apple watch - they constantly monitor and give you immediate access to new trends and shifts.

[AI]
Anti-hype, sceptical take on AI - VentureBeat (link).

The crush: The hype train can create a ton of FOMO. In the case of AI, it can lead to FOBO, Fear Of Being Obliterated (I’m sure this will catch on). So keeping an eye on both sides of the debate is a way to manage the anxiety.

From the article: ​​“A creature is formed of clay. A puppet becomes a boy. A monster rises in a lab. A computer takes over a spaceship. And all manner of robots serve or control us. For generations we’ve told ourselves stories, using themes of magic and science, about inanimate things that we bring to life or imbue with power beyond human capacity. Is it any wonder that we can be primed to accept what marketers say about new tools and devices that supposedly reflect the abilities and benefits of artificial intelligence (AI)?”

Kinda poetic.

🔒 Subscribe to email newsletter to view more.

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🤓 🆕 Advice Corner

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🧰 Business Toolbox: 4 x Top Tools and Tech

[marketing]
If you use memes in your marketing or communication (internal or external) then supermeme.ai may save you time (link) ~Free plan.

Here’s one I created in <30 seconds:

The crush: Memes can be immensely powerful for gaining attention online, especially for otherwise quite "boring" industries. They've worked in law, financial institutions and insurance and may have a place in your marketing mix as a way to attract audiences.

[website]
Ever wondered how much your website is worth? Here’s a nifty calculator to help you find the answer (link) ~Free.

The crush: ‘’As a quick calculation, the value of a website is between 35 to 45 times your monthly average profit. For example, if your site makes $1,000 per month in average profit, then you can sell for $35,000 to $45,000’’.

🔒 Subscribe to email newsletter to view more.

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☕ Chuckle Corner

🔒 Subscribe to email newsletter view.

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🧠 Master the Game: 3 x Tactics, Concepts and Principles

[mental model]
Second-order thinking: What smart people use to outperform others (link).

The crush: Right now you’re hungry. So you grab the chocolate bar. This is a ‘first-order’ decision. It’s fast and easy to make. The longer, harder decision to make is to eat something healthy.

What’s the point? First order decisions solve the ‘now’. For example, ‘let’s make a bigger promise on our advert’. But these lead to unintended consequences. Known as ‘second’ and ‘third-order' consequences. In this case (second-order) unmet expectations with bad review and refund request. Then there’s the third-order, unhappy staff - finger pointing and toxic gossip.

So how to become a ‘second-order’ thinker?

Ask, ‘and then what?’ (to predict what may happen next).
What do consequences look like in 10 minutes, 10 months, 10 years? (Think: customers, employees, systems, finances, reputation - it helps to look at your KPIs and documented strategy whilst doing this exercise).
Use the template above to map your thinking (also doubles up as a ‘decision making diary’).

In a nutshell, think slowly and deliberately.

[social proof]
A first-principle approach to case studies that make sales (link).

🔒 Subscribe to email newsletter to view more.

[website]
How to structure your website content (link).

The crush: Building your first website? Wondering why your website isn’t converting? Feel like you’re presenting too little or too much information?

Here’s a framework to plan help place what content where:

🔒 Subscribe to email newsletter to view.

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💎 Too Good to Crush: 2 x Carefully Selected Content Picks

[leadership]
The systems elite CEOs use to set up their companies for growth (link).

The crush: ‘Small business owners’ (never been a fan of this term, we prefer ‘real-business owners’) at some point become ‘CEOs’. Whilst we may not feature on the cover of Forbes magazine we still have to prepare our business for growth. This article talks about the systems to achieve that.

Go forth and be the Sunda Pichai or Satya Nadella of your business.

[customer persona]
The ‘Jobs to be done’ framework for ‘knowing your customer (link with paywall removed).

The crush: Whilst this article gets a tad intellectual (it is the Harvard Review of Business after all!) it has a valuable message. Focus on extracting the core message - ‘to know our customer better, we need to know what jobs they need done’. It’s a simple, yet critical first-principle approach to providing better products and services that our customers actually want.

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Theres even more. You're missing out...

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crushedcontent[dot]com

2 years ago | [YT] | 0

Kyle Balmer | AI with Kyle

''The free email newsletter business gurus don't want you to read...''

This weeks issue: 👑 king solomon’s paradox, thursday 2 march

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📥

“Every day stand guard at the door of your mind.”...

Think of us as your personal bodyguards.

But for your mind.

On to this week's carefully curated issue…

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⏪ Missed last week's issue? (link).
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On to this week's carefully curated issue…

🔎 5 Fresh Finds
Berkshire Hathaway annual letter has dropped
‘Phone-maker’ Nokia changes its logo after 60 years
🔒
It's time to channel your inner 'team' coach
Gen-Z prefer TikTok over Google for their news

🧰 4 Top Tools and Tech
Curb the social media addiction
🔒
AI that creates advertising
Grab high quality screenshots

🧠 3 Tactics, Concepts and Principles
King Solomon’s paradox
🔒
The peak-end effect

💎 2 Content Picks
100 greatest industry innovators in 2022
🔒

🔓 1 Crushed Content Original
Surprise topic 🎁

☕ _____ Corner
🔒

😎 5, 4, 3, 2, 1… Let’s Crush It!

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🔎 Fresh Finds: 5 x News, Tips, and Trends

[investing]
The anticipated Berkshire Hathaway annual letter is here - Berkshire Hathaway (link).

The crush: ‘’Our satisfactory results have been the product of about a dozen truly good decisions – that would be about one every five years’’ (page 4). In today's information age, FOMO kicks in about 10 times a day. FOMO can increase the quantity of decisions we make, but not necessarily the quality. As always we can count on ‘Uncle Warren’ to provide transparency and wisdom - make less, more quality decisions people.

[strategy]
Nokia changes its logo after 60 years - CNBC (link)

The crush: Did you know that Nokia was a Finnish 5G equipment manufacturer? Neither did we. Nokia CEO Pekka Lundmark realised that most of their customers still think they make mobile phones. Since his arrival he’s been implementing a three-phase plan - reset, accelerate and scale (Why do all great things start with a 3-point plan?). The logo change is a final step in the ‘reset’ stage.

Can you use this strategic approach to reposition in the minds of your customers ‘what you do’? First ask your customers what it is they think you do - get their words and don’t prompt them. You may be surprised. Does this align with what you think you do?

🔒 Additional content exclusively in email newsletter.

[people]
Coaching your team as a collective makes it stronger - HBR (link with no paywall).

The crush: Whilst coaching is often thought of as a one-to-one experience is it time to leverage what sports coaches have known since forever? Team members' collective impact is greater than an individual's performance.

HBR suggests the best way to help teams learn, grow and adapt quickly as a collective is through three coaching pillars:

-Problem-based coaching - don’t solve the problem for them (bad parent you!)
-Coach don't tell - ask questions, avoid statements
-Both successes and failures are opportunities to learn - create a no-blame environment

Implementation takes ‘coaching’ leadership skills. But aren’t we all just coaches labelled as owners? Unleash your inner Ted Lasso!

[demographics]
Gen-Z (born 1997 to 2013) gets its news from TikTok - Morning Consult (link).

The crush:
Adults still default to Google Search for their news discovery
Gen Z prefers TikTok and Instagram

To turn Gen Z-ers into paying subscribers, news publishers are advised to produce compelling content for these social media platforms. No doubt you’ll feel the same pressure within your own business - to meet people where they hang out (are ‘vibing’) - on social media.

Fish where there are fish 🎣.

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🧰 Business Toolbox: 4 x Top Tools and Tech

[mental health]
Find yourself opening social media apps on auto-pilot? You’re not the only one - the apps are designed to trigger this impulse. You know it's a problem but don’t know how to curb the reflex. The one-sec app may be the answer. It forces a pattern interrupt by making you take a deep breath whenever you open social media apps (link) ~Free plan.

[AI]
Creating adverts is hard. It requires incredible amounts of ideation, testing and approval. What if there was a way to speed up the process? That’s what adcreative.ai may be able to help with. Whilst we wouldn’t recommend delegating copywriting, creative and, you know, creativity to AI entirely, there’s nothing wrong with a little head-start pre-caffeine (link) ~Free 7 day trial.

🔒 Additional content exclusively in email newsletter.

[screenshot]
Struggling to take high quality screenshots? Awesome Screenshot is a Chrome browser extension that lets you do just that, and more. Our favourite feature is the ability to take full website screenshots (link) ~Free plan.

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🧠 Master the Game: 3 x Tactics, Concepts and Principles

[psychology]
In 2014, psychologists introduced the idea of Solomon’s paradox (link).

Two things were revealed:
-We’re much better at dealing with other people’s lives and problems than our own
-When we try to distance ourselves from our own problems — we somehow are much better at making sensible decisions

The crush: The article explains the best way to overcome the paradox is to distance ourselves from ourselves.

Three ways to do that are: self talk, journaling and asking a friend.

But we’re business owners, we are used to bad news and people telling us how it is (plus “feedback” from trolls on the internet).

Hell, we’re the first people in line for an annual Myers Briggs self assessment. So how do we avoid King Solomon’s fate? Get a coach, mentor and war room council. Want a ‘King Solomon counsel of your own?’, consider a Clarity Consultation (link).

🔒 Additional content exclusively in email newsletter.

[psychology]
The peak-end effect (link).

So it was my birthday this weekend (Happy Birthday to me). When I look back on it I will remember the fact it was freezing and my little one wanted to go home within 10 minutes of arriving at the beach. Why do I remember this? Well according to the ‘peak-end effect’ we tend to remember the most intense feelings from a past event. This feels true, because the reality is, 95% of my birthday was so much fun, yet I can only remember that freezing 5%.

The crush: This is a problem in business. Especially because as business owners we can miss the good times and fixate on the emotionally turbulent bad times. This doesn’t do us nor our teams any favours. Simply by becoming aware of the peak-end effect you can better avoid it. In turn, helps you remember and announce the great progress being made. Be sure to stop and smell the roses.

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💎 Too Good to Crush: 2 x Carefully Selected Content Picks

[inspiration]
Great work here, compiling the 100 greatest industry innovators of 2022 who left a lasting impact on the world (link).

The crush: Discovering new people making significant contributions is an inspiring experience. Not only does it encourage ourselves to do better, but it opens our eyes to possibilities.

🔒 Additional content exclusively in email newsletter.

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🔓 Our Take: 1 x Crushed Content Original

Ultimate Guide to Marketing Tools for your Business - Part 1: Foundations

Here’s what you’ll learn:

- What a marketing tech stack is and why you need one - without one your revenue scaling could be stunted.
- The basic components of a marketing tech stack - written for the NON tech business owner.
- Specific recommendations for each tool you should be using - the advice we charge clients handsomely for
- How to avoid expensive custom coding - replace it with this one tool that coders don’t want you to know about.
- The exact script we use to reach out for freelance support - and not get shafted!

🎁 (link).

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📚 Book of the Week

🔒 Additional content exclusively in email newsletter.

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🤝 Until next time…

Keep Crushing It!

Kyle and Harms.

2 years ago | [YT] | 0

Kyle Balmer | AI with Kyle

''The free email newsletter business gurus don't want you to read...''

This weeks issue: 4-day work week, thursday 23 feb

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‘’Be careful what you read, it becomes the way you think’’...

We consume anything and everything business, so you don’t have to.

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On to this week's carefully curated issue…

🔎 5 Fresh Finds
Meta launches a verification option
Amazon wants people back in the office
Productivity growth the hard way
Hidden risk in subscription models
The 4-day work week is here

🧰 4 Top Tools and Tech
Turn tweets into pics
Turn text into slides
Reflect on 5-years of progress
No more downtime on ChatGPT

🧠 3 Tactics, Concepts and Principles
Sales framework
Decision fatigue
The ‘leaping’ curve

💎 2 Content Picks
A non-businessy take on ChatGPT
Content marketing strategy keynote

🔓 1 Crushed Content Original
Crushed Content Original: Surprise topic 🎁

☕ _____ Corner

And of course, fun, random, kinda businessy stuff.

😎 5, 4, 3, 2, 1… Let’s Crush It!

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🔎 Fresh Finds: 5 x News, Tips, and Trends

[marketing]
Meta (Facebook and Instagram) are launching ‘Meta Verified’. It’s like twitter’s blue badge that was reserved for celeb.. Well it turns out becoming a celeb now costs ~$11.99 a month. Meta says you’ll get higher “visibility and reach” on the platforms and increased access to customer support, among other perks - like being a ‘celeb’ for a month) (link).

The crush: No more tumbleweeds. Right now, if you post something, hardly anyone will see it. This is known as ‘dead organic reach’. With ‘Meta Verification Status’ organic reach will be boosted, meaning more eyeballs. Less deafening silence. How effective will this be? Worth subscribing? We’ll let you know as it rolls out.

[culture]
Amazon ordered employees back to office three days a week (link).

The crush: Is it time to bring your teams back into the office? Are your customers exclusively remote workers? Start planning now for a reversal in ‘wfh’ culture. (Now's the time to get your Herman Miller™ Aeron at a rock bottom price - got one to basically give away? Email me).

[productivity]
What can we learn from what the most productive companies do differently? (link).

The crush: Here we're talking productivity growth, to widen your profit margin, over time. Unfortunately you can’t tell your buddies on twitter that you boosted productivity by 500% overnight. But this could give you a long term competitive advantage (too boring for twitter):

Re-organise your business around digital and technology to capture maximum value from it. Simple as: don't introduce a fancy-pants CRM and continue to use excel sheets.
Intangibles investments like data analysis don't give you instant ROI (gratification), but they do provide a long term benefit. Simple as: securing your intellectual property rights.
With the emergence of robots and AI, ironically our people are more important than ever. Invest in the skills that equip them for the new world (buzz word: digital transformation). Simple as: training days around a particular skill with ongoing mentorship.
Think of your business as a system within a system. Work on optimising your system to better plug into other systems. Like - bigger companies, adjacent companies, complimentary industries, communities etc. Simple as: Creating those standard operating procedures you've been putting off.

[revenue models]
The ‘subscription economy’ is all the craze. But before you go ahead and switch up your business model. Here's the hidden risks to account for (link).

The crush: Kinda fundamental, but can you meet customer obligations? Charging a flat rate monthly or annual fee for an unlimited supply of 'something' is a problem. Take Netflix. It doesn't cost them more every time a new person watches 'Stranger Things'. All seems great right? Tons of profit? Well, that hungry viewer wants to watch something else. They've caught the binge-bug. This is where Netflix has to spend more to satisfy their subscribers' need for more. And so the hidden subscription monster appears to eat all your profit.

More crushed: Does a small ‘cancel anytime’ monthly fee make it easy for customers to switch? Are your customers 'subscription fatigued'? Are people 'tightening their purse strings' (will ‘easy to cancel’ subs be first on the family finance hit-list)? Is there an alternative revenue model that best achieves both yours and your customers objectives?

[culture]
Companies Decide to Keep Four-Day Workweek After Finding It's Better (link).

The crush: Was Cyril Northcote Parkinson right all along. That work expands to fill the time allotted for it’s completion. Give ourselves one less day a week to work, and we still get our work done. Who’d of thought. Whilst we’re not at Tim Ferris, 4-hour work week levels just yet. The data is starting to look conclusive.

👉 Hey, if someone forwarded this to you, subscribe so you don’t miss the next email - welcome to the ‘smart kids club’.

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🧰 Business Toolbox: 4 x Top Tools and Tech

[content marketing]
Turn tweets into images for your blog, social and videos with tweetpik (link) - We used the free version of for the images in ‘☕ chuckle and quote corner’. ~Free plan.

[slide decks]
Do you create slide decks? Want to pull your hair out after three slides? iA Presenter lets you build a semi-automatic slide deck based on text prompts (link) - It’s currently in beta. But we’ve been given 10 invites. Reply to this email and we’ll share one with you. First come some first-serve. ~Beta is free.

[journalling]
*Ever noticed how weeks fly by? What about years? A business owner's life feels fast. Results feel slow. Which feels demoralizing at times. Until you look at how far you’ve come. What about compared to 5 years ago? That’s what the ‘One line a day, 5-year memory journal’ helps you see. (What if each team lead had one of these they filled out? What would that do to team comradery?) (link). ~$14

[AI]
The thing that is giving everyone the heebie jeebies just launched a ‘PLUS’ plan. ChatGPT Plus is now available in most countries (link). ~$20/m.

(🚨 Warning: tech and tool subscription payments start to stack. Always try free trials first. Always ask, ‘do I really need this? Can I get away with the free version for now?’)

☕ Chuckle Corner

[subscribe to see image]

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🧠 Master the Game: 3 x Tactics, Concepts and Principles

[sales]
Standardise, improve or overhaul your sales closing technique with Alex Hormozi’s C.L.O.S.E.R framework. Tweetstorm (link).

The crush: treat sales like a doctor's diagnosis and your prospect will close themselves.

[growth]
Learning, up-skiling and personal growth in business doesn’t feel like continuous progress. That’s because it isn’t. It happens in leaps and bounds. Seth Godin reveals ‘the leaping curve’ (link).

The crush: It sucks today, but keep on growing. The leap will come.

[subscribe to see image]

[biases]
Are you or your teams making decisions at the end of the day? Are you making micro decisions daily that zap your critical decision making energy? If you are, the quality of your decisions could be under threat. You may have already noticed things going array. It may be because of a fatigued decision made a long time ago (link).

The crush: remove micro decisions by standardising them. For example, what you wear (hi, Steve Jobs), your morning routine, where you walk. Avoid decision making at the end of the day (or when your glucose is depleted, feel low energy). If all else fails - ‘sleep on it’.

[subscribe to see image]

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💎 Too Good to Crush: 2 x Carefully Selected Content Picks

[AI]
There’s a lot of talk about Chat GPT, AI and the future of ‘everything’. It’s critical we’re all aware of it. Here’s a non-businessy take on it. Watch if: trying to make sense of AI (link) ~15 min watch.

[content marketing]
Does your content marketing feel sporadic and unstructured? Watch Alex Hormozi’s keynote on ‘Content Marketing Strategy’ to learn how to get systemised. Watch if: you are doing content marketing or thinking about doing it (link) ~60 min watch.

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☕ Quote Corner

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🔓 Our Take: 1 x Crushed Content Original

How to decide what tech tool to sign up to?

Adding software and tech tools for your business is important for scaling and automation.
However, choosing the right tools is a complex task and making a mistake can be costly both in time and capital.

So we’ve put together a guide to help you make a great tech choice.

Here’s what you’ll learn:

First step to making any technology decision
How to spy on your competitors tech stack
Free tool to help you make the smart tech decision
And a lot more

🎁 + Bonus Checklist (link).

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📚 Book of the Week

Ready, Fire, Aim: Zero to $100 Million in No Time Flat - Michael Masterson

Candid take on what to focus on at key business growth stages:

Stage One: Infancy—zero to $1 million in revenue
Stage Two: Childhood—$1 million to $10 million in revenue
Stage Three: Adolescence—$10 million to $50 million in revenue

*Kindle Version (link) – quality warning, our kindle copy wasn’t formatted well.
*Paperback (link)
*Free with Audible trial (link)

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2 years ago (edited) | [YT] | 0