Hawaiian South Shore Surf Boutique

Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!


Hawaiian South Shore Surf Boutique

The Utility Short isn't just a boardshort. Built from CORDURA, the same fabric family that's served alpinists and the military for generations, and comfortable enough to wear every single day. Surf, fish, cruise, or just cross off the honey-do list, one pair does all of it.

🛒 Shop online or stop by the shop today.

2 hours ago | [YT] | 1

Hawaiian South Shore Surf Boutique

🌊What a week at Hawaiian South Shore! Always great having you guys come through and spend some time with us! 🤙

BIG MAHALO to everyone who visited us and grabbed a new board, fins, gear, or something fresh for their next session. We truly appreciate every one of you for supporting Hawaiian South Shore and being part of our surf ʻohana. ❤️

📸 Swipe through to check out some of this week’s visits and new board stoke!

Enjoy the new gear, score some waves, and we’ll see you at the shop! 🤙

Mahalo from the Hawaiian South Shore crew! 🌺

#BigMahalo #HawaiianSouthShore #SurfOhana #HawaiiSurfing #HonoluluSurf

1 day ago | [YT] | 16

Hawaiian South Shore Surf Boutique

Ever wonder if you're running the wrong fin setup for how you actually surf?

Harley Ingleby's HIBT 3+3 rides three completely different ways — quad, twin, or asym — depending on how you set it up.

Quad, twin, or asym — which would you run?

Also new this week: Mid 6 & MOE restocks, Harley's signature FCS II fins, Real Sun Cover, and new Aloha Days tees — kids sizes too.

📍 Hawaiian South Shore, 320 Ward Avenue, Honolulu

Shop online or stop by the shop today.

#HawaiianSouthShore #HarleyIngleby #Thunderbolt #SurfHawaii #HonoluluSurf #NewArrivals #SurfShop #Surfboards #HawaiiSurfing #OahuSurf #SouthShore #SurfGear #LocalSurfShop #SurfLife #WeeklyDrops #ShopLocal

3 days ago | [YT] | 15

Hawaiian South Shore Surf Boutique

Special shop visitor today 🤙🏄‍♂️

Pat O'Connell, part owner of Florence Marine, stopped by Hawaiian South Shore while working on a photoshoot nearby. They were missing a particular item they needed, so they swung by the shop to grab it.

Dave tried to hook him up with a discount, but Pat said, “Just charge me full price.” 🙌

Super cool dude and a great visit. Big mahalos for stopping by Hawaiian South Shore! 🤙🌺

#hawaiiansouthshore #florencemarine #patoconnell #honolulusurf #oahusurfshop #surfcommunity

5 days ago | [YT] | 24

Hawaiian South Shore Surf Boutique

Saturday visitor 😱🤩🏄‍♂️
Harley Ingleby at Hawaiian South Shore 🙌🙌🙌

Big mahalos for stopping by — the crew was beyond stoked!!

#hawaiiansouthshore #honolulusurf #oahusurfshop #harleyingleby

6 days ago | [YT] | 19

Hawaiian South Shore Surf Boutique

🌺 BIG MAHALO THIS WEEK! 🌊

Another week of new boards, fresh gear, and happy surfers at Hawaiian South Shore! 🏄‍♂️

A special MAHALO to Max Holloway for stopping by Hawaiian South Shore! — we really appreciate the visit and the support. 🤙

And a huge mahalo to everyone who came through this week and grabbed a new board or fresh gear. Seeing the stoke on your faces is what it’s all about! 🏄‍♂️🔥

Thank you for supporting Hawaiian South Shore

Enjoy the new boards, score some waves, and we’ll see you next week! Aloha! 🤙🌺

🛒 Shop online or stop by the shop today.

#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産

1 week ago | [YT] | 42

Hawaiian South Shore Surf Boutique

Paddling for a wave and watching it roll under you before you're even up?

Rob Machado built the Xtra Cado to catch everything — glide the flats, and still turn like a shortboard when it counts.

Rob rides his own stock 6'8" as a quad. It's in stock now at Hawaiian South Shore.

What's harder for you — catching the wave, or turning once you're up? Comment below.

Also new this week: Firewire Boss Up & Mindcraft, VEIA deckpads, Creatures of Leisure leashes, Florence Marine boardshorts.

🛒 Shop online or stop by the shop today.

#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産

1 week ago | [YT] | 16

Hawaiian South Shore Surf Boutique

Not sure the Big Rig Driver is right for your wave count? Three HSS customers already found out.

Jeff ditched his custom Driver 3.0 for the stock Big Rig — says it's a "million times better and
easier to surf."

Jesse's 6'3" PU squash tail hides 37 liters in a shape that still rides like a proper high-
performance shortboard — two months of Town sessions, knee-high to 4ft+.

Dane's 6'5" Lightspeed squash reminded a 50-something weekend warrior how much he missed
shortboarding — duck dives clean too. (Shoutout from Dane to Dave, Sean, and the team 🤙)

The short board that paddles like a big board

two constructions PU or Lightspeed II — which build fits your wave count?

📍 Hawaiian South Shore, 320 Ward Ave #111, Honolulu

🛒 Shop online or stop by the shop today.

#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産

2 weeks ago | [YT] | 11

Hawaiian South Shore Surf Boutique

🌺 BIG MAHALO FROM HAWAIIAN SOUTH SHORE! 🤙

Another great week at the shop, and we want to send a BIG MAHALO to everyone who stopped by and supported us! 🙏🌊

Whether you picked up a fresh board, upgraded your setup, grabbed some new surf gear, or just came in to talk story — we’re always stoked to have you as part of the Hawaiian South Shore ʻohana.

📸 Swipe through to check out this week’s happy customers and their new boards!

We truly appreciate your continued support of our local surf shop. Enjoy the new gear, score some good waves, and we hope to see you again soon! 🤙

🛒 Shop online or stop by the shop today.

#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産

2 weeks ago | [YT] | 48

Hawaiian South Shore Surf Boutique

Still riding a shortboard that fights you every time you paddle out

Matt Biolos calls the new Big Rig Driver the board for the distinguished gentleman — built on his Driver 3.0 contest shortboard, scaled up without losing the rocker, concave, or rail design that make it work.

Jesse already picked his up and filmed exactly what he thought — real review, no script.

Lightspeed II or PU — which construction are you riding

Also new this week RNF Twinzer 96'er, Sub Driver 3.0, restocked Futures fins, and the new HSS 2mm wetsuit + Hybrid WetRashGuard line.

📍 Hawaiian South Shore, 320 Ward Avenue, Honolulu
🛒 Shop online or stop by the shop today.

www.hawaiiansouthshore.com/blogs/aloha-friday-week…

#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産

2 weeks ago | [YT] | 15