Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!
Hawaiian South Shore Surf Boutique
Jellyfish HIGH PROBABILITY: May 9–11 ⚠️
Full moon hit May 1. Box jellyfish are on south shore beaches right now — and heads up, there's a second full moon on May 31 (Blue Moon), which means another jellyfish window is coming later this month too.
Get your Protection
Hawaiian South Shore Unisex Surf Lycra Leggings
→ UPF 50 — blocks 98% of UV rays
→ Non-slip drawstring — stays locked whether you're surfing, sailing, or swimming
→ Jellyfish + man-o-war protection
→ Unisex design — XS to XL
⭐⭐⭐⭐⭐ "Perfect fit for granddaughter who needs something that can protect her from jelly fish when sailing small boats. Product very satisfactory." — James B.
Not surfing. Sailing. That's the thing about these leggings — they protect your legs no matter how you're using the ocean.
⭐⭐⭐⭐⭐ "Highly recommended, especially during the monthly influx of box jellies on the south shore or on-shore wind days with possibility of man-o-war." — Dane
Stop by the shop or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 minute ago | [YT] | 0
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Hawaiian South Shore Surf Boutique
Aloha Friday, Ohana 🌊
Fresh arrivals just landed at Hawaiian South Shore 🤙
This week’s lineup features new and restocked favorites from Takayama Fins, Futures, Scott Hawaii, and more.
🔥 Featured Highlights:
• Lost RNF 96 Lightspeed II
• Sub Driver 3.0 Swallow PU
• California Mid Black Sheep
• Takayama Halo Fabric Fins
• Futures Mayhem & MR Twin +1 Sets
• Scott Hawaii Sandals
• Florence Marine Wetsuit Jacket
Plus… Mother’s Day is right around the corner 💕
Check out our Gift Guide featuring surf essentials, accessories, knit bags, leggings, board bags, sunscreen, and more for the moms who do it all 🌸
Mahalo for supporting local surf culture and being part of the Hawaiian South Shore family 🙏
👉 Swipe through to see this week’s highlights
👉 Visit the shop or message us with any questions
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
Come check them out or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
22 hours ago | [YT] | 3
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Hawaiian South Shore Surf Boutique
She surfs before sunrise. She carries her world in one bag. She never stops moving.
This Mother's Day, give her something built for the life she actually lives.
🧳 VEIA × JJF Travel Bag — 3 boards, 1 bag, no airline fees
🌿 RSC Reef-Safe Sunscreen — 25% zinc, all natural, 80-min water resistant
🏄 HSS Knit Surfboard Sock — police-grade nylon, triple-layer protection
🦵 Lycra Surf Leggings — UPF 50, jellyfish protection, full range of motion
🪡 Wax Fresh — give her board a birthday
🎽 FCS Helix Leash — bio-resin cord, lighter and stronger
🤿 Creatures Reliance Bicep Leash — rock-solid, session after session
👜 Grayson Neoprene Tote — waterproof, lightweight, beach to street
Can't make it in? Call us at (808) 597-9055 — we'll pull it together and bring it out to your car. Curbside pickup available, just call ahead.
Stop by the shop or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 day ago | [YT] | 3
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Hawaiian South Shore Surf Boutique
Big Mahalo 🌊
We just want to say thank you to everyone who stopped by, supported, and shared the stoke with us this week.
From picking up new boards like the Firewire Spaceship, Dominator Pro, and Neutrino, to grabbing fins, traction, and everyday surf essentials—your support means everything to us.
Every visit, every message, every purchase keeps this community strong.
We truly appreciate you being part of the Hawaiian South Shore.
👉 If you picked up something new this week, let us know how it feels in the water—we’d love to hear from you
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
Come by the shop and check it out, or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
5 days ago | [YT] | 30
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Hawaiian South Shore Surf Boutique
Aloha Friday 🌊🤙
Fresh drops just landed at the shop—and this week is stacked.
From new FCS Yago Dora fins & traction, Takayama Halo side bites, and essentials from Florence Marine X…
Everything you need to upgrade your setup is here.
Whether you’re dialing in your next board or refreshing your gear, now’s the time.
👉 Boards are limited—don’t wait
👉 Gear up for your next session
👉 Visit the shop or message us anytime
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
Come by the shop and check it out, or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
Yago Dora's signature FCS collection — in stock now.
"Felt really good right away."
Lighter. More flexible. More responsive.
— Yago Dora
Shop online or stop by the shop today.
Come by the shop and check it out, or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 14
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌊
We truly appreciate all the support this week—from everyone who stopped by the shop, checked out the new arrivals, and shared stoke with us.
Every visit, every message, every order—it all means a lot to us.
We’re here to help you find the right setup, answer your questions, and keep you ready for the next swell.
👉 Need help choosing your next board or fin?
👉 Have questions about sizing or gear?
Just reach out or come by—we’ve got you covered.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 26
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Hawaiian South Shore Surf Boutique
Aloha Ohana! Happy Friday 🌊🤙
Fresh drops just landed at the shop this week—and this lineup is stacked.
From CJ Nelson longboards like the Chameleon and Parallax Plus, to the Harley Ingleby HI4, these are boards built for flow, control, and real-world conditions.
We’ve also got the Takayama Halo Center Fin (HSS Exclusive), plus restocked CJ Nelson and Taylor Jensen fins—perfect if you’re dialing in your setup.
Back in stock: HSS JPN wetsuits, built for comfort and performance.
New colorways from Iron & Resin, and fresh Outerknown pieces just came in.
And don’t forget the Wax Fresh kit—keep your board clean and ready every session.
Everything you need, all in one place.
Shop online or stop by the shop today 🤙
Let us know—what are you riding this weekend?
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 weeks ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
Big Mahalo 🤙🌊
Shoutout to everyone who stopped by the shop this week and picked up new gear—we truly appreciate your support.
From fresh boards to fins, apparel, and everyday surf essentials… it’s always good to see you guys getting dialed in and ready for the next session.
Nothing beats seeing our ohana walk out stoked and ready to surf 🙌
If you grabbed something new, let us know how it goes—we’d love to hear your feedback!
Mahalo for supporting local 🤙
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 weeks ago | [YT] | 35
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Hawaiian South Shore Surf Boutique
Aloha Friday 🌊🤙
The shop’s loaded this week with fresh drops and solid restocks—just in time to get ready for your next session.
From Lost Surfboards like the Sub Driver 3.0 and Pisces, to FCS fins and deckpads, plus Outerknown shirts and boardshorts, there’s a lot to check out in-store.
Also back in stock:
✔️ HSS Wet/Rashguards
✔️ Solarez Travel Kits (always good to keep one in your bag)
Everything you need to stay ready, stay comfortable, and keep things dialed in—whether you’re heading out early or chasing waves all day.
Stop by the shop or message us if you’ve got questions—we’re here to help you find the right setup.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
3 weeks ago (edited) | [YT] | 11
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