Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!
Hawaiian South Shore Surf Boutique
BIG MAHALO to everyone who stopped by the shop, checked out the new arrivals, and supported us this week.
Your continued support means everything to us. Whether you came in to grab new gear, ask questions about your setup, or just talk story about surfing — we truly appreciate being part of your surf journey.
Because of you, the shop stays alive with good energy, great conversations, and a strong surf community.
From all of us at Hawaiian South Shore, thank you for supporting local and being part of our ohana.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 days ago | [YT] | 7
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Hawaiian South Shore Surf Boutique
Aloha Friday 🌺
We’ve got some fresh arrivals and restocks ready for the weekend. If you’ve been thinking about upgrading your setup, this might be the perfect time to check them out.
🏄 Lost California Mid Blacksheep – An MR x Mayhem collaboration bringing the CA-Twin DNA into mid-length territory. Expect smooth paddling with that fast, loose feel.
⚡ Lost RNF 96 Blacksheep – A refined version of one of Lost’s longest-running shapes. Wider nose, improved paddle power, and proven performance.
🔧 Futures Fins Collection – Including Matt Biolos Evil Quad, MR Twin+1 sets, Ethan Ewing Control Thruster, and Alpha Reverse Twin+1 options.
🧥 HSS Hybrid Wet/RashGuard (Back in Stock) – Built for comfort and durability with a clean design and performance fit. Includes a 30-day money-back guarantee on all HSS items.
🔗 FCS Helix All Round Leash (6’ & 7’ – 6.5mm) – Bio-resin construction that delivers a lighter and stronger cord for everyday sessions.
Swipe through to see the highlights and let us know if you have any questions.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
4 days ago | [YT] | 7
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Hawaiian South Shore Surf Boutique
Aloha 🌊
The shop’s buzzing this week with some seriously solid arrivals — from boards that balance performance and paddle power, to fins, bags, and apparel built for everyday sessions.
Fresh in:
• Takayama DT Flex Fin (Floral Fabric) – smooth pivot with reliable hold for clean noserides
• Takayama Halo Center Fin – improved turning radius without sacrificing drive
• Veia Explorer Fish Day Bag – daily protection with smart storage and durable padding
• Hawaiian South Shore 1996 Hoodie & Long Sleeve – clean, timeless pieces rooted in surf heritage
• Florence Marine X Long Sleeve Rashguard – compression fit built for long, comfortable sessions
Whether you’re upgrading your setup or just getting ready for your next surf, there’s something here worth checking out.
👉 Swipe through to see the highlights
👉 Visit our shop or message us anytime — we’re here to help
Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 11
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Hawaiian South Shore Surf Boutique
🌺 Aloha Friday!
Fresh gear just landed at the shop this week and there’s plenty to check out 👀
🏄 Firewire Surfboards — The Mindcraft Ibolic 2.0 is back in stock, designed to ride shorter while keeping paddle power and smooth flow. The Boss Up Ibolic is also restocked, perfect for surfers looking for mid-length performance with the drive and responsiveness of a shortboard.
🔺 FCS Harley Ingleby Fins — Reliable performance fins designed for control, speed, and versatility.
👕 HSS Exclusive Apparel — Made in Hawaii and only available at Hawaiian South Shore. The Tower Sweater and Aloha Days Tee are back in stock.
🧰 Solarez Travel Repair Kits — Always good to keep one in your bag. Quick UV-cure repair kits for epoxy and polyester boards.
🚗 Veia Rack Pads & Truck Pads — Protect your boards while transporting them to your next session.
If you’ve been waiting for new boards, fresh gear, or restocks, this is a good week to swing by the shop.
👉 Swipe through to see the highlights.
Available in-store and online.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 weeks ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
Jellyfish HIGH PROBABILITY: March 10–14 ⚠️
Full moon was March 3. Box jellyfish are arriving on south shore beaches this week.
But here's something most people don't think about — even without jellyfish, your legs are taking a beating from the sun every time you paddle out.
⭐⭐⭐⭐⭐ "So comfy, I forgot I was even wearing them while surfing. They don't ride up or feel tight when moving around. Do the job of protecting my knees and back of my legs from the sun. Would highly recommend. I'm 5'8" 150 lb and the 'Small' fits well, but could have gone with the 'Medium' for full ankle coverage down to the foot. Great product, mahalo." — Zach
Hawaiian South Shore Unisex Surf Lycra Leggings
→ UPF 50 — blocks 98% of UV rays
→ Non-slip drawstring — stays locked in the lineup
→ Jellyfish protection — barrier against box jellies and man-o-war
Swipe through → for the jellyfish calendar, product features, and sizing info.
🛒 Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 weeks ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌺
To everyone who stopped by the shop this week, picked up a new board, grabbed fresh gear, or just came in to talk story — we truly appreciate you.
From the Lost RNF 96 Lightspeed II and The Ripper Double Dart, to the new Hawaiian South Shore rashguards, Vertra sunscreen, Scott Hawaii sandals, and HSS center fins — every pickup means a lot to us.
Your support keeps the shop going and helps us continue bringing in boards and gear we believe in.
Whether you came in for a new board, upgraded your setup, or grabbed a few essentials for your next session — thank you for choosing Hawaiian South Shore.
See you in the water 🌊
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
3 weeks ago | [YT] | 8
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Hawaiian South Shore Surf Boutique
🌺 Aloha Friday!🤙
Fresh gear just landed at the shop this week and there’s a lot to check out 👀
🏄 Lost Surfboards — RNF 96 Lightspeed II and The Ripper Double Dart are now in stock. High-performance boards built for speed and control.
👕 Hawaiian South Shore Fitted Rashguards — Long sleeve and short sleeve options with a back pocket for small essentials.
🧴 Vertra Face Stick Sunscreen — SPF 38 Ehukai Beige and Mick Fanning SPF 35 Coolangatta Beige now available.
🩴 Scott Hawaii Sandals — New colors just arrived for both men and women.
🌊 HSS Small Box Center Fin 3.5" — Perfect for longboards and mid-length setups.
🔥 1-Week Spring Special:
Buy FMX Boardshorts and get 10% OFF select items including Zinc Shield, Hybrid Rashguard, and Beach Towels.
If you’ve been waiting on new boards or fresh gear for the season, now’s a good time to swing by.
👉 Swipe through to see what’s new this week.
📍 Available in-store and online.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
3 weeks ago | [YT] | 3
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌺
To everyone who stopped by this week, picked up a new board, grabbed fresh gear, or came in to talk story — we truly appreciate you.
From the Spaceship ProFlex boards to the JPN wetsuits, Florence Marine X restocks, FCS fins, hoodies, bags, and even the everyday essentials — every single purchase supports our local surf community.
Your trust means everything to us.
Thank you for choosing Hawaiian South Shore for your boards, gear, and advice. We’re grateful to be part of your surf journey.
See you in the lineup 🌊
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#BigMahalo #HawaiianSouthShore #SurfCommunity #Grateful #SupportLocal #Aloha
1 month ago | [YT] | 15
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Hawaiian South Shore Surf Boutique
Aloha Ohana! Happy Friday! 🌊
The shop’s buzzing this week with fresh arrivals and solid restocks 🔥
🌊 HSS JPN Model Wetsuits — 100% Made in Japan. Limestone-based neoprene. Clean front zip. Back in stock.
🧥 Hawaiian South Shore Surf Supply Hoodie — Heavyweight. Soft inside. Built for cool mornings and post-surf hangs.
🛸 Spaceship ProFlex (Mike Woo x Kelly Slater) — Kelly’s go-to for good waves. High-performance carbon build. In stock and ready.
🌴 Florence Marine X — 1.5MM Flatlock Wetsuit Jackets + AIRTex Boonie Hats restocked. Performance meets durability.
⚡ FCS Signature Fins — Mason Ho, Matt Biolos, Al Merrick, Britt Merrick models back on the rack.
👜 Haute Grayson Bags — Belize, Noir, Dune, Morgan Weekender. Clean neoprene totes that travel well.
🩳 Moskova M2 Boxers — Athlete favorite. Comfort that moves with you.
If you’ve been waiting on something… this is your sign 👀
Swing by the shop or message us if you have questions about sizing, board recommendations, or what fits your setup best.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 month ago | [YT] | 8
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌺
To everyone who stopped by this week, picked up a new board, grabbed fresh gear, or just came in to talk story — we truly appreciate you.
Every board that leaves the rack, every hoodie, every repair kit, every jar of honey — it all means something to us. Your support keeps the shop moving and the stoke alive.
Whether you’re upgrading your quiver, replacing a favorite piece of gear, or getting ready for your next session — thank you for choosing us.
We’re grateful for this community every single week.
Hawaiian South Shore
Your Surf Super Store – Surf Authority
Expert Advice & Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 month ago | [YT] | 26
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