Hawaiian South Shore Surf Boutique

Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!


Hawaiian South Shore Surf Boutique

Aloha Friday!

The shop is stocked with fresh gear this week β€” from restocked surfboards to travel-ready essentials and everyday favorites. Whether you’re dialing in your quiver, gearing up for a trip, or grabbing something new for the season, we’ve got you covered 🌊

✨ This week’s highlights include:
β€’ Fresh surfboard restocks
β€’ Fins, travel gear & repair essentials
β€’ Apparel and HSS exclusives

πŸ‘‰ Swipe through to see what’s new this week
πŸ“ Available now in-store & online

Mahalo for supporting your local surf shop β€” see you in the water πŸ€™

#AlohaFriday #HawaiianSouthShore #SurfHNL #HawaiiSurf #NewThisWeek #SurfEssentials

3 hours ago | [YT] | 2

Hawaiian South Shore Surf Boutique

Wishing you a joyful Christmas filled with good waves, good company, and plenty of aloha.

Big Mahalos for supporting Hawaiian South Shore throughout the year β€” for shopping local, talking story, and being part of our community. We’re truly grateful for every one of you.

Enjoy the holidays, stay safe, and we’ll see you soon. πŸ€™β€οΈ

#HawaiianSouthShore #HSSOhana #BigMahalo #ChristmasAloha #SurfCommunity #HonoluluLife #ShopLocal

1 day ago | [YT] | 0

Hawaiian South Shore Surf Boutique

Why customers trust us with their Christmas gifts. πŸŽ„



Swipe through to see what they're saying about Hawaiian South Shore gift cards.

Robert E.: "I needed gift cards mailed to my grandkids. They made it happen for me and put them in the mail for Christmas."



Rosemary L S.: "Too many options to decide on. The employee suggested a gift card. Great idea! After the transaction they remained in touch to make sure I received the email and the code. Wonderful customer service!"



Kerri G.: "Got the gift card for my uncle and he loved it. I loved that staff sent me a text to ensure the GC was received. Such great customer service!"



That's the difference with a local shop β€” we follow up. We make sure it gets there.

We make it happen.
Physical or online. Your call.

Christmas delivery cutoffs:
β†’ Hawaii: Order by Dec 23
β†’ West Coast: Order by Dec 21
β†’ East Coast: Go online for instant delivery



πŸ›’ Shop online
πŸ“ Stop by Hawaiian South Shore

#HawaiianSouthShore #SurfGift #HolidayGift #GiftCard #ShopLocal

6 days ago | [YT] | 4

Hawaiian South Shore Surf Boutique

BIG MAHALO, Ohana! πŸ€™πŸŒΊ

Huge thank you to everyone who stopped by the shop and picked up a new board from us this week. We’re truly grateful to be part of your surf journey and stoked you chose Hawaiian South Shore to help get you dialed in 🌊

Whether it’s your daily driver, a travel board, or something new to push your surfing forward, we appreciate the trust. Seeing boards head out the door and straight into the lineup is what it’s all about.

If you grabbed a new stick, let us know how it’s feeling β€” and don’t forget to tag us when you take it for a spin πŸ“Έ

Mahalo for supporting your local surf shop. Always here with expert advice and friendly service πŸ€™

#BigMahalo #HawaiianSouthShore #SurfOhana #SupportLocal #BoardPickup #SurfHNL

6 days ago | [YT] | 30

Hawaiian South Shore Surf Boutique

Aloha Friday🌺



New gear just landed at the shop this week, and it’s stacked with travel-ready essentials and everyday favorites you’ll actually use. Whether you’re packing boards for a trip, dialing in your repair kit, or refreshing your cold-morning setup, we’ve got you covered πŸ€™



This week’s highlights include:
✈️ VEIA JJF 3/2 Travel Coffin Bags – built to protect 2–3 boards on the road
πŸ”§ Solarez Epoxy Pro Travel Kits – everything you need for on-the-go ding repair
πŸ§₯ Florence Marine X Windshield 2.0 – UPF 100+, zero water absorption
πŸ‘• Outerknown Blanket Shirts & Hightide Crew Sweaters – easy layers, premium comfort
🦢 VEIA x Florence JJF Squash Tail Pro pads – lightweight, locked-in traction
🦈 Firewire Endorfins KS1 Thrusters – fast, responsive, and super light

πŸ‘‰ Swipe through to see what’s new this week


πŸ“ Available now in-store & online
πŸ’¬ Questions? DM us or stop by β€” we’re always happy to help you find the right fit



Mahalo for supporting your local surf shop πŸ€™πŸŒŠ



#AlohaFriday #HawaiianSouthShore #SurfHNL #NewThisWeek #SurfEssentials #TravelSurf #SupportLocal #BoardLife

1 week ago | [YT] | 7

Hawaiian South Shore Surf Boutique

The Lost Formula-1 (F-1) Round Pin
β†’ Really fast, really responsive
β†’ Holds speed really well
β†’ Push the limits on speed
β†’ Instant lift, driving turns

"F-1 for a reason."

PREORDER NOW:
Sizes: 5'5" – 6'5"
Construction: PU
Arriving: Late December
πŸ›’ Shop online
πŸ“ Stop by Hawaiian South Shore
#Lost #Mayhem #Formula1 #YagoDora #HawaiianSouthShore

1 week ago | [YT] | 9

Hawaiian South Shore Surf Boutique

🌺 BIG MAHALO, OHANA! πŸ€™βœ¨



A huge thank you to everyone who grabbed a board this week β€” the shop was buzzing, and it’s always amazing watching the right shapes match up with the right surfers.


Whether you picked up a new HIBT 3+3, a performance mid, or a longboard for winter sessions, we appreciate your trust and support more than you know.



This time of year gets busy, but seeing the stoke on everyone’s faces as they walk out with a new board reminds us why we love what we do.


Thank you for choosing our small surf boutique and supporting local this Christmas season. πŸŽ„πŸŒŠ



Ride safe, have fun, and enjoy every wave.
Mahalo nui loa, Ohana! πŸ€™β€οΈ

1 week ago | [YT] | 24

Hawaiian South Shore Surf Boutique

The Firewire Tomo Neutrino

β†’ Wide Chop Tail β€” lowest drag tail design
β†’ Quad-Inside-Single-Concave β€” lift and freedom
β†’ Ultra Parallel Rail Line β€” shortest board, maximum functional rail
High tide. Mushy. Soft. Head high to overhead.
"Connect the dots when the wave shape's lacking."
Built with I-Bolic 2.0 Technology.

Available Sizes:
5'3" – 25.5L | 5'4" – 27L | 5'5" – 28.5L | 5'6" – 30L
5'7" – 31.5L | 5'8" – 33.3L | 5'10" – 36.8L | 6'2" – 44L

🚚 Free shipping to Neighbor Islands
πŸ›’ Shop online
πŸ“ Stop by Hawaiian South Shore
#Firewire #Tomo #Neutrino #ModernPlaningHull #HawaiianSouthShore

1 week ago | [YT] | 8

Hawaiian South Shore Surf Boutique

6 plugs. 3 boards in one. Zero compromise. πŸ”₯



The Harley Ingleby HIBT 3+3
β†’ Black plugs β€” true quad
β†’ White plugs β€” true twin
β†’ Mix both β€” asymmetric setup



As a quad: All-conditions shortboard, loose off the top



As a twin: Fast, loose, perfect fun day board



The first full collaboration between Billy Tolhurst and Harley Ingleby β€” built from the ground up.



Available Now:
5'10" β€” 32L (Red Flyer)
6'10" β€” 45L (Blue Flyer)
7'2" β€” 50L (Blue Flyer)


🚚 Free shipping to Neighbor Islands
πŸ›’ Shop online
πŸ“ Stop by Hawaiian South Shore
#HarleyIngleby #Thunderbolt #HIBT #Tolhurst #HawaiianSouthShore

2 weeks ago | [YT] | 18

Hawaiian South Shore Surf Boutique

πŸŽ„ Aloha Friday, Ohana! 🌊✨

Christmas is just around the corner, and the shop has been busy in the best way β€” thank you all for the energy this week!
We just unboxed a fresh round of new arrivals and restocks, perfect for winter waves and holiday gifting:

⭐ HIBT 3+3 – New Arrival
Three boards in one: Quad β€’ Twin β€’ Asym.
Fastest rocker in the lineup β€” this one’s been turning heads all week.

⭐ New FCS II HIBT Fins
Quad + Twin options designed to match the HIBT series.

⭐ Restocked Favorites
β€’ Black Tip Flex by Randy Rarick
β€’ Moskova Boxer M2
β€’ Real Sun Cover Sunscreen
β€’ Scott Slippers
β€’ And more HSS exclusives!

⭐ Christmas Gift Picks
www.hawaiiansouthshore.com/collections/your-favori…
Wetsuit tops, towels, tool kits, wax fresheners, sunscreen, and stocking-stuffer essentials.



If you’re still looking for the perfect winter setup or a gift for someone who lives in the water, swing by the shop β€” we’d love to help you find it.

Wishing everyone a cozy, safe, and surfy weekend.
Aloha Friday, Ohana! πŸ€™β€οΈ

2 weeks ago | [YT] | 3