Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!
Hawaiian South Shore Surf Boutique
Yago Dora's signature FCS collection — in stock now.
"Felt really good right away."
Lighter. More flexible. More responsive.
— Yago Dora
Shop online or stop by the shop today.
Come by the shop and check it out, or order online. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 days ago | [YT] | 14
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌊
We truly appreciate all the support this week—from everyone who stopped by the shop, checked out the new arrivals, and shared stoke with us.
Every visit, every message, every order—it all means a lot to us.
We’re here to help you find the right setup, answer your questions, and keep you ready for the next swell.
👉 Need help choosing your next board or fin?
👉 Have questions about sizing or gear?
Just reach out or come by—we’ve got you covered.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
4 days ago | [YT] | 26
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Hawaiian South Shore Surf Boutique
Aloha Ohana! Happy Friday 🌊🤙
Fresh drops just landed at the shop this week—and this lineup is stacked.
From CJ Nelson longboards like the Chameleon and Parallax Plus, to the Harley Ingleby HI4, these are boards built for flow, control, and real-world conditions.
We’ve also got the Takayama Halo Center Fin (HSS Exclusive), plus restocked CJ Nelson and Taylor Jensen fins—perfect if you’re dialing in your setup.
Back in stock: HSS JPN wetsuits, built for comfort and performance.
New colorways from Iron & Resin, and fresh Outerknown pieces just came in.
And don’t forget the Wax Fresh kit—keep your board clean and ready every session.
Everything you need, all in one place.
Shop online or stop by the shop today 🤙
Let us know—what are you riding this weekend?
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
6 days ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
Big Mahalo 🤙🌊
Shoutout to everyone who stopped by the shop this week and picked up new gear—we truly appreciate your support.
From fresh boards to fins, apparel, and everyday surf essentials… it’s always good to see you guys getting dialed in and ready for the next session.
Nothing beats seeing our ohana walk out stoked and ready to surf 🙌
If you grabbed something new, let us know how it goes—we’d love to hear your feedback!
Mahalo for supporting local 🤙
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 35
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Hawaiian South Shore Surf Boutique
Aloha Friday 🌊🤙
The shop’s loaded this week with fresh drops and solid restocks—just in time to get ready for your next session.
From Lost Surfboards like the Sub Driver 3.0 and Pisces, to FCS fins and deckpads, plus Outerknown shirts and boardshorts, there’s a lot to check out in-store.
Also back in stock:
✔️ HSS Wet/Rashguards
✔️ Solarez Travel Kits (always good to keep one in your bag)
Everything you need to stay ready, stay comfortable, and keep things dialed in—whether you’re heading out early or chasing waves all day.
Stop by the shop or message us if you’ve got questions—we’re here to help you find the right setup.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago (edited) | [YT] | 11
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Hawaiian South Shore Surf Boutique
BIG MAHALO 🤙🌺
A huge thank you to everyone who stopped by the shop and picked up their new boards and gear this week. We truly appreciate your continued support of Hawaiian South Shore.
It’s always great seeing new boards heading out the door and getting ready for their first sessions in the water. From Firewire surfboards to fins, deckpads, and accessories, we’re stoked to help you dial in your setups.
Your support means everything to our small surf shop, and we’re grateful to be part of your surfing journey.
Enjoy the waves and we’ll see you in the water soon! 🌊
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
2 weeks ago | [YT] | 27
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Hawaiian South Shore Surf Boutique
Aloha Friday 🤙🌺
Fresh gear just landed at Hawaiian South Shore.
From new Firewire surfboards to Flying Diamond fins, plus VEIA deckpads, HSS exclusives, and Sharkbanz to dial in your setup for the next swell.
Highlights this week:
• Mindcraft Ibolic 2.0 – versatile daily driver
• Machadocado Helium 2 – speed, volume, and flow
• Flying Diamond Fins – balanced performance template
• VEIA deckpads – clean grip and placement
• HSS long sleeve tees – built for early sessions
• JPN wetsuits – premium Japanese craftsmanship
• Sharkbanz 2 – added ocean safety
Stop by the shop or check them out online and get ready for the next session.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
🛒 Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 weeks ago (edited) | [YT] | 12
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Hawaiian South Shore Surf Boutique
Jellyfish HIGH PROBABILITY: April 9–11 ⚠️
Full moon hit April 1. Box jellyfish are on south shore beaches right now.
Three customers. Three different body types. Same verdict — these leggings work.
⭐⭐⭐⭐⭐ "For starters I'm 5'6 and about 170 pounds. The leggings fit me very well, with enough length to get down onto my feet and give great ankle protection. The waist is the appropriate amount tight, and can be tightened to stay on with the draw string. After one long day wearing them onto the flats, I had no issues and was comfortable." — Woodrow M.
⭐⭐⭐⭐⭐ "So comfy, I forgot I was even wearing them while surfing. They don't ride up or feel tight when moving around. I'm 5'8" 150 lb and the 'Small' fits well." — Zach
⭐⭐⭐⭐⭐ "Highly recommended, especially during the monthly influx of box jellies on the south shore. As an added bonus, it also blocks the UV rays and helps keep you warm." — Dane
Hawaiian South Shore Unisex Surf Lycra Leggings
→ UPF 50 — blocks 98% of UV rays
→ Non-slip drawstring — stays locked in the lineup
→ Jellyfish + man-o-war protection
→ Unisex design — XS to XL
Swipe through → jellyfish calendar, product features, and what real customers are saying.
Shop online or stop by the shop today. Mahalo 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
3 weeks ago | [YT] | 3
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Hawaiian South Shore Surf Boutique
Big Mahalo🤙🌺
A huge Mahalo to everyone who stopped by the shop this week, picked up new boards and gear, and shared good conversations with us. Your support keeps the surf community strong and the shop full of great energy.
From checking out the new arrivals to gearing up for the next session, we truly appreciate you choosing Hawaiian South Shore.
We’re grateful to be part of your surf journey and always here to help with the right boards, fins, and gear.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
🛒 Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
3 weeks ago | [YT] | 19
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Hawaiian South Shore Surf Boutique
Aloha Friday 🌺
New arrivals just landed at the shop this week, and there’s plenty to get excited about. If you’re looking to refresh your setup or check out something new, here are a few highlights.
🏄 CJ Nelson Chameleon – Designed with performance rails, tuned rocker, and a blended concave. A versatile board built for smooth control and flow.
🌊 CJ Nelson Parallax Plus – A classic long hull featuring performance rails and a 2+1 fin setup. Built for speed, power, and that smooth flowing ride.
⚡ Harley Ingleby x Tolhurst HIBT 3+3 – A unique 3-in-1 fin system allowing Quad, Twin, or Asymmetrical setups. One of the fastest rockers in the Thunderbolt lineup.
🔥 Harley Ingleby MOE – A high-performance funboard designed for surfers who want to ride shorter without sacrificing paddling power.
🔧 True Ames Greenough 4A Fins – Built for speed generation and pocket surfing, giving you reliable hold with smooth release.
👕 Hawaiian South Shore Fitted Rashguard – Clean fit with a functional back pocket. Available in long sleeve and short sleeve options.
☀️ Real Sun Cover Sunscreen (HSS Exclusive) – 100% natural with 25% non-nano zinc oxide. Reef-safe, baby-safe, and trusted for long days in the sun.
Swing by the shop or message us if you have questions about any of these.
Hawaiian South Shore
Your Surf Boutique • Expert Advice • Friendly Staff
🛒 Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
3 weeks ago | [YT] | 8
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