A good YouTube description should be concise, informative, and optimized for both viewers and search engines. It should start with a strong hook that clearly states the video's main idea within the first few sentences to capture attention immediately. Start with a strong hook: Begin the description with the most important information to immediately inform and engage the viewer.
Include keywords strategically: Use the main focus keyword 2+ times, particularly in the first few sentences, and incorporate related keywords for better SEO.
Add timestamps: For videos longer than a few minutes, include timestamps to break the content into sections, making it easier for viewers to find specific parts.
Place a clear call to action (CTA): Tell viewers what to do next, such as subscribing, visiting a website, or checking out a product link.
Keep it concise: Aim for 200-300 words, which is enough for YouTube's algorithm while remaining readable, especially on mobile devices where most views occur.