Filippo Massarelli

Documenting my creator journey

📫 massa@massaart.com


Filippo Massarelli

Yesterday's video is full of experiments and unique transitions
https://youtu.be/a-d5J3TxMZ4

Let me know what you think!

🫶

Massa

6 days ago | [YT] | 12

Filippo Massarelli

MY BEST VIDEO SO FAR

➡️ out Today at 1pm GMT (8am EST)

If you like it please consider clicking on the ”Hype” button to help it reach more people!

🫶

Looking forward to reading your thoughts in the comments !

2 weeks ago (edited) | [YT] | 20

Filippo Massarelli

My thumbnail are evolving fast!

1: I went for a "Renaissance" vibe for the thumbnail of my latest video
( this one: https://youtu.be/CQDDrtfBFys )

2, 3, 4: I'm going for a cinematic aesthetic, with one clear emotion and no text.

What do you think?

Any favourites?

P.S.
This evolution is also why the channel name has gone from "Massa Art" to my full name. More about this in my Monday newsletter.

1 month ago | [YT] | 18

Filippo Massarelli

Which of appeals the most to you?

2 months ago | [YT] | 7

Filippo Massarelli

Do you have access to “Hype” ?

It’s a new YouTube feature that lets you boost “emerging creators” (under 500K subs) by giving Hype points to new videos uploaded in the last 7 days.

How it works:
1. Open the YouTube app (mobile)
2. On a video, swipe the comment carousel to find Hype
3. Tap it to give points

Hyping a video in the first week is one of the best ways to support underrated creators you love

(If you have it and enjoyed my latest video, a little Hype would mean a lot. I’m curious if it actually moves the algorithm.)
https://youtu.be/GCM785lfkpA

2 months ago | [YT] | 21

Filippo Massarelli

I’m making my own Sans-Serif font as a side project.

Would any of you have reason to want it?

I’ve been wanting to make my own font for a while now, to use in my videos, in my thumbnails, but also in all my personal writing too (which I do a lot recently).

This is a passion project that will take time, and I will do it regardless, for me.

But if there’s interest I will talk about it in future videos and especially emails.

My vision is to make my own version of as many of the stuff I use as a creator (eg. my own font, my own colour grade, my own notion systems for writing videos, etc..)

2 months ago | [YT] | 3

Filippo Massarelli

See here the wins, the mistakes, and experiments I don’t share anywhere else: massa-art.kit.com/profile

Every Monday I send out one honest update on my path to full-time creator.

I haven’t missed a Monday for over six months now!

You can binge some of the past issues on that link too.

If you’re building your own escape plan, this is the map you’ll want to follow.

If you are *thinking* of starting, this is your proof that you don’t need it all figured out.

🫶

See you in tomorrow's email !

2 months ago | [YT] | 3

Filippo Massarelli

I’m usually in one of 2 states - which one are you now?

2 months ago | [YT] | 8

Filippo Massarelli

😱 I had AUDIO ISSUES in the new video and had to re-upload twice... Does it sound good to you now?

I'm using a new mic, so maybe I did something wrong in the edit. Should be fine now though.

If it does sounds good to you could you give it a "HYPE"? (new button in youtube)


Hopefully even a couple of "HYPE"s should be able to counteract the negative effect of re-uploading twice...


🙏

2 months ago | [YT] | 4

Filippo Massarelli

Help me choose the next video 👇
I’ve been writing a lot of “in the Age of Ai” reflections.

Always keeping it actionable and based on my personal experience, so I hope it will be valuable for ya’ll !

Can I have a sense check of which one of these you’re most curious about?

🫶

2 months ago | [YT] | 3