They look so innocent, don't they? 📸 Meet the graduating class systematically destroying digital advertising.
Behind these faces: the $140 billion fraud problem, 90-day payment delays, and "black box" algorithms that turned programmatic into a shell game.
The uncomfortable truth: These aren't accidents—they're business models. Brad delays publisher payments because float generates interest. Madison calls transparency "proprietary technology" because opacity enables extraction. Trevor ignores bot traffic because it inflates revenue.
The pattern: Take a simple process (connecting advertisers with audiences), add unnecessary complexity, extract maximum fees, blame "market conditions" when performance suffers.
What they didn't count on: Blockchain infrastructure that makes their games impossible. When every transaction is permanently recorded, payment delays become theft. Smart contracts eliminate "proprietary algorithms." Built-in fraud detection stops monetising bots.
The beautiful irony? The technology they dismissed as "too risky" is about to make their business models obsolete.
Which faces do you recognise from your current ad tech stack? 👇
Have you watched Part 2 of Dr. Lisa Cameron's LabTalks episode yet? It dropped yesterday! 👀
In this episode, Lisa and Ben dive into how the UK can become a global hub for blockchain and digital assets and discuss why speeding up regulation is critical to keep innovators right here in the UK.
Part 1 of our first LabTalks podcast of 2025 is coming your way TODAY at 17:00! 🎙️
Ben and Dr Lisa Cameron are diving into how the UK Parliament is tackling crypto and blockchain, from navigating scams to setting the stage for a global Web3 hub. It’s a must-listen if you care about the future of digital assets and regulation.
This week we are discussing the Q1 roadmap for #Alkimi. Throughout the week we will not only provide you updates on the product roadmap but also some special things we have planned for the community.
Your ongoing support drives us forward, and we’re more committed than ever to building a stronger narrative for $ADS while deepening our connection with you.
Stay tuned for updates and get ready for an engaging week ahead!
Alkimi Exchange
Alkimi Exchange
They look so innocent, don't they? 📸 Meet the graduating class systematically destroying digital advertising.
Behind these faces: the $140 billion fraud problem, 90-day payment delays, and "black box" algorithms that turned programmatic into a shell game.
The uncomfortable truth: These aren't accidents—they're business models. Brad delays publisher payments because float generates interest. Madison calls transparency "proprietary technology" because opacity enables extraction. Trevor ignores bot traffic because it inflates revenue.
The pattern: Take a simple process (connecting advertisers with audiences), add unnecessary complexity, extract maximum fees, blame "market conditions" when performance suffers.
What they didn't count on: Blockchain infrastructure that makes their games impossible. When every transaction is permanently recorded, payment delays become theft. Smart contracts eliminate "proprietary algorithms." Built-in fraud detection stops monetising bots.
The beautiful irony? The technology they dismissed as "too risky" is about to make their business models obsolete.
Which faces do you recognise from your current ad tech stack? 👇
1 month ago | [YT] | 3
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Alkimi Exchange
New LabTalks episode out tomorrow!
The big question: If you could rebuild programmatic advertising from scratch, what would you keep?
Matt Wilkes from Mediaplus UK predicts major industry shake-ups and explains why many middlemen need to prove their value or disappear.
Plus: How blockchain could fix programmatic's biggest problems
don't miss it!
What needs to change in programmatic? Comment below 👇
3 months ago | [YT] | 0
View 0 replies
Alkimi Exchange
Have you watched Part 2 of Dr. Lisa Cameron's LabTalks episode yet? It dropped yesterday! 👀
In this episode, Lisa and Ben dive into how the UK can become a global hub for blockchain and digital assets and discuss why speeding up regulation is critical to keep innovators right here in the UK.
Don't miss out on this conversation!
👉 https://www.youtube.com/watch?v=MWzz4...
8 months ago | [YT] | 0
View 0 replies
Alkimi Exchange
Hello Alkimists,
Part 1 of our first LabTalks podcast of 2025 is coming your way TODAY at 17:00! 🎙️
Ben and Dr Lisa Cameron are diving into how the UK Parliament is tackling crypto and blockchain, from navigating scams to setting the stage for a global Web3 hub. It’s a must-listen if you care about the future of digital assets and regulation.
8 months ago | [YT] | 2
View 0 replies
Alkimi Exchange
Hello to the Wonderful Alkimi #Community!
This week we are discussing the Q1 roadmap for #Alkimi. Throughout the week we will not only provide you updates on the product roadmap but also some special things we have planned for the community.
Your ongoing support drives us forward, and we’re more committed than ever to building a stronger narrative for $ADS while deepening our connection with you.
Stay tuned for updates and get ready for an engaging week ahead!
8 months ago | [YT] | 2
View 0 replies
Alkimi Exchange
Exciting news! Our upcoming podcast episode featuring Claire from Good-Loop is almost here!
Get ready for a fascinating conversation delving into AdTech challenges, sustainability, and the future of advertising!
1 year ago | [YT] | 0
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Alkimi Exchange
Exciting news! Our next podcast episode is dropping soon!
Following BCorp month, we hosted a special guest sharing insights on Adtech, sustainability, and optimistic visions for the future.
Can you guess who? Stay tuned for the reveal!
$ADS #Labtalks #Adtech #Sustainability
1 year ago | [YT] | 4
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Alkimi Exchange
Exciting news! Our upcoming podcast episode feat. Lauren, Head of Programmatic at Digitas UK, drops VERY soon!
From navigating programmatic complexities to the potential of blockchain in advertising, get ready for a thought-provoking discussion.
#AdTech $ADS #LabTalks
1 year ago | [YT] | 3
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Alkimi Exchange
🔊 Exciting news! Our next podcast episode is in the works and coming your way soon!
Can you guess who our special guest is?
Stay tuned for the reveal!
1 year ago | [YT] | 5
View 1 reply