Alkimi is the agentic marketplace for digital advertising. Advertisers brief campaigns in plain language. Publishers list their inventory. Their agents match, negotiate and close deals within the terms each side sets, with every step logged against one shared deal sheet: a live record that updates as agents agree terms and optimise campaigns. No reconciliation, no middlemen, because there is only one version of the deal. Humans set the rules. Agents do the work. Read more at www.alkimi.org
The industry is moving to agentic. Alkimi was built for it
before anyone knew to ask.
This channel is where we show our working. Honest breakdowns of
how ad tech actually works, what's wrong with it, and what a
fairer model looks like in practice. Industry conversations
through LabTalks. Product updates. No spin.
🔗 alkimi.org
Alkimi
TV advertising used to have a paywall. Six figures minimum, booked months ahead, through an agency with a trading desk.
That gate is gone. 84% of US CTV now trades programmatically. Anyone can buy the biggest screen in the house.
The catch nobody mentions: you still can't see where your money goes once you're inside.
https://youtu.be/m-v7Jkk0VSM - Launch a TV Ad Campaign in Minutes (NO AGENCY NEEDED)
4 weeks ago | [YT] | 0
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Alkimi
Everyone assumes an AI buying agent gets better with every campaign. Point it at your own records and the opposite happens.
An agent learns from the history it can see. The only history it can see is the version your systems logged, which is one side of a deal that had two sides.
Every campaign, it gets more fluent in your paperwork and no closer to what the market actually did. More experience, more conviction, same blind spot. The better it gets at your data, the more expensive its mistakes become.
A hundred campaigns in, you do not have a wiser agent. You have a very confident one, trained entirely on your own side of the story.
At Alkimi, an agent learns from a record both sides of the deal signed off, so experience makes it sharper instead of more confidently wrong.
www.alkimi.org
1 month ago | [YT] | 3
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Alkimi
They look so innocent, don't they? 📸 Meet the graduating class systematically destroying digital advertising.
Behind these faces: the $140 billion fraud problem, 90-day payment delays, and "black box" algorithms that turned programmatic into a shell game.
The uncomfortable truth: These aren't accidents—they're business models. Brad delays publisher payments because float generates interest. Madison calls transparency "proprietary technology" because opacity enables extraction. Trevor ignores bot traffic because it inflates revenue.
The pattern: Take a simple process (connecting advertisers with audiences), add unnecessary complexity, extract maximum fees, blame "market conditions" when performance suffers.
What they didn't count on: Blockchain infrastructure that makes their games impossible. When every transaction is permanently recorded, payment delays become theft. Smart contracts eliminate "proprietary algorithms." Built-in fraud detection stops monetising bots.
The beautiful irony? The technology they dismissed as "too risky" is about to make their business models obsolete.
Which faces do you recognise from your current ad tech stack? 👇
1 year ago | [YT] | 3
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Alkimi
New LabTalks episode out tomorrow!
The big question: If you could rebuild programmatic advertising from scratch, what would you keep?
Matt Wilkes from Mediaplus UK predicts major industry shake-ups and explains why many middlemen need to prove their value or disappear.
Plus: How blockchain could fix programmatic's biggest problems
don't miss it!
What needs to change in programmatic? Comment below 👇
1 year ago | [YT] | 0
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Alkimi
Have you watched Part 2 of Dr. Lisa Cameron's LabTalks episode yet? It dropped yesterday! 👀
In this episode, Lisa and Ben dive into how the UK can become a global hub for blockchain and digital assets and discuss why speeding up regulation is critical to keep innovators right here in the UK.
Don't miss out on this conversation!
👉 https://www.youtube.com/watch?v=MWzz4...
1 year ago | [YT] | 0
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Alkimi
Hello Alkimists,
Part 1 of our first LabTalks podcast of 2025 is coming your way TODAY at 17:00! 🎙️
Ben and Dr Lisa Cameron are diving into how the UK Parliament is tackling crypto and blockchain, from navigating scams to setting the stage for a global Web3 hub. It’s a must-listen if you care about the future of digital assets and regulation.
1 year ago | [YT] | 2
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Alkimi
Hello to the Wonderful Alkimi #Community!
This week we are discussing the Q1 roadmap for #Alkimi. Throughout the week we will not only provide you updates on the product roadmap but also some special things we have planned for the community.
Your ongoing support drives us forward, and we’re more committed than ever to building a stronger narrative for $ADS while deepening our connection with you.
Stay tuned for updates and get ready for an engaging week ahead!
1 year ago | [YT] | 2
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Alkimi
Exciting news! Our upcoming podcast episode featuring Claire from Good-Loop is almost here!
Get ready for a fascinating conversation delving into AdTech challenges, sustainability, and the future of advertising!
2 years ago | [YT] | 0
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Alkimi
Exciting news! Our next podcast episode is dropping soon!
Following BCorp month, we hosted a special guest sharing insights on Adtech, sustainability, and optimistic visions for the future.
Can you guess who? Stay tuned for the reveal!
$ADS #Labtalks #Adtech #Sustainability
2 years ago | [YT] | 3
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Alkimi
Exciting news! Our upcoming podcast episode feat. Lauren, Head of Programmatic at Digitas UK, drops VERY soon!
From navigating programmatic complexities to the potential of blockchain in advertising, get ready for a thought-provoking discussion.
#AdTech $ADS #LabTalks
2 years ago | [YT] | 2
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