Nicolas Cole

You see an em-dash in a piece of writing, and you immediately think:

"AI WROTE THIS!!!"

But the em-dash is everywhere:

• In Austen
• In Faulkner
• In Hemingway
• In the Bible
• In Dostoyevsky

Writers have been using the em-dash for hundreds of years.

Anyone who says, “Using em-dashes means it was written by AI” is really just announcing to the world they don’t read.

I recommend picking up The Elements of Eloquence by Mark Forsyth.

It’s a book dedicated to the timeless rules of rhetoric.

Everyone claiming “they can always tell it’s written by AI” is just becoming aware of rhetorical principles that have been around forever.

I’m a professional, millionaire writer.

And AI, in a few short years, has already reached a point where I have a hard time distinguishing between:

• A sentence I wrote
• A sentence AI wrote
• A sentence I wrote with AI
• A sentence someone on my team wrote

And the times I can tell, it’s none of these rhetorical cliches that give it away.

It’s more subtle.

The rhythm of a sentence or paragraph, for example.

Or a stylistic decision, like an adjective I would never use in that context, or a metaphor I would never choose due to taste, not “correctness.”

All the AI-wrote-it fear mongering is just one big neon sign that shows how little the average human reads.

Em-dashes, and thinking they are a “dead giveaway,” are the prime example.

TL;DR - even if you don’t use AI, some uneducated readers will still think you did.

And if you use AI, most people can’t tell.

Both are true.

And so the takeaway is:

It doesn’t matter whether you used AI or not. Write something. The reader will decide whether they liked it or not.

Over the last 5 years, I've generated $20M as a writer.

But I made my first $250,000 as a ghostwriting.

I got paid to:

• Practice my craft
• Write all day, every day
• Network with industry leaders

So, if you're looking for a way to get paid (well!) to write, I highly recommend ghostwriter.

I created a free, 5-day email course with everything you need to get started.

Click here to get it for free: yt.premiumghostwritingblueprint.com/?el=ColeCommun…

8 hours ago | [YT] | 21

Nicolas Cole

The outcome you desire is easy to achieve for the version of yourself you need to become to have it.

20 hours ago | [YT] | 20

Nicolas Cole

You will have epic days. You will have boring days. You will have successful years. You will have less successful years. You will have good times and bad times, fast times and slow times. The secret is to just keep chugging on—and not over-rotate to any extreme.

1 day ago | [YT] | 34

Nicolas Cole

3 dead-simple steps to build a Claude Skill (so you can automate boring, tedious tasks):

But first, a quick warning.

The biggest temptation when you’re building with AI is to let AI take the wheel.

Claude says, “Here’s what I’d recommend...”

And you go, “Sure, sounds good.”

Then before you know it, Claude is making all the strategic decisions and you’re just nodding along.

Which is how you end up with mediocre skills and prompts.

So when AI is like, “Hey, I could handle this for you.”

I go, "No, no, no. I don’t want you to take the wheel."

I have the wheel.

Now, here's how to create your first Claude Skill in the next 5 minutes:

—
📌 You can use Claude to build workflows that marketing agencies charge $5,000-$15,000 for.

And on Monday, May 18th, we'll show you how.

In just 2 weeks, we'll help you:

• Build
• Automate
• And scale

Your marketing with Claude Code (even if you've never written a line of code before).

Click to build a Million-Dollar Marketing Funnel in just 14 days (before doors close tonight!): claudecodemarketingbootcamp.com/

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1 day ago | [YT] | 56

Nicolas Cole

4 ways newsletters can make more money on Substack:

• Paid subscriptions
• Selling digital products
• A gateway to services & consulting
• Compiling long-form into a self-published book

Most writers only know about 1.

—

Ready to (finally) monetize your Substack newsletter?

Then use my FREE email course to:

• Name and claim your category
• Create an Irresistible Newsletter Offer stack
• Monetize your newsletter in 3+ different ways

Get free, instant access here: learn.substackstarterkit.com/kickstarter/

1 day ago | [YT] | 23

Nicolas Cole

Vanity metrics:

• Views
• Followers
• Media attention
• Industry approval

The only metrics that matter:

• People you've helped
• Problems you've solved
• Intellectual Capital you've created
• The number in your Stripe account that proves all the above

Want to create a library of Intellectual Capital?

Here’s a FREE 5-day email course with everything you need to:

• Start going viral with ease
• Build a daily writing habit
• Generate hundreds of ideas

Get instant access here:

x.startwritingonline.com/?utm_source=cole&el=youtu…

2 days ago | [YT] | 16

Nicolas Cole

I would NEVER wish to be 25 again.

At that age, I was:

• Broke
• Single
• And lonely

Now I’m rich, married, and happy.

I’m way healthier, not grinding into burnout.

I’m driven by my curiosity, not a relentless hunger to prove something.

• I’m wiser
• I’m calmer
• I’m less stressed

And I’m less emotionally triggered by little things that don’t matter.

In your 20s, your only advantage is energy.

But if you take care of yourself, then you still have the same energy in your 30s.

Just with WAY more resources & pattern recognition.

Going back is a fallacy.

At 26, I started my ghostwriting business.

6 months later, I was:

• Making $240,000/year
• Working less than 4-5 hours per day
• Spending the rest of my time pursuing my passion

So I wrote the 5-step blueprint I wish someone had handed my a decade ago.

In it, I explain how to land high-paying writing clients.

Get it (for free!) here: yt.premiumghostwritingblueprint.com/?el=ColeCommun…

2 days ago | [YT] | 50

Nicolas Cole

My dad used to always wear this workout shirt that said, "Somewhere, someone is training harder than you. And when you meet them, you will lose." That's the mentality I bring to everything I do—and I don't like to lose.

3 days ago | [YT] | 46

Nicolas Cole

In one month, this writer made $18,000.

But the crazy part?

Her industry could not be more niche:

Forklifts.

Andrew (her Success Coach) sent me this update over Slack:

She made $18,000 in one month ghostwriting in the forklift industry!

Insane.

(Who knew there were enough forklift companies to make up an "industry?" I certainly didn't.)

But this just goes to show:

EVERY niche has plenty of clients for you to make a great living.

The problem?

Finding AND landing them as high-paying clients.

To do this, you can follow 3 simple steps:

• Reposition yourself as a ghostwriter
• Niche down (hard!)
• Create an Irresistible Offer

This is how you land premium clients and charge $3,000+ per month as a writer.

Which is how this ghostwriter in the forklift industry was able to make $18,000 in just one month.

So, to help you get started, I created a 5-step blueprint.

It's already helped 10,000+ start ghostwriting.

Get it for FREE here: yt.premiumghostwritingblueprint.com/?el=ColeCommun…

—

By the way, the success story I'm sharing here is a top 5-10% outcome and shows what’s possible with our program. Keep in mind that everyone’s results are different. There are a bunch of things that play into your success, like how much effort you put in, your experience, and how closely you follow the program. We can’t promise that you’ll get the exact same results. Many people we work with do not see a result like this or any result at all. We just wanted to show you what’s possible, but don’t take this as a guarantee or think that it’s the norm for everyone.

3 days ago | [YT] | 24

Nicolas Cole

When you write, you clarify your thinking. When you clarify your thinking, your thoughts become more organized, compelling, and engaging.

When your thoughts become more engaging, people listen. And when people listen, you become “the authority.”

4 days ago | [YT] | 41