Smart, quietly disruptive videos that decode culture, language, and economic incentives.
Welcome to North of Obvious — a space for practical insight that lives just beyond surface thinking.

We decode the hidden logic behind what seems normal: from cultural trends and behavioral patterns to language, design, and economic incentives.

If you’ve ever asked, “Why is it like this?” and really meant it — you’re in the right place.

Expect smart, quietly disruptive explainer videos on:

American history and regional identity

Language evolution and media manipulation

Psychology, soft power, and cultural systems

Social engineering, ideology, and belief

Always grounded. Always a layer deeper.