Anas Ahmed

Gemini 3 just outperformed ChatGPT 5 in benchmarks.

I reacted immediately: "See? Google's 30 years of data is finally paying off. They're going to win."

But when I looked closer, I found something way more interesting.


Google actually had ChatGPT before OpenAI did. They built it first. They just didn't ship it.


They were too scared. Then OpenAI launched and the rest is history.


This made me realize: the AI race isn't really about who has more data.
It's about something completely different.


I explored this and what I found changes how I think about competition entirely.


Read my latest article 👇




www.linkedin.com/pulse/why-having-more-data-doesnt…


#gemini #gpt5 #AI #GoogleVsOpenAI #ArtificialIntelligence #Innovation

1 week ago | [YT] | 0

Anas Ahmed

Video is 𝐋𝐈𝐕𝐄!

5 months ago | [YT] | 0

Anas Ahmed

CTAs are not just buttons with text.

They're the most important psychological trigger in your entire design.

Using color psychology in designing CTAs is very important. Choose colors that create contrast, not harmony. Orange on blue backgrounds. Red on white. Green on gray.

𝐓𝐡𝐞 𝐞𝐲𝐞 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐬𝐧𝐚𝐩 𝐭𝐨 𝐭𝐡𝐚𝐭 𝐛𝐮𝐭𝐭𝐨𝐧 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲.

Button Size also matters a lot. I make my CTAs at least 44px tall for mobile and proportionally larger for desktop.

Tiny buttons signal tiny importance to users' subconscious minds.

But most people get this one important thing wrong: they don't match their "CTA Text" to their traffic temperature.

𝐂𝐨𝐥𝐝 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐟𝐫𝐨𝐦 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐧𝐞𝐞𝐝𝐬 𝐬𝐨𝐟𝐭𝐞𝐫 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞.
"𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞" 𝐨𝐫 "𝐒𝐞𝐞 𝐇𝐨𝐰" 𝐰𝐨𝐫𝐤𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐚𝐠𝐠𝐫𝐞𝐬𝐬𝐢𝐯𝐞 "𝐁𝐮𝐲 𝐍𝐨𝐰" 𝐜𝐨𝐦𝐦𝐚𝐧𝐝𝐬.

𝐇𝐨𝐭 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐟𝐫𝐨𝐦 𝐞𝐦𝐚𝐢𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬? 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐝𝐢𝐫𝐞𝐜𝐭 𝐚𝐜𝐭𝐢𝐨𝐧.
"𝐆𝐞𝐭 𝐒𝐭𝐚𝐫𝐭𝐞𝐝" 𝐨𝐫 "𝐂𝐥𝐚𝐢𝐦 𝐘𝐨𝐮𝐫𝐬" 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 𝐥𝐢𝐤𝐞 𝐜𝐫𝐚𝐳𝐲.

Now, Placement. Above the fold isn't just best practice, it's survival.

Marketing campaigns create urgency, and urgent users don't scroll to find your CTA.

Also don't forget to A/B test every piece of button copy.

"Shop Now" vs "Get It Now" can mean the difference between 2% and 3.5% conversion rates. That's massive when you see it at scale.

All this sales psychology lesson is great, but don't forget...

𝐂𝐓𝐀 𝐡𝐚𝐬 𝐭𝐨 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐧𝐞𝐱𝐭 𝐬𝐭𝐞𝐩, 𝐧𝐨𝐭 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐫𝐮𝐩𝐭𝐢𝐨𝐧.

When someone clicks your ad, they've already shown interest. Your job is making the transition from interest to action feel natural.

𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐂𝐓𝐀𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐜𝐡 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠'𝐬 𝐞𝐧𝐞𝐫𝐠𝐲 𝐥𝐞𝐯𝐞𝐥?
Let me know!





#UIUX #DesignForSales #MarketingStrategy

5 months ago | [YT] | 0

Anas Ahmed

A mobile app client pushed back hard when I proposed multiple iteration rounds.

❝Why can't you nail it on the first try? Isn't that what we're paying you for?❞

Perfect design doesn't exist in a vacuum; it emerges through testing real user behavior.

𝐍𝐨 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫, 𝐧𝐨 𝐦𝐚𝐭𝐭𝐞𝐫 𝐡𝐨𝐰 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝, 𝐜𝐚𝐧 𝐩𝐫𝐞𝐝𝐢𝐜𝐭 𝐞𝐯𝐞𝐫𝐲 𝐮𝐬𝐞𝐫 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐚𝐭𝐭𝐞𝐦𝐩𝐭.

"Design is about solving problems, not decorating." 【Julie Zhuo】

I show clients my process like this: wireframes to show structure, prototypes that test functionality, and user testing that reveals pain points we couldn't anticipate.

My best work has never come from the first attempt. It's come from the disciplined process of testing, learning, and improving.

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐞𝐥𝐩 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐠𝐫𝐞𝐚𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 𝐢𝐬 𝐚 𝐩𝐫𝐨𝐜𝐞𝐬𝐬, 𝐧𝐨𝐭 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐨𝐟 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧?





#designtips #UIdesign #clientmanagment #usertesting #prototype

5 months ago | [YT] | 0

Anas Ahmed

"Why budget for maintenance? The design's done, 𝐫𝐢𝐠𝐡𝐭?"

My CMS client couldn't understand why I was proposing ongoing support after launch.

I understood her perspective. She was thinking design was like painting a wall, once it's finished, you walk away.

I used to think the same way years ago. I learned to stop thinking of launch as the finish line. It's "mile marker one" in a much longer race.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐢𝐬𝐧'𝐭 𝐚 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞!
𝐈𝐭'𝐬 𝐚 𝐥𝐢𝐯𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 𝐭𝐡𝐚𝐭 𝐞𝐯𝐨𝐥𝐯𝐞𝐬 𝐰𝐢𝐭𝐡 𝐮𝐬𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫.

Every interaction teaches you something new about what works and what doesn't.

Erika Hall nailed it:
❝𝐃𝐞𝐬𝐢𝐠𝐧 𝐢𝐬 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐮𝐬𝐞𝐫𝐬.❞

That conversation doesn't end at launch.

It intensifies.

I've started framing maintenance as a growth strategy, not upkeep costs.

I say,
"This ongoing optimization improved user engagement by 10% year-over-year for similar type of businesses."

Numbers change the conversation instantly.

I break down exactly what maintenance includes:
5 hours monthly for bug fixes and accessibility updates, 10 hours quarterly for feature enhancements based on user feedback.

Specificity kills the "what am I paying for?" objection.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭 𝐧𝐨𝐰 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐦𝐚𝐢𝐧𝐭𝐞𝐧𝐚𝐧𝐜𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐧 𝐞𝐱𝐩𝐞𝐧𝐬𝐞.
𝐈𝐭 𝐢𝐬 𝐚𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐧 𝐮𝐬𝐞𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧.

How do you help clients understand that great design never stops evolving?


#UIUX #Designtips #DesignBudget #MaintenanceMatters

6 months ago | [YT] | 0

Anas Ahmed

I just released an article on a simple 3-step system that saves solar companies from chasing bad leads and start attracting serious homeowners.

Instead of wasting money on random ads and overpriced lead lists, you’ll discover how to:

Build trust with the right audience ✔️
Reach the right people the right way ✔️
Turn website visitors into pre-convinced appointments ✔️

And the best part? It costs less and works better.

6-minutes Read:
www.linkedin.com/pulse/anas-ahmed-v2vuf

6 months ago | [YT] | 0

Anas Ahmed

Steve Krug said: ❝Get rid of half the words on each page, then get rid of half of what's left.❞

I tested it on a client's landing page. The original page had 847 words.

Marketing copy, feature descriptions and testimonials. Everything they thought users needed to know.

Conversion rate was 2.3%.

I applied Krug's rule.

Cut it to 400 words. Then to 200. Every sentence had to earn its place by directly helping users complete their goal.

I removed their flowery brand statements and redundant feature lists.

What remained was pure, focused communication.

Conversion rate increased to more than 4%.

Because users don't read, they scan. Every extra word is friction between them and their objective.

I start every design project by identifying the single most important action we want users to take. Then I eliminate anything that doesn't support that action.

𝐓𝐡𝐞 𝐡𝐚𝐫𝐝𝐞𝐬𝐭 𝐩𝐚𝐫𝐭 𝐢𝐬𝐧'𝐭 𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐛𝐚𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐢𝐭'𝐬 𝐜𝐮𝐭𝐭𝐢𝐧𝐠 𝐠𝐨𝐨𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐬𝐞𝐫𝐯𝐞 𝐭𝐡𝐞 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐠𝐨𝐚𝐥.

Your users aren't visiting your site to admire your writing. They're there to solve a problem as quickly as possible.

Respect their time by respecting their attention.

𝐋𝐞𝐬𝐬 𝐢𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐦𝐨𝐫𝐞, 𝐮𝐧𝐭𝐢𝐥 𝐢𝐭 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐭𝐨𝐨 𝐥𝐞𝐬𝐬. 𝐓𝐡𝐞𝐧 𝐚𝐝𝐝 𝐛𝐚𝐜𝐤 𝐣𝐮𝐬𝐭 𝐞𝐧𝐨𝐮𝐠𝐡.



#UIUX

6 months ago | [YT] | 1

Anas Ahmed

I was scrolling through Dribble, seeing all these trendy designs with complex gradients and glass morphism effects.

My work suddenly felt boring in comparison.

So I started adding. One gradient became two. Two became five.

The interface went from clean to chaotic in three iterations.

I stopped and sighed on my ego.

"𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐠𝐫𝐚𝐝𝐢𝐞𝐧𝐭 𝐡𝐞𝐥𝐩 𝐮𝐬𝐞𝐫𝐬 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐭𝐡𝐞𝐢𝐫 𝐭𝐚𝐬𝐤 𝐟𝐚𝐬𝐭𝐞𝐫?"

The answer was a big no.

I've developed this editing process now. Every visual element has to justify its existence through function, not just form.

When I'm tempted by the latest design trend, I step back and study the masters. Apple's interfaces aren't trendy, they're timeless. They solve problems without visual noise.

Restraint is harder than addition.

Anyone can pile on effects and call it innovative. But it takes real skill to achieve maximum impact with minimal elements.

I used to think clients hired me to make things look "modern." They actually hired me to make things work better.

Trends fade. Good design endures.

Now when I see that perfect gradient on Dribble, I ask myself: "Is this solving my user's problem, or feeding my designer's ego?"

The answer determines whether it makes it into my work.

𝐖𝐡𝐚𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 𝐭𝐫𝐞𝐧𝐝 𝐚𝐥𝐦𝐨𝐬𝐭 𝐥𝐞𝐝 𝐲𝐨𝐮 𝐚𝐬𝐭𝐫𝐚𝐲 𝐟𝐫𝐨𝐦 𝐮𝐬𝐞𝐫-𝐜𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠?




#VisualNoise #DesignTrends #UIUX

6 months ago | [YT] | 0

Anas Ahmed

I used to dread client presentations when I started graphic design 8 years ago.

My palms would sweat.
My voice would shake.

I would awkwardly go through my slides like I was apologizing for my work instead of presenting it.

I thought a lot on it.

Researched and took lessons from industry gurus.

I reframed my whole style. I stopped showing designs and started telling stories.

Now I go like this:

Instead of "Here's the homepage," I say:

"𝐖𝐡𝐞𝐧 𝐒𝐚𝐫𝐚𝐡 𝐥𝐚𝐧𝐝𝐬 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐩𝐚𝐠𝐞 𝐚𝐭 𝟐𝐚𝐦 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞, 𝐡𝐞𝐫𝐞'𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐧𝐞𝐱𝐭."

Now, they're not judging the layouts. They're following a narrative.

I learned to anticipate every possible objection before walking into the room.

"Why is the CTA button orange?" Because orange creates urgency while maintaining accessibility standards, and it tested 15% higher than blue in similar industries.

I have data-backed answers ready for everything.

But the game-changer was practicing out loud.

If I can't explain it simply, I don't understand it well enough.

Every design decision serves the people who will use this product.

I'm not showing them pretty screens. I'm showing them how their users will succeed.

That confidence changes everything in the room.

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦 𝐝𝐞𝐬𝐢𝐠𝐧 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐝𝐞𝐟𝐞𝐧𝐬𝐢𝐯𝐞 𝐭𝐨 𝐩𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞?




#DesignPitch #UIUX #Confidence #Presentation

6 months ago | [YT] | 0

Anas Ahmed

𝐌𝐚𝐤𝐞 𝐭𝐡𝐢𝐬 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐀𝐩𝐩𝐥𝐞, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐥𝐢𝐤𝐞 𝐓𝐞𝐬𝐥𝐚, 𝐛𝐮𝐭 𝐚𝐥𝐬𝐨 𝐥𝐢𝐤𝐞 𝐚 𝐮𝐧𝐢𝐜𝐨𝐫𝐧!

So many of us designers got this exact request every now and then.

My usual first instinct is to laugh. My second is to realize this client is serious.

What I've learned about managing impossible expectations is, I never start designing until I understand the real problem.

That Apple-Tesla-unicorn request? It translates to:
"𝐈 𝐰𝐚𝐧𝐭 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐫𝐞𝐦𝐢𝐮𝐦, 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞, 𝐚𝐧𝐝 𝐦𝐚𝐠𝐢𝐜𝐚𝐥."

Now I can work with that!

I've made it a rule to over-communicate early. Before touching Figma, I create detailed mood boards that show exactly what "premium" looks like in their industry.

I break down why Tesla's minimalism works and how we can capture that same intentionality.

💰 The education piece is everything.

I don't just design, I teach my process. Clients who understand design constraints become allies instead of obstacles.

When someone asks for the impossible, I reframe it:
"𝐋𝐞𝐭'𝐬 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐜𝐨𝐫𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐮𝐬𝐞𝐫𝐬 𝐭𝐨 𝐡𝐚𝐯𝐞, 𝐭𝐡𝐞𝐧 𝐝𝐞𝐬𝐢𝐠𝐧 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐩𝐚𝐭𝐡 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐚𝐭 𝐟𝐞𝐞𝐥𝐢𝐧𝐠."

I've discovered that unrealistic requests usually stem from a desire to stand out, not from actual aesthetic preferences.

Address the underlying need, and the solution becomes clear.

Your expertise isn't just technical, it's strategic too. Guide the conversation toward solutions that actually work.

𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐚𝐧𝐝𝐥𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐰𝐡𝐨 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐜𝐨𝐦𝐛𝐢𝐧𝐞 𝐞𝐯𝐞𝐫𝐲 𝐭𝐫𝐞𝐧𝐝𝐲 𝐛𝐫𝐚𝐧𝐝 𝐚𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜 𝐢𝐧𝐭𝐨 𝐨𝐧𝐞 𝐩𝐫𝐨𝐣𝐞𝐜𝐭?

#ClientManagement #DesignProcess #UIUX

6 months ago (edited) | [YT] | 0