Welcome to Necessity vs. Commodity, the podcast that uncovers what it takes to stand out in a world of competitors. We spotlight industry leaders and high achievers who’ve transformed their work from just a commodity into a necessity for their clients.
Each episode dives into their journeys of success, exploring:
What makes them indispensable in their niche.
The strategies and decisions that set them apart.
The challenges, failures, and lessons that shaped their path.
We tackle the good, the bad, and the ugly of the business world, giving you actionable insights to rise above mediocrity and dominate your field.
Learn how to:
Build a business or career that makes you essential.
Turn struggles into stepping stones for success.
Avoid mistakes and achieve results faster.
Subscribe now on YouTube or your favorite platform and discover how the best turn ordinary into extraordinary.
🎧 Watch and listen to level up your mindset, strategy, and success!
Necessity Vs Commodity | The Irreplaceable Edge
YouTube’s Biggest Opportunity in Years—And Why You Need to Act Now
For the first time in its history, YouTube is actively prioritizing small creators. Channels with just a few hundred subscribers are being promoted right next to those with millions.
This isn’t just another algorithm change. It’s a complete shift—and those who start now will dominate their niches for years to come.
YouTube isn’t just a video platform; it’s a permanent lead generation machine.
Unlike ads that stop working the second you stop paying, YouTube works 24/7 to bring ideal clients directly to you.
Every video you post is like planting a seed. Over time, those seeds grow into a system that attracts, nurtures, and converts leads—without any additional effort on your part.
Small Channels, Big Results
Imagine planting a garden where every seed you sow keeps growing, year after year. That’s what YouTube does for small creators.
I’ve seen channels with fewer than 200 subscribers consistently generate 3-5 new clients every month. These creators aren’t influencers—they’re experts solving specific problems for their audience.
The key isn’t in perfection. It’s in precision. They’re using smart scripts, nailing SEO, and creating videos that are simple but laser-focused. They’re not building audiences; they’re building trust.
The 30-Minute-a-Week Formula
YouTube doesn’t have to consume your time. My clients spend just 30 minutes a week recording videos, and here’s why it works:
I’ve created a Done-For-You (DFY) system that ensures every video they make:
Solves a problem their audience is actively searching for.
Is structured with a script that connects emotionally and delivers results.
Is optimized with SEO to get found by the right people.
They don’t waste time editing or second-guessing. They show up, record, and let the system do the rest.
Think of it like setting up a machine that runs while you sleep. It’s efficient, scalable, and most importantly, it works.
Why You Can’t Wait
The YouTube landscape is shifting—and those who act now will dominate.
YouTube’s algorithm is like a rising tide, lifting small creators to new levels of visibility. Channels with just a few hundred subscribers are gaining traction, but tides shift. Waiting only means you’ll be swimming against the current later.
This isn’t just about posting videos—it’s about building a permanent business asset that does the heavy lifting for you.
Imagine this:
✅ Clients reaching out because your content answered their exact problem.
✅ A platform that builds trust, pre-qualifies leads, and converts them effortlessly.
✅ A business asset that works for you 24/7, long after the video is posted.
Small channels are already pulling in six figures with fewer than 5,000 subscribers. This isn’t guesswork—it’s a system.
PRO TIP: Perfection Is a Trap
Too many people get stuck trying to perfect the first step. You wouldn’t refuse to drive your car just because it’s dusty.
Your audience isn’t looking for flawless production. They’re looking for someone to say, “I see where you are, and I can help.”
Here’s what matters:
💡 Are you solving their problems?
💡 Are you giving them a clear next step?
That’s it. The lighting, the editing, the “ums” and “ahs”? They don’t matter. What matters is showing up and speaking directly to the people you can help.
Your first video won’t be perfect, but it doesn’t need to be. It just needs to be real.
YouTube is opening doors for small creators right now.
DM me—I’d love to hear about your first video idea. Let’s chat and see how you can make it happen.
Who knows? This could be the start of something amazing.
1 year ago | [YT] | 0
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Necessity Vs Commodity | The Irreplaceable Edge
How to Turn Skeptics into Buyers (Ethically)
Are you stuck in a cycle of doubt, wondering who to trust? You’re not alone. We’re living in a “Trust Recession,” where skepticism is at an all-time high, and it’s costing businesses and individuals alike.
Here’s the truth: skeptics aren’t fools—they’re cautious leaders who demand proof. And when done right, turning skeptics into believers isn’t just possible—it’s powerful.
Let’s break it down:
1️⃣ Build Trust Through Your Backstory
Skeptics need to know you’re real. Share your story—the struggles you’ve faced, the lessons you’ve learned, and why you created your solution. Vulnerability creates connection.
2️⃣ Educate with Unique Insights
Don’t sell—teach. Introduce the “Trust Recession” and why it’s holding people back. Show them you understand their hesitation while offering a new perspective that shifts their thinking.
3️⃣ Highlight the Pain (and Cost of Staying Stuck)
Call out the struggles they face daily. The nagging guilt of missed opportunities. The frustration of spinning their wheels without results. And then ask: What’s the cost of staying here another year?
4️⃣ Inspire Desire: Paint the Transformation
Imagine this: You’re finally working smarter, not harder. Your business is thriving, your clients trust you implicitly, and you’re present for the moments that matter most. The stress? Gone. The confidence? Unstoppable.
5️⃣ Use Social Proof: Results Don’t Lie
Jessica was just like you—skeptical and stuck. But within 60 days, she closed her first $10k client using this exact system. She didn’t just believe—she became the leader others now look to for inspiration.
Here’s the thing: Every moment you wait, you reinforce the doubts holding you back.
This system was built for cautious leaders like you—leaders who demand proof before taking action.
It’s designed to connect you with ideal clients who are actively searching for help and ready to hire you, while effortlessly converting them into paying clients.
Ready to see for yourself?
DM me ELITE to learn how we can help you get clients faster and easier
1 year ago | [YT] | 0
View 0 replies
Necessity Vs Commodity | The Irreplaceable Edge
How to Turn Skeptics into Buyers (Ethically)
Are you stuck in a cycle of doubt, wondering who to trust?
You’re not alone.
We’re living in a “Trust Recession,” where skepticism is at an all-time high, and it’s costing businesses and individuals alike.
Here’s the truth: skeptics aren’t fools—they’re cautious leaders who demand proof. And when done right, turning skeptics into believers isn’t just possible—it’s powerful.
Let’s break it down:
1️⃣ Build Trust Through Your Backstory
Skeptics need to know you’re real. Share your story—the struggles you’ve faced, the lessons you’ve learned, and why you created your solution. Vulnerability creates connection.
2️⃣ Educate with Unique Insights
Don’t sell—teach. Introduce the “Trust Recession” and why it’s holding people back. Show them you understand their hesitation while offering a new perspective that shifts their thinking.
3️⃣ Highlight the Pain (and Cost of Staying Stuck)
Call out the struggles they face daily. The nagging guilt of missed opportunities. The frustration of spinning their wheels without results. And then ask: What’s the cost of staying here another year?
4️⃣ Inspire Desire: Paint the Transformation
Imagine this: You’re finally working smarter, not harder. Your business is thriving, your clients trust you implicitly, and you’re present for the moments that matter most. The stress? Gone. The confidence? Unstoppable.
5️⃣ Use Social Proof: Results Don’t Lie
Jessica was just like you—skeptical and stuck. But within 60 days, she closed her first $10k client using this exact system. She didn’t just believe—she became the leader others now look to for inspiration.
Here’s the thing: Every moment you wait, you reinforce the doubts holding you back.
This system was built for cautious leaders like you—leaders who demand proof before taking action.
It’s designed to connect you with ideal clients who are actively searching for help and ready to hire you, while effortlessly converting them into paying clients.
Ready to see for yourself?
1 year ago | [YT] | 0
View 0 replies