Five years of tattoo marketing and money videos in one Youtube channel.
I tattooed for 13 years, then went deep on marketing and money — and I've been putting everything I learn on this channel since 2021. Instagram strategy, filling your books, pricing, ads, handling slow season, and the money habits that help you save and invest for the future.
There's a whole library here. Start with whatever problem is hurting most right now.
Subscribe if you want your art to pay you what it should.
Ryan Roi - Tattooer Marketing Videos
👇Every tattooer needs to know about content
• It takes 3–6 months for a new follower to become a client (if you’re consistent—that’s normal!).
• Your best-performing post might happen when you least expect it—consistency > virality.
• Only 1–3% of your audience is ready to buy at any given time. The rest are warming up—don’t ghost them.
• People don’t remember your one perfect post. They remember how you make them feel over time.
• Posting the same message in different ways actually builds trust. Repetition = recognition.
• It’s okay if you feel like a broken record—your audience often missed it the first time.
• Content doesn’t have to be viral to be valuable. Quiet posts can still convert.
• Someone is always watching, even if they’re not engaging. Lurkers become buyers.
• Great content doesn’t come from being an expert—it comes from being helpful.
4 months ago | [YT] | 19
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Ryan Roi - Tattooer Marketing Videos
Tips VS Systems 👇
💥Tips get you started, they spark the fire
⚙️Systems build momentum, they keep the fire going
Tips can leave you chasing the next one
Systems compound the more you stick to them
If you’re looking for something you can do long term
That’s what the Tattoo Forever System is for
Follow the link below ⬇️ to get more details 👍
If you’re looking to get thoes first spark going 🔥
Keep following me for more marketing tips and tricks for tattoo artists
I appreciate you all for following and supporting my content all these years 🙏
Get all the info on the Tattoo Forever System LIVE workshop
TATTOO FOREVER SYSTEM course.theartfuldollar.com/tattoo-forever-system-y…
5 months ago | [YT] | 14
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Ryan Roi - Tattooer Marketing Videos
Action beats anxiety every time
Take that same superpower you have to focus on a tattoo for 6 hours straight
And aim it at your business
But warning ‼️
You might end up enjoying it 😉
#tattooartist #marketing
6 months ago | [YT] | 9
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Ryan Roi - Tattooer Marketing Videos
I’m glad I told myself
“This is going to be harder than you think”
So when times got hard
When I made a mistake or afraid it wouldn’t work out
I just reminded myself “this is that hard part”
I still do that today
I need to remind myself of this constantly
All you need to do to be successful at anything
Is have ways to keep going when most people quit
Checkout the Artful Dollar Podcast for more!
www.youtube.com/playlist?list...
#tattooartist #tattoostudio
6 months ago | [YT] | 14
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Ryan Roi - Tattooer Marketing Videos
Rule number one of tattooing...
There are no rules 🚫
#tattooartist #tattooer
7 months ago | [YT] | 13
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Ryan Roi - Tattooer Marketing Videos
Why do tattoo artists hate content?
Because tattoo artists hate fake performative bullsh*t
But that’s not at all what I tell people to post
Just like drawing, you have to find your style of content
If you try to be like someone else, it won’t be authentic
But… here’s the catch
In the beginning, while you’re finding your style
You kinda have to mimic what other people are doing
And it might not come off authentic
But you have to push past that stage
On the other side of that discomfort is the confidence you never knew was possible
Once you hit that stage, making content becomes fun
And if it’s fun, you will be more consistent and build compounding results 💪
#tattooartist #marketing
7 months ago | [YT] | 17
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Ryan Roi - Tattooer Marketing Videos
A tattoo client, much wealthier than me once told me:
“The tax code is a roadmap to wealth”
I didn’t fully understand what he meant at the time
But it got me curious 🧐
So I started getting interested in taxes to see what I could learn
Not only did I see what he was talking about
But learning how to do bookkeeping and getting on top of my taxes was a game changer
I ran my business better
I qualified for loans to expand my business and increase my income
I learned how to play the game of taxes and suddenly it wasn’t such a burden anymore
Paying my taxes became an opportunity to invest in myself and my future
You might not understand what I mean by that right now
But I hope that you will one day 🙏
7 months ago | [YT] | 11
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Ryan Roi - Tattooer Marketing Videos
Dang Chat GPT, I see why tattoo artists hate AI now…
#tattooartist #marketing
8 months ago | [YT] | 10
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Ryan Roi - Tattooer Marketing Videos
I’M ABOUT TO FLIP A TABLE
The wild entitlement it takes to assume you can just do good tattoos and not need to put yourself out their to attract clients is bonkers to me.
You know who called me the other day?
The f*cking plumber
He did some work for me 3 months ago and he was calling to check in and see how everything was doing.
I said I was good but I appreciate the call
YA KNOW WHAT THIS MF SAID NEXT!?!?
“Awesome well do you know any of the other home owners around you who might need my services?
I’ll give you a $100 off your next visit for everyone you send my way, and they will get a 20% discount if they are a new client”
I was like WHOLY SHIT
That’s literally one of the things I tell my clients in The Artful Marketer to do!
I said I appreciate the hustle and I texted two of my neighbors his number.
Get👏out👏of👏your👏comfort👏zone👏and👏talk👏to👏people👏
Tattooing ISN’T the business
The BUSINESS is the business
The BUSINESS sells TATTOOS
ALL BUSINESSES NEED TO MARKET THEMSELVES
Alright, I’m gonna go drink some tea, and meditate to cool off from this rant
GO GET AFTER IT 💪
8 months ago | [YT] | 16
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Ryan Roi - Tattooer Marketing Videos
Marketing changes fast
But there are some things that have always worked
And always will work
9 months ago | [YT] | 13
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