Ryan Roi - Tattooer & Financial Coach

Welcome to the Artful Dollar podcast. I'm Ryan Roi and after 15 years in the tattoo industry I realized a huge need for financial education, not just for tattooers, but for all walks of creative business owners and entrepreneurs.

I've launched The Artful Dollar podcast to share as much knowledge and wisdom from myself and guests on the show in hopes that my listeners will find solutions to their financial struggles

My aim is to share fresh stories and ideas that can help you shift your perspective on money. By exploring new concepts and engaging in transformative conversations, we can naturally develop new habits and take actions that lead to financial abundance.

If you're eager to transform your outlook on money and embark on a journey of shifting your mindset, I invite you to tune into The Artful Dollar podcast. Together, we'll challenge the status quo and explore alternative approaches to money.



Ryan Roi - Tattooer & Financial Coach

👇Every tattooer needs to know about content

• It takes 3–6 months for a new follower to become a client (if you’re consistent—that’s normal!).

• Your best-performing post might happen when you least expect it—consistency > virality.

• Only 1–3% of your audience is ready to buy at any given time. The rest are warming up—don’t ghost them.

• People don’t remember your one perfect post. They remember how you make them feel over time.

• Posting the same message in different ways actually builds trust. Repetition = recognition.

• It’s okay if you feel like a broken record—your audience often missed it the first time.

• Content doesn’t have to be viral to be valuable. Quiet posts can still convert.

• Someone is always watching, even if they’re not engaging. Lurkers become buyers.

• Great content doesn’t come from being an expert—it comes from being helpful.

1 week ago | [YT] | 19

Ryan Roi - Tattooer & Financial Coach

Tips VS Systems 👇

💥Tips get you started, they spark the fire

⚙️Systems build momentum, they keep the fire going

Tips can leave you chasing the next one

Systems compound the more you stick to them

If you’re looking for something you can do long term

That’s what the Tattoo Forever System is for

Follow the link below ⬇️ to get more details 👍

If you’re looking to get thoes first spark going 🔥

Keep following me for more marketing tips and tricks for tattoo artists

I appreciate you all for following and supporting my content all these years 🙏

Get all the info on the Tattoo Forever System LIVE workshop
TATTOO FOREVER SYSTEM course.theartfuldollar.com/tattoo-forever-system-y…

3 weeks ago | [YT] | 14

Ryan Roi - Tattooer & Financial Coach

Action beats anxiety every time

Take that same superpower you have to focus on a tattoo for 6 hours straight

And aim it at your business

But warning ‼️

You might end up enjoying it 😉

#tattooartist #marketing

1 month ago | [YT] | 9

Ryan Roi - Tattooer & Financial Coach

I’m glad I told myself

“This is going to be harder than you think”

So when times got hard

When I made a mistake or afraid it wouldn’t work out

I just reminded myself “this is that hard part”

I still do that today

I need to remind myself of this constantly

All you need to do to be successful at anything

Is have ways to keep going when most people quit

Checkout the Artful Dollar Podcast for more!
www.youtube.com/playlist?list...

#tattooartist #tattoostudio

1 month ago | [YT] | 14

Ryan Roi - Tattooer & Financial Coach

Rule number one of tattooing...

There are no rules 🚫

#tattooartist #tattooer

1 month ago | [YT] | 13

Ryan Roi - Tattooer & Financial Coach

Why do tattoo artists hate content?

Because tattoo artists hate fake performative bullsh*t

But that’s not at all what I tell people to post

Just like drawing, you have to find your style of content

If you try to be like someone else, it won’t be authentic

But… here’s the catch

In the beginning, while you’re finding your style

You kinda have to mimic what other people are doing

And it might not come off authentic

But you have to push past that stage

On the other side of that discomfort is the confidence you never knew was possible

Once you hit that stage, making content becomes fun

And if it’s fun, you will be more consistent and build compounding results 💪

#tattooartist #marketing

1 month ago | [YT] | 17

Ryan Roi - Tattooer & Financial Coach

A tattoo client, much wealthier than me once told me:

“The tax code is a roadmap to wealth”

I didn’t fully understand what he meant at the time

But it got me curious 🧐

So I started getting interested in taxes to see what I could learn

Not only did I see what he was talking about

But learning how to do bookkeeping and getting on top of my taxes was a game changer

I ran my business better

I qualified for loans to expand my business and increase my income

I learned how to play the game of taxes and suddenly it wasn’t such a burden anymore

Paying my taxes became an opportunity to invest in myself and my future

You might not understand what I mean by that right now

But I hope that you will one day 🙏

3 months ago | [YT] | 11

Ryan Roi - Tattooer & Financial Coach

Dang Chat GPT, I see why tattoo artists hate AI now…

#tattooartist #marketing

3 months ago | [YT] | 10

Ryan Roi - Tattooer & Financial Coach

I’M ABOUT TO FLIP A TABLE

The wild entitlement it takes to assume you can just do good tattoos and not need to put yourself out their to attract clients is bonkers to me.

You know who called me the other day?

The f*cking plumber

He did some work for me 3 months ago and he was calling to check in and see how everything was doing.

I said I was good but I appreciate the call

YA KNOW WHAT THIS MF SAID NEXT!?!?

“Awesome well do you know any of the other home owners around you who might need my services?

I’ll give you a $100 off your next visit for everyone you send my way, and they will get a 20% discount if they are a new client”

I was like WHOLY SHIT

That’s literally one of the things I tell my clients in The Artful Marketer to do!

I said I appreciate the hustle and I texted two of my neighbors his number.

Get👏out👏of👏your👏comfort👏zone👏and👏talk👏to👏people👏

Tattooing ISN’T the business

The BUSINESS is the business

The BUSINESS sells TATTOOS

ALL BUSINESSES NEED TO MARKET THEMSELVES

Alright, I’m gonna go drink some tea, and meditate to cool off from this rant

GO GET AFTER IT 💪

4 months ago | [YT] | 16

Ryan Roi - Tattooer & Financial Coach

Marketing changes fast

But there are some things that have always worked

And always will work

4 months ago | [YT] | 13