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📊 Designing a High-Quality Questionnaire: Key Characteristics
A questionnaire is one of the most powerful tools for collecting reliable data—but only if designed well. Here are some essential qualities every good questionnaire should have:
1️⃣ Clarity of purpose – Know exactly what needs to be measured.
2️⃣ Neutral framing – Avoid biased or leading wording.
3️⃣ Simplicity in language – Use clear terms that respondents easily understand.
4️⃣ Defined terminology – Especially important in technical or field-specific surveys.
5️⃣ Avoid double negatives – They confuse and influence responses.
6️⃣ Sufficient alternatives – Provide adequate and relevant options.
7️⃣ One question = one answer – Prevent confusion by separating multiple questions.
8️⃣ Emphasis on key words – Direct attention to what’s most important.
✨ A well-designed questionnaire leads to better response rates, improved accuracy, and actionable insights.

2 months ago | [YT] | 0