Aditya Singh - I Run Ads

Most small business owners mess up Google Ads before they even begin.
(And no, I’m not just talking about pressing the wrong buttons.)

They burn ₹15,000 to ₹50,000/month thinking they’re “investing in marketing.”
But in reality, they’re just donating that money to Google.
Why?

Because they follow random strategies they see on YouTube...
...or worse, hire agencies that don’t tell them what not to do.

At our agency, we did a Google Ads campaign for a dental clinic.
Just ₹15,000 in ad spend.

Here’s what happened:
- 42 leads generated
- 20–25 actual clinic visits
- Cost per lead? Around ₹350
- No branding. No SEO. No complicated funnels.

Just pure performance marketing focused on leads and conversions.
That’s the power of running the right campaign on one right platform with a limited budget.

Here’s what we focused on to get those results:
- No Performance Max (yes, we turned it off)
- No Display Network or Search Partners
- Only focused, location-based Search Ads
- Tight keyword targeting + cost control
- Simple, clean landing pages with forms

Most people don’t get results not because Google Ads don’t work,
but because their strategy is broken from Day 1.

If your monthly budget is under ₹50-60K, don’t split it across SEO, branding, Meta ads, and Google ads.

Pick one platform. Learn how to run the right type of ad. And build up from there.

Want to see the full strategy, ad account setup, and actual dashboard results?
Watch the full case study on YouTube here 👇🏻

4 days ago | [YT] | 7

Aditya Singh - I Run Ads

₹2.5 lakh ad spend generated ₹48 lakh in sales in 9 months. While 99% of D2C brands see their ROAS crash during scaling, this FMCG brand maintained 4x returns.

Here's the playbook that broke every rule:

After analyzing 100+ failed scaling attempts, this counterintuitive strategy stands out.
- One FMCG brand.
- Zero celebrity endorsements.
- Pure data.

Result? Q1: ₹10L → Q2: ₹19L → Q3: ₹19L+ revenue trajectory.

The Anti-Scaling Paradox, instead of burning cash on ads first, they spent Month 1 fixing what others ignore:
- Store optimization before ads
- Product pages that convert
- Trust signals over traffic
- Result: 4.2x ROAS from Day 1

They weren't chasing vanity metrics. They built a profit machine.
The Numbers That Matter
- Ad Spend: ₹2.5L → ₹5.3L (9 months)
- Revenue: ₹48L+ generated
- ROAS maintained: 3.6-4.2x
- Break-even ROAS: 2.5x
- RTO: 10-15% (vs 20% industry)

The Festival Hack Like Diwali sales but smarter:
- Raksha Bandhan push = 80% growth
- UGC ads, not celebrities
- Retargeted 75% video viewers
- New creatives for cart abandoners
- The ₹0 Celebrity Strategy
- Zero influencer fees
- Authentic customer videos
Result: Organic reach + paid amplification

The Lesson: You don't need to sacrifice ROAS for scale. You need to fix your store before your ads.

Most agencies start with campaigns. Smart ones start with conversions.
From ₹2.5L to ₹48L revenue.
No ROAS dip. No fancy hacks. Just data, discipline, and understanding that your store converts, not your ads.

Here's the complete video case study:
https://www.youtube.com/watch?v=VY177...

Skip the Carousel

1 2 3 4

2 weeks ago | [YT] | 29

Aditya Singh - I Run Ads

A ₹10 soda beat Coca-Cola at their own game. And they did it without a single TV ad for 5 years.
So this ₹10 drink became a ₹2,800 Cr brand without “marketing”.

Here's how:

I’ve studied 100+ FMCG brands, but Lahori Zeera’s playbook is the most counterintuitive success story I’ve seen.

3 founders. 1 desi drink. Zero marketing spend.
Result? ₹312 cr revenue and India’s #4 carbonated beverage brand.

The Anti-Cola Strategy
Instead of fighting Pepsi & Coke, Lahori built where they weren’t looking — ethnic flavors.
- Jeera masala soda = 87% of sales
- Price: ₹10 (vs ₹20 Coke)
- 97% General Trade distribution
- 5 years: ₹0 on ads

They weren’t competing, they created a category.
The Numbers
- FY23 → FY24: Revenue ₹212 → ₹312 cr (+47%)
- Profit ₹7.6 → ₹22.5 cr (3x)
- 5M bottles/day
- EBITDA 13.65%
- Valuation ₹2,800 cr

The ₹10 Magic
Like Parle-G at ₹5, Lahori made access universal: no decision fatigue, impulse-friendly, pocket-money price.
- Cash Discipline
- 100% advance from distributors
- Zero returns

Grew on distributor money, not VC
- Packaging = Media
Those yellow crates weren’t inventory — they were free advertising. Every kirana became a billboard.

Distribution Masterclass
- Punjab → North (55% revenue) → Now South. 97% GT focus. Depth > breadth.

Marketing They Didn’t Do
- First 5 yrs: ₹0 ads. Later: just 3% of revenue. Biggest splash? Metro wraps to boost distributor confidence.

The Lesson
- You don’t need VC to build a unicorn. You need a product people buy without thinking. Lahori’s founders still own 78.8%.

From ₹10 to ₹2,800 cr. No celebs. No hacks.
Just jeera, discipline, and Bharat’s taste buds.

What consumer behavior have the giants missed in your category?

#StartupIndia #ConsumerBrands #Entrepreneurship #RetailStrategy

3 weeks ago (edited) | [YT] | 20

Aditya Singh - I Run Ads

How We Reduced Hair Transplant Lead Cost to Just ₹145 per Appointment

Most clinics still collect patient details and book appointments manually.
It’s time-consuming, messy, and often the leads don’t convert.

We changed that for a hair transplant clinic.

Here’s what we did:

- Collected patient info upfront (photos, hair loss grade, treatment preference)
- Built an engaging funnel that kept users invested
- Added direct appointment booking (no back-and-forth calls)
- Ran targeted ads to reach only people ready for treatment

The result: highly qualified leads booked at just ₹145 per appointment.

This worked because every step was connected:
Ads → Funnel → Data → Appointment → Conversion.

I’ve recorded a detailed video breaking down the full campaign setup.
Comment "CLINIC" below, and I’ll share it with you.

1 month ago | [YT] | 33

Aditya Singh - I Run Ads

I was broke, confused, and honestly… just surviving.

At 17, I had zero skills.
No money.
No clue what I was doing with my life.

I tried everything — call centers, network marketing, side hustles.
Most of it didn’t work.
But I kept showing up.

I was scared of public speaking. I forced myself on stage.
Didn’t know what marketing was. So I learned it online.
Failed businesses? Plenty.
But every job, every loss, every awkward pitch taught me something.

Today, I run a digital marketing and business consultancy.
We’ve worked with amazing clients. Built a solid team.
And yeah, the money’s better. But the person I’ve become?
That’s the real win.

This post isn’t for applause.
It’s for the 17–28-year-olds scrolling right now, feeling stuck.
If that’s you — please know:

You don’t need to have it all figured out.

Learn one new thing. Then another.

Speak even if your voice shakes.

Fail. Then try again.

Be humble. But don’t shrink.

If I could do it with no roadmap, no money, and a lot of self-doubt…
You can too.

#KeepGoing

Skip the Carousel

1 2

2 months ago | [YT] | 52

Aditya Singh - I Run Ads

Struggling to sell ₹1 Cr homes?
Others are closing ₹40-45 Cr deals using the same ad platform.

But here’s the truth: they’re not just running ads.
They’re running systems.

What top-performing realtors in Dubai are doing differently:

→ Lookalike audiences from actual buyer data
Not random interests. Real intent.

→ Multilingual creative testing
Arabic, English, Hindi — they speak the buyer’s language, literally.

→ Qualified lead forms that filter upfront
Budget, timeline, property type, WhatsApp — all sorted before the first call.

→ Automated WhatsApp follow-ups
No chasing. No ghosting. Leads warm themselves.

→ Leads at 20 AED with 40–65% qualification rates
Because smart strategy beats big spend.

I’ve seen agents stuck for months.
Same budget. Same city.
Just changed how they run Meta Ads — and everything shifted.

Here is the full video case study, Watch Now: https://www.youtube.com/watch?v=O2SiB...

Skip the Carousel

1 2 3 4

2 months ago | [YT] | 17

Aditya Singh - I Run Ads

5 things I saw yesterday that will soon make traditional D2C strategies obsolete.
Attended the Shiprocket event yesterday, and here’s the truth:

AI isn’t a feature. It’s becoming the foundation of how brands scale, sell, and deliver.

Here are 5 shifts that prove the change is already underway:

1. Google’s upcoming logistics AI will optimize shipping routes using real-time traffic, weather, and road conditions — enabling faster deliveries and smarter ops for D2C brands.

2. Top D2C brands are now creating entire video ad campaigns with AI. From concept to final edit — no agency, no delay, just execution at scale.

3. Shiprocket launched Shunya.ai — a multimodal model that could reshape how eCommerce logistics functions in India. Think of it as the ChatGPT for your supply chain.

4. Peyush Bansal revealed Lenskart’s AI strategy: from virtual eyewear try-ons to AI-generated designs — real impact, not just buzz.

5. Google Veo 3 has officially landed in India — and it’s cinematic.
The Google team showcased a 2-minute Mahabharat short film built entirely using Veo — and it blew everyone away. AI isn’t just smart; it’s becoming visually stunning.

The message was loud and clear:
This isn’t the future — it’s already live.
Either use AI, or compete with someone who does.

#Shiprocket #AIinEcommerce #GoogleVeo #D2C #Logistics #DigitalTransformation #LinkedInInsights

Skip the Carousel

1 2 3

3 months ago | [YT] | 41

Aditya Singh - I Run Ads

Happy Holi from the Fx Retina!
Wishing you all a colorful and joyful celebration!

💫 #HappyHoli #FxRetina

7 months ago | [YT] | 22

Aditya Singh - I Run Ads

🌟 Shark Tank Audition Experience 🌟

Date: 13th July 2022

- I was going to represent my business at Shark Tank 🦈

- Shared all essential documents like trademarks, copyrights, design rights to the shark tank team.

- Stepped onto the stage, heart racing as I delivered my 4-minute pitch. 🫀

- After the pitch I interacted with other entrepreneurs, sharing insights and experiences, building connections.

- Despite not advancing to the 4th round, I left with a treasure knowledge and a different experience.

Every setback was a lesson, every interaction a chance to grow.

#SharkTankJourney #EntrepreneurialSpirit

Skip the Carousel

1 2 3

1 year ago | [YT] | 72

Aditya Singh - I Run Ads

If any of you want to start public speaking in 30 days, this one hack will help you acquire this skill without talking in front of the mirror:

Step 1- The most important thing to become a public speaker is the environment.

Step 2- Find a group, a local community like Toastmasters, or a business group like BNI.

Step 3- Start with small talk, which will give you more confidence.

Step 4- Now you are ready to ROCK! Give a short presentation on your business or on your expertise.
.
.
You can obviously start with a group presentation as well!
.
.
But this way, you can become comfortable with big presentations.
.
.
After this-

Step 5- Always stay hydrated if you are going on stage for public speaking.

Step 6- Make sure to divide the talk into 2-3 parts.

Step 7- Share the format with the audience. Example: "So today we will divide this into 3 parts. First, we will cover this, then this, and finally, we will cover the most important topic, this one."

Step 8- This method will always keep the audience engaged, and you've already mentioned that at the end, you will reveal something.

#publicspeaking #communication

1 year ago | [YT] | 20