Unlock Africa’s tourism potential and forge meaningful new partnerships through pre-scheduled meetings, evening networking events, insightful seminars and familiarisation trips.

Essence of Africa, curated by On Show Solutions and Experience Africa Events, is a private sector-led initiative focused on expanding the potential of tourism across Africa by bringing together the right global buyers and committed local sellers. We want the interactions between buyers and sellers to be engaging and to encourage long term partnerships that drive sustainable growth for tourism companies operating in the world of Africa travel.