I'm Clarice Lin, The ROI Doctor. I help online stores 2x revenue with profitable Google ads. If you are struggling with getting consistent performance, get in touch.
I am also the founder of BaselineLabs, a Google ads agency that works with businesses to drive traffic using Google ads.
On my channel, I talk about the best practices on running Google ads campaigns for Shopify businesses. We know it's not easy running Google ads. Find out all the best tips and strategies to make the most of your ad budget. It's an expensive competitive space but if you get it right, it's one of the best channels to grow your customer base.
If you need a fresh pair of eyes to audit your Google ads account and get your campaigns performing consistently, get in touch at claricelin.com.
Clarice Lin | Google Ads | The ROI Doctor
A major change is coming to target-based bidding strategies, including target Cost Per Acquisition (tCPA), target Return on Ad Spend (tROAS), and target Cost Per Click (tCPC).
If you use any of these strategies, you need to understand what changes on August 17—and what to do now till then to keep your campaign performance on track. Video dropping soon.
1 week ago | [YT] | 1
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Clarice Lin | Google Ads | The ROI Doctor
Google has just rolled out a fourth bidding strategy for Google Shopping ads. In my latest video, I explain how this new bidding strategy works and how it provides you another suitable option that will help you make the most of your ad budget.
Video dropping in a few days.
3 weeks ago | [YT] | 1
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Clarice Lin | Google Ads | The ROI Doctor
If you are getting inconsistent conversions from Google Shopping, this new video is just for you. I break down what are the top possible reasons for random conversions and how to resolve those issues and achieve your target return on adspend.
Video dropping soon.
1 month ago | [YT] | 7
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Clarice Lin | Google Ads | The ROI Doctor
The next generation of Dynamic Search Ads is here: AI Max has moved out of beta.
From September 2026, if you are using older features like ⬇️
📌Dynamic Search Ads
📌Automatically Created Assets
📌Campaign-level broad match
they will be upgraded to AI Max.
At the moment you can choose to upgrade to this feature earlier if you like.
In my latest video, I will explain what is this feature about, how it works and whether it could work for your business. Video dropping soon.
2 months ago | [YT] | 4
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Clarice Lin | Google Ads | The ROI Doctor
If you run Google Shopping ads, avoid these 10 costly mistakes before they burn through your budget. New video dropping soon.
2 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
If your Meta ads are working well, or your Shopping ads are performing strongly, you may be wondering whether Search ads should be your next move.
In my upcoming video, I break down when Search ads make sense for a Shopify store, when they do not, and how to plan your budget to see if they can become another profitable channel. Video dropping soon!
3 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
If you have been running Meta ads for a while and had good results, maybe you are thinking of running Google Shopping ads.
In my latest video, I explain the answers you need to have and how to plan before you even w̶a̶s̶t̶e̶ spend your money on ads.
Video dropping soon.
4 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Why isn't PMax promoting ALL your products? If you're running Performance Max and wondering why some products get all the impressions and clicks while others barely get any — this upcoming video is for you.
I'm breaking down exactly why PMax picks favourites, and what you can do to fix it.
Video dropping soon.
4 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Stop obsessing over low CPC (cost per click). It's not the metric your business should be chasing. Learn what your Google Ads CPC is actually telling you — and what to do instead.
Video dropping soon.
4 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
I have received a number of questions about Demand Gen - whether it works for your business. In this upcoming video, I will address these question - how this campaign works, how to leverage on it and whether you should set one up for your business.
Video dropping soon.
5 months ago | [YT] | 5
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