Clarice Lin
I'm Clarice Lin, The ROI Doctor. I help online stores to get more customers by getting found on the two top engines - Google & YouTube - with minimal effort and maximum results!
I am also the founder of BaselineLabs, a content analytics agency that works with businesses to implement data-driven content strategies to attract highly qualified customers and grow profits.
On my channel, I talk about the best practices on how to get to page one on both Google and YouTube. We know it's not easy to get there - it's a competitive space, there are regular algorithm changes and you've to hit off with your audience. It's not rocket science, BUT it's not a piece of cake either.
If you are in for the long game, then for sure you are on the right channel.
For my in-depth information, check out my website and blog post: claricelin.com/google-page-one/
Clarice Lin
Seeing your cost per click or cost per conversion rise even though nothing changed?
That’s usually a sign your market shifted. Competitors spending more. New players entering the auction. Seasonal bidding spikes. Or a drop in demand.
In my latest video, I show you how to find out whether that's due to your competitors just started bidding harder or new advertisers entered your space.
Video dropping soon.
1 week ago | [YT] | 3
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Clarice Lin
Should you run Google ads for your business? Does it work?
In my latest video, I break down under what conditions do Google ads work best for businesses, who is it NOT meant for and how much should you invest in before deciding if this channel works for you.
Keep a close watch.
3 weeks ago | [YT] | 1
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Clarice Lin
Currently, Google ads offers 7 campaign types that allows you to reach your target audience.
If you are unsure about how they work, this is the best video that gives you a bird's eye view of how to leverage these campaign types to generate sales or leads for your business.
Video dropping shortly.
1 month ago | [YT] | 3
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Clarice Lin
Running Google Ads isn’t just about turning them on and waiting for sales.
If the foundation isn’t right, you won’t get customers — you’ll just waste money.
That’s why I talk about the Google Ads ecosystem.
There are nine puzzle pieces that all need to work together: your product, how people search, how campaigns are set up, bidding, and what happens after the click.
Miss one piece, and the rest won’t deliver results.
In my latest video, I break down all nine puzzle pieces so you know exactly how to set up Google Ads to bring in consistent new customers. Video dropping in a few days.
1 month ago | [YT] | 1
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Clarice Lin
First week working with a new client, I get a call.
Apparently they have logged into Google Ads, saw an optimization score that was not 100% and straightaway assume nothing’s being done.
To them, that number means bad management!
Here’s the truth.
The optimization score isn’t proof of whether ads are working or not.
It’s simply Google’s checklist of suggestions on how you should run your ads. Some tips are useful but others are not.
If you want to learn the ins and outs about this score, keep a look out for my latest video where I break down what the Google Ads Optimization Score really is, where you can find this score, how Google actually calculates the percentage, and why chasing 100% doesn’t guarantee more sales.
I’ll also show you when it’s worth paying attention to, and when you can safely ignore it.
Video dropping later this week. Any questions about the score, drop it in the comments below.
2 months ago | [YT] | 1
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Clarice Lin
Are you promoting every product in your Google Ads campaign? That could be a big mistake!
More products don’t mean more sales — they often mean wasted budget.
In my upcoming video, I show why less is more, share two case studies, and give you practical tips to apply this strategy in your own campaigns. Video dropping later this week.
3 months ago | [YT] | 3
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Clarice Lin
Confused about Maximize Conversion Value vs Maximize Conversions?
In my latest video, I break down why Maximize Conversion Value often delivers better results—especially for branded or luxury products where revenue matters more than just volume.
Real examples, clear logic.
Video dropping in a few days.
3 months ago | [YT] | 5
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Clarice Lin
Raised your Google Ads budget and saw worse results?
You’re not alone and there’s a reason for that. In my upcoming video, I explain you why it happens and how to prevent it. Video dropping either today or tomorrow. Keep your eyes peeled! 👀
4 months ago | [YT] | 1
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Clarice Lin
If you are running Google Search campaigns without getting results, maybe it's time to focus your efforts on exact match keyword matching. In my latest video, I explain how exact match used to be in the past vs how it works now and why this could be your answer for making every click count.
New video dropping soon!
4 months ago | [YT] | 2
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Clarice Lin
You are wasting Google ad budget if you are not doing this on a regular basis.
Yes, I'm referring to keyword exclusion. In my latest video, I'm going to explain why Google shows your ads for irrelevant search terms and what types of keywords you should be excluding for your ad campaigns.
Video will be out in a few days' time. Keep your eyes peeled!
5 months ago | [YT] | 4
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