I'm Clarice Lin, The ROI Doctor. I help online stores to get more customers by getting found on the two top engines - Google & YouTube - with minimal effort and maximum results!
I am also the founder of BaselineLabs, a Google ads agency that works with businesses to drive traffic using Google ads.
On my channel, I talk about the best practices on running Google ads campaigns for Shopify businesses. We know it's not easy running Google ads. Find out all the best tips and strategies to make the most of your ad budget. It's an expensive competitive space but if you get it right, it's one of the best channels to grow your customer base.
If you need a fresh pair of eyes to audit your Google ads account and get your campaigns performing consistently, get in touch at claricelin.com.
Clarice Lin | Google Ads | The ROI Doctor
Your campaigns were running well, conversions were steady. Suddenly conversions slowed down. What's happening? In my latest video, I break down the top reasons why conversions slow down and share the framework of what to do next.
Video dropping soon.
1 day ago | [YT] | 1
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Clarice Lin | Google Ads | The ROI Doctor
Should you add a new country directly into a Google Shopping campaign that’s performing well?
It sounds simple, and it’s definitely easy to manage. But it’s often not the best move long term.
In my latest video, I’ll explain when it makes sense to do it, when it doesn’t, and the key questions to ask before you decide.
Video dropping soon.
1 week ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Your brand now has a AI Helper on Google Search.
When someone searches for your brand on Google, they usually click around or leave if they can’t find answers quickly.
With Business Agent, a chat button appears on your brand search.
Click on it and the AI can answer questions about your products, recommend options, and guide them toward the next step, all using information you've shared, your product data and policies.
Why it matters for your business?
👉 Shoppers get answers instantly, so they don’t have to click around or read through lots of pages.
👉 Your support team spends less time answering the same questions repeatedly
👉 All responses come from your product info and policies, keeping your messaging consistent
Where it’s available and who is eligible?
👉Appears on Google Search results for your brand name
👉Eligible for US businesses with a verified Merchant Center account, a claimed brand, and at least 50 approved products
Where can you set this up?
👉 Ecommerce brands with early access can find Business Agent in Google Merchant Center.
You can customize how it appears and manage what it can do.
Do you have early access to Business Agent yet?
2 weeks ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Wondering why increasing Google ad budget for your PMax often leads to an increase in cost per conversion?
In my upcoming video, I’ll explain why this happens, what’s actually changing inside the Google Ads algorithm, and what options you have if you want to raise ad budget without losing control.
3 weeks ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
When Google Ads says there is an opportunity of 24.85% increase in conversion value, should you increase your budget immediately?
In my latest video, I teach you how to assess when Google's recommendation works for you and the right questions to ask whether it's the right move. Video dropping in a few days.
4 weeks ago | [YT] | 3
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Clarice Lin | Google Ads | The ROI Doctor
Do you always have to set a target ROAS for your PMax campaigns? Will your campaigns be profitable only if you set a target? What happens if you don't set one?
Can it still work? My latest video tells all.
Video dropping in a few days. Leave a comment below if you have any questions about setting a tROAS for your PMax.
1 month ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
Many advertisers running Google Shopping ads start with Maximize Clicks but get stuck there.
If you are running Google Shopping ads and using Maximize Clicks, you are probably wondering if switching to Target ROAS will actually improve profit or hurt performance. My upcoming video gives a clear, data based answer.
You will learn exactly when a switch makes sense, when it does not, and how to choose the right bidding strategy for your store based on real results.
Keep a close eye. Video dropping in the next few days.
2 months ago | [YT] | 2
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Clarice Lin | Google Ads | The ROI Doctor
How to get more sales from the same Google Shopping budget.⬇️
In my latest video, I show you how to remove wasted spend, tighten targeting, and push more of your budget into the products that actually convert.
You’ll learn the simple checks that reveal what’s working and what’s dragging your results down.
Video dropping soon.
2 months ago | [YT] | 3
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Clarice Lin | Google Ads | The ROI Doctor
Seeing your cost per click or cost per conversion rise even though nothing changed?
That’s usually a sign your market shifted. Competitors spending more. New players entering the auction. Seasonal bidding spikes. Or a drop in demand.
In my latest video, I show you how to find out whether that's due to your competitors just started bidding harder or new advertisers entered your space.
Video dropping soon.
3 months ago | [YT] | 3
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Clarice Lin | Google Ads | The ROI Doctor
Should you run Google ads for your business? Does it work?
In my latest video, I break down under what conditions do Google ads work best for businesses, who is it NOT meant for and how much should you invest in before deciding if this channel works for you.
Keep a close watch.
3 months ago | [YT] | 2
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