Influence Agency

Online advertising has become a crucial element of most businesses' marketing strategies, with Google Ads and Facebook Ads emerging as two prominent platforms. The ongoing competition between these methods often intrigues businesses deciding which platform to leverage.

Here's a comparison of Google Ads and Facebook Ads to aid in understanding their distinctions and making the best choice for your marketing objectives.
What is Google Ads and Facebook Ads?
Google Ads has long been Google's online advertising platform, allowing businesses to run ads on Google's search engine and network. Advertisers pay per click, and the platform provides various ad formats and targeting tools for effective outreach.

Facebook Ads, now known as Meta Ads, enables users to create and run ads on the platform. It offers diverse ad types and allows customization of the target audience based on demographics and interests. Advertisers can set their budget and choose their preferred advertising model, like pay-per-click (PPC) or pay-per-impression (CPM).
Compare Google Ads and Facebook Ads
The similarities between Google Ads and Facebook Ads lie in the core functionality of both online advertising platforms. Both are pay-per-click advertising platforms, requiring businesses to pay for each ad impression and each ad click. This creates a flexible payment structure where you can control your advertising budget and only incur costs when there are ad views or clicks.

Below is a table summarizing the differences between Google Ads and Facebook Ads.





Feature
Google Ads
Facebook Ads


Target Audience
Users who have expressed interest in your product or service through Google searches
Users based on personal information, preferences, and social media behavior


Ad Types
Text ads, image ads, video ads, and product ads
Images, videos, newsfeed ads, carousel ads, dynamic ads, and more


Ad Reach
Google's search results page and partner websites within the Google Display Network
Facebook, Instagram, Messenger, and various other apps owned by Facebook


Interaction and Virality
Generate direct website traffic through search
Promote social interactions, sharing, and content virality


Budget Control
Pay for each click on your ad
Pay based on the CPC (Cost-Per-Click) or CPM (Cost-Per-Mille) model



Advantages and disadvantages of Google Ads
With more than 3.5 billion searches per day, Google offers advertisers access to an unprecedented and unparalleled pool of potential users who are actively searching for products and services.


Advantages of Google Ads
AdWords is great because it helps you precisely target potential customers when they search for keywords related to your business. With Google Ads, your ads show up at the top of Google search results, reaching the audience actively looking for your products or services. You can also customize where your ads appear, from specific cities to entire countries, to match your customer base.

Google Ads is flexible, showing ads only to potential customers and charging you only when someone clicks, making it a cost-effective option. Plus, Google provides detailed analytics so you can easily see how well your ads are doing, refine your strategies, and improve performance.
Disadvantages of Google Ads
Google Ads might be tricky, especially for beginners. Effectively handling campaigns may need time to learn or professional help. The platform has many settings and options, which can be confusing and lead to mistakes if you're not familiar with them.

In some industries, specific keywords are highly competitive, causing bid prices for ad placements to soar. This can be tough for smaller businesses with limited budgets, making it hard for them to compete effectively.
Advantages and disadvantages of Facebook Ads
When it comes to advertising on Facebook, many people believe it's still weaker compared to Google Ads. However, in reality, with Facebook's strong growth in recent years, Facebook Ads has become a formidable competitor to Google Ads and a focal point in the digital marketing strategy of many businesses and large corporations. This is because its reach to potential customers and attraction of diverse customer profiles are substantial.


Advantages of Facebook Ads
Facebook Ads excels in precise audience targeting through customizable campaign settings, reaching users based on interests, demographics, and location. It offers a cost-effective pricing model where you pay either when someone clicks on your ad or per 1,000 ad impressions (CPM), making it budget-friendly compared to traditional advertising methods. 

Moreover, Facebook Ads fosters strong customer connections by linking your website to your Facebook page, enabling easy access to information and online purchases. It also supports customer engagement and feedback collection, facilitating customer retention and acquisition. Plus, it provides complete budget control, allowing daily or strategy-based payment options for efficient cost management.
Disadvantages of Facebook Ads
Facebook Ads appear continuously in users' Newsfeeds and Messenger, which may sometimes make some users feel annoyed and report them as spam. Additionally, not all ads are immediately effective, and you may have to wait for 3 to 7 days from the start of the campaign. 

During this time, Facebook collects necessary data to target more accurately, ensuring the highest effectiveness for your business.
So should you choose Google Ads or Facebook Ads?
Google Ads and Facebook Ads are both potentially suitable for many different industries, but they have some different advantages and priorities that we've outlined above. Below are some examples of industries that each platform may be suitable for that we have compiled.
Google Ads
With a large budget and clear goals, Google Ads can be a good choice. It ensures that you will reach users who are highly likely to buy your product or service.

You need to focus on developing your customer file, attracting new customers with the purpose of increasing sales or need to improve your reputation to increase the level of trust from customers. Google will help you bring in better profits with lead attraction campaigns (potential customers).

Administrative Services and Information Technology: Businesses offering services such as technical support, software, network management, or web hosting can utilize Google Ads to reach users actively searching for IT solutions.


Real Estate: The real estate industry can benefit from Google Ads by advertising properties for sale, rental listings, or construction projects to potential buyers or tenants.


Healthcare and Health Services: Doctors, clinics, and healthcare services can use Google Ads to attract patients and provide information about medical services.


Education and Training: Schools, training centers, and educational organizations can use Google Ads to find students or learners interested in their programs.

Facebook Ads
If you are a small business with a limited budget, Facebook Ads may be a good first choice. This is an effective way to build your brand, engage with potential customers, and build a loyal customer base. Start with a small budget and then optimize your campaign based on your data.

If you want your brand to be widely "covered" in the community and want to increase brand recognition, Facebook advertising is the best choice for you.

Fashion and Beauty: Businesses in the fashion, cosmetics, or beauty products sector often seek to reach users interested in fashion and beauty on social platforms like Facebook and Instagram.


Food and Restaurants: Restaurants, cafes, and food-related businesses use Facebook Ads to promote their menu, special promotions, and reach local consumers.


Consumer Products and Brands: Facebook Ads make it easy to establish brand presence and reach a large consumer audience, suitable for consumer product brands advertising their products and experiences.


Events and Entertainment: Events, trade shows, or the entertainment industry frequently use Facebook Ads for promotion and ticket sales.

Google Ads services and Facebook Ads both have their own advantages and disadvantages, and choosing between them depends on your business goals, budget and industry. Most importantly, get in touch to monitor and optimize your service campaigns to ensure you get the best performance from both of these advertising platforms. 

To learn more about how to maximize the impact of your Google Ads and Facebook Ads campaigns, you can visit Advertising Services page of Influence.
Conclusion 
In this comprehensive comparison between Google Ads and Facebook Ads, we aim to help businesses better understand and choose the advertising method that aligns with their goals. Remember, the key to success lies in using both platforms together to maximize your marketing objectives. 

Use Google Ads to target potential customers actively searching for your offerings, while Facebook Ads can enhance customer relationships and social interaction. Harnessing the strengths of both platforms can lead to a powerful and diversified advertising campaign. theinfluence.ai/knowledge/google-ads-and-facebook-…

1 year ago | [YT] | 0

Influence Agency

In today's digital age, many people prefer accessing social media on the internet over watching traditional TV. This shift has led some to question whether TV commercials (TVCs) have lost their relevance in the world of advertising.

Is this the reality, though?

According to the Advertising & Media Outlook, the global count of television viewers stands at approximately 5.36 billion, and this number is steadily increasing.

Based on global television market data from 2021, the total number of TV households worldwide was estimated at around 1.72 billion, projected to surpass 1.8 billion by 2026. These statistics underscore the enduring significance of television in the media landscape.

In this article, we'll delve into the fascinating realm of television commercials. We'll explore the strategies that make them effective and examine their lasting impact on the advertising world.
Definition of TVC 
TVC, short for "Television Commercial," is a concise video advertisement broadcast on TV to promote products, services, and brands. These ads typically run for 30 to 45 seconds and aim to capture the audience's attention, convey a compelling message, and encourage specific actions, such as making a purchase. 

TVCs often incorporate storytelling, visual effects, music, and other creative elements to leave a memorable impact.


Why Choose TVC for Your Marketing Campaign?
Investing in TV ads offers two clear advantages: boosting brand awareness and driving direct sales. Brand recognition grows through repeated ad exposure, while direct sales are spurred by viewer responses to calls-to-action.

But what makes TVC become an indispensable marketing channel?

Trust and Credibility

TV is the premier platform for building brand legitimacy and trust. Most people think that TV advertising has a distinct vibe that online media cannot replicate. In fact, TV ads influence purchasing decisions for 60% of viewers, a significantly higher impact than online and social media advertisements, which sway just 40% of consumers.

When a brand appears on television, it acquires credibility and reliability. Not everyone can claim a spot on TV, and this exclusivity enhances its perceived trustworthiness. 

Extensive Audience Reach

When it comes to audience reach, TV commercials hold a commanding advantage over the internet. This prevalence is especially evident in statistics:

In the United Kingdom, a single day of TV advertising can reach 70% of the population.
In the United States, 96% of households have a television.
In Australia, 82.6% of the population watches television on a weekly basis.

These data highlight TV advertising's exceptional capacity to reach a broad and diversified audience, making it a vital tool for conveying messages to the masses.

Greater Acceptance of TVC 

It's evident that many online users have an aversion to advertisements and frequently ignore digital video commercials. Most find video ads with sound especially irritating, as they pop up unannounced and often cannot be skipped.

In contrast, people have grown accustomed to watching ads during TV shows, leading to a higher tolerance compared to online display ads.

Memorable Branding

Television commercials have an amazing ability to leave long-lasting impressions on people's memories. This recall is due to their repeated exposure and linkage with popular television shows.

The frequency of TV ads reinforces their presence in our minds. When we repeatedly encounter these ads during our favorite shows, they become intertwined with our viewing experience, making them truly unforgettable. Consider how catchphrases, or memorable characters from TV ads can easily come to mind, even years after they first aired.
How To Create An Effective TVC For Your Brand? 
A successful TVC requires numerous processes, and there are several crucial characteristics for an effective one. 

Clear Message: The TVC should convey a straightforward and unambiguous message. It must focus on delivering one single message to the audience, avoiding any confusion or mixed signals. 

Strong Brand Association: The TVC should create a strong and easily remembered link between the message and the brand. 

Uniqueness: The TVC should stand out and be distinct from competitors. It should avoid similarities with other brands in the same category to prevent viewer confusion.

Prompting Action: An effective TV commercial should compel the audience to act, ideally by making a purchase choice or taking steps toward it. It should motivate viewers to take action on the message they've received.
Conclusions
In the ever-evolving landscape of advertising, TVCs remain a trusted ally for businesses aiming to connect with audiences on a profound level. Their adaptability, combined with the enduring magic of storytelling, ensures that TVCs will continue to be an indispensable tool for brands seeking to make a lasting impact on consumers' emotions. theinfluence.ai/knowledge/why-tvcs-are-vital-for-m…

1 year ago | [YT] | 0

Influence Agency

Adobe is beginning a ground-breaking journey in the AI-powered creative era, like other technology enterprises. The breakthrough is introducing Firefly-powered capabilities to a global audience via its platforms: Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.



Adobe's latest achievement heralds the arrival of the Firefly online application, accompanied by a slew of new features in Adobe Express to enhance content creation simplistically and efficiently. Notably, the introduction of the Generative Credits subscription service stands out as a highlight, bringing an extra layer of excitement to Adobe's portfolio.



After a successful six-month beta phase, Adobe's Firefly-powered features are now accessible across a range of Creative Cloud products. This includes Photoshop's Generative Fill and Expand, Illustrator's Generative Recolor, and Adobe Express's Text to Image and Text Effects.



Exciting features are now easily obtainable online, and creators can use Firefly through Adobe Express. The Firefly's integration redefines how individuals and brands transform their concepts into captivating social media campaigns. Moreover, Express with Firefly seamlessly meshes with Adobe Experience Manager (AEM), empowering enterprises to create, collaborate, and deliver content at scale.

Express Premium, and Creative Cloud paid plans have introduced the consolidation of Generative Credits. This innovative credit-based model for generative AI is now seamlessly integrated across all Adobe offerings. 

Generative Credits allow clients to use Adobe's AI to convert text prompts into pictures and vectors. When a subscriber's original allocation of Generative Credits is depleted, they have two alternatives. They can acquire extra Generative Credits via subscription packs, which start at US$4.99 per month for a package containing 100 Credits, or continue creating with slower processing speeds. 

Adobe has stated that qualifying Adobe Stock contributors whose content was helpful in training the original commercial Firefly model will earn a Firefly incentive. This bonus will be determined by two factors: the total number of approved images submitted to Adobe Stock that were utilized in Firefly training over time, and the number of licenses these images generated within the 12-month period spanning from June 3, 2022, to June 2, 2023.

Additionally, a subsequent Firefly Bonus is scheduled for 2024, so stay tuned! theinfluence.ai/news/adobe-introduces-firefly/?fee…

1 year ago | [YT] | 0

Influence Agency

The legal dispute over cost-sharing for network use and maintenance that began in 2020 between Netflix and South Korean ISP SK Broadband has been resolved. While declaring the conflict finished, the two businesses also announced a new alliance and made amends.

Together, they will work to make it easier for users to access and pay for Netflix content on mobile devices and IPTV (B tv). SK Telecom and SK Broadband will also provide a range of price plans and products, including bundled packages.

“With the signing of the alliance, Netflix and SK Broadband will put an end to all controversies and work together as partners going ahead,” Netflix stated.

“This agreement between the parties is the result of our shared fundamental belief of giving consumers top priority.”





Additionally, it was revealed that SK Telecom and SK Broadband will look into ways to work with Netflix to use AI technologies they have developed, like Conversational UX and Personalized Recommendation Technologies, to improve customer entertainment experiences.

“As partners servicing our consumers with SK Telecom and SK Broadband, Netflix is dedicated to producing and delivering the finest stories to viewers in Korea and throughout the world. We have high hopes for the journey ahead,” said Netflix’s Tony Zameczkowski, Vice President of APAC Partnerships.

Vice President of Corporate Strategy at SK Telecom, Choi Hwanseok, added, “This strategic alliance with Netflix is a result of SK Telecom and SK Broadband's emphasis on customer value and is a part of our efforts to give consumers access to a better media service environment.” theinfluence.ai/news/netflix-and-sk-broadband-bega…

1 year ago | [YT] | 0

Influence Agency

The Cresta Awards, now in its 30th year, has unveiled its 2023 Shortlist, praising the contenders for ‘setting new standards’ for the competition.

Cresta, renowned for its independent and unprejudiced perspective on creative standards, has selected 250 entries for its shortlist. The winners are determined by adding the scores by an esteemed international jury that deliberates alone to avoid groupthink and cultural prejudice.



The 120+ group of creative leaders that comprise the jury also consists of a rotating third of new jurors each year.

With 13 entries, including many for its work on the ‘Healthy AR Streamers’ project, Dentsu Inc. of Tokyo has the most representation from the Asian area.

Only Serviceplan, which won the overall network last year and has 14 nominations, beats Dentsu Inc. for first place on the shortlist. With 14 more entries, the Dentsu Creative global network also makes a significant impact thanks to projects from its offices in the US and Portugal.

This year's shortlist, which had been dominated by agencies and clients from Western Europe and the United States for many years, also showed a reinforced cohort from the Middle East.





"This year's shortlist is fantastic. A tremendous joy to observe and learn from!" stated Lewis Blackwell, CEO of Cresta.

“We strive to have the most outstanding work from across the world, and thanks to our judging procedure, nothing that hasn't been adequately screened by a very varied and demanding jury makes the shortlist.”

He continued by saying that a lot of the work in the more recent digital categories really sets new standards for the competition and serves as a record of how the world is evolving in general. “When you take a look at some of the astounding innovations that we are discussing in our shortlist, you can see how society is changing and how businesses are resetting their ideals. It's wonderful to witness the new creative energy in our 30th year.” theinfluence.ai/news/the-cresta-awards-2023-shortl…

1 year ago | [YT] | 0

Influence Agency

Do you know what this term means? Branding is an important idea in marketing. But it can be confusing, even for those working in marketing. This article explains branding simply using easy words and examples. 

To grasp the concept of branding, it's essential first to learn about the meanings of  products and brands.
Product vs. Brand
A product is a real object or a service developed and sold to meet customers needs. It's what we buy, sell, or trade in business and marketing. Products can be things we can touch, like items or ideas, or a mix of different things.





A brand is like a special symbol, name, or design that people recognize. It also includes the feelings and experiences it gives to people. It is a powerful tool for identifying and differentiating one product, service, or company from another. 

For example, you can see that there are many coffeeshops in a city. They all sell similar types of coffee beans and make coffee in almost the same way. The coffee itself is a simple product – just a drink made from coffee beans and water.

But, why do different coffee shops get people to choose their coffee instead of others? The answer is in branding. It's like creating a unique and recognizable identity that makes people want one brand of coffee over another.
What Is Branding?
Definition 


Branding is all about creating a recognizable identity for a product, service, company, or organization. Its goal is to establish a unique image in customers' minds through elements such as logos, names, symbols, and more. In this way, branding leaves a distinct impression on potential customers.

When a product or service is branded effectively, it develops its own personality and story. Branding extends beyond merely labeling something; it involves identifying what makes the product special, empathizing with those key qualities, and providing people with numerous reasons to care about it.

Strong branding enables consumers to understand what a product does and why it's worth their attention. It can tap into their emotions and influence their decision-making process. Therefore, branding is not solely about recognition and identification; it's about crafting a compelling image that offers real value. The most successful brands shape how people perceive and connect with products and companies.


Impact of Branding 
The power of branding is not only for choosing products. It's like a friendly guide for customers, explaining why your brand is unique and better than others. Through building emotions and trust, it forms a strong connection, making customers feel comfortable. The main goal is to make shopping enjoyable, especially buying your products. 

For those invested in the company, such as investors and employees, effective branding makes the company more attractive and reliable. It draws in funds, talented individuals, and partners. A positive brand reputation showcases the company's strength and fills everyone with pride to be a part of it. As a result, they're encouraged to develop the brand and the company.
Elements of Branding
Brand Identity: You can think of it as a brand's appearance, like its name, logo, colors, and other visual things that make it easily recognizable. It's like the brand's face.

Brand Messaging: This is how the brand communicates with its customers. It includes things like slogans, the way it tells stories and sends key messages to customers. It's what makes the brand interesting and outstanding.

Brand Personality: Imagine the brand as a person and define how it communicates and interacts with its audience, giving the brand a distinct character. For example, a brand might be described as friendly, sophisticated, or adventurous. It depends on the product and field of operation of the business.

Brand Positioning: It's like finding the perfect place for the brand in people's minds and the market. Where does it fit among other choices? Figuring this out is super important.

Brand Values: These are the brand's core beliefs and what it stands for. If the brand is true to these values, it becomes strong and reliable. 

Brand Experience: This is the whole journey of interacting with the brand, from seeing it online to talking to customer service. When everything feels connected, it's a great experience.



Furthermore, it's imperative to craft a well-thought-out brand communication strategy to breathe life into the brand and offer diverse audiences an immersive experience. This entails aligning the brand with every facet of the organization to maintain its coherence and fortitude. This implementation phase of branding frequently intersects with various marketing strategies. Here are some concrete examples:

Web Design and Online Presence: A visually appealing and user-friendly website serves as a digital gateway for customers to interact with your brand.

Advertising and Communication Campaigns: These encompass a wide array of channels, including newsletters, social media advertisements, television commercials, radio spots, magazine placements, and outdoor advertisements. They all play pivotal roles in shaping the brand's narrative.

Product and Packaging Design: The design of your products and packaging can make a significant impact on consumers' perceptions, helping to differentiate your brand from competitors.

In-Store Experience: For brick-and-mortar businesses, the physical store environment, layout, and ambiance contribute to the overall brand experience.

Sponsoring and Partnerships: Collaborations and sponsorships with like-minded organizations or events can further strengthen the brand's identity and reach a broader audience.

Customer Service: Every interaction a customer has with your brand's representatives leaves an impression. Exceptional customer service can reinforce positive brand associations.

Workspace Experience and Management Style: Internally, how your organization operates, its management style, and the work environment should reflect the brand's values and identity, aligning with the external image.

By carefully organizing these elements and ensuring their harmony with the brand, you can create a holistic and engaging brand experience that resonates with your target audience.
Conclusion 
In simple terms, a product represents what you offer for sale, a brand encapsulates the perception formed around that product, and branding encompasses the deliberate approach to shape that perception. theinfluence.ai/knowledge/what-is-definition-of-br…

1 year ago | [YT] | 0

Influence Agency

Path to a better discovery: Woori Bank collaborates with Influence on showing the enhancement of Cambodia’s digital payment system with KHQR


In recent years, Cambodia's banking sector has expanded significantly, solidifying its place as an essential part of the nation's financial infrastructure with Woori Bank as one of the prominent institutions at the moment. To expedite financial transactions by QR Code, the National Bank of Cambodia (NBC) has introduced a standard KHQR Code. Using its mobile banking app, Woori Bank Cambodia, one of the top commercial banks in the nation, enables this KHQR feature. 
Woori Bank’s KHQR Function
Woori Bank Cambodia offers a service called KHQR, or "KH Quick Response," which allows users to make payments quickly and securely by scanning the QR codes of KHQR members. With the use of this feature, customers may easily scan KHQR codes to speed up transactions with KHQR-capable retailers. The KHQR function also facilitates QR payments to KHQR merchants, which improves the effectiveness and convenience of digital transactions for Woori Bank clients.



With our main goal in mind, the video production process focuses on highlighting the importance of the function as well as how fast people can access and use it through the Woori Bank mobile app. Check more on the features of Woori Bank's KHQR here. 



Particularly, The KHQR feature on the Woori Bank app is noteworthy due to its cross-bank interoperability, efficiency, and additional benefits it offers to both users and merchants in the Cambodian market, even though other payment systems may have comparable characteristics. It provides a simple, effective, and economical means of making transfers and payments, improving consumers' and businesses' digital banking experience. 





In collaboration with Influence Agency to create a video in order to open a path for viewers to understand more in terms of the term KHQR in Woori Bank as well as the benefits that they can gain from using that feature, a video showcasing the function has been produced during align with Khmer New Year holiday as well. 



Woori Bank's video creation for the Cambodia KHQR function is a dynamic and informative piece designed to showcase the innovative features and benefits of this cutting-edge banking service. Viewers are taken on a journey that demonstrates the convenience, efficiency, and security that Woori Bank's KHQR function offers, emphasizing its role in simplifying financial processes and providing a seamless banking experience. By showcasing real-life scenarios and testimonials, the video effectively conveys the value and impact of this service, positioning Woori Bank as a leader in digital banking solutions in Cambodia.



Through captivating visuals and engaging narration, the video created by Influence Agency illustrates how Woori Bank's KHQR function simplifies transactions, fosters financial inclusivity, and ensures seamless digital banking solutions. With a focus on convenience, security, and efficiency, the video highlights how Woori Bank continues to lead the way in revolutionizing the banking sector in Cambodia, cementing its reputation as a trusted financial partner for individuals and businesses alike.


Way forward,
In conclusion, the way forward for Influence Agency in partnership with Woori Bank, particularly focusing on the KHQR function, is brimming with potential for mutual growth and success. With a shared commitment to innovation and customer-centric solutions, the collaboration between Influence Agency and Woori Bank is poised to pave the way for a future where seamless digital banking experiences are the norm, shaping the financial landscape in Cambodia for years to come. theinfluence.ai/uncategorized/path-to-a-better-dis…

1 year ago | [YT] | 0