Most DTC brands are testing 3 ad creatives and wondering why their ROAS keeps dropping. This channel is for the ones who want to know why — and what to do about it.

I'm Shawn Douglas. Creative Strategist and AI-UGC Specialist. I've built creative systems for 47+ DTC brands across supplements, women's wellness, and ecommerce — generating over $1M in attributed revenue by doing one thing differently:
Testing at volume instead of hoping at scale.

On this channel I break down what's actually working in paid social creative right now. Hook analysis. Angle research. AI-UGC production systems. Creative fatigue mechanics. The gap between what most brands are running and what their best competitors figured out six months ago.

No theory. No fluff. Just the stuff that moves ROAS.
New videos every week. Subscribe if you're ready to stop guessing.