Epom

Advertisers, let’s talk about first-party data and answer the burning question:
“How to collect first-party data as an advertiser?”


Despite Google actively prolonging third-party data elimination, this method of data collection is slowly crumbling, and walled gardens are… well, walls.


So, how do you collect first-party data when you don’t actually have direct access to your audience?


Here are five ways — each with its perks, pitfalls, and privacy quirks:


1. Walled Gardens (Meta, Google, TikTok, Amazon)
✅Pros:
Massive scale
Unmatched targeting
Clean UI

❌Cons
No ownership
No transparency
No mercy when you leave

☝ They have the data. You just get visitation rights.


2. Collect It Yourself

✅Pros:
Total control & reusability across platforms
Great for long-term strategy

❌Cons:
Costly to scale
Needs tech muscle + privacy expertise

☝Your data. Your rules. But also… your problems.


3. Partner with Publishers (Yes, it’s second-party — but still good)

✅ Pros:
Rich, contextual data straight from the source
More flexibility than Big Tech

❌ Cons:
Requires strong relationships & contracts

☝Not quite yours, but better than flying blind.


4. Data Clean Rooms
✅Pros:
Privacy-safe audience matching
Great for brands with login-based ecosystems

❌ Cons:
Complex, technical, still niche

☝Think: secret lab where data meets without spilling secrets.


5. Data Co-Ops & Retail Media Networks

✅Pros:
Shared, permissioned user pools
Great for scale and lookalike expansion

❌Cons:
Less precision, more generalization

☝ Your data joins a commune..

📌 Bottom line:

If you want performance and autonomy, build a hybrid setup. Own what you can, borrow what you must, and avoid putting your future entirely in someone else’s sandbox.


Wanna know more about first-party data? Here’s the link to our new guide: epom.com/blog/programmatic/first-party-data-strate…



#FirstPartyData #AdTech #ProgrammaticAdvertising #DataPrivacy #DSP #WalledGardens #MediaBuying hashtag#MarketingStrategy

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6 months ago | [YT] | 1

Epom

Hey there! Testing our YouTube posts

6 months ago (edited) | [YT] | 1

Epom

Hi, folks! Tomorrow is the event of events✨

Our webinar, "How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune."

📅 Thursday, July 25th at 10 AM EDT | 2 PM UTC. Mark your calendar!
🔗 Register here: bit.ly/4cKY0EX

Your instructor & host – programmatic expert Helene Parker.

This webinar is for you if you’re:
⭐ struggling with inefficient ad spend due to poor DSP setup.
⭐ not seeing the expected return on investment from your programmatic campaigns.
⭐ dealing with common mistakes that lead to campaign underperformance.
⭐ feel overwhelmed by the technical aspects and lack of in-house knowledge.
⭐ losing out on potential leads and conversions due to suboptimal setup.
⭐ and many other challenging issues.

Don't miss out on this opportunity to learn from one of the best in the industry. Secure your spot now and transform your DSP setup strategies.
Can't join live? No worries! You'll receive the recording to review for up to 3 days post-webinar.

🔗 Register now: bit.ly/4cKY0EX
See you there!

1 year ago | [YT] | 0

Epom

Okay, we’ve told enough about how programmatic works, but what if you wanted to add a bit of data magic into the mix? Here’s how a programmatic auction happens when you use a data management platform (or a customer data platform).

Want to know more about DMP implementation? Check out our article on the subject🧐

👉 epom.com/blog/programmatic/what-is-dmp

A quick scheme for those who don't like longreads 👇

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2023 is finally over (yeah, almost a month ago, but better late than never), and as with any decent ad tech media, we’re making conclusions about the past & predictions for the future.

This time around, ad formats are in the spotlight, so we prepared nicely designed infographics for you; feel free to download and save to have the inspiration before your eyes.

2 years ago | [YT] | 5

Epom

YouTube VPAID is a regular linear video tag with the only difference of being served on websites with a video player. Now, how good is it?

Benefits for advertisers:

🟠 Simple to create if your company already has a YouTube channel;
🟠 Interactive elements support, always cool for engagement;
🟠 Noticeable, the user just can’t ignore them.

Benefits for publishers:

🟠Brings 5x higher CPMs than banners;
🟠The video auto-resumes after the ad, so the user is less annoyed;
🟠 Is easy to place.

Ready to check it out yourself? Click here for a playable demo -- epom.com/ad-formats/youtube-vpaid-video

2 years ago | [YT] | 2

Epom

Dear friends from the USA!🇺🇸

We know that you have a lot of things to do today – cider's mulling, turkey's turking, yams are yamming. But we just wanted to sent Thanksgiving wishes from the Epom family to yours 🍁

Thank you for the opportunity to help you do more this year.
Thank you for being with us and trusting us with your ads.
We promise to become better and better for you.

Happy Thanksgiving and tasty turkey! 🍗🍗🍗

2 years ago | [YT] | 3

Epom

The users of the web are finally noticing the state of their privacy on internet. (Spoiler: It’s bad.) As the trend towards non-intrusiveness knocks on the doors of capitalism, the Internet marketing needs to change as well.

In this video, we’re discussітп “What is zero party data?”. We’ll show how to make the users trust your brand, how to collect zero-party data and some of the best zero-party data examples. Let’s rock!

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Epom

The all-beloved mascot is good at many things, but his main job is explaining stuff! Today Mr. Growth will remind you of real-time bidding fundamentals.

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2 years ago | [YT] | 4

Epom

If you don't want to argue with your advertising partners over every invoice, you should know what usually causes discrepancies in ad campaign reports 🕵️

Use our fresh video with Epom's CMO, Lina Lugova, as a guide and refine your checklist for those make-or-break details when you launch ads or set up tracking tools🔥

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