Sourena Vasseghi; award-winning author, motivational speaker, businessman, husband and father.

Sourena Vasseghi has lived an extraordinary life, but is driven by the one thing he struggles to have—the ordinary.

Confined to a wheelchair and trapped within his own body, Sourena lives his life always looking for the proverbial next step; the severe cerebral palsy which limits his movement does not diminish his will or his determination to enrich the future—not only for himself, but for others.

Learn more about Sourena by visiting sourenav.com/


SourenaV

My disability is not my fault. But finding a way to achieve my goals anyway? That’s one hundred percent my responsibility — and the same is true for whatever you’re dealing with.

I have cerebral palsy, which puts me in a wheelchair, requires help with most daily activities, and comes with a severe speech impediment. It was caused by a doctor’s negligence that left me without oxygen when I was born. None of that was my choice. None of it was my fault.

I deal with that reality every minute of every day. I watch able-bodied people complete tasks in seconds that take me ten times the effort and usually a lot more planning. My own rule is simple: my disability is not my fault, but it’s my responsibility. It’s my responsibility to set goals and go after them. To communicate what I need. To build joy and satisfaction into my life on purpose. And to give my sons the lessons they need from their father.

For years, I spent long stretches of my life wishing I didn’t have a physical disability, replaying the “what ifs” the way most people do with their own hardest circumstances. Breaking news: none of that wishing got me anywhere.

Here’s what did work: separating reality from my reaction to reality. Reality is everything you can’t change — the stuff genuinely out of your control. Your reaction is the one thing that’s always yours.

You can’t control other people. You can’t control the weather, the economy, or human nature, and some days you can barely control your own emotions. That’s not a personal failing — it’s the human condition. The tendency to look for someone or something to blame when life gets hard is completely normal. We don’t want to own our challenges, our circumstances, or our shortcomings. But if you want to reach your goals, you need a mindset that says: everything that touches my life is mine to deal with. Responsibility doesn’t mean you caused it. It means you’re the one who has to address it.

It might not be your fault that you grew up in poverty, had unsupportive parents, wasted your twenties on the wrong person, or had a business partner walk off with your money. None of that makes it any less yours to work through now.

Satisfaction and success were never about finding an ideal situation. They’re about making the most of the situation you’re actually in. Reaching a goal starts with taking honest stock of where you are and where you need to go — accepting the past instead of dwelling in it, then moving forward. Your hardest moments can teach you real lessons, but only if you’re willing to do the work to learn them.

The mind defaults to the path of least resistance. Say the job market is tight. One path is complaining that there aren’t any opportunities. The other is building new skills, getting more creative, and networking harder. Say your marriage feels rocky. One path is venting to your friends or nagging your spouse. The other is having the honest, adult conversations that lead to a new understanding and real intimacy. Say your clothes don’t fit like they used to. One path is blaming your age or your metabolism and chasing a fad diet. The other is hiring a trainer and putting in the work. The second path is always harder. People pick the first one because it’s easier, and because it hands you a hollow kind of satisfaction that feels like progress without requiring any.

There have been long stretches when I didn’t want to take responsibility for my life either. But every time I’ve chosen to take it anyway, I’ve ended up happier for it. There’s a real satisfaction in succeeding in spite of your circumstances — one the easy path never gives you. No matter how far outside your control something is, how you respond to it is always your responsibility. That’s the mindset.

So here’s my challenge to you: pick one thing in your life you’ve been blaming on circumstances instead of owning. This week, take one small action toward it — not because it’s fair, but because it’s yours. That’s how the mindset shift actually starts.

4 days ago | [YT] | 0

SourenaV

Most people share one goal: they want to accomplish their dreams. But at some point, almost everyone hits a mental block that keeps them from chasing what they actually want, or even letting themselves dream in the first place. That's the tragedy of it. The opportunities are out there. An amazing life is out there. But none of it falls into your lap — it wants to know you're willing to fight for it.

I was born with a disability called cerebral palsy. It affects nearly everything in my life. My brain and body don't communicate well. I use a wheelchair, have limited control of my muscles, and have a speech impediment. I depend on other people for almost everything, from getting ready in the morning to typing a long document. And still, I could not stop being a dreamer.

One lesson I've learned from living with my challenges, and from years of researching personal development, is that dealing with challenges means building strength in other areas of life to make up for them. My way of doing that has been developing what I call an amazing mindset. I've been studying, reading, and thinking about mindset since I graduated college in 2001. It's how I compete in an able-bodied world as a disabled person. My disability, in a strange way, has become the proving ground for everything I believe about mindset.

It's worth understanding what mindset actually is, because it touches every goal you'll ever set: losing a few pounds, opening a company, raising kids, moving up in your career, rebuilding your life from the ground up. Mindset isn't everything, but it touches everything that matters. Here's what I'll walk through: what mindset is, the popular frameworks around it, my own thinking, and finally the framework I call Sourena's Five Keys to an Amazing Mindset.

## What is mindset?

Mindset gets thrown around as a vague, motivational-poster kind of word: "Get your head in the game," "entrepreneur mindset," "millionaire mindset." These phrases sound good, but rarely point to anything you can actually do.

My definition is more actionable. Mindset is a holistic approach to personal development, growth, and goal achievement — the way you go after your goals, deal with challenges, interact with people, and move through your day. The more success you want, the better you have to get at every factor that builds an amazing life. That also means taking responsibility for your life instead of letting your circumstances run it.

There were long stretches of my life when I saw my disability as an anchor, a stop sign. Mindset is what let me take control of my life by accepting everything life handed me. I say this often: my disability is not my fault, but it is my responsibility to find a way to reach my goals anyway.

My company's tagline is Start Seeing Possibilities. Most kids start out curious and full of dreams. Something interrupts that — an adult telling them not to bother, a parent tempering expectations out of their own fear, a teacher calling a dream foolish, a job that was supposed to be a stepping stone and turned into decades.

## Three elements of mindset

Breaking mindset into parts is what makes it something you can apply to a goal or a challenge, instead of a phrase you nod along to.

The first is general principles of mindset: discipline, focus, personal responsibility, diligence — values you choose to adopt, usable for any goal. When people aren't living the life they want, they're often the ones who dropped these principles, started blaming others, or went looking for shortcuts.

The second is the mindset of a specific goal. Every goal calls for its own mindset, a system of action, thought, and habit that fits it. When I write, I need soft rock playing in the background; other authors need silence. What matters isn't the ritual, it's consistently getting words down. The same is true of personal goals, whether it's losing weight, strengthening a marriage, or raising independent kids. The trap is falling into a routine and never questioning your assumptions again.

The third is the mindset of your challenges. There is no success without challenges, period. What holds people back isn't the challenge itself, it's not understanding it well enough to deal with it. Our challenges often feel unique to us, but somewhere, someone has already found a way through whatever you're facing. It's easy to convince yourself you're the only one dealing with something, mostly because we never see the full weight of what anyone else is carrying.

## Growth mindset vs. fixed mindset, and victim vs. aspirational

An amazing mindset should leave you with a real sense of accomplishment, joy, and satisfaction. One useful way to think about this is the difference between a victim mindset and an aspirational mindset. A victim mindset blames outside forces for a lack of success, pointing at the economy or politics, while leaving out what you're actually responsible for.

At the other end is taking as much responsibility as you can and figuring out how to navigate whatever challenges you have. If you lack the skill set for a goal, you make developing that skill a priority. If you lack the right connections, you build them. If you lack the knowledge, you become a student. When I decided to write a book, I had no idea how to start. I learned how to write it, how to put together a keynote, and how to start a YouTube channel, and I made all three happen. You have to be the driving force behind your own life: take control of your direction, set goals that inspire and maybe even scare you, and keep growing.

I'd be leaving something out if I didn't mention Carol Dweck, the Stanford researcher whose framework has shaped how people think about mindset: growth versus fixed. Someone with a fixed mindset believes their abilities are set in place; someone with a growth mindset believes they can grow and learn. A fixed mindset avoids challenges and treats feedback as criticism. A growth mindset embraces challenges and doesn't take criticism as an attack. One nuance: a person can hold a growth mindset in one part of life and a fixed mindset in another — fixed about their health, growth about their career.

## Why mindset matters

Mindset is the operating system of your life. It runs everything from small daily decisions to the direction of your whole life, and like any system, it can be improved.

Success was never only a dollar amount, a title, or power. Without a sense of satisfaction or joy, none of that means much. We tend to assume joy is a byproduct of hard work, that once we hit the milestone we'll finally be happy. The truth is you have to build joy no matter where you stand, because there's always a new number to hit. There's no finish line. Mindset is what helps you enjoy the journey instead of just chasing the next marker.

Your brain was not built for success. It was built to survive and stay comfortable, prioritizing comfort over growth and resisting change, good or bad, because change brings uncertainty. Want to move up in your career? Your brain will supply reasons it won't work: What if you can't handle it? What if you're an imposter? Every risk you take carries an emotional cost.

The brain runs on efficiency, which is why comfort wins out over growth so often. Most habits live in the subconscious for a reason: if you had to consciously think through brushing your teeth, you'd be exhausted by nine in the morning. But bad habits slip in just as easily as good ones. It's easier to grab your phone than to pick up a book, easier to complain about someone than to work things out with them. That's exactly why building a strong mindset matters as much as it does.

We also like to think of ourselves as independent thinkers, because independence feeds our self-worth. But success has never really happened alone. Leaning into your relationships and your network, instead of insisting on going it alone, frees up more room to grow. And so much of how we see the world comes from our own history — someone raised in a chaotic household sees the world differently than someone raised in a home built on love and growth.

## The Five Keys

I've spent years reading, writing, and speaking about personal development, and I've distilled mindset down into five keys: rewrite your narrative, improve your processes and habits, deal with challenges, build strategic relationships, and gain clarity. This isn't a one-time exercise, it's an approach you apply across every part of your life.

If there's one throughline running through almost everything I create, it's this: what you put into your life shapes what you get out of it. That's not a perfect correlation — someone can do everything right and still not get the outcome they wanted, and someone else can make plenty of mistakes and still land on their feet. But over time, and across enough decisions, what you put in still moves the odds.

Mindset won't remove every obstacle in front of you. What it does is change how you meet them, and that changes everything downstream.

1 week ago | [YT] | 0

SourenaV

Virtually everybody wants to improve their life. More money, better relationships, more opportunity, a career that actually moves, kids who get to be successful, maybe even a book or a YouTube channel they finally start. Almost everyone wants more. Almost no one has a plan.

That’s because there’s a real difference between a wish and a goal. A wish sits on one end of the spectrum, vague and comfortable. A goal sits on the other end: something concrete, something you’re actually working toward. And the fastest way to turn a wish into a goal is to ask one deceptively simple question: where are you at.

That question sounds small. It isn’t. Answering it honestly means getting clear about where you actually stand, how you got there, and what has to change to move you onto a more productive path. Most people never do this work. Instead, they let chance and circumstance write their story for them. They let a selfish boss dictate their career. They let insecure friends, threatened by anyone else’s success, keep them small. They let politicians and media keep them outraged and distracted. Piece by piece, they hand their future over to someone else.

I know this pattern personally. For years, I had a quiet fear of success I never said out loud. I did not intensely pursue speaking opportunities because I was afraid my body couldn’t handle the travel. What if I couldn’t build a team to support me? What if I ended up resenting every flight? I never answered those questions directly. I just let them sit there, and they turned into procrastination, one dragged-out excuse at a time.

Clarity and a strong mindset require something different: taking ownership of your own direction, building a real vision for your life, and showing up for that vision consistently, whether or not the timing feels right. There is rarely a perfect moment to start. There might be a bad time. There is never an ideal one. Before you take the first real step, there’s a set of questions worth working through.

The first question is where are you, and buried inside it is a second one: how did you get here. When you turn a wish into a goal, you have to take an honest inventory of your starting point. If you want to write a book, have you done any research? If you want to date more, are you actually on the apps? If you’re eyeing a new role, is your resume updated? Someone flirting with entrepreneurship can ask whether they’ve read the books, gone to the networking events, asked AI for advice, or looked into how a business actually gets built. These questions don’t judge you. They just tell you exactly how close you are to your own goal.

This is also where people get honest about blame. It’s easy to point at outside forces: no opportunity, bad luck, something always holding you back. It’s harder to ask whether you invested in your own development, worked on your marriage, showed up for the training your company offered, read consistently over the last ninety days, wrote the words, or built the plan. These questions make a goal tangible. They also reveal, sometimes uncomfortably, when a “goal” has really just been a wish wearing a disguise.

Once you’ve been honest about where you stand, the next layer of questions shows up on its own: what are the next steps, and what logistics need to happen. Someone writing a book can ask how to build an outline, structure a chapter, or format the manuscript. These are process questions, and they matter even for people who’ve been at something for years. A person who’s worked out for a decade can still ask whether their regimen could be better. An entrepreneur can always ask what new tool or technology might improve how they operate. Progress rarely comes from effort alone. It comes from refining the process behind the effort.

Then come the questions about what’s actually in your way. Most people go through life treating their challenges as fixed features of who they are, rather than things that can be worked through. Anxiety, tightening up in big moments, self-sabotage, being passive-aggressive without realizing it: these are common, and they’re often invisible to the person living with them. Self-awareness is hard precisely because it asks you to name the thing you’ve spent years avoiding.

There’s one more layer, and it’s the one people skip most often: your relationships. Investing in other people is one of the highest-leverage moves available to you. Successful people know how to build relationships that help both sides, not just themselves. Most of us want to do things independently, to feel like we didn’t need anyone. But when you ask where you’re at with your relationships, the honest questions are: did you ask for help, did you build a network, did you build a team. The answers usually explain a lot about why progress has stalled or accelerated.

Underneath all of this is a distinction between two kinds of questions: the ones that keep you stuck, and the ones that move you forward. “Why isn’t this fair” and “why is this happening to me” trap you in place. “How could I make this happen,” “who can help me,” “what’s a better way,” “what am I avoiding,” “what scares me,” and “how do I deal with that fear” do the opposite. They point you toward action. That shift, from disempowering questions to empowering ones, is as much a part of clarity and a strong mindset as any single answer you find.

Questions alone don’t finish the job. They’re the necessary first step. What separates people who actually change their life from people who just talk about it is what comes after the question: the curiosity to chase down real answers, and the willingness to let those answers actually redirect the path they’re on.

So ask yourself, today: where are you at? Not where you wish you were. Not where you’ll be someday. Where you actually are, right now. Answer that honestly, and the next question will find you on its own.

2 weeks ago | [YT] | 0

SourenaV

Here is something most mindset conversations get wrong: they treat clarity as a big-picture concept. Create a bold vision. Set audacious goals. Think ten years ahead. And while all of that matters, it misses the place where clarity actually lives — which is today. This morning. This moment.

I know what it feels like when clarity disappears mid-day. I have cerebral palsy, and every single day requires me to intentionally rebuild my focus and intention — sometimes multiple times before noon. There are mornings when nothing goes the way I planned. My body isn't cooperating, the schedule has already been disrupted, and the mental fog is real. On those days, I have two options: drift into reaction mode, or do the work of returning to clarity. I choose the second one. Not because it's easy. Because the alternative is letting life make all my decisions for me.

And that is the real cost of not having everyday clarity: your life gets shaped by circumstance instead of intention.
Mindset Is Not a Constant
One of the most freeing things you can understand about motivation and mindset is that they are not fixed. They move throughout the day like shade under a tree. The person who is energized and focused at 8am is not automatically the same person at 2pm. Mood shifts. Stress arrives. Unexpected demands pile up. The people around you bring their own energy — positive or otherwise — and it lands on you whether you want it to or not.

Think about how many things can shift your day before you even leave the house: poor sleep, an unresolved argument, a stressful news headline, a kid who needs something at the last minute, a boss who wants you in early. Any one of those can quietly hijack your intentions if you don't have a practice for staying grounded.

This is why everyday clarity — situational clarity — has to be actively maintained, not assumed. You can't set your mindset once in January and expect it to hold through the rest of the year. You have to reconnect with it daily.

Start With Your Why
Clarity begins with knowing why any of this matters to you personally. Not in an abstract, motivational-poster way — in a visceral, real, this-is-what-drives-me way.

For me, my most powerful motivator isn't a dream. It's a refusal. I refuse to wake up one day and feel like my disability defeated me. My goals don't always excite me. That thought always does. It has fueled more forward movement in my life than any strategy I've ever learned.

Your why might look completely different. It might be a photo of your kids. It might be the memory of a version of yourself you never want to return to. It might be the life you're quietly building that nobody else can see yet. Whatever it is, make it specific. Make it personal. And remind yourself of it daily — especially on the hard days when motivation has gone quiet.

Always be clear about what you want. And be equally clear about what you absolutely do not want. That second part is underrated.

Decide Before the Moment Arrives
The worst time to make a decision is in the middle of stress, hunger, exhaustion, or frustration. Yet that's when most of our real decisions actually happen.

Think about someone who is serious about their health. Ask them in the morning if they're going to eat well today, and the answer is an easy yes. Put them in a restaurant at 7pm after a long, draining day, and suddenly the fries are calling. The decision needed to happen hours before they sat down.

James Clear writes in Atomic Habits that time and place are two of the most powerful anchors for productive behavior. When are you going to do it? Where are you going to do it? Setting intentions in advance removes the decision from the moment — which is exactly where willpower tends to fail. Writing a business plan every Monday morning at a coffee shop. Talking to your kids about their week every Tuesday after school. These aren't just plans — they're commitments made before life gets in the way.

Schedule What Actually Matters
Most people have goals. Fewer people have those goals on their calendar.

There's a category of things we all say we want to do — work out more, develop a skill, spend quality time with people we love, build something creative, move forward professionally. But for many people, those things exist permanently in the future, waiting for a stretch of time that life keeps not providing.

Here's the truth: there is no stretch of time coming. Something will always compete for it. Having clarity means treating your priorities like appointments — not aspirations. You protect the time. You show up. You do something, even if it's small.

I rarely write for more than an hour or two a week. My sessions are often under thirty minutes. But I have built a library of hundreds of pieces of content over the years because I show up consistently to the time I have protected. You don't need to quit your job and write ten hours a day to become a writer. You need to sit down and write, regularly, and not negotiate yourself out of it. The same logic applies to whatever your goal is.

Direct Habits and the Ones That Support Them
Every goal you have requires repeated action. Repeated action becomes habit. And if you want to operate at a high level consistently, you need two kinds of habits working together.

Direct habits are the obvious ones: the athlete trains, the writer writes, the entrepreneur makes the calls, the parent shows up for their kids. But indirect habits matter just as much — maybe more. Getting enough sleep charges the mind. Exercise releases endorphins and makes staying positive significantly easier. Limiting complaints redirects your focus from problems toward possibilities. Surrounding yourself with positive people elevates your baseline energy. And the reverse is also true: negative environments, doomscrolling, and draining relationships chip away at the clarity and motivation you worked to build.

Here is an honest question worth sitting with: what are your actual habits right now? Not what you intend to do — what do you repeatedly do? Some habits are quietly propelling you. Others are quietly holding you back. Both are worth knowing.

Build Realistic Expectations Into Your Day
Unrealistic expectations are one of the fastest ways to lose clarity. When reality doesn't match what we expected — and it rarely does — frustration takes over and crowds out intention.

Nobody drives to work and gets every green light. Nobody plans a project and has zero interruptions. A resident of Los Angeles does not expect the freeway to be empty. These are obvious truths, yet most people plan their days as if everything will go smoothly — and then feel derailed when it doesn't.

Clarity includes planning for the obstacles, not just the destination. The business traveler who expects a possible delay brings work for the wait. The person stuck in traffic has a podcast queued up. The parent who knows their kid might need something last-minute builds a buffer. Accepting imperfection as the baseline condition — rather than the exception — is one of the most practical mindset shifts you can make. There are days to push hard. And there are days to flow.

Conditions, Mood, and Getting Back on Track
Even on the days you're motivated, conditions may not cooperate. You planned a morning walk and it's raining. You had every intention of reading, but a difficult conversation earlier in the day is still replaying in your mind. These things happen. The goal is not to avoid them. The goal is to have strategies for returning to a good state when they do.

What puts you back in a positive frame? For some people it's looking at a photo of their kids. For others it's a short walk, a phone call with someone who lifts them up, or just stepping away from the screen for five minutes. Know your reset strategies. Build them into your routine. And be deliberate about protecting your mental energy — that means limiting excessive news consumption and doomscrolling, which drain the very clarity and motivation you're working to maintain.

The People Around You Are Part of Your Clarity
Clarity is not purely an internal practice. It requires knowing who you need to be for others — and what you need from them.

As a disabled person, this is something I have had to be honest about my entire life. My daily functioning depends on real support from real people. And I learned — sometimes the hard way — that I couldn't only receive. I had to show up for the people in my life in the ways they actually needed, not just the ways that were convenient for me.

Throughout your day, ask yourself: who needs me to show up right now, and how? And equally: what do I need, and who is genuinely positioned to help me with that? This is not soft thinking. This is strategy. The clarity you have about your relationships — what you expect, what others expect, where the boundaries are — directly shapes the quality of everything else you are trying to build.

You are not in this alone. Neither is anyone else. That mutual awareness is its own form of everyday clarity.

3 weeks ago | [YT] | 0

SourenaV

Think about the most successful people you know. The ones who seem to keep winning, keep growing, keep reaching new levels. What do they all have in common? They know how to build the right relationships.

I have a disability that shapes every single day of my life. And one of the most important lessons it has taught me is this: no one gets anywhere alone. My disability gave me an unexpected gift — it forced me to study people. To understand them. To figure out how to build a team that could help me accomplish things that seemed impossible on my own. And what I discovered changed everything.

Building relationships that fuel success is not about networking in the surface-level, business-card-swapping sense. It is about genuinely understanding how people fit into your life — and, just as importantly, showing others how you fit into theirs.

Here is the truth: we are all trying to reach our goals, maintain a certain lifestyle, and in many cases, strive toward something extraordinary. To accomplish almost anything meaningful, you need a team. And serving others is the price of admission to that team.

The Fog of Emotion
Here is where things get complicated. The moment we meet someone new, our emotions take over. We develop instant attachments. We filter everything through our own personal narrative. Whether the relationship is as casual as a first date or as high-stakes as a job interview, emotions cloud our judgment.

Some people are so self-absorbed they assume everyone thinks exactly like they do — and anyone who doesn't is flawed. That mindset is a relationship killer.

Maya Angelou said it best: "When someone tells you who they are, believe them." Most of us are too clouded by our emotions to actually hear that message. On one end of the spectrum, we dismiss someone's red flags because we don't want to see them. We make excuses. We say, "They're just going through a rough patch" — even when that patch has lasted decades. On the other end, some people vilify anyone who doesn't share their views or circumstances. Neither extreme helps you build the kind of relationships that move your life forward.

The reality is tough but liberating: people are lucky if they are acting in their own best interest. Expecting others to consistently act in yours is a recipe for disappointment.

Learning to Read People — Without the Distortion
So how do you cut through the emotional fog? You study people. Not in a cynical, transactional way — but with genuine curiosity about who they really are.

Watch how they handle challenges. Notice how they make decisions. Pay attention to how they treat others — especially people who can't do anything for them. Those moments reveal character more than any conversation ever will.

My disability pushed me to develop this skill out of necessity. If I spent every day assuming I was the only one dealing with challenges, I would have developed a warped view of reality. Instead, I trained myself to understand the human condition — to recognize that everyone is carrying something. That perspective made me a better judge of character and a better partner in every kind of relationship.

Your Reputation Is Working For You or Against You — Right Now
Here is something most people don't think about enough: other people are making decisions about you every single day, and you are usually not in the room.

Sports and media personality Colin Cowherd has said that when people make decisions about you, most of the time you are not present. Managers decide who gets the next promotion, who handles the big client, who gets trusted with the important project. People recap their dates with their friends. Someone might have had a great evening with you but mention, "I didn't love how they treated the server." That one observation can close a door you didn't even know was open.

Your reputation either opens doors or shuts them. Every interaction is sending signals — about your values, your priorities, the way you navigate challenges, the way you treat others. Strong reputations compound over time. So do weak ones.

The Factors That Matter Most
When assessing others — and honestly, when looking in the mirror too — there are a few qualities worth paying close attention to:

Locus of control. This is a personal development concept that measures whether someone believes their actions actually influence their outcomes. People with a strong locus of control take ownership. They do not spend their energy blaming circumstances. Work with those people. Be one of those people.

Personal responsibility. My disability is not my fault, but it is absolutely my responsibility. That is a mantra I live by. There will always be things outside your control. But that reality does not remove your responsibility to respond with everything you have. Show others that standard. Seek it in them.

Life philosophy and narrative. How does someone deal with setbacks? Do they engage in personal growth? Do they understand nuance, or do they see everything in black and white? Do they spread joy? Do they have real ethics and values? These factors tell you everything about what it will feel like to have someone in your corner long-term.

How to Win Together
When you engage with others, the most powerful question you can ask yourself is: how can we win together? Not just what can I get from this person — but what can I offer that genuinely matters to them?

At the same time, do not swing to the other extreme. Do not nitpick every decision someone makes. Excellence is the goal — not some unattainable standard of flawlessness. Once you have a clear picture of who someone is, decide what role they will play in your life. Not everyone will mean everything to you, and that is completely fine. Accept people as they are. Set a standard. When that standard is not met, either recalibrate or limit the role. That is not harsh — that is honest.

The Art
Building a team — whether in business, in life, or in friendship — is an art form. People are quirky, emotional, complicated beings. We are all figuring out who we can trust, who has our back at 2 AM, who will make us laugh on our worst day, and who will tell us the truth when we need to hear it most.

Learning how to build those relationships — by understanding what others need and being clear about what you need — is one of the highest-leverage skills you can develop. The right relationships will take you further than you ever imagined. The wrong ones will drain you of time, energy, and momentum you cannot afford to lose.

The quality of your decisions about people correlates directly to the quality of your life. Start making better ones.

1 month ago | [YT] | 0

SourenaV

Nobody is born knowing what it takes to navigate this world — let alone achieve success. From the moment we arrive, we're learning from others. We're also figuring out how to express our thoughts, manage our emotions, and get the right people on our side. That's not a weakness. It's how human beings are wired.

Here's the problem: somewhere along the way, the word "influence" got hijacked. Today it's almost entirely associated with follower counts, brand deals, and going viral. But what if I told you that real influence — the kind that actually changes outcomes — is one of the most powerful strategies you can develop for building better relationships, achieving your goals, and sharpening your mindset?

Let's talk about what it actually looks like.

Part of achieving any goal is learning what's possible and learning how to build win-win relationships. That requires a two-sided equation: having the right influence on others AND being willing to be influenced by the right people. The challenge? At some point, most of us start celebrating our independence. We take pride in thinking for ourselves — and honestly, there's nothing wrong with that. I'm even bold enough to think that what I have to say is worth putting in books, YouTube videos, and blog posts.

But here's the truth: there are a handful of ideas and strategies that can help anyone be amazing — help anyone work through a challenge or pursue a goal. Whether you're trying to lose a few pounds, build a business, raise healthy kids, create passive income, manage anxiety, live with a disability like mine, or develop a stronger mindset, there are people who have already solved the puzzle you're working on. They're out there. The question is whether you're willing to let their wisdom reach you.

Many people aren't. They've elevated their independent thinking so high that they stop absorbing new information. They don't ask for help. They don't read books. They say things like, "I did my own research" — and they mean it as a badge of honor. But what they're really doing is cutting themselves off from the very insights that could move them forward.

Throughout my life, I've always had mentors and advisors — people who gave me feedback, encouragement, and different perspectives. My parents were among the smartest people I've ever known, and their wisdom still echoes in everything I do. When I was younger, I had no idea how to publish a book, put together a keynote speech, or navigate social media. And until a few years ago, AI wasn't even on anyone's radar. I had to invite people into my life who could influence how I think and what I implement. That choice changed everything.

Being influenced is being willing to listen and learn. It's about letting the right message land. And here's where it gets important: many people have the wrong influences in their lives. They're getting advice from peers who are dealing with the same struggles they are — people who tell them what they want to hear instead of what they need to hear. That's not influence. That's just noise with a familiar voice.

Being aspirational means thinking and acting beyond your current situation. And there are all kinds of people who can help you do that — people who can help you make smarter decisions, think through complex problems, work through challenges, or completely transform how you see yourself. You can find them through mentors, coaching programs, and masterminds. You can even find them on social media — not the ones selling magic pills, but the ones consistently sharing content that actually improves your life.

Jim Rohn said it best: we are the average of the five people we spend the most time with. Think about the conversations happening in your closest circle. Some friend groups talk about what's wrong with everything — who wronged them, who's to blame, what forces are keeping them down. Other friend groups talk about building careers, improving their health, becoming better people, solving problems instead of complaining about them. Both groups are being influenced. The question is which group is influencing you.

When you decide to be influenced by someone — whether through a real relationship or simply by consuming their content — make sure they genuinely inspire you and have good intentions. That doesn't mean they can't charge for their services or make money from their expertise. It just means their guidance should actually help you move toward your goals. Be aware that some influencers exist to divide, distract, and keep you stuck. Instead of giving you strategies to grow, they get you fired up and hand you a list of people to blame.

The other side of this coin matters just as much: having influence yourself. At some point, all of us need others to act, engage, or move with us toward a shared goal. Getting your kids to develop strong habits, rallying a team around a shared vision, or convincing a client to take a step that's genuinely good for them — these are all acts of influence. And when done with integrity, influence isn't manipulation. It's leadership.

The problem is that too many people use influence not to elevate others, but to serve their own agenda — sometimes at the direct expense of the people they're supposed to be helping. Real influence doesn't work that way.

Both sides of influence — being influenced and being an influence — are a skill and an art. Being influenced starts with knowing what you want and being intentional about who you let into your thinking. Exercising influence requires good intentions and the ability to inspire others to believe they're worth following. When both sides are operating the right way, relationships get stronger, goals become achievable, and lives actually change.

Here's your takeaway: Stop measuring influence by follower counts. Start measuring it by the quality of the conversations you're having, the mentors you're learning from, and the impact you're creating for others. That's the version of influence that builds something real.

Drop a comment below and tell me — who has been the biggest influence in your life? And are you intentionally seeking out the right voices to help you grow?

1 month ago | [YT] | 0

SourenaV

Most people were never taught how to deal with challenges. They were taught to fight them.
There's a difference — and that difference may be exactly why, despite your best efforts, you still feel stuck.
From the time we're young, we're told to slay the dragon, crush the obstacle, power through the problem. The underlying message is always the same: challenges are enemies, and your job is to destroy them. But here's what nobody tells you — most challenges don't disappear just because you fight harder. The economy doesn't cooperate because you're frustrated with it. Fear doesn't evaporate because you want it to. A difficult relationship doesn't improve because you've decided it should. Real challenges shift, evolve, and come right back. And if your only strategy is to fight, you'll exhaust every resource you have before you get anywhere close to your goals.
What if the real skill isn't fighting challenges — it's learning how to focus through them?
I was twenty years old when I spent almost a full year fixated on everything cerebral palsy had taken from me. Every limitation. Every door that seemed harder to push open. Every moment where my disability shaped — or complicated — a situation I wanted to be different. I thought I was being self-aware. I told myself awareness was progress.
It wasn't. I was cataloging my obstacles instead of working through them.
What I eventually learned, and what I still practice every single day, is that I can't ignore my challenges and pretend they don't exist. But I also can't let them consume everything. Virtually every decision I make — big or small — is shaped by my disability. That's my reality, and I'm not always in love with it. But reality doesn't have to be a sentence. It can be a starting point.
Whether you're navigating a rocky marriage, a career that's plateaued, a business that isn't growing the way you envisioned, or that quiet internal voice telling you that you're not capable enough — the same principle applies. The goal is not to live a challenge-free life. The goal is to develop the mindset and the focus to move forward anyway.
Define the Challenge Clearly
Most people skip this step. They feel the weight of something without ever sitting down to honestly examine what that something actually is.
A challenge is anything that threatens to get between you and your goals — directly or potentially. External challenges come from outside: economic downturns, difficult relationships, circumstances you didn't choose and can't fully control. Internal challenges come from within: fear, procrastination, the narratives you carry about why you can't succeed, or the simple reluctance to do the actual work.
Here's where it gets complicated. Most people don't define their challenges clearly — they fixate on one or two factors, usually the loudest ones. And there's no shortage of voices out there ready to hand you a narrative. Media, politicians, social circles — they all have an agenda, and part of that agenda often includes telling you what your problems are. That's not always helpful. It can keep you focused on things that are genuinely out of your control, and bail you out from taking responsibility for the things that aren't.
In my own life, I could point to cerebral palsy as the source of every single obstacle I've faced. And sometimes, technically, that's accurate. But I've learned that the more useful question isn't "What's holding me back?" — it's "What can I do differently?" That internal audit takes honesty. It means looking at both the external factors you can't fully control and the internal ones you can work on. That combination — not just blaming outside forces, not just blaming yourself — is where real clarity lives.
Focus on Moving Forward
Once you've defined your challenge clearly, the work shifts to focus. And focus, in the truest sense, means channeling your resources — time, energy, money, attention — onto what moves you closer to your goal, and away from what doesn't.
The problem with challenges is that they demand attention. They scream for it, the way a difficult conversation or a growing pile of unpaid bills can make everything else feel irrelevant. If you're not careful, all your energy goes toward staring at the problem instead of taking the next step.
Think about it this way: if you wake up and discover a leak in your house, you can't ignore it and hope it goes away. But you also can't spiral into victimhood — "Why does this always happen to me?" or "I have the worst luck." That mindset doesn't fix the leak. What fixes it is: assess, decide, act.
That same framework applies to every challenge. If you want to move up in your career, you focus on building skills, deepening relationships at work, and showing up differently — not on blaming the company or assuming there's no room for you. If you want a better marriage, you focus on listening more, arguing less, and investing in the good things — not just on everything your partner does wrong. Knowing what needs to happen and actually doing it are two different things. Most people are strong at the first. Getting strong at the second is where real transformation happens.
Allocate Your Resources Strategically
The last piece is perhaps the most overlooked: dealing with challenges requires focused, finite attention. Not constant rumination — focused action followed by rest.
Think of it like physical training. Nobody goes to the gym seven days a week, eight hours a day, and expects that to produce results. You train, then you recover. Then you go back. Focus on your challenges the same way. Set aside intentional time to work through the problem. Then step back. Let things breathe.
My disability shows up every single day. Several times a week, it puts me in situations that bring up real frustration and negative emotions. What I've learned — slowly and imperfectly — is to let those emotions move through me once the moment is over, rather than carrying them into the rest of my day. I don't always manage this well. But I work at it.
Because here's what I know: the opposite of negativity isn't apathy. It's positivity. So while you're doing the hard work of addressing your challenges, counterbalance it. If you're stuck in traffic, turn up the music. If you're in a difficult patch with someone you love, hold onto what made it worth working for in the first place. This isn't about escaping reality — it's about keeping enough energy available to change it.
What to Take Away
The greatest lessons in life rarely come from your easiest wins. They come from learning how to navigate the hard stuff — with focus, with intention, and without giving up the forward momentum.
So here's what I want to leave you with: define your challenge clearly, focus your energy on moving forward, and deploy your attention the way you'd deploy any limited resource — strategically and with clear purpose.
The goal is not to eliminate challenges. The goal is to become someone who moves through them.
The work is challenging. The payoff is enormous.
If this resonated with you, I'd love to hear what challenge you're currently working through. Drop it in the comments — and share this with someone who needs a mindset shift today.

1 month ago | [YT] | 0

SourenaV

Everybody has challenges that seem to get in the way of success. You want to do something, live a certain way, or simply build the life you've been imagining. And yet, there are always obstacles with the potential to stop you. Your job — the real job — is to figure out how to navigate those challenges so they limit their impact on your success.
This has been my quest for nearly my entire life. I had to figure out how to achieve success despite my disability and the psychological weight it carries. And along the way, I discovered something most people are never told: excuses, handled correctly, can be one of the most powerful tools you have.
We use excuses to justify our lack of success, and when we do, it's oddly comforting — because we can point to things mostly out of our control and say, "That's why I'm not there yet." Excuses give us a convenient off-ramp, a way to absolve ourselves of not doing the work.
Traditionally, we're taught that excuses are bad. That if we want to achieve success, we need to stop making them and simply find a way. But what if that thinking isn't totally accurate? What if there's a better approach?
An excuse is simply a reason something did or did not happen — or why something can or cannot happen. We might be late because of traffic. A project might not be completed because we were waiting on data that didn't arrive. We may not have enough resources, time, energy, or knowledge. The reasons behind any challenge can be endless.
Here's the thing: every excuse contains a grain of truth, unless it's an outright lie. Most of the time, excuses are a statement of fact. But just because something is true doesn't mean you have to operate from that place. Acknowledging your excuses — and then changing the way you operate — can be extraordinarily powerful.
My disability closed many career opportunities. In a strange way, it closed so many that it forced me into an amazing one — as a writer and speaker. If I weren't disabled, I would probably be hustling and bustling like everyone else. The excuse didn't stop me. It redirected me.
The classic interpretation of an excuse suggests that because something can't happen, it must be time to give up. If someone has had a string of bad relationships, the excuse says love isn't in the cards. If someone discovers their dream job but assumes they don't have the right skill set, the excuse says abandon the goal. These excuses may be valid — but they can be treated as a final verdict or as an opening move.
When you treat an excuse as a final verdict, it becomes a ceiling. But when you treat it as a starting point, it becomes a map. The excuse tells you exactly where the gap is — and gaps can be bridged.
I knew there were limitations that stood in my way. But instead of letting them stop me, I acknowledged them and found creative paths forward. Old black-and-white movies showed executives giving dictation and speakers presenting to foreign audiences through interpreters. That gave me a model. My desire to achieve my goals led me to find creative solutions — not by ignoring the challenges, but by using them as information.
If you want to write a book, you can acknowledge that you don't know where to begin — and then decide to become a student of the writing process. Learn to structure an outline. Draft a chapter. Get some thoughts on paper and go from there. If you've had a string of bad relationships and want to break that cycle, start by doing things differently. Look in new places. Take a different approach. If you want to change your life, you have to change your approach to life.
One of the most damaging effects of chronic excuse-making is what it does to your reputation. Relationships are among the most valuable investments we can make. When we constantly make excuses, we withdraw from that investment. People are forgiving of an occasional excuse. What hurts is the pattern — always being late, always complaining, always focusing on what's wrong. That pattern signals something. And others notice.
But the most dangerous excuses are the ones you make to yourself without following up with a positive reaction. When you make excuses to other people, you're really making excuses for yourself. While it might feel helpful in the moment, you're actually hurting your future self. An honest excuse gives you clarity. It tells you where the gap is. The problem isn't the excuse — it's what you do next.
The Anatomy of an Excuse
Understanding how excuses affect your goals requires looking at three distinct parts.
Part 1 — The Excuse Itself
This is the honest explanation of what went wrong or why something can't happen right now. The clearer and more honest you are, the better positioned you are to move forward. The problem is that most people fixate on a single factor. You might be late because of traffic — but the deeper truth is you didn't plan for it. You might not have the skills to advance in your career — but the deeper truth is you haven't taken steps to build them. You can blame a rocky relationship on your partner, but most likely there are things you can change to show up better. Examine everything that holds you back, not just the surface-level explanation.
Part 2 — Reaction
One of my signature stories is assuming I could not move out of my parents' house and go to college. I needed a lot of help — that was my excuse. But the deeper truth was that I wasn't willing to ask for help. There is always a workaround. If you don't have enough time, you can find it somewhere in your day. If you don't know how to do something, you can research it or search for guidance. If you want to change your life, you must change the way you react to your excuses. That's where the real transformation lives.
Part 3 — Consequences
When you don't address your excuses in a positive way, there will be consequences — both visible and invisible. No matter how legitimate the excuse is, the downstream effects are largely the same. There are instances where being at peace with the consequences is a valid choice. If a salesperson decides not to take meetings after hours and accepts the trade-off in earnings, they are being realistic. But where people go wrong is wanting to make the excuse without accepting any consequence — eating however they want while expecting peak health, behaving however they please while expecting a sterling reputation.
There are two primary consequences to unaddressed excuses: you hurt your reputation, and you limit your own success. If I had kept making the excuse that I could not go to college, I would never have lived that experience. The uncomfortable truth is that very few people truly care about your success. You should be the one who cares most.
Excuses can be one of your greatest limitations — or one of your most powerful tools. The difference is what you do with them. Acknowledge the excuse. Understand the gap it reveals. Then make a decision: is this a final verdict, or is it your starting point? Choose the latter, and you are already on your way.

2 months ago | [YT] | 0

SourenaV

Most people never tell you the truth about challenges: they don't go away. You don't slay them. You don't eliminate them. You learn to work with them — and that changes everything.
I know this firsthand. I have cerebral palsy. For a long time, I told myself I wouldn't let my disability change anything about my life. That was naive. My disability shapes my career, the way I parent my kids, every process I have. It touches everything. And the moment I stopped fighting that reality and started working within it, things shifted.
Here's what I've come to understand: success isn't about avoiding challenges. It's about developing the skills to navigate them. The same principles I use to manage my challenges are the same principles I use to achieve my goals. They're not separate things — they're the same thing.
Overcoming Obstacles
There's a common myth that challenges are like dragons — something to be slain and left behind. But in reality, most challenges don't disappear. They evolve. They change shape. And understanding that is the first real step.
No matter how much success I've achieved, I still deal with cerebral palsy every single day. And I'm not alone in this. A person managing their weight doesn't overcome their journey once and move on — they make daily choices about what they eat and how they move. An entrepreneur doesn't overcome competition or market shifts — they adapt to them continuously. A parent raising even the most wonderful child doesn't overcome the ups and downs of parenthood — they navigate them, again and again.
There are brief, specific moments where you truly overcome something — a salesperson who overcomes an objection and closes the deal, a team that overcomes a significant deficit to win a game. But those are moments, not destinations. The goal isn't to win one sale or one championship. The goal is to keep growing.
Most of life isn't about overcoming. It's about learning to move forward alongside your challenges, getting smarter and stronger in the process.
Understanding Your Challenges
Not all challenges are created equal. Some are limitations — things that genuinely restrict what's possible. I can't type long documents on my own, drive a car, or handle certain physical tasks without help. Those are real constraints. But there are also self-imposed limitations: unwillingness to do the work, blaming outside factors, or staying stuck in a story about why success isn't available to you.
Then there are gap challenges — the distance between where you are and where you want to be. For some people, that gap is something you can actively work to close. For others, it's a signal to redirect, to find a path that actually fits.
And finally, there are goal-based challenges — the ones you sign up for the moment you decide to pursue something meaningful. Writing a book. Starting a business. Adopting a new health routine. You may not know every step when you begin. I didn't when I wrote my book, started my family, went to university, or became a speaker. But I knew I could ask questions, read, watch, engage collaborators, and figure it out as I went.
Strategies That Actually Work
Accept Reality
The first move is always to see your situation clearly. Acceptance doesn't mean you're at peace with it or even that you like it. I've never loved being disabled. But I accept that it's my reality, and I accept what that means for how I operate. An entrepreneur accepts the landscape of the market. A parent accepts who their child actually is. Someone working to lose weight accepts their body and what it needs. You can't build a strategy on denial.
Use Excuses as a Springboard
Here's an unconventional take: excuses aren't always the enemy. Every real excuse has some truth to it. It's genuinely harder to build a business in a difficult economy. Some environments aren't built for certain people to succeed. These are valid observations. The question is what you do with them.
My disability closed doors. I'm not going to pretend otherwise. I can't be a short-order cook — nobody's handing me a knife or putting me near an open flame. That's a legitimate limitation. But it's not a reason to stop. It's an arrow pointing me somewhere else. When you recognize a real constraint, you use it as information — not as an exit ramp. If someone lacks the right connections, they use that awareness to go build connections. If anxiety is getting in the way of a goal, they build a routine that addresses it. Excuses become dangerous only when you use them to justify stopping.
Weave Challenges into Your Process
One of the biggest shifts I made was stopping the fantasy that my challenges existed outside of my life and starting to build them directly into how I operate. My disability isn't something I manage on the side — it's built into every system I use. If someone is diabetic, their schedule includes blood sugar management. If someone is a working parent, their system accounts for both professional and personal demands. If anxiety is part of your reality, your day includes time for self-care. Build around what's real, not what you wish were true.
Lean on Your Team
Almost every challenge gets more manageable with the right people around you. A working parent might have a spouse, family members, or a flexible team at work. The key is being clear about what you need and how others can help — without taking them for granted. The people in my life mean everything to me. I wouldn't be where I am without them, and I never want to treat their support as an afterthought.
Build in Positivity
Challenges are inherently negative. They bring up frustration, fear, and doubt. The only real counterbalance to that is cultivating a positive mindset — and one of the most practical ways to do that is through gratitude.
Gratitude isn't a feel-good concept. It's a strategic one. You can't spot opportunities or think creatively when you're consumed by what's wrong. Even in the middle of my disability, I have people I can rely on, the ability to move independently in my electric wheelchair, and a life that, while hard in some ways, is full of possibility. I'm aware it could be significantly worse. That awareness doesn't erase the frustration — but it keeps me from losing sight of what I do have.
Focus on What Matters
Ignoring your challenges is a trap. So is dwelling on them constantly. The ideal position is in the middle: clear-eyed about what's in the way, without letting that dominate your thinking. You acknowledge the challenge. You understand its impact. And then you direct your energy toward working within those constraints to build what you want.
Challenges are simply part of the journey. There is no meaningful path without them. Every challenge you work through builds creativity, resilience, grit, and the kind of discipline that carries over into your next goal — and the one after that. The real payoff isn't just getting through what's hard. It's becoming the kind of person who can handle what comes next.
Start where you are. Acknowledge what's real. And take the next step.

2 months ago | [YT] | 0

SourenaV

Here's a question that might change how you think about your goals: If you spent just 30 minutes a day on the thing you say you want most, would you actually do it?
That's not a rhetorical question. It's math. Thirty minutes a day adds up to 182 hours over the course of a year. That's more than four full work weeks devoted entirely to your most important goal. So why aren't more people doing it?
Most of us massively overestimate how much time a goal actually requires — and then use that inflated estimate as a reason to not start at all.
When I decided to write a book, I convinced myself it would take years of eight-hour days. Then a screenwriter told me to just get some stories down on paper. I started. One hour a day for two weeks — and I had a draft. That's it. Years later, I rarely write for more than 90 minutes at a time. My average session? Thirty to forty-five minutes. I've written multiple books, hundreds of posts, and I'm not stopping anytime soon. Not because I had unlimited time — but because I stopped waiting for it.
The Time Illusion
Most big goals don't require you to quit your job, restructure your entire life, or go full hermit. What they require is consistent, focused time — and far less of it than you're imagining.
Commitment isn't abandoning everything else for a singular obsession. It's showing up regularly for the things that matter to you, even when life is full and messy and demanding. Think about it: by this time next year, you could have spent 182 hours writing a book, building a business, working on your marriage, strengthening your relationship with your kids, or getting into the best shape of your life. All from 30 minutes a day.
And honestly? Some of the most meaningful progress doesn't even require 30 minutes. Sometimes the best thing you can do for your marriage is send one thoughtful text. The best financial decision you can make today might just be choosing the cheaper option. Progress is often less about hours invested and more about consistent, intentional choices.
The Process That Gets It Done
So how do you actually build the habit of working on your goals consistently? Here's what works:
Make your goals a genuine priority. There's a difference between 'I'd like to do that someday' and 'this matters to me and I'm treating it that way.' We make time for what we truly prioritize. If your goal lives in the 'someday' pile, it stays there.
Know where to begin. If you don't know your first step, that IS your first step — figure it out. Buy a book, ask a mentor, use AI, watch a tutorial. Ignorance isn't a barrier. It's just the first challenge to address.
Schedule it. What gets scheduled gets done. If your goal is to write for 30 minutes a day, it goes on the calendar like any other commitment. No schedule means no action.
Define the process. Once something is scheduled, get specific. Where will you work? Will you type or dictate? How many words per session? What day does money move to the investment account? The more concrete the plan, the less mental friction at execution time.
Then do the work. Write the business plan. Write the book. Sweat at the gym. Make the transfer. Send the love note. Take the action.
The Real Currency
Here's the bottom line: life will always have competing demands. There will always be a reason to defer your goals to tomorrow. But the people who build something meaningful aren't the ones who waited for perfect conditions. They're the ones who showed up for 30 minutes on a Tuesday when they didn't feel like it.
Your goals deserve that from you. What's one goal you've been putting off? What would 30 minutes a day for the next year look like for that goal? Do the math — and then decide if it's time to start.

2 months ago | [YT] | 0