Growth Maximise | Google Ads

🎯 Google Ads Tip: Your Quality Score Is Killing Your Budget



Here's something most US service businesses don't realize: Google charges you more per click when your Quality Score is low. A plumber in Chicago with a Quality Score of 3 might pay $45 per click, while their competitor with a Quality Score of 8 pays $22 for the exact same keyword. Same city, same search, double the cost.


Quality Score is Google's 1-10 rating of how relevant your ads are to the search query. It's based on three things: your expected click-through rate, how relevant your ad is to the keyword, and your landing page experience. And it directly impacts what you pay.


The fastest way to improve it? Make sure your keyword appears in your ad headline AND on your landing page. If you're bidding on "emergency electrician Denver," your ad headline should say "Emergency Electrician Denver" and your landing page H1 should match it word-for-word. Sounds simple, but 80% of service businesses get this wrong by sending all traffic to generic pages.



Next, look at keywords with Quality Scores below 5 in your account. These are budget killers. Either fix them by creating dedicated ad groups with tighter keyword-to-ad-to-landing page alignment, or pause them entirely. You'll cut your cost per click by 30-50% overnight.



Stop paying Google's "bad advertiser tax." Check your Quality Scores today and fix what's broken. Your budget will thank you.

What's your average Quality Score? 👇

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#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

🎯 Google Ads Tip: You're Ignoring Your Most Valuable Keyword Type



Most US service businesses obsess over high-volume keywords like "plumber near me" or "HVAC repair" and completely ignore the keywords that actually make them money: branded competitor searches.

Think about it. Someone searching "ServiceMaster alternative" or "Terminix vs local pest control" is already researching your competitors. They're frustrated with pricing, service, or availability. They're ready to switch. And they're in YOUR service area looking for options right now.



Here's what smart service businesses in Dallas, Phoenix, Atlanta, and every other US market are doing: they're bidding on their top 3-5 competitor brand names. Your ad shows up when someone searches for your competitor, and your headline focuses on what YOU do better. "Same Day Service - No Contracts" or "Local Family Business - Lower Prices" works way better than trying to compete with your competitor's own branded ad.



The conversion rates on these campaigns? Usually 2-3x higher than generic service keywords because the intent is through the roof. Your cost per click is lower because there's less competition. And your competitor is paying Google to educate the market while YOU capture the customers who aren't satisfied.

Set up a competitor campaign this week. Start with a modest budget of $10-20 per day. Watch what happens.
You'll wish you started doing this years ago.

Bidding on competitors yet? 👇



#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

🎯 Google Ads Tip: Your Ad Schedule Is Costing You Money

Most US service businesses run their Google Ads 24/7 and wonder why their cost per lead is so high. Here's the reality: your best customers aren't searching at 2 AM on a Tuesday.

Pull your conversion data by hour and day of the week. You'll probably find that 80% of your quality leads come from business hours Monday through Friday, with a spike on Monday mornings when people get back to the office. Yet you're spending 30-40% of your budget on evenings and weekends when you can't even answer the phone.
Start by pausing ads from 8 PM to 6 AM unless you have 24/7 service. Then look at your worst performing days and either pause them or reduce bids by 50%. For most contractors, landscapers, and B2B services across the US, Saturday and Sunday traffic converts poorly because decision-makers aren't actively looking.

The money you save from cutting dead hours? Push it into your peak performance windows. Dominate Tuesday through Thursday mornings when your competitors are spreading their budget thin across the entire week.

Try this for 2 weeks and watch your cost per conversion drop by 20-30%. You're welcome.

Are you running ads 24/7? Time to fix that 👇

#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

Copy

🎯 Google Ads Tip: Stop Sending All Traffic to Your Homepage



Your homepage is NOT a landing page. Here's what most service businesses get wrong:



Someone searches "emergency plumber near me" → clicks your ad → lands on homepage with 10 service options → leaves


Create dedicated landing pages for each service you advertise


Match the headline to the search query ("Emergency Plumber" not "Welcome to ABC Plumbing")


One clear call-to-action (phone number or booking form)


Remove navigation menus—keep them focused on converting


💡 A focused landing page converts 3-5x better than a homepage. Less is more.



Are you using dedicated landing pages? 👇



#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

🎯 Google Ads Tips for Service Businesses

Most service businesses waste ad budget on the wrong clicks. Here's how to fix it:

Target your service area in location settings AND ad copy

Add negative keywords: "free," "DIY," "how to," "jobs"

Enable call extensions and track calls as conversions

Match landing pages to search intent (emergency search = emergency page)

Track phone calls, forms, AND chats—not just form fills

💡 Keep your Google Business Profile updated. It impacts ad performance.
What's your biggest Google Ads challenge? 👇

#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

🎯 7 Google Ads Tips for Service Businesses That Actually Work

Running Google Ads for your service business? Here's what separates winning campaigns from money pits:



1. Lead with Your Service Area
Don't waste budget on clicks from people you can't serve. Use location targeting AND mention your service area in ad copy. "Plumbing Services in Austin" beats generic ads every time.


2. Negative Keywords Are Your Best Friend

Add these immediately: "free," "DIY," "how to," "jobs," "salary," "course." You're selling services, not hiring or teaching people to do it themselves.


3. Use Call Extensions + Call-Only Ads
Service businesses thrive on phone calls. Enable call extensions on ALL ads and test call-only ads during business hours. Track those calls!


4. Bid on Your Competitors (Smartly)
Target competitor brand names, but be careful with ad copy. Google won't approve direct comparisons, so focus on YOUR strengths: "Same Day Service" or "No Hidden Fees."


5. Landing Pages Must Match Search Intent
Someone searching "emergency AC repair" needs a page about emergency service, not your company history. One service = one landing page. Simple as that.


6. Start with Search, Scale with Performance Max
Performance Max can work well for services, but only AFTER you've dialed in your Search campaigns. Use Search data to inform your PMax audience signals and creative.



7. Track Conversions Beyond Form Fills
Set up conversion tracking for: phone calls (minimum 60 seconds), form submissions, AND chat interactions. Most service businesses convert offline—make sure Google knows about it.


BONUS TIP 💡
Your Google Business Profile impacts your ad performance. Keep it updated, get reviews, and post regularly. Google rewards businesses that show up across their ecosystem.

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**What's working for YOUR service business? Drop your wins (or struggles) below!**

Want more Google Ads strategies? Check out my channel for weekly breakdowns and campaign walkthroughs.

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#GoogleAds #PPCTips #GoogleAdsAgency #DigitalMarketing #ServiceBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingAgency #LeadGeneration #SearchAds #GoogleAdsExpert #PPCManagement #SmallBusinessMarketing #MarketingTips #GoogleAdsStrategy #DigitalAdvertising #PPCAgency #LocalBusiness #MarketingForServiceBusiness

2 weeks ago | [YT] | 0

Growth Maximise | Google Ads

🎯 The Complete Google Ads Strategy for Local Businesses in 2026 (Save This Post!)
If you're a local business owner spending money on Google Ads but not seeing results, this post is for you.
📍 Why Local Businesses NEED Google Ads:

46% of all Google searches are looking for local information
"Near me" searches have increased by 900% in the last 2 years
76% of people who search for something nearby visit a business within 24 hours
28% of those searches result in a purchase

🔥 The 5-Step Local Google Ads Framework:
STEP 1: Campaign Structure
Don't waste money on broad campaigns. Use Google Local Campaigns (Performance Max for store goals) to automatically optimize for:

Store visits
Phone calls
Direction requests
These campaigns use Google's AI to show your ads across Search, Maps, YouTube, and Display - all optimized for local intent.

STEP 2: Geographic Targeting
Most local businesses make this mistake: they target too wide. Instead:

Start with a 5-10 mile radius (adjust based on your business type)
Use location bid adjustments (+20% to +50% for your best zip codes)
Exclude areas where you don't service or where ROI is poor
Pro tip: Target competitor locations with higher bids

STEP 3: Keywords That Convert
Focus on HIGH-INTENT local keywords:

"[your service] near me"
"best [your business] in [city]"
"[service] open now"
"emergency [service] [location]"
"[your business type] [neighborhood]"

Add these as exact and phrase match keywords with location modifiers. Broad match wastes budget for local businesses.
STEP 4: Extensions Are Everything
Enable ALL relevant extensions:

Location extension (shows address + map)
Call extension (click-to-call button)
Callout extensions (Free estimates, 24/7 service, Licensed & Insured)
Sitelink extensions (Services, About Us, Reviews, Contact)
Price extensions (show starting prices)
Promotion extensions (current offers)

Extensions increase CTR by 10-25% and give you more ad real estate for FREE.
STEP 5: Tracking & Optimization
Set up conversion tracking for:

Phone calls (duration 60+ seconds)
Direction requests
Website form submissions
Store visits (requires Google My Business connection)

Check your data weekly and adjust bids based on:

Time of day (when do you get the most calls?)
Day of week (weekends vs weekdays)
Device (mobile usually wins for local)

💰 Budget Reality Check:
You don't need thousands per month. We've seen local businesses succeed with:

$300-500/month for service-area businesses (plumbers, electricians)
$500-1000/month for restaurants and retail
$1000-2000/month for competitive niches (lawyers, dentists)

🚫 Common Mistakes to Avoid:

Running ads when your business is closed (schedule ads during business hours + 1 hour before/after)
Not optimizing for mobile (75%+ of local searches are mobile)
Sending traffic to your homepage instead of location-specific landing pages
Ignoring negative keywords (add irrelevant terms weekly)
Setting and forgetting (optimize bi-weekly minimum)

📊 What Results Should You Expect?
Based on our client data:

Restaurants: $2-8 cost per new customer
Home services: $15-50 cost per qualified call
Retail stores: $5-20 cost per store visit
Professional services: $30-150 cost per consultation

🎬 WATCH OUR LATEST VIDEO for the complete step-by-step tutorial on setting up Google Local Campaigns from scratch (link in bio). We show you:

Exact campaign settings
Keyword research process
How to write high-converting local ads
Landing page optimization
Real campaign examples with results

💬 Drop a comment below:

What type of local business do you run?
What's your current monthly Google Ads budget?
What's your #1 challenge with Google Ads?

I'll personally respond to every comment and give you one actionable tip for YOUR specific business.
🔔 Turn on notifications - we're dropping a new local business marketing video every Tuesday and Friday.
📌 SAVE THIS POST and share it with a local business owner who needs to see this!
#GoogleAds #LocalBusiness #GoogleAdsForLocalBusiness #DigitalMarketing #SmallBusiness #LocalMarketing #PPC #GoogleAdsTips #MarketingStrategy #LocalSEO #BusinessGrowth #SmallBusinessTips #GoogleMyBusiness #LocalAdvertising #MarketingAgency

2 months ago | [YT] | 0

Growth Maximise | Google Ads

📍 Local Business Tip: 80% of 'near me' searches lead to store visits within 24 hours. If you're not running Google Local campaigns, you're missing out on customers who are ready to buy RIGHT NOW.

2 months ago | [YT] | 0

Growth Maximise | Google Ads

🎯 Google Ads Tip: Your Quality Score affects your CPC more than you think! A score of 7+ can reduce your costs by 20-30%. Focus on ad relevance, landing page experience, and expected CTR to improve it. What's your average Quality Score?"

2 months ago | [YT] | 0

Growth Maximise | Google Ads

📢 Google Ads vs. SEO — Which is Better?

Running a local business? Wondering where to invest—SEO or Google Ads? 🤔

🔎 SEO = Long-term organic growth
💥 Google Ads = Instant visibility & leads
💡 Pro Tip: Combine both for the best results!
#SEOvsPPC #LocalMarketing #SmallBusinessTips

8 months ago (edited) | [YT] | 0