Andrew Southworth - Invidious

Andrew Southworth

Did you ever notice how most people teaching music marketing online aren't actually music artists themselves? My name is Andrew Southworth and i'm an actual music artist. releasing music through several projects. On this channel I share all of the music marketing strategies that I use to promote my own music.

From using Facebook ads to promote your music on Spotify, to YouTube ads to market your next music video, to how to get streams organically or how to grow your mailing list and sell merch - I talk about it all on this channel.

If that sounds like it's for you, subscribe and ring that bell to join me on the journey.

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Andrew Southworth

Do you use Content ID to claim royalties on YouTube and/or other platforms like IG/FB?

In case you haven't heard of it, Content ID is what's used to collect royalties if someone uses your song in a YouTube video or on social media sites. It automatically detects when your audio file is used.

3 days ago | [YT] | 7

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Andrew Southworth

Music artists have been asking me more about Bandcamp lately, so i'm wondering how YOU have performed on the platform.

1 week ago | [YT] | 15

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Andrew Southworth

Look at these awesome music Facebook / Instagram ad campaigns I launched this month. Not only did this artist's first Spotify / streaming growth campaign hit $0.15 per conversion, their second one hit $0.17 per conversion (using a different song from their other band). This is with a brand new ad account and Meta pixel.

On top of that, we're running a CD / Vinyl sales funnel campaign that's off to a great start. It has a ROAS of 0.83 (so it's currently losing money) but this will only improve as we keep optimizing the campaign. I expect this to be profitable over time.

Here's a cool stat:
On the sales page we have a bump offer that's asks "Do you want to pay $5 more to support the artist?". They don't get anything in return for this, it's basically a tip. Over 30% of fans chose to pay $5 more because they want to support the artist. This is a beautiful thing about selling physical music - these fans go out of their way to compensate artists they enjoy for their work in a world where all music is free online.

1 month ago | [YT] | 98

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Andrew Southworth

Which of these 4 things matter the most to you and your music career in 2025?

1 month ago | [YT] | 11

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Andrew Southworth

What'd you think of the 2025 Half Time show?

1 month ago | [YT] | 7

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Andrew Southworth

What's the best cost per CONVERSION you've ever gotten on your Meta campaigns driving people to music streaming platforms?

1 month ago | [YT] | 9

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Andrew Southworth

Just attended a great talk at NAMM on video content creation. Here are some sneak peaks. Will definitely have a post-NAMM video going over everything i've learned that could be helpful for you. Let me know if you were also in the room!