Andrew Southworth

Did you ever notice how most people teaching music marketing online aren't actually music artists themselves? My name is Andrew Southworth and i'm an actual music artist. releasing music through several projects. On this channel I share all of the music marketing strategies that I use to promote my own music.

I've driven over 10 million streams on my own music and over 400 million streams on my client's music on Spotify alone. Thousands of students are in my courses and i've worked with thousands of artists and labels 1-on-1 as a consultant. I've worked with teams and artists on all 3 major labels, plus many large indie labels.

From using Facebook ads to promote your music on Spotify, to YouTube ads to market your next music video, to how to get streams organically or how to grow your mailing list and sell merch - I talk about it all on this channel.

If that sounds like it's for you, subscribe and ring that bell to join me on the journey.


Andrew Southworth

Have you seen any difference in performance since the "Andromeda update" on Meta?

People keep asking me about the update. With some claiming they're getting much worse results, others saying much better results, other's just not sure how to change their campaigns.

At least for music streaming campaigns I haven't seen any difference at all. I'm still running campaigns the way I have been and the results are the same as before the update.

1 week ago | [YT] | 7

Andrew Southworth

Music artists / labels: for those of you that do NOT sell your music on physical media formats, why don't you?

3 months ago | [YT] | 23

Andrew Southworth

NEW music marketing podcast called My .4 Cents with myself, Jesse Cannon, Matt Bacon and Dustin Boyer coming soon. Check the trailer and subscribe for more!

4 months ago (edited) | [YT] | 11

Andrew Southworth

Was Spotify for Artists down for you today (June 12th) at all? Seems there is a massive internet outage and Spotify for Artists is part of it!

5 months ago | [YT] | 14

Andrew Southworth

For those of you that use DistroKid to distribute your music... how do you feel about it?

5 months ago | [YT] | 15

Andrew Southworth

What distributor do you use? Comment if not listed, I can only list 4 poll options!

5 months ago | [YT] | 16

Andrew Southworth

How often do you release music?

5 months ago | [YT] | 20

Andrew Southworth

Music creators: which best describes you?

6 months ago | [YT] | 22

Andrew Southworth

Do you use Content ID to claim royalties on YouTube and/or other platforms like IG/FB?

In case you haven't heard of it, Content ID is what's used to collect royalties if someone uses your song in a YouTube video or on social media sites. It automatically detects when your audio file is used.

6 months ago | [YT] | 11

Andrew Southworth

Music artists have been asking me more about Bandcamp lately, so i'm wondering how YOU have performed on the platform.

7 months ago | [YT] | 17