Sinuate Media is an award-winning digital marketing agency and the creator of Recipe to Revenue — a podcast and content series uncovering how today’s most innovative food & beverage brands grow from concept to scale.
For nearly two decades, Sinuate Media has helped businesses build brand awareness, increase conversions, and grow loyal communities through our signature approach to Organic Marketing™ — blending strategy, creativity, and technology.
Through Recipe to Revenue, we share real stories and strategies from founders, investors, and industry experts shaping the next generation of consumer brands. Whether you’re a restaurant ready to launch your first product line, a CPG brand looking to scale, or a marketer hungry for insights — you’ll find the formulas that turn great ideas into revenue.
Sinuate Media
"If you don't know what your exit looks like on Day 1, you're building a job, not a business."
At 19, Joe Oblas jumped headfirst into CPG. Decades later, as the CEO behind ProSupps and Benefit Brands, he has built, exited, and bought back powerhouse brands across 95 countries.
In this episode, Joe shares what it takes to build a global sports nutrition empire—from high-stakes private equity buyouts to official flavor partnerships with legacy brands like Ghirardelli.
👇 Tap the video below to watch the full episode, and share your key takeaways in the comments!
#Entrepreneurship #CPG #SportsNutrition #ProSupps #BusinessStrategy #PrivateEquity #FitnessIndustry #StartupAdvice
2 weeks ago | [YT] | 0
View 0 replies
Sinuate Media
"I didn't set out to start a company. I set out to fix a problem that was keeping me up at night."
When Salma Mendoza faced personal health struggles, she never imagined it would lead to disrupting infant nutrition across Latin America.
Salma shares what it takes to build a mission-driven CPG brand from scratch—from winning over skeptical pediatricians to navigating strict regulatory hurdles.
👇 Tap the video below to watch the full episode, and share your thoughts in the comments!
#Startup #Entrepreneurship #HealthInnovation #BabyFormula #LATAMStartups #Fundraising #ProductDevelopment
3 weeks ago | [YT] | 0
View 0 replies