For growth-minded leaders and entrepreneurs. The truth about business, leadership, and becoming who you’re meant to be.

I’m Josh Zolin. On Everything They Don’t Tell You, we go past surface level tips into the real work of leading and scaling a business. Clarity, communication, culture, decision-making, and the mindset it takes to stay grounded while you grow. Expect real stories & practical frameworks.

🎙 Podcast: Everything They Don’t Tell You (full episodes + Shorts)
🎓 Blue Is The New White Academy: training and tools to turn “soft” skills into hard ROI for you and your team.

Subscribe to get weekly episodes, clips, and playbooks for leaders, founders, operators, and blue-collar business owners.

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🔗 Resources & links

• Podcast page (listen anywhere): www.blueisthenewwhite.com/podcast

• Academy: bitnw.academy

► Free guide: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains
bitnw.academy/roiplaybook


Josh Zolin

🚨Episode 6 live NOW! Everything They Don't Tell You with guest Philip Atkinson. This was a wildly fascinating conversation. Check it out below.

2 months ago | [YT] | 0

Josh Zolin

start today. not “someday.”

🚨 Episode 5 of Everything They Don't Tell You with guest Al Levi is out now

Al is a retired contractor, educator, author, speaker, and system-building expert known as “The 7-Power Contractor.” After helping run and grow his family contracting business, Al retired at age 48 and committed to helping other contractors scale with less stress and more success.

In the episode:

- Momentum beats perfection.

- Systems > slogans: document, train, repeat.

- Seven powers: planning, ops, staffing, sales, sales coaching, marketing, finance.

- People need the why before the what.

- Funnel your ideas to a focused top five.

2 months ago | [YT] | 0

Josh Zolin

🚨NEW episode with Rob Connelly of Henny Penny - https://youtu.be/IeLwey9FSRA

He gave the company to the employees. Rob Connelly turned Henny Penny into an employee-owned company. In the latest episode, I sit down with Rob to break down his companies ESOP, why it changes behavior on the floor, and how long-view leadership with real accountability actually works.



like, subscribe, comment. it helps more than you think. 🙏

3 months ago | [YT] | 0

Josh Zolin

Episode 2 of "Everything They Don't Tell You" is live with Mitchell Osmond (Dad Nation). We talk presence, the Preparation Pause, and why the lowest heart rate in the room wins. Watch here → https://youtu.be/aaik2PuuhEY

4 months ago | [YT] | 1