Mario Peshev

Mixing Personal & Business Finances? Stop Right There.

What feels like a harmless shortcut today could snowball into financial chaos tomorrow.

Here’s why keeping things separate isn’t just smart—it’s essential:

- Clarity and Control – No more sorting through receipts wondering what was for groceries vs. client dinners.

- Tax Time Trauma – Avoid IRS red flags and messy audits with clean, simple records.

- Liability Landmines – Protect your personal assets in case of legal trouble.

- Building Business Credit – Lay the groundwork for real business growth and funding.

The bottom line: Separate accounts = less stress, more success.

Make it a non-negotiable in your business toolkit. 👊

#BusinessTips #EntrepreneurLife #BusinessFinance #TaxTips #BusinessCredit #LLC #SmallBusinessOwner #FinancialHealth #MoneyMatters #SmartBusiness

8 months ago | [YT] | 1

Mario Peshev

Too many B2B teams are chasing MQLs while the pipeline dries up.

Ep. 17 of the B2B Growth Hacking Playbook w/ @azinkevich breaks down what real ABM looks like in 2025—and why your GTM needs a full-funnel revamp.

Watch here:

8 months ago | [YT] | 0

Mario Peshev

CEOs are responsible for:

- Strategy
- Execution
- Hiring
- Firing
- Sales
- Marketing
- Operations

But

If you're not getting 7 hours of sleep, you're doing something wrong.

1 year ago | [YT] | 4

Mario Peshev

Check out my latest YouTube video on 10 essential marketing approaches for 2025! Whether you’re working with B2B, B2C, or looking to optimize inbound vs. outbound strategies, this video covers it all.

Watch here: https://www.youtube.com/watch?v=zIfH_...

Let us know your thoughts in the comments! 💬

#MarketingTips #BusinessGrowth

1 year ago | [YT] | 0

Mario Peshev

Over 80% of the business tips you hear today will be irrelevant in a few years.

A decade ago:

- Blogging was still hot and a worthwhile investment
- SEO was rational and worked as anticipated (predictable based on common knowledge and best practices)
- Facebook pages/organic visibility were performing well
- Investing in niche skills vs. being a T-shaped expert was better
- Software engineering as a career was a no-brainer
- Big Tech had nearly 0% layoff rates
- Prompting did not exist at all
- LinkedIn was a rising star with almost no community work going on
- YouTube video algo worked very differently (changes every few months)
- Newsletters were primarily used by corporations, not individuals and influencers
- Events were getting saturated (fatigue), unlike the past year
- Preparing for a pandemic was not even on the table

The key principles behind executive decisions are heavily dependent on the macro environment, the employment market, consumer demand, buyer behavior, and the stage of global buyers in their own development journey (cuts and optimization vs. operational efficiency vs. R&D vs. growth).

Channels come and go, get slashed by algorithms, or get oversaturated.

What worked for an affiliate marketer in 2016-2017 was already obsolete in 2019. Same for a 2019 dropshipper in 2022.

Best ways to overcome that?

1. Always stay on top of opinions - fact-check through podcasts, interviews, thought leaders, newsletter features
2. Subscribe to market news and macro insights, keeping track of bull and bear markets, interest rates, funding rounds
3. Study the underlying principles of running a business - P&Ls, COGS, industry trends (rising vs. falling), disruptive technologies, global principles (like WFH/RTO)
4. Apply critical thinking regardless of what you read/hear - follow a larger number of sources to cross-reference
5. Avoid the echo chamber - subscribing for contradictory or opposing opinions can shed some clarity on the other end of the spectrum

What else would you add here?

1 year ago | [YT] | 0

Mario Peshev

95%+ of the software cost is driven by 7 core components: 👇

1. Performance ⌛

Building an MVP with a site or app builder is a weekend project.

Providing fast UX to hundreds of millions of sessions or millions of concurrent users is what enterprise-grade platforms spend their time on.

Social media networks have pioneered custom image formats and investing in non-traditional databases or messaging queues that can handle their load (problems unseen before that.

2. Security ⌛

You know what data breaches lead to.

Cybersecurity is one of the fastest growing categories in 2023 and 2024. Especially around wars and elections.

The level of effort in securing digital fortresses is crazy.

3. Scale ⌛

Off the shelf platforms crack under massive volumes of data, users, content uploads, sessions, large file sizes, concurrent video uploads, and many more.

What serves a shopping experience in 10 products won't power a Walmart.

4. Interconnected solutions ⌛

A good chunk of our work at DevriX involves building custom objects for Salesforce or cross-connecting WordPress with Marketo, HubSpot and Salesforce together.

Or building multiple storefronts with real-time sync with NetSuite while passing data to 40 other vendors.

That orchestration takes time and effort.

5. Billing ⌛

Especially valid for international payments (thanks EU), this can get hairy really fast.

Individuals vs. companies. VAT, GST, tax levels for all states. Invoices, receipts, company data, refunds, fraudulent payments, credit card cancellations, ongoing subscriptions.

No wonder this made the list.

6. Customer management ⌛

ACL lists with roles and permissions are a convoluted project.

The more the project evolves, the more delicate is this intermediate layer.

Security breaches often occur due to weak passwords, insecure wifi networks, and other 3rd party issues due to the lack of 2FA or proper intrusion prevention systems.

7. Different payment plans ⌛

Controlling SaaS or membership platforms and access tiers to different members + managing upsells/downsells and multiple transactional processes per user are a hassle.

Add this to account-level billing with sub-users and per seat payments.

👉 Software engineering isn't inherently complex. But flaws and regressions are bound to happen - and with scale, small mistakes can cost billions.

1 year ago | [YT] | 4

Mario Peshev

or every founder seeking the path to future exit and investors exploring M&A opportunities and strategic growth deals:

We've got you covered with the world's largest marketplace for selling sites and apps.

The B2B Growth Hacking Playbook dives into data insights of 450,000+ businesses sold with Blake Hutchison, CEO of Flippa, to uncover how modern B2B organizations are thriving in the ever-evolving digital marketplace. Whether you're looking to buy, sell, or just understand the M&A landscape, this conversation breaks down the power of digital assets and what it takes to succeed.

Blake shares:

- How Flippa’s matching engine connects the right buyers with the right businesses
- Why smaller M&A deals ($100k to $5M) are on the rise and what that means for entrepreneurs
- The growing demand for assets like YouTube channels, newsletters, and AI-based tools
- Data-driven insights from over 425,000 weekly programmatic matches

We also dive into how strategic acquisitions are becoming a game changer for businesses looking to grow fast.

Whether you’re a startup founder or an established business leader, this will shift how you think about buying and selling digital assets.

1 year ago | [YT] | 0

Mario Peshev

Struggling with GA4 for B2B analytics, custom event handling or attributing publishing revenue?

The B2B Growth Hacking Playbook digs deep into why Google Analytics 4 falls short for businesses focused on detailed user journeys and event-level analytics.

I sat down with Gareth Glaser, CEO of Gamera, to discuss how his company is revolutionizing the way we track, visualize, and act on website data.

Garreth walks us through:
- How Gamera solves the pain points of GA4
- The power of user journey mapping to improve conversions
- Why personalized experiences based on data are the future of marketing

We also touch on the future of analytics, advertising, and the growing influence of tools like perplexity on content discovery.

If you're frustrated with GA4 or simply want better insights for your business, this episode will give you a new perspective on the tools available.

1 year ago | [YT] | 1

Mario Peshev

Ever wondered how email courses can transform your B2B growth?

Join us in this episode of The Growth Blueprint with Alexander Dimitrov, the brain behind innovative B2B content strategies. We dig into the power of email courses, LinkedIn ghostwriting, and how to create a seamless lead capture experience that turns prospects into loyal clients.

1 year ago | [YT] | 0

Mario Peshev

Discover the 18-step framework that's transformed over 400 companies by addressing key business challenges.

From refining your pitch to mastering competitive research and optimizing revenue channels, these strategies are essential for scaling and growth.

Learn how to implement them effectively and avoid common pitfalls. Watch the video to take your business to the next level! And don't miss my book, MBA Disrupted, for more insights.

1 year ago | [YT] | 0