Essetino Media - Create Profitable Content
Meet Auret Esselen and Jewel Tolentino, the dynamic duo behind Essetino Media.
Featured on TubeBuddy and LearnWorlds, they are most known for helping you leverage digital assets, YouTube, and content marketing to establish authority, build your community, and increase revenue.
On this channel, you can expect:
✅ Digital marketing tips
✅ Leveraging YouTube for business growth
✅ Expert content marketing tips
✅ Design of websites, courses, and tools like forms & worksheets
✅ Camtasia video editing tutorials
... and much more to help you succeed in the digital landscape.
With 13+ years of experience in digital marketing and e-learning, Auret and Jewel have mastered turning content into wealth-building assets. Their expertise in organic content marketing has generated multiple revenue streams, driving their business to six-figure success.
Subscribe to the channel to get notified when we release new videos!
Welcome to the tribe. We look forward to meeting you :)
Essetino Media - Create Profitable Content
⚡⚡⚡ We're starting a BRAND NEW YouTube Channel!!!
6 days ago | [YT] | 4
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Essetino Media - Create Profitable Content
I used to obsess over view counts.
Every morning, I'd check the numbers like a stock trader watching the market.
50 views? BOO…disappointment.
1000 views? YAY! I’ve won life.
It’s exhausting letting your emotions rise and fall with numbers you don’t even fully know how to control. 🙄
What I've realized over the years is that view counts do not equal revenue or business results (like leads and clients).
Here are 5 metrics that my team and I actually focus on when it comes to building profitable YouTube channels:
1. Consistency (# of videos published): Are we consistently releasing at least one video per week without fail?
2. Click-Through Rate (CTR): Are people clicking on the video when they see it?
3. Watch Time & Average View Duration (instead of views!): Are viewers staying engaged and actually watching?
4. Landing Page Views: Are viewers interested enough to check out your offer, opt-in, or newsletter?
5. Opt-ins & Revenue: Are they taking the next step and becoming leads or customers?
These metrics will provide a clear picture of how effectively your channel is supporting business growth.
We recently had a client with ONLY 1,600 YouTube subscribers and less than 100 views per video make 16 sales to an offer of $500 in the last 90 days.
1 month ago | [YT] | 11
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Essetino Media - Create Profitable Content
Q: Essetino Media, what's your superpower?💎
A: We've been told more than once that our superpower is taking something that feels like climbing Mount Everest (hello, YouTube 😜) and turning it into a fun, doable hike!
We simplify the process and bring a positive, uplifting energy to everything we do...making it feel less like heavy lifting and more like momentum. 🚀
1 month ago (edited) | [YT] | 9
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Essetino Media - Create Profitable Content
🔮 In this video, I break down why most YouTubers stay stuck as the “dollar store” — attracting tons of viewers but no high-paying clients.
1 month ago | [YT] | 3
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Essetino Media - Create Profitable Content
🚨 YouTube dropped their new Culture & Trends Report — and the numbers are massive.
Here are 5 takeaways worth paying attention to if you’re building on YouTube (or thinking about it):
💎 Scale of viewership: Billions of monthly viewers are watching over a BILLION hours of video every single day. The audience is massive, and still growing.
💎 Shift to TV screens: More people are watching YouTube on their living room TVs. So it's worth thinking about how this affects your content strategy since people are treating watching YouTube videos like Netflix or cable TV.
💎 Podcasts on YouTube: Podcast growth is massive. The platform has reached 1B monthly active podcast users. If you have long-form conversations or interviews, it's becoming THE discovery engine for them...YouTube has surpassed both Spotify and Apple as the most popular platform for listening to podcasts.
💎 Power to creators: YouTube isn’t just a reflection of culture anymore, it's literally defining it. What Hollywood and TV once controlled is now in the hands of creators (aka: you) with ideas and cameras.
💎 Short AND long form: Viewers are splitting their attention between short bursts of snackable content and longer, immersive sessions. So you don’t have to choose one format over the other...both play an important role in building authority and resonance (and this is congruent with the data we've seen from our work with channel management clients).
💡 Big takeaway: YouTube has become the stage where attention gathers. The real opportunity isn’t chasing viral hits…it’s showing up consistently with content that creates resonance and positions you as the authority in your space.
Full report here if you want to dig in 🤓:
youtube.com/trends/report/tr25-20th-birthday/
2 months ago (edited) | [YT] | 10
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Essetino Media - Create Profitable Content
🧠 Is Youtube too saturated?
2 months ago | [YT] | 3
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Essetino Media - Create Profitable Content
🤖 My thoughts on AI generated content
2 months ago | [YT] | 2
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Essetino Media - Create Profitable Content
Learn how to create scroll-stopping videos with The Complete Camtasia Course for content creators.
Get started on your Camtasia journey today!
www.theprofitablechannel.com/camtasia-for-content-…
3 months ago | [YT] | 1
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Essetino Media - Create Profitable Content
In this tutorial video, I'll show you how I create YouTube Shorts for our clients using the AI software Opus Clip 💻
https://youtu.be/2_lI8yHTTs8
3 months ago | [YT] | 1
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Essetino Media - Create Profitable Content
Your brand’s power is in showing up as you. Let’s keep it real and connect with our audiences on an authentic level. 💡
3 months ago | [YT] | 4
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