Wyseminds | Growth for Women Entrepreneurs

Helping women entrepreneurs grow their purpose-led business with clarity and confidence.

At Wyseminds, we support women entrepreneurs who want to grow their business with purpose—without burning out. Whether you're stuck, growing, or searching for clarity, our tools, mindset shifts, and strategies will help you move forward with confidence.

Founded by Julie Perkins—an experienced entrepreneur and growth strategist—Wyseminds combines real-world insight with purpose-led coaching to help you unlock your business potential.

Julie spent 20 years building Specsavers in the Netherlands before founding Wyseminds, after discovering the transformative impact of aligning vision, purpose, and growth. Now, she’s on a mission to help more women founders build businesses that thrive and feel good to run.


Wyseminds | Growth for Women Entrepreneurs

Somewhere along the way, growth started to feel like firefighting.

You began your business with a vision—a spark of purpose you could feel in your bones.

But now? You're stretched thin, juggling everything, and wondering why progress still feels slow.

You've tried the new tactics. Hired the people. Tested the tech.

And yet—something still feels stuck.
That was me once, too.

And what I learned is this:
The real issue isn’t always out there. It’s often a quiet misalignment within—between your vision, your role, and the way your business runs day to day.

That’s exactly why we created the Founder Alignment Assessment, a Growth Blocker Diagnostic.

A 2-minute check-in to uncover where misalignment may be quietly costing you time, energy, and clarity.

It reveals:
- Where you may be out of step with your own vision
- Your personalised starting point using our 3-Key Framework
- The most important place to focus—before adding more strategy or spend

It’s free. And it could save you months of paddling hard in the wrong direction.

Because real growth doesn’t come from more hustle.

It comes from alignment you can feel—and a direction that’s yours to lead.
Take the assessment and find your focus: lnkd.in/dMdhNyue

Realignment doesn’t require an overhaul. Just a moment to pause, reflect, and choose the next step with intention.

That’s where growth momentum begins.

3 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

It starts quietly.

A campaign doesn’t land.
A brilliant hire leaves.
Your days fill with dealing with conflict—but not progress.

This is the hidden cost of misalignment.

When your purpose, team, ways of working, and value proposition fall out of alignment, growth doesn’t just stall—it starts to leak.

Customers drift when the experience no longer matches the promise.
Marketing under performs as they lack a clear direction
Your energy gets drained solving problems and conflicts

Most founders don’t spot it at first. It doesn’t show up in dashboards. But it’s there—in the friction, the fatigue, the feeling you should be further along by now.

That’s why we created the 2-Minute Growth Blocker Diagnostic—to help you spot exactly where misalignment is draining your business… and what to do about it.

It’s quick, free, and gives you a personalised starting point—before you waste another month on the wrong fix.

You don’t need more tactics.
You need alignment.

👉 Take the 2-Minute Growth Blocker Diagnostic here - lnkd.in/dMdhNyue

3 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

Not all growth is good growth.

I’ve seen businesses double in revenue—while halving in spirit.
Teams expanding—while clarity shrinks.

Founders racing ahead—while drifting further from the thing they once loved.

This is what misaligned growth looks like.

It happens when we focus on doing more before asking why we’re doing it—when new customers come in, but the team’s unsure what we stand for… when success metrics shift, but no one’s told the purpose.

You feel it in the little ways: decisions take longer, meetings get murkier, energy gets diluted.

But here’s the good news: alignment is always retrievable.

At Wyseminds, we use the Powerball® to spot these misalignments early—purpose, team, customer, business. Four drivers. When they’re not in sync, growth becomes friction. But when they are? You create something scalable and soulful.

So if your business is growing but it doesn’t feel right—don’t push harder. Pause. Realign.

You can get started with our business growth programme for FREE—link on profile.

4 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

Somewhere along the way, growth started to feel like firefighting.

You began your business with a vision—a spark of purpose you could feel in your bones.

But now? You're stretched thin, juggling everything, and wondering why progress still feels slow.

You've tried the new tactics. Hired the people. Tested the tech.

And yet—something still feels stuck.
That was me once, too.

And what I learned is this:
The real issue isn’t always out there. It’s often a quiet misalignment within—between your vision, your role, and the way your business runs day to day.

That’s exactly why we created the Founder Alignment Assessment, a Growth Blocker Diagnostic.

A 2-minute check-in to uncover where misalignment may be quietly costing you time, energy, and clarity.

It reveals:
- Where you may be out of step with your own vision
- Your personalised starting point using our 3-Key Framework
- The most important place to focus—before adding more strategy or spend

It’s free. And it could save you months of paddling hard in the wrong direction.

Because real growth doesn’t come from more hustle.

It comes from alignment you can feel—and a direction that’s yours to lead.
Take the assessment and find your focus: lnkd.in/dMdhNyue

Realignment doesn’t require an overhaul. Just a moment to pause, reflect, and choose the next step with intention.

That’s where growth momentum begins.

4 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

In the early days, your business is like a rucksack—stuffed with purpose, passion and a big idea you believe in. You sling it over your shoulders with pride. It’s heavy, but it’s yours.

But somewhere along the path, the rucksack stitches itself to your back. You become the business. And that’s when the weight starts to feel like pressure, not purpose.

When we pour all of ourselves into the business, we forget that it was meant to give us freedom—not swallow us whole.

Here’s the truth: your business is one way to share your gift with the world. But it’s not the only way. You are more than your to-do list. And your purpose didn’t start with your company—it’s what led you to start one in the first place.

If the journey feels too heavy right now, maybe it’s time to stop and unpack. To check whether the business is still aligned with the real gift you want to give.

You can get started with our business growth programme for FREE—link on profile.

4 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

Ever tried cycling with a flat tyre?

You’re pedalling like mad, pouring in effort—but you’re not getting very far. It’s exhausting. Frustrating. And entirely fixable.

That’s what a misaligned business feels like.

In Wyseminds, we call the four essential drivers of growth—purpose, customer, team, and business—your Powerball. When they’re in sync, they create momentum. When they’re not, it’s like dragging a flat tyre up a hill.

So how do you inflate your Powerball?

Start with purpose. The why behind the business. If it’s gone quiet, re-listen. Then move to your customer—are you solving the problem they actually have? Is your team aligned with that purpose, or have they started cycling off in different directions? And your business: is it running smoothly, or just making a lot of noise?

It only takes one of these to be out of shape to slow everything down.

Check the pressure. Realign. Refuel.

Then get back on the bike and feel the difference.

You can get started with our business growth programme for FREE—link on profile.

4 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

Are you trying to visualise the future of your company? No matter how hard you try, does your vision feel blurred?

Growing a business can feel a bit like peering into a kaleidoscope, chaotic, unpredictable, and sometimes overwhelming. With shifting patterns and colliding colours, it’s easy to lose focus and start feeling disconnected from the excitement that once drove you.

But just like a kaleidoscope, a few small tweaks can align the patterns, and suddenly, things become clear again.

Here are three key questions to help you refocus:

➡️ Your Organisational Structure – Have you empowered your team? Expanding their roles and giving them accountability can ease the pressure on you while unlocking new potential.

➡️ Your Value – Are you investing in your ecosystem and giving others the independence to contribute? Helping your team understand their role in value creation can bring those blurred lines back into focus.

➡️ Your Decision-Making – Who makes the big decisions, and how easy is it to take action? Clear decision-making structures help prevent bottlenecks and ensure your business continues to move forward.

By aligning these three areas with your current growth phase, you can create a clearer, more seamless path to your vision — and renew your passion for growing your business.

What’s one twist you could make today to bring your vision back into focus?

4 months ago | [YT] | 5

Wyseminds | Growth for Women Entrepreneurs

Curiosity may seem like a simple trait, but it’s a hidden catalyst for breakthrough growth in your business.

As entrepreneurs, we often find ourselves caught in the daily grind, managing to-do lists and reacting to shifting priorities. But curiosity gives us space to step back and ask better questions, ones that reveal what truly matters to the people we serve.

It’s not just about being innovative for the sake of it. Curiosity keeps us aligned with our customers and their evolving needs, guiding purposeful innovation that brings real value.

Consider the difference between asking:
❌ How can I get more customers?
✅ What untapped opportunities exist to create deeper value for my ideal clients? Am I giving them exactly what they need to be the star of their story?

The first question focuses on acquisition. The second opens the door to staying brilliantly relevant and innovating with intention.

That shift from chasing quick wins to building long-term connection is where real growth begins. Staying curious about your customers keeps you grounded in what matters most and prevents the trap of over-engineering or growing in the wrong direction.

So what’s one question you could ask today to help you stay aligned and unlock new possibilities?

If you’d like to dive deeper into how these strategies can support your journey, check out our full blog post here: bit.ly/4jdgReR

5 months ago | [YT] | 4

Wyseminds | Growth for Women Entrepreneurs

When business challenges hit, it’s easy to get caught in the panic. But sometimes, what seems like the problem is just a symptom of something deeper.

Instead of rushing to fix what’s on the surface, take a step back and look at the decisions you’re making — are they aligned with your purpose, values, and the real difference you want to make for your customer?

This order helps uncover what’s really going on:

• Are we fighting the organisational purpose?
• Are we going against our values?
• Are we truly making our customer’s life better?

This isn’t about switching off emotions you’ve poured so much of yourself into your business, and that connection matters. But by shifting from emotional reaction to curious reflection, we open the door to something far more powerful: insight.

And insight leads to sustainable solutions, not just quick fixes.

Next time you’re faced with a challenge, pause and check in with this simple filter. You might be surprised where it leads you.

How do you approach tough decisions when emotions are running high?

5 months ago | [YT] | 6

Wyseminds | Growth for Women Entrepreneurs

I was once told that growing a business is a bit like surfing.

Not because you look good in a wetsuit (though I’m sure you do), but because growth comes in waves.

Stand still too long? You’ll be knocked over. Move too fast without balance? Same result.

Back when I was launching Specsavers in the Netherlands, I found myself staring at the stars at 3 am, feeling utterly stuck. We’d hit that dreaded growth plateau—the energy was high, the effort even higher, but we weren’t moving forward. That night became a turning point. Not because I found a miracle solution, but because I realised: growth doesn’t have to feel like a slog.

It can be a path—trodden, known, and navigable.

This idea is at the heart of Wyseminds. It's not a 10-step plan to “scale fast” or a magic bullet for your to-do list. It’s a way of thinking—an invitation to stop paddling in circles and start catching the right wave, with your purpose as your compass.

Your business is unique. But the way businesses grow? That follows patterns we can learn from.

If you’re a founder feeling stuck, here’s my nudge: your stuckness isn’t a failure. It’s often a sign you’re at the edge of a new phase. And with the right tools, you don’t have to push harder—you can learn to ride the wave.

Has your business ever hit a plateau like this? You can get started with our business growth programme for FREE—link on profile.

5 months ago | [YT] | 5