Jesse Cunningham

Weekly meetings starting up in the Rank Expand Academy.

We just launched the community in Skool yesterday.

Become a founding member now.

rankexpand.com/academy

2 weeks ago | [YT] | 16

Jesse Cunningham

The Rank Expand Academy is coming soon...

Community + Masterclass.

Learn what works in 2025.

Learn how AI actually ranks.

Learn professional-grade agency secrets (not talked about on YT).

And join a community building and learning together.

Become a founding member of the Rank Expand Academy: rankexpand.com/academy

1 month ago | [YT] | 9

Jesse Cunningham

SERP real estate optimization is the winning strategy in 2025.

If you want to rank on Google, you need to understand monopoly.

Remember the board game you played as a kid?

It's all about owning all of the real estate.

Owning every single street on the block.

And the internet "monopoly" game is largely owned by Google.

Google Organic, Google Ads, Google Map Pack, Google AI Overview, Google Images, Google Shopping.

The list goes on.

You'll see ranking distribution increase when you start to target as many Google targets as possible.

Synergy happens.

More and more people come to your websites.

More and more buy your product/service.

Check this out -> rankexpand.com/semantic-branching-seo

1 month ago | [YT] | 10

Jesse Cunningham

Microsites.

Business owners have been reaching out for microsites.

Instead of wanting just their main domain, they want 10+ websites all funneling sales to their business.

Makes sense to me.

And a lot of people on YouTube had more questions.

If you haven't watched the video on microsites yet, I have the link below.

One question was, "This is a great point of discussion around the operational complexities of using multiple microsites, such as business registration and maintaining consistent yet distinct brand identities. Clarifying these aspects would provide valuable practical insights for viewers looking to implement similar SEO strategies."

Fair enough.

My simple answer is that each website targets a specific service + area. The likelihood of an end-user or potential client clicking on two or more of these websites is fairly low (although not impossible) which then lessens the "distinct brand identities" need.

The websites typically have similar formatting with 100% unique copy. From Googles perspective, these are 100% unique websites with 100% unique NAP (name, address, phone number). And we treat them as if they are DBAs.

Then someone else said, "Many experts have said your domain name is no longer of any SEO value. So building a microsite for that reason may not be worthwhile anymore. And, having 10 different sites just dilutes you building content and thus SEO value on any one of them. No one recommends this approach."

There's so much wrong about this comment.

Domain names have tons of SEO value. EMDs (exact match domains) work very well. And if you combine SEO + EMD = big wins.

And the interesting point of their comment is "having 10 different sites just dilutes you building content and thus SEO value on any one of them."

I idea of diluting is reference to focus. I get that. And this idea would have had validity 2 years ago (before GPT). But nowadays, content is cheap. That's the easy part. So no, doing 10 sites isn't diluting anything if leveraging proper AI content creation methods.

Then someone else commented, "Awesome video, Jesse. Quick question, please... Do you need a different Name, Address, and Phone number for each site for the business if doing this for a local business?"

We have unique NAP for each website. This is hyper critical. I'm not going to go into that in this thread. But yes, 100% unique NAP for each and every website.

Then someone else commented, "Roofers in Alabama? Who types that search 😂😂😂. Roofers in Mobile or roofers in Montgomery. When’s the last time any real person, not a marketer, not a spider or bot did that type of local search…rarely ever."

In the video, I use the example of "roofers in alabama" as a search a consumer would use. And the commenter is dogging me for it. But the point was to show the hierarchy of location searches. Users can search SERVICE + LOCATION in many ways (which we optimize for via the microsites).

I agree "alabama" is likely not searched often (but you may be surprised). What is more likely is a search of county + service and/or a city +service.

And then someone else said, "This is a good concept, and making the sites is easy... but how are you going to get a brand new website on page one? Without extensive time and effort, it's not gonna happen very quickly."

EMDs are powerful. And local SEO is easier than most SEO. And yes, nothing happens quickly but some things can happen quicker than typical SEO tactics (this being one of them).

And then someone else said, "How long did it take to launch all 50 micro sites? And are you just using templates to streamline production? How big are these micro sites? 1 page?

So many remaining questions…"

If you were to hire out firm to create 10 microsites, we can deploy them within 5 weeks. We use templates unique tailored to the niche we are building out (so that it looks and feels like a typical website in that niche). And we don't use WordPress which IMO is a huge benefit toward ranking easier + faster. These sites are typically 50+ pages despite me calling them "microsites".

Hopefully this clears up some of the questions. If you want microsites for your business, reach out to me jesse@rankexpand.com and/or check out the video link below.

https://www.youtube.com/watch?v=wPhxa...

1 month ago | [YT] | 12

Jesse Cunningham

Query counting is usually the #1 leading indicator for traffic.

If you want traffic to your website, this is how you keep your finger on the pulse.

This is a quick case study.

ECOM business hired us to increased sales to products.

We identified products which have highest probability to rank in the #1 position with our strategy (lowest hanging fruit).

The first product we selected was actually a collection of products.

It has huge potential for sales if we can rank #1 for the queries we are targeting.

What we did next was to map out the current content on the website relating to this specific collection of products.

Then, optimize that content via semantic branching and bring into the fold new content that is missing on the website.

Then, we acquire relevant backlinks from high domain authority websites within niches that could be considered related to our collection focus even if by a degree or two of separation.

What we care most about for backlinks is the authority and that the website is being seen favorably my Google as well.

If you combine all of this in a smooth, quick process then you can see these type of results.

It shocks Google's system.

It forces the algorithm to reconsider all of the pages it previously indexed, typically followed by a sharp bump in impressions and traffic.

After that, a stable increase in rankings is the goal w/ a plateau of rankings in top 1, 2, or 3 slots.

In this case study, we are expecting top 1 and 2 slots for our keywords.

This all takes place within the course of 1 month.

1 month ago | [YT] | 24

Jesse Cunningham

This is what you want to see if you own a business.

We onboarded a client 2 months ago and in the past month there are over 400 new keywords their website is ranking for on Google.

Whenever I see this type of action, I know Google is beginning to favor the website.

Leads have already increased but now the lion's share of leads will be flowing in the next few months.

Next step is to identify which of these "new" keywords are a priority and capitalize on it.

1 month ago | [YT] | 19

Jesse Cunningham

Imagine ranking your company in the top 3 positions on Google.

This is where microsites come into play.

Optimize your main website but create microsites to claim the other top positions in Google.

All roads lead to Rome.

1 month ago | [YT] | 25

Jesse Cunningham

Today I was asked something interesting.

"What do your most successful clients do?"

And here's my answer.

My most successful clients are all kinds of business owners. Think lawyers, insurance guys, roofers, ecom, big global brands.

But regardless of the type of business, what they "do" is often very similar.

Because they do everything.

They don't just run Facebook Ads.

They don't just run Google Ads.

They don't just write blog posts.

They don't just ask for reviews.

They don't just rank #1 on Google.

They do all of it — at the same time.

SEO.

PPC.

Email follow-ups.

Retargeting.

Referral systems.

Conversion testing.

They treat every part of their marketing like it matters — because it does.

They're not looking for the “one trick” that saves them.

They're stacking wins.

It’s not magic.

It’s momentum.

And while most people are distracted with the new AI shiny object, they are focusing on what already works.

Then when an AI solution comes along that can be added to their stack, they add it.

But the foundations are always similar.

2 months ago | [YT] | 10

Jesse Cunningham

Semantic branching is how we rank websites on Google + LLMs.

You don't have to rewire your whole website.

You just have to keep doing the basics.

Build the foundation.

Strengthen the foundation.

Then keep building up.

rankexpand.com/semantic-branching-seo

2 months ago | [YT] | 14

Jesse Cunningham

Stop Publishing More Content. Start Fueling What You Already Have.

We just helped grow a website’s organic traffic by 90.97% — without publishing a single new article.

How?

Strategic backlinks.

Here’s the exact Blogger Outreach process we used to turn page 2 rankings into page 1 wins:

1. Identify "Almost There" Keywords

Go to AHREFs> Site Explorer > Organic Keywords

Filter by:

-Position: 11–20

-KD Score: Under 25

These are your low-hanging fruits — keywords already ranking on page 2, just waiting for a push.

2. Match Pages to Clusters of Related Keywords

Look for patterns like multiple variations ranking for a single page

These are prime targets — one backlink campaign can lift dozens of rankings at once.

3. Launch a Targeted Blogger Outreach Campaign

Secure contextual backlinks from high-authority blogs in your niche.

Choose anchor text that reflects:

-Your target keyword

-Natural variations

-Prioritize real blogs with real traffic — not spammy PBNs or link farms.

Want us to run this strategy for your site?

Let’s talk. rankexpand.com/blog-outreach

3 months ago | [YT] | 14