James Kemp

The 80/20 Rule: How To Run A Low Stress Business

My first program, Ecommerce Engine, was $2500 then $4500 then $6800. Once.

Clients could stay as long as they liked.

It took me 2 years to install recurring revenue.

Even then, it was a small proportion of my monthly revenue.

Most months I'd start almost at zero and have to market and sell my way to the number.

Hamster wheel stuff.

These days I focus on velocity.

By using Financial Engineering to generate high conversion on weekly timeframes and a Hybrid Offer to max client value, I get the best of both worlds.

Sales and weekly recurring revenue.

And I 'm going to say something that many Scale Bros will balk at.

If you're at $20-$30k per month you should stay there.

And focus on building a recurring element to 80% of your revenue number.

A $30k per month business owner on the sales hamster wheel starting at zero every month and a $30k per month owner who has $24k locked in are different humans.

One is reactive and chaotically chasing.

The other is deliberate and patient.

Prospects feel it too.

The urgency of the desperate sales person oozes through into neediness and often repels the very people you want to attract.

Ok.

How?

Work with me is the smartest but least acceptable answer you want to see right now :)

So..

First you have to commit to the long term game.

Leading your tribe to long term transformation beyond short, dopamine fuelled transitions.

Lean in to the fact that growth is not linear for you or your clients but ultimately you're moving towards something bigger for them anchored in who they become and what they are part of.

Giving them an identity beyond the one they semi-reluctantly inhabit now.

When you play long term games with long term people the short term numbers become markers along the road rather than huge milestones that are loaded with emotion.

Second you engineer your offers to making getting started natural.

When you are presenting a big vision with small barriers to entry you'll find more people start, more people stay and more of the right people stick.

I've covered the strategies I use above.

Building a recurring base is beyond just slapping a monthly price on your stuff and hoping people stay.

It requires commitment, leadership and discernment.

It's worth it.

1 year ago | [YT] | 6