Welcome to Shufti!

We help businesses thrive in a digital-first world by securing onboarding, preventing fraud, and ensuring compliance. Subscribe to our channel for powerful insights into identity verification, KYC, KYB, AML, and fraud prevention.

In todayโ€™s fast-moving digital space, trust and compliance matter more than ever. Shufti combines AI and human expertise to help you verify users, businesses, and investors across 240+ countries.

On this channel, we share:
โ€ข Quick explainers on digital verification & compliance
โ€ข Tips to reduce fraud and optimize user onboarding
โ€ข Industry trends in RegTech, AML, and identity security

Whether you're in fintech, crypto, or global commerce, our videos are built to keep your platform secure and compliant.

Subscribe and join us in building a safer digital future!


Shufti

Today is ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—š๐—ฒ๐˜ ๐˜๐—ผ ๐—ž๐—ป๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐——๐—ฎ๐˜†. ๐ŸŽ‰

That charming profile? Looks great. Still have no idea who they actually are. ๐Ÿซ 

For everyone else itโ€™s one cute post a year. For compliance, KYC is every day.

#KYC #Compliance #FinancialCrime #IdentityVerification #Shufti #ShuftiSphere

6 hours ago |[YT] | 0

Shufti

Today is ๐—ก๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—š๐—ฒ๐˜ ๐˜๐—ผ ๐—ž๐—ป๐—ผ๐˜„ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ๐˜€ ๐——๐—ฎ๐˜†. ๐ŸŽ‰

That charming profile? Looks great. Still have no idea who they actually are. ๐Ÿซ 

For everyone else itโ€™s one cute post a year. For compliance, KYC is every day.

#KYC #Compliance #FinancialCrime #IdentityVerification #Shufti #ShuftiSphere

6 hours ago |[YT] | 0

Shufti

Your Back Office holds a lot of information. But finding the right answers shouldnโ€™t take multiple searches, reports or screens.

Meet Shufti AI, your conversational assistant built to make everyday operations easier.

Whether youโ€™re looking into verification trends, reviewing customer activity or investigating potential risks, Shufti AI helps you find relevant information and understand the bigger picture.

Less time navigating data. More time focusing on what needs your attention.

Better decisions start with better context.

Book a demo to see what Shufti AI can do for your team: shuftipro.com/request-demo/

23 hours ago |[YT] | 0

Shufti

Identity verification comes with different expectations depending on the business using it.

For some, itโ€™s about reducing manual reviews. For others, itโ€™s about verifying customers without slowing down activation, building trust between buyers and sellers, or meeting industry-specific requirements without adding unnecessary complexity.

Yet businesses often end up working around verification processes that werenโ€™t designed for their operations, adding extra steps and complexity along the way.

At Shufti, we believe verification should fit the business, its workflows and the challenges it needs to solve.

Four industries. Four different challenges. One approach built around their needs.

1 day ago (edited) |[YT] | 0

Shufti

Pix fraud is not always about a fake identity or a failed authentication check.

Sometimes the customer is genuine, the account looks normal, and the payment is still part of a scam.

In our Pix Fraud 2026 webinar, Daniela Marin, Franklin Delano, Gustavo Maranhรฃo Leal and Justin Muscolino explored what fraud teams need to look at beyond the transaction itself, from customer behaviour and KYC context to cross-team collaboration and the evidence behind every decision.

1 day ago |[YT] | 0

Shufti

Digital maturity doesnโ€™t guarantee protection against identity fraud.

Shuftiโ€™s latest research reveals rising fraud signals across APAC, even in some of its most digitally advanced markets.

The challenge? Fraud is global, but identity verification needs local understanding.

Read the findings featured by CoinPasar: coinpasar.sg/shufti-apac-identity-fraud-rates/

2 days ago |[YT] | 0

Shufti

Three days at SBC Summit Lisbon gave us fresh perspectives on player trust and a clearer understanding of what operators need next.

In Lisbon, conversations moved from getting players through onboarding to understanding what happens afterwards.

What kept coming up:

- Bonus abuse
- Linked accounts
- Changing player behaviour
- The demands of entering new markets

Meeting our customers gave those discussions more depth.

Thank you to everyone who stopped by, shared honest feedback or introduced us to someone new. And to our colleagues and partners who made those conversations possible.

If we missed you in Lisbon, letโ€™s talk player trust.

2 days ago |[YT] | 0

Shufti

Too much of the conversation around romance fraud still starts with the victim.

- Why did they trust them?
- Why did they send the money?
- Why didnโ€™t they notice?

Those are the wrong questions to lead with.

Romance abuse is built on manipulation, trust and pressure. The person being targeted should not be expected to identify every warning sign on their own.

Platforms, financial institutions and technology providers all have a role in making abuse harder to carry out and easier to detect.

This Romance Fraud Awareness Week UK, Shufti is supporting the call to stop the silence and raise the standard.

Prevention should be built into the system, not left to the person being manipulated.

2 days ago |[YT] | 2

Shufti

Mary passed your onboarding on a Tuesday in March. Valid document, live selfie, clean screening. She is exactly who she says she is.

That was eight months ago.

Since then Mary has logged in two hundred times, bought something age-restricted, and moved more money in one afternoon than she usually moves in a quarter. Every one of those was a decision. Not one of them asked the question you answered in March.

3 days ago |[YT] | 0

Shufti

Beyond the first check, our recent session on AMLR with AMLintelligence broke down what โ€œongoingโ€ compliance actually looks like, from existing customer books to connected systems to defensible screening decisions.

Thank you to our speakers for the insight:

- Zhanel Auรจzova, Lead of Global Sanctions Procedures, Rabobank
- Raja Hassan Fayyaz, VP Product Development and Marketing, Shufti
- Paul Oโ€™Donoghue, Senior Correspondent, AMLintelligence

Catch the full session here: https://www.youtube.com/watch?v=eN6EO...

3 days ago |[YT] | 1