I help high-functioning professional men break the cycle of using alcohol to manage stress and anxiety so they can reclaim emotional control and show up as the father, husband, and man they're capable of being.
Alcohol helps you decompress, quiet the anxiety, and reset after a hard day. You've tried cutting back — but when the pressure builds, you're back where you started.
The problem isn't willpower.
I know because 5 years ago I was using alcohol to hold it all together while losing at being the father and husband I wanted to be.
The Sober NOW! Framework is a practical, psychologically grounded system to manage stress and emotional pressure without alcohol. You don't need more discipline. You need a better system.
Ready to stop managing the problem and start solving it? You're in the right place.
#sobernow #sobrietycoach #sobrietyexpert #sobercoach #soberexpert #earlysobriety #stopdrinkingalcohol #quitdrinkingcoach #quitdrinking #quitdrinkingexpert
Sober NOW!
I've mapped out the exact 'Social & Stress SOP' I use with clients to navigate a month without alcohol while keeping their professional life intact.
Comment TACTICAL below if you want the link when it's ready.
2 weeks ago (edited) | [YT] | 2
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Sober NOW!
In my journey to 5 years sober, I realized that my daily routine was actually 'designed' for me to drink. I had to break it to survive.
What is the hardest 'trigger time' for you right now?
I talk about how I replaced these triggers in my new video: https://youtu.be/XJNFHCsNEes
1 month ago | [YT] | 4
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Sober NOW!
Your Triggers & Urges Survey
Your feedback is is extremely valuable and will help other Sober Dads find freedom. I will send you a free gift for your help.
Link for the survey👉 forms.gle/555eus5yY9WoS9BD6
3 months ago | [YT] | 2
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Sober NOW!
Introducing the Sober Social Playbook—your FREE secret weapon. This isn't just a guide; it's a script that tells you:
WHAT TO DRINK that's more exciting than water.
WHAT TO SAY when someone offers you a drink or asks why you're not having one.
HOW TO INTERACT so you feel totally confident, engaged, and never stand out (unless you want to!).
Stop hiding and start owning the room. Get your free copy and unlock your social
confidence now:👉 soberdadnow.com/soberplaybook/
4 months ago | [YT] | 0
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Sober NOW!
I'm looking for 6 family men who are ready to break the cycle with alcohol once and for all.
If you're exhausted from:
Promising yourself "tomorrow will be different" only to repeat the same pattern
Missing out on being fully present with your kids because you're foggy or hungover
Feeling controlled by cravings instead of being in control of your choices
Carrying the weight of guilt and shame that's eating away at you
...then this 6-week Sobriety Sprint is for you.
Inside my Sober NOW! membership, we'll build the foundation for lasting sobriety together—so you can finally resist urges, manage cravings, and show up as the father and husband you're meant to be.
What you'll get each week:
→ Proven strategies to handle urges and prevent relapse
→ Deep clarity on YOUR personal "why" for quitting
→ Tools for anxiety and emotional regulation that actually work
→ A daily structure designed to support your sobriety goals
BONUS: Lifetime access to the platform, community, and weekly trainings—so you're never alone in this.
This isn't about willpower. It's about having a system and a brotherhood that has your back.
Ready to stop fighting this alone and find the peace you've been searching for?
Comment "READY" below and I'll send you all the details.
Alex🏆
P.S. This is for busy family men and professionals who are serious about transforming their relationship with alcohol so they can finally live with clarity, purpose, and freedom.
4 months ago (edited) | [YT] | 3
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Sober NOW!
Hi
I’m creating something important and I need your help.
I’m developing a program for married, professional men who feel alcohol has quietly taken control—hurting their marriages, careers, and sense of self. Many are struggling in silence while trying to keep up appearances.
Here’s where you come in:
Would you take 5–10 minutes to answer a few questions? Your input will directly shape this program so it truly meets the needs of men in this situation.
Whether you’ve faced these challenges yourself, know someone who has, or just want to help build a resource that can genuinely transform lives—your perspective matters.
All responses are confidential. You can answer as many or as few questions as you like.
Take the survey here: forms.gle/s3VEu6QctLTwUMRd6
6 months ago | [YT] | 2
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Sober NOW!
I was a binge drinker for more than 20 years before I figured out a way to stop. Learning why I was binging was very important but even more important was to learn how to break the negative patterns that kept me stuck. I cover this in my latest video and if you or someone you know struggle with binge drinking then you can watch the video here: https://youtu.be/DrdM5EIhEwc
6 months ago (edited) | [YT] | 3
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Sober NOW!
I am super exited to introduce the Sober NOW! Framework. A lot of you have asked for it and it is finally here.
As a viewer of the Sober Dad YouTube channel, I am extending to you a personal invitation to join in.
Here's what's inside:
- One-ON-One Coaching by me!
- Weekly group discussions where you can talk with other members about issues like cravings, managing triggers, and preventing relapses
- Community forums where you can ask questions about your particular situation and receive feedback from myself and other members.
- A space to celebrate your wins and milestones and participate in monthly challenges and events.
- Member chat groups where you can get real time answers to your questions and get support!
You can sign up to the community today. I sincerely hope that you join us and help us build this amazing community together. Just click on the link and create your profile today.
See you on the inside,
👥 Schedule a time to talk to me, I'll give you all the details: calendly.com/alexthesoberdad/initial-consultation
Alex The Sober Dad
8 months ago (edited) | [YT] | 3
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Sober NOW!
What was the biggest motivator for you to get sober?
1 year ago | [YT] | 1
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