That Business Trainer
Welcome to That Business Trainer...where introverts, deep thinkers, and ethical professionals learn how to master sales without becoming someone they’re not.
I’m Brian Brereton a top-ranked salesperson; also coach, speaker, and creator of frameworks that help you sell with calm confidence, clarity, and control.
🧠 This channel is for you if:
• You sell face-to-face or on Zoom
• You’re in a high-ticket, consultative role
• You hate pushy tactics, awkward scripts, and forced “closing techniques”
• You’ve ever asked, “What do I say next?” mid-call
🎥 New videos every week on:
→ Real call breakdowns and frameworks
→ How to handle objections, ghosting, and stalls
→ Building confidence and eliminating guesswork
→ Selling as an introvert - and thriving doing it
→ Mindset tips that change everything
No hype. No hustle. Just quiet, powerful mastery.
📌 Subscribe now and let’s rethink everything you thought you knew about sales.
That Business Trainer
New video coming today; if you've ever been "ghosted" by a potential client, this one is for you!
2 weeks ago | [YT] | 0
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That Business Trainer
After taking a two week holiday to Albania (which was fantastic!), we are back with our next video on Tuesday; this time continuing the money conversation (you know, the conversation so many salespeople are afraid to have?). We will dive into Logistics vs. Value on this one.
2 months ago | [YT] | 1
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That Business Trainer
Our newest video about objections is now live...what a great one if you have challenges with typical objection handling/overcoming objections!
4 months ago | [YT] | 0
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That Business Trainer
The Sales Framework masterclass will be held 21-23 April 2026 at Mottram Hall in Cheshire (UK). Limited to 18 attendees, "early bird" registration is now open for the first 8 registrations at only £7500, all inclusive of hotel, meals, refreshments. (the rate will increase slightly to £10,000 when those initial 8 places are taken)
4 months ago | [YT] | 1
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That Business Trainer
If you have ever asked about what it looks like to work with me:
Here are 3 current options:
1: Book a 1:1 call with me. (£35,000)
2: Attend our 3-day Sales Framework training/coaching/mastermind program. (currently £12,500)
3: Join my coaching group. (£197)
Choose whichever one is the right fit for you...
4 months ago | [YT] | 0
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That Business Trainer
We are putting the finishing touches on our upcoming Sales Framework workshop and mastermind. Places will be extremely limited as we are not going to have more than perhaps 14-16 attendees. Will let you know when ready to reserve your place, will update descriptions, mention in videos, etc.
4 months ago | [YT] | 1
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