Hello friends!

My name is Whitney and I’m professionally trained makeup artist and beauty enthusiast living in Tennessee with my husband, daughter, our lil baby boy, and four (thats right) FOUR dogs.

My channel is dedicated to not only the wonderful world of beauty and all of its facets, but on cultivating inner beauty, growth, healing, and self care. I like to call it being “High Maintenance”.

I invite you to subscribe to learn more about how you too can get more in touch with the High Maintenance side of you and join us as we strive to become the most healthy, whole, and glowy versions of ourselves.

Thanks for stopping by and feel free to come find me on all my other socials!

Whit oxoxxooo


whitney hedrick

I’m not dead…

About a week after the last video you guys saw from me, we QUICKLY moved to a 17-acre farmhouse in the middle of nowhere. This has been the plan for over a year, but things lined up in a very “now or never” way—and suddenly we were hauling ourselves into a house that needs to be renovated enough for me to actually film.

Or at the very least, it needs some fancy footwork that I absolutely have not had time to even attempt while juggling the unpacking chaos, the holidays, and the unpredictable, banana sandwich winter weather we’ve landed in.

However—I am finally getting things moving again, starting today with this post and the new Substack I just launched. That’s where I go a little deeper into what’s going on, the future of the channel, how I’ve been feeling after the recent uploads…basically just housekeeping and catching up. Substack is going to act as a newsletter straight to my OGs so we can stay connected while I’m in this season of flux.

I hope you’ve all been having a warm, peaceful holiday season. This year flew by SO FAST, and I truly can’t wait to reconnect—especially as we start thinking about our goals for 2026 and what we’re looking forward to in the new year.

Again, please come find me on Substack and Instagram.

Substack: whitneyhedrick.substack.com/
Instagram: @whitney_hedrick

And in the meantime, enjoy the little slideshow below of fall here at the new place. Currently there isn’t one ray of sunshine and we are balls-deep in snow.
Yay. Winter. 😫

1 month ago | [YT] | 164

whitney hedrick

✨ We are live ✨

3 months ago | [YT] | 17

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🕊️ My testimony goes live tomorrow 🕊️

3 months ago | [YT] | 37

whitney hedrick

Thanks to all of you who left kind comments on my new video yesterday. It was definitely new territory but I have really enjoyed hearing from you guys. It does have me thinking about how I can continue to make content sharing thoughts on pop culture / current events and I open to suggestions and your thoughts. I hope you are all having a blessed day!

3 months ago | [YT] | 193

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Here goes nothing....

3 months ago | [YT] | 15

whitney hedrick

Lately I’ve been thinking a lot about manipulation — how it works in abusive relationships, and how I’ve started to see the same patterns in politics. It’s personal, and not everyone will agree, but I think it needs to be said.
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Im nervous to do this..the video I made on this subject is ready to go and has been for a little while...Im starting to think I just need to rip the band-aid off and drop it today.
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Thoughts?

3 months ago | [YT] | 90

whitney hedrick

Shared this very important story on IG yesterday...you guys please come follow me there if you wanna see more of me. I have videos scheduled to be filmed this week but I am in a bit of a lag due to some personal things going and. I have lots of announcements coming about how the content will go from here on out but I am ALWAYS on IG :) :)
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I was on a road trip recently with my baby in the backseat when I came to a bridge under construction. It rose high above a massive body of water, reduced to a single lane boxed in on both sides. The road was unbearably narrow, walled in by concrete and cones so close it felt like I couldn’t even breathe. Machinery hunched along the edges, patches of fresh repair marking the ground beneath me.

Everything around me declared “unfinished.” And yet, I was required to trust it—to believe that this narrow, imperfect bridge was enough to carry me across.

Once I was on the bridge, there was no turning back. I couldn’t stop. I couldn’t turn around. The only way through was forward. And fear pressed in as tightly as the walls on either side of me. My mind spun with every possible disaster, and that fear itself became a new kind of threat—threatening to make me lose focus, threatening to cause the very wreck I dreaded.

So I reached for the cross around my neck and whispered over and over: “God, be with me on this bridge.” The fear didn’t vanish completely, but the reminder that He is with me—at all times and in all places—gave me the clarity and focus not to surrender to panic. A wave of relief washed over me as I reached the end of the bridge and found myself safely on solid ground. Yet the prayer I whispered clung to me, echoing in my heart for days afterward.

Later, I understood why the moment had struck me so deeply.

The bridge was more than a bridge. It was a picture of life. The road isn’t always wide or welcoming. Sometimes it’s patched together, clearly still under repair. Everything in us says it’s not ready, not safe, not strong enough to hold.

The bridge before me was not the bridge I wanted, but it was the only way forward. And that is the truth about life: fear does not erase the necessity of crossing. The danger may feel real, the path may feel unfinished, but the call to move forward still stands. Fear cannot cancel purpose—it only tempts us to forget it.

Fear doesn’t widen the lane. Fear doesn’t stabilize the ground. Fear only blinds us, distracts us, and weakens us until we risk collapse. But faith—faith does what fear cannot. Faith steadies us. Faith reminds us that even on rickety ground, we are not alone. The God who commands the waters below is the same God who carries us safely across.

So my prayer is simple: may God be with us on this bridge. Whatever feels narrow, unfinished, or uncertain in our lives—it is still enough in His hands to carry us where He intends us to go. And I believe there is something better waiting on the other side.

May god be with us on this bridge.

3 months ago | [YT] | 49

whitney hedrick

Just something that has been heavy on my mind/heart lately:

I studied manipulation to survive toxic people—only to realize the same tactics are running our culture at large.
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The media. The government. The culture.
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Most people can spot manipulation in a bad relationship. But they miss it when it’s happening to them from a screen. That’s how propaganda wins.
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Here’s how it shows up:
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GaslightingNot just lying—gaslighting dismantles your ability to trust reality itself. Redefine the obvious. Punish you if you resist. The unspoken script: “Are you going to believe me—or your lying eyes?” At scale, entire populations are told to doubt truths once universally understood. That confusion is deliberate.
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Smear CampaignsCancel culture thrives here. Lies stacked on half-truths until the truth is unrecognizable. If someone is truly guilty, the truth alone is enough. Lies only show up when the goal is to deceive, not reveal.
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Flying MonkeysFrom The Wizard of Oz. Manipulators hide while mobs swarm—shaming, threatening, coercing someone back into line. At scale: the online dogpile, the orchestrated outrage.
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Triangulation“Don’t listen to them, they’re hateful/crazy/dangerous.” This tactic blocks dialogue so truth can’t be compared. You’re kept fighting each other instead of noticing who’s pulling the strings.
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ProjectionAccusing you of the very thing they’re doing. Hard to catch at first, but once you see it, it’s everywhere. They confess by accusation.
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Fear + Threat CyclesLabel disagreement as hate. Call dissent violence. Convince you you’re surrounded by danger. Then sell themselves as the only protection. They invent the fire, then demand credit for being the extinguisher.
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IsolationThe oldest red flag: “Cut them off.” At scale, this looks like being told not to see your family over politics. Friendships discarded over opinions. And here’s the truth: isolation always breeds control. The fewer people you have reminding you what’s real, the easier you are to manage.
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👉 Learning to see these tactics may be the most important life skill on earth.

4 months ago | [YT] | 58

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My last video went up moments before Charlie Kirk’s murder. I haven’t promoted it, because my heart and mind have been elsewhere—on what this means for us. Returning to “business as usual” feels impossible. But I also know we can’t retreat. We have to keep speaking, keep sharing ideas that bring people closer to truth and purpose—because only then can our homes, our country, and our world improve. That is what my content is about now: showing truth, offering new perspectives for women, and helping them reclaim happiness in a culture determined to use them for its own gain.

My No-Buy Era exposed how the beauty community was designed to trap women in endless spending and loyalty to corporations and ill-intentioned influencers. My intentions were good, but I was diagnosing the problem through the wrong lens. What I see now is that the beauty industry has become an echo chamber—one that grows more insidious every year, generating staggering profits while feeding women a narrow vision of who they should be.

My High Maintenance Era was about teaching women to recognize toxic people, protect themselves from manipulation, and prioritize their well-being. The intentions were good, but the branding blurred the message—at first glance, it looked like just another “glow-up advice girlie” platform. What I didn’t emphasize enough was the next phase: the point of becoming “high maintenance” was never to stay stuck on the glow-up treadmill. It was to heal yourself so you could turn outward—to build, to nurture, and to help others.

This new era is about that next step. It’s built on everything I’ve learned over the past few years offline—distilling the strongest parts of my message and sharpening them. I have a bone to pick with the beauty industry, mainstream media’s obsession with dividing women from their families and each other, the health and food industries, and the lies that keep us stuck. But more than that, I want to show what comes after healing yourself: how women, as the creators and guardians of culture, can restore truth, stability, and joy to their families and communities.

If I ever wondered whether I should just keep my head down and post quiet, pretty homemaking videos, the past few weeks have answered that for me. I can’t stay out of this. Women are the ones who pass down values, guard what’s sacred, and decide what survives. History has always known this—the hand that rocks the cradle really does shape the world. And it’s time we start taking that role seriously.

But I also want to be clear: my heart has never changed. My content has always been about helping women. If you ever found me smart, refreshing, or ahead of the curve, that hasn’t gone away. The only difference now is that my head is clearer. My perspective is sharper. I am wiser and more informed than I was before. Even if what I say feels hard to hear at first, know that my heart is still in the same place—and I hope you’ll hear me out.

Because when women step into that next phase—moving from self-healing to healing the world around them—we don’t just change ourselves. We change everything.

In the meantime...here's the latest from me. I think my next video will be my testimony....stay tuned xo

4 months ago | [YT] | 71

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Per the empathy conversation that keeps going around there is a video in the comment section I would like you guys to check out but also...

Whether or not you agree with Charlie’s position on empathy (which he was 100% correct about—it’s being weaponized to silence people..its done in the macro and micro all the time. If you have been a part of or witnessed abuse you KNOW this is true), if you can’t muster basic empathy regardless of his stance, that says far more about you than it does about him. If empathy is a central tenet of how you claim to view the world, then the fact that it can be applied so selectively calls into question both your understanding of it and your actual access to it within yourself.

I’ve also listened to Charlie’s full position on empathy, and what’s being reported is a gross misrepresentation of his thesis. I encourage those of you who haven’t heard it for yourself to go and listen. Again—you don’t have to agree with him. I’m not saying that you must. But at the very least, understand the full context. Because, as always, context does matter.And this is the crux of my point. As I wrote yesterday, the extremism and the blindness to us becoming the very things we say we hate MUST be recognized. MUST be contended with. Because the moment we dehumanize others for disagreeing with us, we begin to lose our own humanity.

I’ve studied narcissism, abuse, and manipulation tactics for nearly a decade. It’s what I know best. And I’m telling you this: the moment you start justifying the very behaviors you claim to despise, one of two things is true—either your mind has been manipulated into defending evil, or you never hated those actions in the first place. You just wanted to be the only one allowed to use them.

4 months ago (edited) | [YT] | 103