Dressing nice can be rewarding, but not always easy.

I'll cover everything from suits & shirts, styling and accessorizing--and how easy and approachable dressing classy can be.

The rewarding part comes in when you feel great about the way you look and exude confidence in your daily life.

About Justin Kwan:
I've been working in the clothing industry for nearly 2 decades, specializing in tailored classical suits, and realize what I share with my customers in person, I can also share with the world on YouTube.

If you'd like to get in touch, have questions or want to set up a consultation, message me here and we can set up a call to get started: www.principlem.com/contact


Justin Kwan

We just crossed over 1,000,000 views, big THANK YOU for following along!

5 months ago | [YT] | 39

Justin Kwan

Thank you for following along! We just crossed 10k subs here (and on my Instagram!)! LETS GO 2025! More to come!

9 months ago | [YT] | 86

Justin Kwan

New video coming very soon. Sorry it has taken a while, just a bit busy with the holidays, busy days at the shop with clients and doing my best to refine my content and next video for you guys!

10 months ago | [YT] | 23

Justin Kwan

I've been pleased to share what I've learned along the way about menswear and I'm so happy to see that my channel grew by over 200% in 2024! BIG THANK YOU to all you guys! More to come in 2025, so stay tuned! #MyYearOnYouTube2025

11 months ago | [YT] | 31

Justin Kwan

Thank you everyone for joining the community! Almost 1000 new subs, 50,000+ views and 123,400 minutes watched LAST MONTH! I've got more great content all around menswear, coats, clothing care and fabrics coming up over the next month, so stay tuned.

1 year ago | [YT] | 32

Justin Kwan

THANK YOU! 6,000 Subscribers. I'm thinking about making a Q&A or 'ask me anything' video to give you guys a better introduction of who I am. Do you have any questions you'd like to ask? Such as where I'm from? What is my favorite suit? Can you wear brown shoes with a suit? Why did I start this brand? Or anything else? Ask away!

1 year ago | [YT] | 17

Justin Kwan

THANK YOU! 5k fans, and we hit it sooner than I thought we would. More menswear content to come!

1 year ago | [YT] | 26