Salma Jafri

Working on a $2500 brand deal today. Have no doubt that in 6 months I'll be working on a $25K brand deal ✨️

Ask me anything!

14 hours ago | [YT] | 4

Salma Jafri

7.2 million views. Wow. Thank you 💜

1 day ago | [YT] | 2

Salma Jafri

I'm filming a brand collab video for $3500 today on my youtube channel. Should I film the behind-the-scenes (bts) or making-of? What would you like to know most about the process of creating a sponsored video?

2 days ago | [YT] | 7

Salma Jafri

TIL that I have a condition called Helper's High. Definition incoming:

When people teach others, the brain releases dopamine and oxytocin, creating a literal "helper's high." On YouTube, this is often driven by reciprocal altruism: the creator learned how to do something by watching free videos, and they feel a psychological compulsion to "pay it forward" and contribute back to the ecosystem.

Do you also make videos cause you need to share what you know?

And if not, what's your motivation to be on video?

4 days ago (edited) | [YT] | 12

Salma Jafri

At 26 I thought I wanted to move back to New York City

At 36 I realized that living a slow life is what I actually wanted

At 46 I moved my family to gorgeous Madeira island in the Atlantic and now get to wake up to this view everyday and live SLOW and breathe deep

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5 days ago | [YT] | 21

Salma Jafri

Commenting on competitor videos has to be one of the most under-utilized youtube strategy. When you do it well, so many people are gonna click on your username and come to check out your channel. And if they like what they see.... :)

6 days ago | [YT] | 7

Salma Jafri

11 years ago I couldn't even look at the camera properly when recording a phone video

9 years ago I had my first breakout video on a topic i loved talking about

8 years ago I reached 5000 subscribers and made a collaboration video featuring everyone congratulating me (thats when I learned that youtube creators love supporting other creators)

7 years ago I made a video about how to talk to the camera which still brings me the MOST amount of views and leads today!

6 years ago I finally created my first ever YouTube Studio in a spare room in my house in Pakistan

5 years ago I launched my flagship course, YouTube Launchpad, and documented the process of making my first $5000 from it

3 years ago I announced that I was leaving Pakistan and moving my family to gorgeous Madeira, Portugal thanks to the income I made from my YouTube channel

2 years ago I started teaching business owners to disregard vanity metrics and leverage YouTube to earn business income instead

3 months ago I returned to my channel after multiple pivots and breaks with a new clear direction.

Today I am back, my channel is fully revived and I am getting more views, watch time, leads and brand deals from my channel than ever before.

11 years is a long time but not that long in YouTube years.

YouTube is a marathon and the best way to look at your channel is as a long term investment and as a business asset.

My channel has helped me connect with you and I'm grateful for every viewer that has crossed my path in their own quest to share what they want to with the world.

I'm ready for my next YouTube era and I think it'll be even better than the last 11 years 💜

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1 week ago | [YT] | 6

Salma Jafri

During a channel pivot its normal to lose subscribers. I lost over 500 subs when I started to pivot my channel and switched topics.

It took me nearly a year (during which I got frustrated and gave up for a while and then returned). But today we are finally gaining subs again instead of losing them with each new upload.

So here's your reminder: when pivoting on youtube give it 9 months to a year for your audience to catch up and for a new audience to be attracted.

Tell me in the comments if youre thinking of or in the middle of a channel pivot?

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1 week ago | [YT] | 6

Salma Jafri

A simple strategy to remember when you're picking a title for your YT videos:

Does it contain a "who" and "what"?

E.g.
How to live a more fulfilling life (doesn't make it clear who the video is for or what constitutes a fulfilling life)
vs
Do a dopamine detox to reset your life in 30 days (makes clear who the video is for: people searching for dopamine detox strategies. and what they'll get: a 30 day reset plan)

(Pretend you're teaching a live class and answer WHO should and WHAT will thry learn)

Comment 💪 if you'll use this strategy in your next title or maybe use it to fix your past underperforming titles.

1 week ago | [YT] | 12

Salma Jafri

Most people aren't using the comment trigger strategy on YouTube enough.

Even after you put the link in the end card AND the description AND the first pinned comment viewers will still comment the keyword to get the link.

Because not everyone is watching in a place where end cards show (TV for example)

And its not always easy to expand the description.

So if you want more leads from your YT videos use the "comment trigger word to get the lead magnet" tactic in your videos.

1 week ago | [YT] | 10