TheoryTube
Welcome to TheoryTube: Exploring the Theories and Beyond
At TheoryTube, we're on a mission to dive deep into the theoretical frameworks that underpin the realms of management, marketing, accounting, finance, sustainability, economics, and beyond. Whether you're a university student embarking on your academic journey or a seasoned professional looking to expand your knowledge base, our channel is your gateway to understanding the fundamental principles that drive success in today's dynamic business landscape.
Join us as we unravel the intricacies of management theory. Whether you're seeking to enhance your understanding of foundational concepts or stay abreast of the latest developments in the field, TheoryTube is your trusted companion on the journey of lifelong learning.
Welcome to TheoryTube, where theory meets practice, and knowledge knows no bounds.
#management #marketing #theory #accounting #economics #finance #education
TheoryTube
In this video, we will explore the following topics:
1. What exactly is a circular economy?
2. The History of Circular Economy
3. The key principles of a circular economy
4. How a circular economy works in practice
5. Why businesses should adopt a circular economy model
6. The environmental benefits of a circular economy
7. The social benefits of a circular economy
8. The challenges in implementing a circular economy
9. Finally, we will discuss some related academic questions about the circular economy
https://youtu.be/NcDu_64DkQc
1 year ago | [YT] | 0
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TheoryTube
In this video, we dive deep into the fundamental marketing concepts that are crucial for any business to understand in 2024. Learn about the Production Concept, Product Concept, Selling Concept, and Marketing Concept, and how they play a vital role in the success of any marketing strategy. Watch now to enhance your knowledge and stay ahead in the ever-evolving world of marketing.
https://youtu.be/FceGP6iqhbE
1 year ago | [YT] | 0
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TheoryTube
In this video, we're delving deep into the heart of marketing management and uncovering how companies develop strategies that not only understand but also captivate their target markets. We’ll explore the essential steps involved in crafting a marketing strategy that’s focused on delivering superior customer value.
https://youtu.be/mm6p6Gr-1Ig?si=yMXi7...
1 year ago | [YT] | 1
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TheoryTube
Which company is most likely to fall victim to Marketing Myopia in the future?
1 year ago | [YT] | 0
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TheoryTube
What exactly is Marketing Myopia? Today, we're diving into this crucial concept that has caused numerous successful companies to lose their edge in the market. In this video, we'll break down what Marketing Myopia really entails and examine some prominent examples to learn how to steer clear of this widespread business oversight.
https://youtu.be/J4Trarx_l8c
1 year ago (edited) | [YT] | 1
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TheoryTube
For a small grocery shop, which type of marketing would be most effective?
1 year ago | [YT] | 1
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TheoryTube
Have
Have you ever been baffled by the different interpretations of the marketing mix, such as 4Ps, 4Cs, or 4As? Don't worry; we've got you covered! By the end of this video, you'll have a crystal-clear understanding of Marketing Mix.
https://youtu.be/T5BTslwr9Tc
1 year ago | [YT] | 0
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TheoryTube
Market Segmenting, Targeting and Positioning
In this video, we'll dissect the essence of creating a customer-driven marketing strategy, exploring the fundamental concepts of market segmentation, targeting, and positioning (STP) using clear definitions from Philip Kotler, along with engaging examples to deepen your understanding.
https://youtu.be/jJiQYV-SzY0?si=JT6vA...
1 year ago | [YT] | 0
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TheoryTube
What is the Marketing Process?
The marketing process serves as a roadmap for businesses, outlining the steps they must take to understand their customers, deliver value, and capture profits. According to Philip Kotler, a renowned marketing expert, the process consists of five key steps. Explore more.
https://youtu.be/XLpzGiLDSPE?si=J1Kv8...
1 year ago | [YT] | 1
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TheoryTube
Understanding Human Needs and Wants
In this episode, we're unravelling the fundamental concepts of needs and wants, and how they shape consumer behaviour and marketing strategies.
https://youtu.be/5CMlx_eG86s?si=2lYG1...
1 year ago | [YT] | 2
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