Emma Grede is one of America’s richest self-made women, according to Forbes. She is the founding partner of Skims, serial entrepreneur, and investor. She made history as the first Black woman to serve as an investor on Shark Tank.
On ‘Aspire with Emma Grede,' learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist, and former chair of Starbucks Mellody Hobson, and international bestselling author and “On Purpose” podcast host, Jay Shetty. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
Emma Grede
Building Aspire with YOU.
The best communities don't just talk to their audience, they listen. We want to understand what's genuinely helping you grow: your career, your confidence, your leadership.
What do you want more of? What conversations matter? What topics feel underserved?
We created a community survey because we want to build this together. Every response matters and will be read by our team.
Take the survey: aspiresurvey.typeform.com/to/eNPvwUY4?utm_source=Y…
23 hours ago | [YT] | 20
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Emma Grede
How to actually build a team that makes you better.
In this solo episode, I'm breaking down the mindset behind hiring, the four old thoughts that are holding you back, and how to replace them with new ones that actually work.
You'll learn:
- Why you hire for attitude, not experience
- The three conversations you need to have before writing a job description
- Why "transactional" isn't a dirty word
- How to know if you can actually afford great people
- The three big things every founder needs to remember
This is for anyone building a team, whether you're just starting or scaling. Start with yourself. Build the team you actually need.
Watch my new Bonus Episode on Hiring: https://youtu.be/pVVyQuOI3pY
What's been your biggest hiring mistake? Let me know in the comments 👇
1 day ago | [YT] | 262
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Emma Grede
Gary Vaynerchuk on insecurity, ambition, and why your worst quality might be your superpower.
We talk about:
- Why insecurity actually gets you there
- The sandcastle story and what it taught him about parenting
- How humility became his competitive advantage
- Why decency is unraveling (and what to do about it)
- The reputation economy and how it's changing everything
- What he's still chasing after building VaynerMedia
Gary doesn't hold back on what he's learned building a $100M+ company, raising kids, and staying hungry when you've already won.
Watch now: https://youtu.be/XtknfzwrRuE
What's one thing you're still chasing? Drop it in the comments 👇
2 days ago | [YT] | 352
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Emma Grede
Hey Aspire family 💛! I've put together a quick survey to make sure we're bringing you the best guests, topics, and conversations to support your growth journey.
It only takes a few minutes and I personally read every single response.
Your voice shapes this show, so please take a moment and let me know what you want to see! Link is below 👇
aspiresurvey.typeform.com/to/eNPvwUY4
1 week ago | [YT] | 3
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Emma Grede
Within Reach is the real behind the scenes of what it looks like to put your work, your words, and yourself out into the world.
The pressure. The chaos. The moments I didn't plan for. All of it.
Episode 1-3 is out now...and if you've ever wondered what it actually takes to back yourself when the stakes are high, this one is for you.
New episodes every Sunday.
▶️ Watch the full series here: https://www.youtube.com/watch?v=hB0mK...
3 weeks ago | [YT] | 9
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Emma Grede
New Episode drops tomorrow — April 7th at 6AM PST 👇
1 month ago | [YT] | 15
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Emma Grede
This week on Aspire, I sat down with Cardi B to talk about that shift and what it looks like in practice. What I found most interesting wasn’t just her scale, but her clarity.
She’s built a global career, but is now thinking very deliberately about ownership, equity, and what she’s building long term.
Our conversation focused on a few key ideas:
• Why making money and building something are fundamentally different
• How early business mistakes can become your best education
• The transition from short-term wins to long term ownership
• Building while navigating visibility, pressure, and family life
One point in particular stood out was you can’t build something meaningful if you don’t understand where your value sits.
Once you do, your decisions and your standards change. This was a thoughtful and very direct conversation about growth, ownership, and learning in real time.
If you’re building something of your own, or thinking about what you actually want to own, it’s worth a listen.
Watch the full episode now 👇
https://www.youtube.com/watch?v=1BV1I...
1 month ago | [YT] | 2,379
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Emma Grede
You’re not ready for tomorrow!
Building something real requires more than just attention it takes ownership. Our next guest has built her career on being unapologetically herself and turned that into real power.
Tomorrow on Aspire we go deeper from money and business to motherhood, pressure, and legacy. This is an honest look at what it actually takes to build something that lasts while the world is watching your every move.
youtube.com/shorts/273QkWVb0P...
2 months ago | [YT] | 2,550
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Emma Grede
Allie K. Miller gets a morning briefing from AI. Every single day.
Her calendar. Her priorities. What she needs to know. Automated.
Here's how she does it:
✅ One master AI tool (she picks Claude or ChatGPT)
✅ Connected to Gmail, Google Calendar, Notion
✅ One document with her 2026 goals (updates it quarterly)
✅ Full visibility into her life and business
The school email hack alone is worth watching this clip for. She bundles the entire week of school emails and asks AI: "Tell me what I need to know."
No more scrolling through 47 permission slips on a Sunday.
Most people think they need to use every AI tool. Allie says pick ONE and connect everything to it. Let it build context. Stop exhausting yourself reminding it who you are.
Here's my question: Are you using AI yet?
💡 if you're already using it daily
🤔 if you've tried it but not consistently
❌ if you haven't started
https://youtu.be/Ur7iFUk7OPA
Watch Allie break down her exact system 👆
#AllieKMiller #AI #Productivity #MorningBriefing #AITools #Aspire
2 months ago | [YT] | 337
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Emma Grede
I asked Diarra a question in this conversation that I think every founder needs to sit with:
"Were you ready?"
It's 2020. She's had 150 no's. Then suddenly the phone's ringing. VC's are calling.
"Here's $1 million. Take it right now or you're going to lose it."
What do you do?
Diarra took it. And her answer when I asked if she was ready? "As ready as I could possibly be."
No friends and family round. No board. No mentorship. Just YouTube, hustle, and belief.
So here's what I want to know from you: If that call came tomorrow, a million-dollar check, take it or lose it...what are you doing?
💰 if you're taking the money
⏸️ if you need more time
Be honest with yourself. Watch the full conversation 👇🏽
#DiarraNDiaye #AmiColé #AspireArchives #WomensHistoryMonth
2 months ago | [YT] | 28
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