Emma Grede

What's better than one incredible female founder? Two.

This week it's Erin and Sara Foster. They signed a deal that would become a $150 million brand with no lawyers in the room. They built a fashion label without ever considering themselves fashion people. And they got their biggest break in their forties, after years of being told they weren't quite right for it.

This is a conversation about the years before anything works. The failures, the pivots, the moments where most people would have stopped, and what it actually looks like to keep going anyway. We also get into something I don't hear talked about enough: how the way you grew up thinking about money shapes everything about how you build.

Watch the full episode here 👉 https://youtu.be/70IASd7GmkA

Then tell me in the comments: what lane are you still figuring out? 👇

Skip the Carousel

1 2 3 4 5

6 hours ago | [YT] | 87

Emma Grede

Every woman should understand the partnership she's entering before a crisis forces her to. This week's episode is that conversation.

Laura Wasser has spent 32 years as one of the country's most sought-after divorce attorneys. She's the person people call when a marriage is ending. But what makes this one so valuable is that almost everything she knows matters long before anyone gets divorced.

We get into why marriage is already a contract, with or without a prenup, how to protect yourself whether you earn more or less than your partner, and why knowing your financial reality doesn't make you cynical. It makes you an equal participant in your own life.

Watch the full episode here 👉 https://youtu.be/-Gmf2ymxWd4

Then let me know in the comments, what's the money conversation you've been putting off? 👇

Skip the Carousel

1 2 3

1 day ago | [YT] | 140

Emma Grede

If you follow Emma Chamberlain, you probably already know she’s been a lot quieter lately. Which is why I was eager when she said yes to sitting down with me on this week’s episode of Aspire. She’s been on my list since day one.

This is a rare conversation, and we got into a lot of what she’s been thinking about lately, tracing her success from the early days when she was just 16 on YouTube, before the millions of subscribers, the brand deals, and Chamberlain Coffee.

She talks about why she paused her podcast. What it's actually like running her business at 25. What she thinks is coming next for creators (and why she needed to take a step back from all of it). And she says something about her own brand that I genuinely didn't expect her to say on tape.

This episode is one worth watching all the way through if you're interested at all in how a creator becomes a cultural force without losing the identity that made them famous in the first place.

Watch the full episode here 👉 https://youtu.be/w5KHFU-jIJk

Then let me know in the comments, what stuck with you? 👇

Skip the Carousel

1 2 3 4 5 6

2 weeks ago | [YT] | 402

Emma Grede

Bravery doesn't feel good. Nobody tells you that.

My guest on Aspire this week said something to me I haven't been able to shake. We're so used to chasing the feeling of doing well that when we finally do the brave thing, we're thrown by how bad it feels. It feels like rejection.

Reshma Saujani would know. She lost a congressional race in public, badly, and became a leading voice on women's power out of that wreckage. She calls failure a gift and she means it.

This is a conversation about ambition, and what it actually costs to keep reaching. I didn't agree with Reshma about everything, and we get into that too. Work-life balance. Trad wives vs. girl bosses. The price women pay to show up as themselves at work.

What's the brave thing you're putting off because you know it'll feel awful? Tell me below.

Full Episode - https://youtu.be/JxRS-XlkLYM

Skip the Carousel

1 2 3 4 5 6 7 8

2 weeks ago (edited) | [YT] | 379

Emma Grede

For years, Kristin Cavallari believed building a business was about creating something successful.

What she eventually realized was that it was about creating freedom. Financial independence gave her something far more valuable than a bigger lifestyle. It gave her options. The ability to make difficult decisions on her own terms. The confidence to choose herself when it mattered most.

In this week's episode of Aspire, we get into:
• Why knowing her "number" completely changed the way she thinks about money
• How building her business gave her the confidence to leave her marriage
• What replacing her entire C-suite taught her about trusting herself as a founder
• And why money isn't about having more it's about having the freedom to choose.

The most valuable thing money can buy isn't luxury. It's optionality.

3 weeks ago | [YT] | 24

Emma Grede

New episode with Kristin Cavallari drops Tomorrow!! 💛 Tuesday at 6AM PT.

Turn your post notifications on, it's a GOOD ONE!!

4 weeks ago | [YT] | 544

Emma Grede

Tomorrow on Aspire I’m sitting down with Patrick Ta!

Patrick didn’t come in just to talk about Sephora or sales numbers. He came in open, emotional and willing to learn. But we also talk about accountability, reputation, recognition and what it actually looks like to find yourself in the middle of a controversy.

These are the conversations we need to have.

New episode drops tomorrow (Tuesday!!!!) 6AM PT. 🎙️✨

1 month ago | [YT] | 237

Emma Grede

Watch all 6 episodes of Within Reach with me this weekend Darlings 💛.

From LA to London. Behind the scenes of the Start With Yourself tour.

Episode 1: LA pre-launch chaos and finding my footing
Episode 2: New York press run, and stepping on stage for the first time
Episode 3: LA and SF Show, and the discourse
Episode 4: Obama Presidential Center, The Oprah Podcast drops, #2 on the Times
Episode 5: Boston and Atlanta - missing home, Misty Copeland, Crystal steps in last minute
Episode 6: London homecoming, Jay Shetty, and the beginning of something bigger

This is the work behind the work. The part that doesn't make it into the clips.

Drop a comment and tell me:
- What's your favorite episode?
- What moment hit hardest?
- Do you want more of this?

All 6 episodes are live. Binge them now: www.youtube.com/playlist?list...

Skip the Carousel

1 2 3 4 5 6 7 8 9 10

2 months ago | [YT] | 843

Emma Grede

Building Aspire with YOU.

The best communities don't just talk to their audience, they listen. We want to understand what's genuinely helping you grow: your career, your confidence, your leadership.

What do you want more of? What conversations matter? What topics feel underserved?

We created a community survey because we want to build this together. Every response matters and will be read by our team.

Take the survey: aspiresurvey.typeform.com/to/eNPvwUY4?utm_source=Y…

2 months ago | [YT] | 30

Emma Grede

How to actually build a team that makes you better.

In this solo episode, I'm breaking down the mindset behind hiring, the four old thoughts that are holding you back, and how to replace them with new ones that actually work.

You'll learn:
- Why you hire for attitude, not experience
- The three conversations you need to have before writing a job description
- Why "transactional" isn't a dirty word
- How to know if you can actually afford great people
- The three big things every founder needs to remember

This is for anyone building a team, whether you're just starting or scaling. Start with yourself. Build the team you actually need.

Watch my new Bonus Episode on Hiring: https://youtu.be/pVVyQuOI3pY

What's been your biggest hiring mistake? Let me know in the comments 👇

Skip the Carousel

1 2 3 4 5 6

2 months ago | [YT] | 642