The Aesthetic City

Hi everyone, today at 17:00pm CET / 11:00am ET I'm giving an online lecture about all the basics of creating better cities.

It's free and will have a Q&A at the end!

You can sign up here: the-aesthetic-city.kit.com/webinar_november

Hope to see you there!

Ruben

2 weeks ago (edited) | [YT] | 250

The Aesthetic City

Are you frustrated about how our modern cities look, and do you want to learn more about traditional architecture and urban design?

99% of schools DON'T teach about this. Which is absurd, seen how big today's urban problems are.

That's why we started our own online academy. With beautiful lessons that fit within your busy schedule, for all levels and with lifetime access.

Become a changemaker for better cities and join today!

Use code "OPEN10" for 10% off:

www.aestheticcity.academy/products/courses/aesthet…

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1 month ago | [YT] | 200

The Aesthetic City

Dearest subscribers,

We made it - 200,000 beauty-loving subscribers to our channel!

I'm very grateful for this milestone and want to thank you all for supporting us on this journey.

Let's see what the future brings - I've got a lot of ideas for cool videos, and there is plenty of awful things being built, so we're not nearly done yet!

A big cheers to you all,

Ruben

1 month ago | [YT] | 473

The Aesthetic City

Hi all,

Did you know we recently launched our first dubbed version of a video on our new Spanish channel?

Check it out here - cheers!

2 months ago | [YT] | 75

The Aesthetic City

Hi everyone!

Just a short update: did you know that we have a Substack too? It will be a place for some longer writings, including interesting guest authors!

Join here: theaestheticcity.substack.com/

Also, I'm hard at work on the next video, and it will probably be a fun, but controversial one.

Can't wait to show it,

Ruben

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2 months ago (edited) | [YT] | 146

The Aesthetic City

Hi all, short update from my side!

And, more importantly, some questions to you all.

My wonderful editor and I are working hard on the next video about building costs - as the poll was extremely clear: you're craving that video more than others.

I just came back from a wedding in Kolkata, India (you can see I drew a bit of a crowd during sketching the Victoria memorial) and before that, we had the 2025 edition of the Utrecht summer school - which was a big success once again 🔥 It was an incredible group of students, with so much talent - and it was amazing to see them become friends in less than 3 weeks.

Now, a number of questions I wanted to ask. I've been thinking of the direction to take this channel in, and I think there's no better way than to start to ask you guys.

- what kind of videos would make you excited?
- in a changing YouTube landscape, do you expect a different format? Or do you like the videos and their style?
- Should I make more videos but also shorter ones? Or keep focusing on longer, high-quality ones?
- Should I be on camera more?
- Involve the audience more with challenges etc?
- What kind of topics? Focusing on the abundance of problems and hypocrisy within modernism, or focus on craft, or maybe explore architectural styles or cities?

In general: how do we get this channel to a million? 😉

Personally I feel like I can turn up the heat a bit, although I want to always use the same sound logic - as much as possible, because I do make mistakes of course.

In any case, I want to definitely involve you all more - because having an audience is an incredible luxury and opportunity!

So expect more polls about video topics and more questions. There's no time to be complacent, it's time to grow this channel go greater heights 💪🏽

Yours truly,

Ruben

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3 months ago | [YT] | 360

The Aesthetic City

Hi all!

While I'm working on the next video, you might enjoy this video where Anas Zeghari interviews me about how our cities have become so ugly!

He does more cool videos about urbanism, so do check out his channel :)

Cheers,

Ruben

4 months ago | [YT] | 101

The Aesthetic City

Hi everyone! Hope you are having a wonderful summer. I've got many video ideas but would like to hear what you think!

What video would you be most excited about?

4 months ago | [YT] | 148

The Aesthetic City

Hi everyone!

Just a quick announcement that our Aesthetic City Academy webinar is happening tomorrow, Saturday, June 14th at 5:00 PM Amsterdam / 11:00 AM Eastern Time (ET).

Join us live here:
👉 us06web.zoom.us/webinar/register/WN_T-odrFoKSReis9…

This will be a short, value-packed session where we’ll walk you through what to expect from the Aesthetic City Academy: our new on-demand online course on timeless urbanism and architecture.


What we’ll cover:
- Why we created this course and who it’s for
- A quick look inside the modules
- How this course will sharpen your design instincts, and give you the tools to shape better places
- Launch details and what to expect
- Q&A: Ask me anything

Whether you're already signed up or just curious, we’d love to have you join!

Warmly,

Ruben Hanssen
The Aesthetic City

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5 months ago (edited) | [YT] | 166

The Aesthetic City

New video dropping soon, don't miss it 🔥

Coming Wednesday, April 9!

Cheers,

Ruben

(P.S. In the mean time, check out our new website: www.aesthetic.city/)

8 months ago (edited) | [YT] | 521