Lissa Appiah | Career Strategist

Your resume isn’t the problem.
The narrative is.

Most job seekers believe if they just tweak their resume enough, they’ll land the interview.

After helping 400+ professionals make bold career moves.

I’ve come to realize that often, they’re focusing on the wrong thing.

Because what’s missing isn’t formatting or keywords, it’s clarity and positioning.

Here’s what that looks like:
▪️ You can’t articulate what sets you apart from others in your field
▪️ Your experience reads like a list of tasks, not a story of impact
▪️ You downplay your strengths or bury what sets you apart as a leader
▪️ Your resume and LinkedIn don’t tell a cohesive story
▪️You’re applying to roles that don’t actually match your true value

If you said yes to any of that…your resume isn’t the issue, your positioning is.

Here’s what strategic positioning 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 looks like:

✅ Clarifying your core message
→ What do you want to be known for? What value do you bring to the table?

✅ Building a cohesive story
→ Not just listing what you did, but showing why it mattered and what it led to.

✅ Aligning with the role you want
→ Ensure your materials and message reflect the level of leadership or impact you’re targeting

✅ Boost your visibility → Building relationships and a brand that speak for you—before you even hit apply

Good thing is you don’t have to this alone.

In my 1:1 career coaching program The Introvert Leadership Method we’re not just focused on the content of your resume. We help you get clarity and positioning you as the obvious candidate, so you land the right role quicker.

If you're ready to make a strategic shift before the end of the year, let’s talk.

→→ Book a discovery call with me>>> weapply.ca/book-a-consultation

1 day ago | [YT] | 6

Lissa Appiah | Career Strategist

My team member showed up 10 minutes late to a meeting she requested… and didn’t say a word.

No “sorry.”
No “thanks for your patience.”
Just silence...then slides.

Everyone else had been waiting, including senior leaders.
One messaged me privately: “Aren’t they going to say something?”

After the meeting, I checked in. Was everything okay?

She said yes and that she was following advice she’d read online:
“Don’t say sorry at work. Be assertive.”

Here’s the thing, assertiveness is important. But so is self-awareness.

If your actions impact others, acknowledging it isn’t weakness.
It’s respect.

You don’t need to over-apologize for every little thing at work.
But context matters.

Discernment > blanket advice.

Are there situation where it's okay to say sorry at work?

3 days ago | [YT] | 4

Lissa Appiah | Career Strategist

My goal: Run a half-marathon in under 2 hours
My time: 2:16

I was on pace for the first 16km.
Strong start, steady rhythm., everything felt right.

You see all sorts of signs and hilarious costumes during a race.
I spotted a group dressed as dinosaurs and thought, “𝘣𝘶𝘵 𝘸𝘩𝘺?” as I ran past them.

Then at 17km...my leg locked up.
Cramp? Spasm? I’m still not sure.
But I had to slow down.

I walked a full kilometer😩, trying to shake it off.

And guess who ran by me? The dinosaurs 😆

One of them stopped, Put a hand on my shoulder, And simply said: “You can do this. Only 2km to go.”

That was it.
Exactly what I needed.
I picked up my pace, slow and steady, but I kept going.
And I finished.
Not the time I hoped for. But a finish I’m proud of.

Encouragement can come from anywhere. Even from someone in a dinosaur costume.

Don’t underestimate what a kind word can do. It might just carry someone to the finish line.

3 days ago | [YT] | 5

Lissa Appiah | Career Strategist

Invisible.
Unsure.
Inconsistent.

Posting only when you feel brave enough.
Trying to grow your side business in silence.
Balancing your 9–5, clients, and the fear of “being too visible.”
I’ve been there.

I know what it’s like to have powerful ideas… but hesitate to share them.
But everything changed when I built a personal brand that worked for me.
↓↓↓

A clear message.
Consistent visibility.
Opportunities coming to me, not the other way around.

All while staying true to my introverted strengths.

Seen.
Aligned.
In demand.

👉🏽 Want to build your personal brand as an introverted leader or founder? Join my free Brand Refresh masterclass on Dec 18 at 6 PM ET >>> weapply.ca/personal-brand-webinar/

4 days ago | [YT] | 14

Lissa Appiah | Career Strategist

People get introverts wrong all the time.

They assume we’re:
▪️shy
▪️distant
▪️anti-social
▪️hard to read

In reality, introverts are:
▪️ deeply observant
▪️powerful listeners
▪️intentional networkers
▪️calm, compassionate leaders

We may approach social situations differently, but that doesn't make us any less valuable or capable.

As Audre Lorde said, "It is not our differences that divide us. It is our inability to recognize, accept, and celebrate those differences."

If you’re an introvert, don’t shrink to fit the myth.
Own the traits that make you effective, steady, and unforgettable.

5 days ago | [YT] | 5

Lissa Appiah | Career Strategist

Interviews aren’t for proving you’re qualified, you already did that.
They’re for showing why you’re the right fit right now.




As a hiring manager, I never interviewed people who weren’t already strong candidates.
I didn’t have the time, and no leader does.



So if they called you in?
You’ve already passed the hardest test.


You belong in the room.



Your job now is simple:
Communicate your value clearly, show how you think, and make it easy for them to choose you.

Want to turn interviews into offers?


Join my free webinar: How to Get the Offer (Not Just the Interview) on December 7 at 3pm →lnkd.in/gv5EdJcP

2 weeks ago | [YT] | 9

Lissa Appiah | Career Strategist

The # 1 mistake keeping high-achievers stuck in their careers?

They wait for someone else to recognize their leadership potential.

As an individual contributor, you may not feel much pressure to speak up.
👉🏾 You can work behind the scenes.
👉🏾 You can avoid networking.
👉🏾 You can rely on your manager.

But as you step into leadership, you’re realizing something: you can no longer rely on others to speak for you.

This is where my client found herself:
👉🏾 Debating whether she could become a leader
👉🏾 Considering another degree to prove her worth.
👉🏾 Hesitating to share her ideas, fearing she wasn’t "ready."

The reality is she already had everything she needed to step into leadership... her self-doubt was the only thing standing in her way.

Instead doing what was "hard", she stayed where it felt safe:
👉🏾 Sticking to familiar tasks instead of seeking growth opportunities.
👉🏾 Saying no to a company wide presentation that would have helped her increase her visibility.
👉🏾 Constantly staying in the background rather than owning her voice.

Through our 1:1 coaching sessions, we uncovered what was truly holding her back:

👉🏾 Fear of being wrong.
👉🏾 Fear of being seen.
👉🏾 Fear of making a mistake.

One day, she sat in a meeting, listening to others say the EXACT same thing she was thinking but stayed silent about. That’s when she knew something had to change.

Once she addressed those fears, she stopped avoiding the hard things and started leading with confidence.

After 6 months of working together 1:1, she’s no longer questioning whether she belongs in leadership, she’s thriving as a manager.

Leadership isn’t about becoming someone else.

It’s about learning how to own your voice and step into your power.

If you’re ready to step into leadership without losing yourself in the process, click here to book a discovery call with me >>> weapply.ca/book-a-consultation/


#LeadingQuietly
#IntrovertAtWork

7 months ago | [YT] | 4

Lissa Appiah | Career Strategist

You've been applying for positions, sending out your resume, hoping for a response… but nothing.

You're not alone.

Many talented professionals struggle to translate their worth onto paper in a way that lands interviews.

So, how do you write a resume that truly showcases your value?

Here’s how to shift your focus:

▪️Quantify your achievements:

Instead of just listing responsibilities, think about your impact. Did you increase efficiency by 15%? Did you manage a team that exceeded targets? Use numbers to tell your story.

▪️Highlight key skills with context:

Don't just list skills; demonstrate them within your experience. Show how you used your problem-solving abilities to overcome a challenge or how your communication skills led to a successful project.

▪️ Tailor to the Role:

Generic resumes get lost. Customize your resume for each application, highlighting the skills and experiences that directly align with the job description.

This does not mean you need a brand new resume for every role. It means that you should narrow your search down by the industry, employer and role.
Once you focus your search → create a master resume → you will only need to make minimal tweaks when sending your resume.

▪️Focus on results, not just tasks:

What was the outcome of your work? Did you save the company money? Did you improve customer satisfaction?

Read every bullet on your resume and ask yourself "so what?". If you can't answer that question, the result is missing!

Don't get caught up with resume rules like the 1 page resume like my client.

Focusing on being concise → demonstrating value → aligning with the employers need → speaking to results.

If you’re tired of sending out resumes that don’t land interviews and you're ready to develop a resume that truly speaks to your value, let’s work together.

Book a discovery call to explore how we can craft a resume that gets you noticed and lands interviews >>> weapply.ca/book-a-consultation/

#LeadingQuietly
#Resume

7 months ago | [YT] | 3

Lissa Appiah | Career Strategist

I feel like I have nothing to show for my work.

Have you ever said that? You've poured your energy into your career, but when you sit down to update your resume or LinkedIn, you draw a blank. You struggle to articulate your value.

Impact isn't only big, dramatic accomplishments.

Your real value often lies in the consistent, everyday contributions you take for granted.

It's how you:
▪️Keep things running efficiently, ensuring stability.
▪️Improve processes, making things smoother.
▪️Solve problems, preventing bigger issues.
▪️Mentor colleagues, helping them grow.

That's your impact.
And it's significant.

Maybe you're thinking:

I don't have metrics to quantify it.
↓
Consider the qualitative impact: how you've influenced people, increased efficiency, or changed how things are done.

I don't know how to talk about what I do.
↓
It's not a skills gap, it's a communication gap. Focus on how to articulate your skills and impact, rather than questioning whether you have them.

"I don't feel like an 'expert.'"
↓
Your experience is valid and valuable. You don't need a fancy title to own your expertise.

If you're struggling to articulate your skills and strengths to create a resume or LinkedIn profile that truly reflects your worth, let's change that.

Tap here to book a call, and let's craft a narrative that showcases your true impact >>>weapply.ca/book-a-consultation/

7 months ago | [YT] | 5

Lissa Appiah | Career Strategist

Wait your turn to speak.

In school, we're taught to wait to be called upon.

Speak up and be visible.
Own your voice, no one can do it for you.

But in the workplace, that passive approach can leave you invisible.

Here are 3 ways to help you get noticed at work:

▪️ Own your accomplishments.

Stop downplaying your contributions.

Self-promotion doesn’t make you self-centered.

It shows that you’re ready to rise because you believe you can do the job.

▪️ Don't expect other to notice your contributions.

Rather than waiting for others to notice you, be proactive!

Companies don’t create products assuming people will buy them, they market them.

So you also need to market yourself to get noticed.

▪️ Leverage your professional relationships.

People like to work with those they know, like and trust,

Don’t be afraid to expand your circle of influence and realize that you have value to provide.

What's the biggest challenge you face in making your voice heard at work?

#LeadingQuietly
#IntrovertAtWork

7 months ago | [YT] | 6