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As Ronan Keating once said â If tomorrow never comes â  The downside of getting older is that everyone else does around you.  Parents, family members and friends get unwell and the result, well I donât have to spell it out to you.  Tomorrow is never promised but one thing for certain is, we control our own health and fitness.Â
You can white-knuckle your way through a diet. You can follow a plan from the internet and lose some weight. Plenty of people do. Â But if nobody teaches you the why behind what youâre doing, if nobody helps you build habits that actually stick when life gets in the way, you end up back where you started. Again. Â I know this because Iâve been there myself.Â
I spent years randomly following âon-trendâ workouts, barely resting, following whatever dietary trend was popular that month.
It took me an embarrassingly long time to realise that none of it was necessary. Â Thatâs why I coach the way I do now.Â
No extremes. No foods youâre banned from eating. A structured approach built around your life that you can turn up when things are good and turn down when things are hectic, but never off. Â I donât take on loads of clients at once, not because Iâm trying to sound exclusive, but because the moment I take on too many, the quality of support drops. And the support is the whole point. Â If youâve been telling yourself youâll sort this out next month, Iâd ask you one thing:Â how many months have you been saying that? Â There will always be something going on.Â
A birthday, a holiday, a stressful patch at work. That never changes.Â
The only thing that changes is whether youâve built the habits and knowledge to handle it without falling apart.
Iâve made the mistakes, so you donât have to. Instead of guessing or following someone elseâs plan, you need to build your plan. The only way to do this is to understand and learn, not just copy.
Send me a message if you have had enough of guessing what will work, and actually want a programme that is for you that you can manage around your life.
Iâd be doing brilliantly. Then a bad day at work, a weekend away, a birthday meal, and Iâd convince myself Iâd ruined everything.
Back to square one. Again.
The guilt. The frustration. The âright, Monday Iâm starting over.â
If youâve felt that, you already know how exhausting it is.
What I didnât realise, and what took me far too long to figure out, was that I wasnât broken. I wasnât weak. I just kept trying to follow a path that was never built for my life.
Someone elseâs diet. Someone elseâs training plan. Someone elseâs version of what getting healthy was supposed to look like.
The day everything changed wasnât when I found a better programme.
It was when I stopped looking for one.
When I started understanding why things work, not just what to do. When I stopped punishing myself for being human and started working with my life instead of against it.
Thereâs no wagon. There never was.
Thereâs just your road. And once you know how to walk it, you donât fall off, because thereâs nothing to fall off of.
I work with a small number of new people each month, just 2 or 3, so that I can give proper attention to each person and their life, not a cookie-cutter plan.
Spaces are open for March.
If that resonates and youâd like to find out more, head here apply.craigjackson.fitness/ and Iâll get back to you.
âDad, you know Sam? His parents give him ÂŁ50 pocket money every week. He can stay up as late as he wants. He gets whatever he asks for.â
You know itâs rubbish. Either completely made up or an extreme situation thatâs nothing like real life.
So you say: âNo way. Thatâs not how it works.â
Now hereâs the problem:
On social media, WE become that child.
We see the extremes. The 6am ice baths. The 5-day fasts. The person who lost 3 stone in 8 weeks detox diet
And we think: âThat sounds amazingâ or âThat sounds mental.â
But either way, weâre drawn to it. Like a moth to a bulb.
When really, like the moth, we should stay away from the bulb. Because those extreme stories? Theyâre either made up or theyâre damaging someoneâs physical and mental health.
Nothing needs to be extreme to look after your health.
In fact, the more extreme it is, the more damage itâs likely doing.
Real life doesnât need ice baths and chicken for every meal.
Real life needs sustainable habits that actually work when youâve got a job, kids, and a life.
If youâd like 14 emails (one a day for 2 weeks) of tips to help with your health and fat loss that actually work in the real world, head here: craigjackson-fitness.myflodesk.com/14days
If youâre scrolling Instagram at 11pm looking at transformation stories, youâre not lacking motivation.
Youâre looking for inspiration.
But tomorrow morning when the alarm goes off? That inspiration from last night means nothing.
Because inspiration is just a feeling. And feelings donât get you results when itâs cold, dark, and your bed is comfortable.
Action does.
I spent years waiting to âfeel readyâ before Iâd start.
Waiting for the perfect Monday, the right headspace, that surge of motivation that would make it all feel easy.
It never came.
What actually changed things? Starting anyway. Taking action on a random Tuesday when I didnât feel ready, didnât feel motivated, but did it regardless.
And what I didnât expect: the benefits went way beyond how I looked.
I laughed more. Smiled more. Had the energy to actually get stuck in with my kids instead of just supervising from the sofa. I was more present with them because I felt better in my own skin.
Looking after your body changes your mind too. Theyâre linked. And when you realise that connection, itâs powerful.
Thatâs when I discovered that motivation doesnât create action - action creates motivation.
You donât need to feel inspired to take the first step. You just need to take it.
The motivation youâre looking for? Itâs on the other side of consistent action, not before it.
My 6-week fat loss programme Breaking Fads opens spaces in 2 days (28th Jan) to the priority list. If youâre ready to take action instead of waiting for motivation, head here breakingfad.craigjackson.fitness/breakingfads.
Priority list members can get 7 weeks for the price of 6.
Let me tell you what Breaking Fads actually is and more importantly, what it isnât.
Itâs not another diet programme.
Iâm not handing you a meal plan. Iâm not telling you to cut out carbs after 6pm or avoid bread like itâs radioactive.
Iâm not giving you shakes to replace actual food.
Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so youâll never need another fad diet again.
Hereâs what happens over those 6 weeks:
Youâll have your own personal coach whoâll check in with you with video feedback.
Youâll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.
Youâll be part of a private community of people who actually understand what youâre dealing with.
And youâll have challenges each week to keep you moving forward.
Most importantly? Youâll learn the fundamentals. The stuff nobody else bothers teaching because theyâd rather you stay dependent on their next programme.
By the end, youâll know exactly what drives fat loss, whatâs complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.
Youâll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But thatâs not even the main point.
The main point is youâll understand what youâre doing. So when Breaking Fads ends, you wonât pile the weight back on like every other time. Youâll just... keep going.
Because youâll know how.
Oh, and one Breaking Fadder wins ÂŁ300 cash. Because why not.
Now hereâs what I need you to do:
Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads join the priority list and get an extra week free.
Let me tell you what Breaking Fads actually is and more importantly, what it isnât.
Itâs not another diet programme.
Iâm not handing you a meal plan. Iâm not telling you to cut out carbs after 6pm or avoid bread like itâs radioactive.
Iâm not giving you shakes to replace actual food.
Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so youâll never need another fad diet again.
Hereâs what happens over those 6 weeks:
Youâll have your own personal coach whoâll check in with you with video feedback.
Youâll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.
Youâll be part of a private community of people who actually understand what youâre dealing with.
And youâll have challenges each week to keep you moving forward.
Most importantly? Youâll learn the fundamentals. The stuff nobody else bothers teaching because theyâd rather you stay dependent on their next programme.
By the end, youâll know exactly what drives fat loss, whatâs complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.
Youâll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But thatâs not even the main point.
The main point is youâll understand what youâre doing. So when Breaking Fads ends, you wonât pile the weight back on like every other time. Youâll just... keep going.
Because youâll know how.
Oh, and one Breaking Fadder wins ÂŁ300 cash. Because why not.
Now hereâs what I need you to do:
Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads to join the priority list and get an extra week free.
Just because a Calorie is consumed doesnât mean all of it is absorbed. Depending on the macronutrient, your body uses a portion of those Calories just for processing; this is called the Thermic Effect of Food (TEF)
Fibre is a bit of a metabolic 'loophole.' Even though it is technically a carbohydrate, your body canât digest it directly. Instead, your system expends extra energy just trying to move and process it, which actually boosts your metabolism! Because of this, you only absorb 0 to 2 calories per gram (roughly 0â50% of a normal carb) while staying fuller for longer.
Many people use calculators but still don't see results. This is often because they lack deeper instructions on how to apply those numbers to real life.Â
Thatâs why I built what I believe is the best Calorie Calculator out there and you can use it for FREE here: m.craigjackson.fitness/calories
Craig Jackson
I used to think lifting weights was a young person's game.
It couldn't be further from the truth.
Staying strong is what protects you the most as you get older.
It keeps you independent, it helps with bones, hormones, stops falls and is great for your mental health.
If I had to give just one piece of advise to anyone in the world about their health, it would be stay strong to live long.
Stay strong, live long đ«¶đ«¶
3 weeks ago | [YT] | 48
View 1 reply
Craig Jackson
As Ronan Keating once said â If tomorrow never comes âÂ
Â
The downside of getting older is that everyone else does around you.Â
Â
Parents, family members and friends get unwell and the result, well I donât have to spell it out to you.Â
Â
Tomorrow is never promised but one thing for certain is, we control our own health and fitness.Â
You can white-knuckle your way through a diet. You can follow a plan from the internet and lose some weight. Plenty of people do.
Â
But if nobody teaches you the why behind what youâre doing, if nobody helps you build habits that actually stick when life gets in the way, you end up back where you started. Again.
Â
I know this because Iâve been there myself.Â
I spent years randomly following âon-trendâ workouts, barely resting, following whatever dietary trend was popular that month.
It took me an embarrassingly long time to realise that none of it was necessary.
Â
Thatâs why I coach the way I do now.Â
No extremes. No foods youâre banned from eating. A structured approach built around your life that you can turn up when things are good and turn down when things are hectic, but never off.
Â
I donât take on loads of clients at once, not because Iâm trying to sound exclusive, but because the moment I take on too many, the quality of support drops. And the support is the whole point.
Â
If youâve been telling yourself youâll sort this out next month, Iâd ask you one thing:Â how many months have you been saying that?
Â
There will always be something going on.Â
A birthday, a holiday, a stressful patch at work. That never changes.Â
The only thing that changes is whether youâve built the habits and knowledge to handle it without falling apart.
Iâve made the mistakes, so you donât have to. Instead of guessing or following someone elseâs plan, you need to build your plan. The only way to do this is to understand and learn, not just copy.
Send me a message if you have had enough of guessing what will work, and actually want a programme that is for you that you can manage around your life.
4 weeks ago | [YT] | 78
View 1 reply
Craig Jackson
I used to think I had a willpower problem.
Iâd be doing brilliantly. Then a bad day at work, a weekend away, a birthday meal, and Iâd convince myself Iâd ruined everything.
Back to square one. Again.
The guilt. The frustration. The âright, Monday Iâm starting over.â
If youâve felt that, you already know how exhausting it is.
What I didnât realise, and what took me far too long to figure out, was that I wasnât broken. I wasnât weak. I just kept trying to follow a path that was never built for my life.
Someone elseâs diet. Someone elseâs training plan. Someone elseâs version of what getting healthy was supposed to look like.
The day everything changed wasnât when I found a better programme.
It was when I stopped looking for one.
When I started understanding why things work, not just what to do. When I stopped punishing myself for being human and started working with my life instead of against it.
Thereâs no wagon. There never was.
Thereâs just your road. And once you know how to walk it, you donât fall off, because thereâs nothing to fall off of.
I work with a small number of new people each month, just 2 or 3, so that I can give proper attention to each person and their life, not a cookie-cutter plan.
Spaces are open for March.
If that resonates and youâd like to find out more, head here apply.craigjackson.fitness/ and Iâll get back to you.
1 month ago | [YT] | 105
View 4 replies
Craig Jackson
Your child comes home from school with a story.
âDad, you know Sam? His parents give him ÂŁ50 pocket money every week. He can stay up as late as he wants. He gets whatever he asks for.â
You know itâs rubbish. Either completely made up or an extreme situation thatâs nothing like real life.
So you say: âNo way. Thatâs not how it works.â
Now hereâs the problem:
On social media, WE become that child.
We see the extremes. The 6am ice baths. The 5-day fasts. The person who lost 3 stone in 8 weeks detox diet
And we think: âThat sounds amazingâ or âThat sounds mental.â
But either way, weâre drawn to it. Like a moth to a bulb.
When really, like the moth, we should stay away from the bulb. Because those extreme stories? Theyâre either made up or theyâre damaging someoneâs physical and mental health.
Nothing needs to be extreme to look after your health.
In fact, the more extreme it is, the more damage itâs likely doing.
Real life doesnât need ice baths and chicken for every meal.
Real life needs sustainable habits that actually work when youâve got a job, kids, and a life.
If youâd like 14 emails (one a day for 2 weeks) of tips to help with your health and fat loss that actually work in the real world, head here: craigjackson-fitness.myflodesk.com/14days
1 month ago | [YT] | 56
View 8 replies
Craig Jackson
If youâre scrolling Instagram at 11pm looking at transformation stories, youâre not lacking motivation.
Youâre looking for inspiration.
But tomorrow morning when the alarm goes off? That inspiration from last night means nothing.
Because inspiration is just a feeling. And feelings donât get you results when itâs cold, dark, and your bed is comfortable.
Action does.
I spent years waiting to âfeel readyâ before Iâd start.
Waiting for the perfect Monday, the right headspace, that surge of motivation that would make it all feel easy.
It never came.
What actually changed things? Starting anyway. Taking action on a random Tuesday when I didnât feel ready, didnât feel motivated, but did it regardless.
And what I didnât expect: the benefits went way beyond how I looked.
I laughed more. Smiled more. Had the energy to actually get stuck in with my kids instead of just supervising from the sofa. I was more present with them because I felt better in my own skin.
Looking after your body changes your mind too. Theyâre linked. And when you realise that connection, itâs powerful.
Thatâs when I discovered that motivation doesnât create action - action creates motivation.
You donât need to feel inspired to take the first step. You just need to take it.
The motivation youâre looking for? Itâs on the other side of consistent action, not before it.
My 6-week fat loss programme Breaking Fads opens spaces in 2 days (28th Jan) to the priority list. If youâre ready to take action instead of waiting for motivation, head here breakingfad.craigjackson.fitness/breakingfads.
Priority list members can get 7 weeks for the price of 6.
1 month ago | [YT] | 29
View 4 replies
Craig Jackson
Let me tell you what Breaking Fads actually is and more importantly, what it isnât.
Itâs not another diet programme.
Iâm not handing you a meal plan. Iâm not telling you to cut out carbs after 6pm or avoid bread like itâs radioactive.
Iâm not giving you shakes to replace actual food.
Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so youâll never need another fad diet again.
Hereâs what happens over those 6 weeks:
Youâll have your own personal coach whoâll check in with you with video feedback.
Youâll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.
Youâll be part of a private community of people who actually understand what youâre dealing with.
And youâll have challenges each week to keep you moving forward.
Most importantly? Youâll learn the fundamentals. The stuff nobody else bothers teaching because theyâd rather you stay dependent on their next programme.
By the end, youâll know exactly what drives fat loss, whatâs complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.
Youâll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But thatâs not even the main point.
The main point is youâll understand what youâre doing. So when Breaking Fads ends, you wonât pile the weight back on like every other time. Youâll just... keep going.
Because youâll know how.
Oh, and one Breaking Fadder wins ÂŁ300 cash. Because why not.
Now hereâs what I need you to do:
Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads join the priority list and get an extra week free.
1 month ago | [YT] | 9
View 0 replies
Craig Jackson
Let me tell you what Breaking Fads actually is and more importantly, what it isnât.
Itâs not another diet programme.
Iâm not handing you a meal plan. Iâm not telling you to cut out carbs after 6pm or avoid bread like itâs radioactive.
Iâm not giving you shakes to replace actual food.
Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so youâll never need another fad diet again.
Hereâs what happens over those 6 weeks:
Youâll have your own personal coach whoâll check in with you with video feedback.
Youâll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.
Youâll be part of a private community of people who actually understand what youâre dealing with.
And youâll have challenges each week to keep you moving forward.
Most importantly? Youâll learn the fundamentals. The stuff nobody else bothers teaching because theyâd rather you stay dependent on their next programme.
By the end, youâll know exactly what drives fat loss, whatâs complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.
Youâll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But thatâs not even the main point.
The main point is youâll understand what youâre doing. So when Breaking Fads ends, you wonât pile the weight back on like every other time. Youâll just... keep going.
Because youâll know how.
Oh, and one Breaking Fadder wins ÂŁ300 cash. Because why not.
Now hereâs what I need you to do:
Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads to join the priority list and get an extra week free.
1 month ago | [YT] | 43
View 1 reply
Craig Jackson
Who would you show your chicken tenders to? Yes it does sound like an innuendo đ€Ł
Head here craigjackson-fitness.myflodesk.com/eatingout đ and Iâll send you my guide đđ»
1 month ago | [YT] | 65
View 1 reply
Craig Jackson
Just because a Calorie is consumed doesnât mean all of it is absorbed. Depending on the macronutrient, your body uses a portion of those Calories just for processing; this is called the Thermic Effect of Food (TEF)
Fibre is a bit of a metabolic 'loophole.' Even though it is technically a carbohydrate, your body canât digest it directly. Instead, your system expends extra energy just trying to move and process it, which actually boosts your metabolism! Because of this, you only absorb 0 to 2 calories per gram (roughly 0â50% of a normal carb) while staying fuller for longer.
Many people use calculators but still don't see results. This is often because they lack deeper instructions on how to apply those numbers to real life.Â
Thatâs why I built what I believe is the best Calorie Calculator out there and you can use it for FREE here: m.craigjackson.fitness/calories
1 month ago | [YT] | 47
View 0 replies
Craig Jackson
Are you a Traitor or 100% faithful?
Bourbons vs Custard Creams.
Obviously, Bourbons are superior.
My wife disagrees. Sheâs a Custard Cream traitor.
Iâve been faithful to Bourbons since 1981.
The thing is though:
Weâre both right.
Theyâre both cream biscuits. They both do the job. One isnât âcorrect.â
Itâs just preference.
I used to be a traitor to my own body.
Jumping from keto to fasting to training six days a week.
Whatever the latest YouTuber or podcast guest swore by.
None of it stuck.
Because I was trying to be someone elseâs version of healthy.
The diet industry sells you
THE answer.
THE diet.
THE plan.
As if thereâs only one correct approach.
As if your life doesnât matter.
What works is what youâll actually stick to.
And what youâll stick to fits YOUR life. Not someone elseâs Instagram routine.
Thatâs Breaking Fads.
My six-week fat loss programme that shows you how to build YOUR approach.
Not mine. Not some influencerâs. Yours.
The priority list is open now.
Join and you get:
â Early access when it launches
â ÂŁ30 discount
â First pick of spots
â Learn about the ÂŁ300 cash prize draw
Limited to 35 people.
Head here to join the priority list. breakingfad.craigjackson.fitness/breakingfads
Even if you prefer Custard Creams.
1 month ago | [YT] | 16
View 0 replies
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