Craig Jackson

If you’re scrolling Instagram at 11pm looking at transformation stories, you’re not lacking motivation.

You’re looking for inspiration.

But tomorrow morning when the alarm goes off? That inspiration from last night means nothing.

Because inspiration is just a feeling. And feelings don’t get you results when it’s cold, dark, and your bed is comfortable.

Action does.

I spent years waiting to “feel ready” before I’d start.

Waiting for the perfect Monday, the right headspace, that surge of motivation that would make it all feel easy.

It never came.

What actually changed things? Starting anyway. Taking action on a random Tuesday when I didn’t feel ready, didn’t feel motivated, but did it regardless.

And what I didn’t expect: the benefits went way beyond how I looked.

I laughed more. Smiled more. Had the energy to actually get stuck in with my kids instead of just supervising from the sofa. I was more present with them because I felt better in my own skin.

Looking after your body changes your mind too. They’re linked. And when you realise that connection, it’s powerful.

That’s when I discovered that motivation doesn’t create action - action creates motivation.

You don’t need to feel inspired to take the first step. You just need to take it.

The motivation you’re looking for? It’s on the other side of consistent action, not before it.

My 6-week fat loss programme Breaking Fads opens spaces in 2 days (28th Jan) to the priority list. If you’re ready to take action instead of waiting for motivation, head here breakingfad.craigjackson.fitness/breakingfads.

Priority list members can get 7 weeks for the price of 6.

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3 weeks ago | [YT] | 29

Craig Jackson

Let me tell you what Breaking Fads actually is and more importantly, what it isn’t.

It’s not another diet programme.

I’m not handing you a meal plan. I’m not telling you to cut out carbs after 6pm or avoid bread like it’s radioactive.

I’m not giving you shakes to replace actual food.

Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so you’ll never need another fad diet again.

Here’s what happens over those 6 weeks:

You’ll have your own personal coach who’ll check in with you with video feedback.

You’ll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.

You’ll be part of a private community of people who actually understand what you’re dealing with.

And you’ll have challenges each week to keep you moving forward.

Most importantly? You’ll learn the fundamentals. The stuff nobody else bothers teaching because they’d rather you stay dependent on their next programme.

By the end, you’ll know exactly what drives fat loss, what’s complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.

You’ll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But that’s not even the main point.

The main point is you’ll understand what you’re doing. So when Breaking Fads ends, you won’t pile the weight back on like every other time. You’ll just... keep going.

Because you’ll know how.

Oh, and one Breaking Fadder wins £300 cash. Because why not.

Now here’s what I need you to do:

Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads join the priority list and get an extra week free.

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3 weeks ago | [YT] | 9

Craig Jackson

Let me tell you what Breaking Fads actually is and more importantly, what it isn’t.

It’s not another diet programme.

I’m not handing you a meal plan. I’m not telling you to cut out carbs after 6pm or avoid bread like it’s radioactive.

I’m not giving you shakes to replace actual food.

Breaking Fads is a 6-week programme starting 9th February that teaches you how fat loss actually works so you’ll never need another fad diet again.

Here’s what happens over those 6 weeks:

You’ll have your own personal coach who’ll check in with you with video feedback.

You’ll join weekly live sessions where we go into detail on fat loss, what works, exercise, and navigating real life.

You’ll be part of a private community of people who actually understand what you’re dealing with.

And you’ll have challenges each week to keep you moving forward.

Most importantly? You’ll learn the fundamentals. The stuff nobody else bothers teaching because they’d rather you stay dependent on their next programme.

By the end, you’ll know exactly what drives fat loss, what’s complete nonsense, and how to make decisions that work for your actual life - family dinners, Friday pints, busy weeks where meal prep goes out the window.

You’ll lose anywhere from 5 to 10 pounds in the 6 weeks (most people do). But that’s not even the main point.

The main point is you’ll understand what you’re doing. So when Breaking Fads ends, you won’t pile the weight back on like every other time. You’ll just... keep going.

Because you’ll know how.

Oh, and one Breaking Fadder wins £300 cash. Because why not.

Now here’s what I need you to do:

Starts on 9th February, limited spaces and early access and discount if you join the priority list. Head here breakingfad.craigjackson.fitness/breakingfads to join the priority list and get an extra week free.

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3 weeks ago | [YT] | 43

Craig Jackson

Who would you show your chicken tenders to? Yes it does sound like an innuendo 🤣

Head here craigjackson-fitness.myflodesk.com/eatingout 🍔 and I’ll send you my guide 👊🏻

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1 month ago | [YT] | 65

Craig Jackson

Just because a Calorie is consumed doesn’t mean all of it is absorbed. Depending on the macronutrient, your body uses a portion of those Calories just for processing; this is called the Thermic Effect of Food (TEF)

Fibre is a bit of a metabolic 'loophole.' Even though it is technically a carbohydrate, your body can’t digest it directly. Instead, your system expends extra energy just trying to move and process it, which actually boosts your metabolism! Because of this, you only absorb 0 to 2 calories per gram (roughly 0–50% of a normal carb) while staying fuller for longer.

Many people use calculators but still don't see results. This is often because they lack deeper instructions on how to apply those numbers to real life. 

That’s why I built what I believe is the best Calorie Calculator out there and you can use it for FREE here: m.craigjackson.fitness/calories

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1 month ago | [YT] | 46

Craig Jackson

Are you a Traitor or 100% faithful?

Bourbons vs Custard Creams.

Obviously, Bourbons are superior.

My wife disagrees. She’s a Custard Cream traitor.

I’ve been faithful to Bourbons since 1981.

The thing is though:

We’re both right.

They’re both cream biscuits. They both do the job. One isn’t “correct.”

It’s just preference.

I used to be a traitor to my own body.

Jumping from keto to fasting to training six days a week.

Whatever the latest YouTuber or podcast guest swore by.

None of it stuck.

Because I was trying to be someone else’s version of healthy.

The diet industry sells you

THE answer.
THE diet.
THE plan.

As if there’s only one correct approach.

As if your life doesn’t matter.

What works is what you’ll actually stick to.

And what you’ll stick to fits YOUR life. Not someone else’s Instagram routine.

That’s Breaking Fads.

My six-week fat loss programme that shows you how to build YOUR approach.

Not mine. Not some influencer’s. Yours.

The priority list is open now.

Join and you get:

∙ Early access when it launches
∙ £30 discount
∙ First pick of spots
∙ Learn about the £300 cash prize draw

Limited to 35 people.

Head here to join the priority list. breakingfad.craigjackson.fitness/breakingfads

Even if you prefer Custard Creams.

1 month ago | [YT] | 16

Craig Jackson

Nicola said she wouldn't do my programme again.

This was what she said in her email to me:

I’d love to do this. I really enjoyed Breaking Fads, it was such an effective and engaging program. I got a lot out of the coaching, the group interaction, the little challenges.

I learnt so much about nutrition and exercise it was a fantastic six week program.

So I’m not going to do this one, because there would be no point.

- I’ve lost 3 inches from my waist, hips and chest.
- My clothes all fit me again in fact some are even a bit loose.
- I’ve only got one pound to go til I hit my target weight.
- I know what to do in the gym and I know it’s working.
- I know what to eat and I’m not hungry.
- Most amazing, I don’t crave sugary snacks at all anymore and I never feel like I need a bar of chocolate to get through a stressful situation. I can have one square, put it back in the fridge and get on with my day without hearing it calling to me. I never thought this was possible.

So thank you, but no thanks. 😊

I wish you every success for your coaching in 2026. You are really good at this.

Nicola

Head here for details and to save £30 : breakingfad.craigjackson.fitness/breakingfads

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1 month ago | [YT] | 73

Craig Jackson

I waited nearly 10 days for this package to arrive.

And I couldn’t help thinking about how impatient I was for something that, let’s be honest, doesn’t actually matter that much.

It’s a nice piece for the office. Makes me happy. But it’s hardly life-changing.

Yet here I was, checking the tracking every few hours.

Which got me thinking…

If we can feel THAT impatient for trivial stuff, imagine how impatient we are about things that actually matter.

Things like fat loss.

People expect results NOW. They want the scale moving by Monday. They want visible abs by next month. A stone dropped per week.

But that’s not how it works.

I didn’t transform my body in weeks. For some people reading this right now, it’ll take 6 months or longer to hit their goals. And that’s FINE.

Realistic fat loss happens at 0.5-1lb per week. Not a stone. Not 5kg. Half a bloody pound to one pound.

It starts with one step. Then you build on it. One small change, consistently applied, compounds into the transformation you’re after.

This is exactly what Breaking Fads teaches. It’s not a 6-week quick fix that disappears in February. It’s a 6-week programme that gives you the foundation you’ll use for months/years to actually lose fat and keep it off.

No all-or-nothing nonsense. No perfection required. Just sustainable progress.

Breaking Fads returns in February.

Head here pop your email down to find out more and get a £30 discount: breakingfad.craigjackson.fitness/breakingfads

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1 month ago | [YT] | 31

Craig Jackson

“𝘐𝘵’𝘴 𝘷𝘦𝘳𝘺 𝘭𝘪𝘣𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘵𝘢𝘬𝘦 𝘭𝘰𝘯𝘨 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘴𝘦𝘦𝘪𝘯𝘨 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘖𝘯𝘤𝘦 𝘺𝘰𝘶 𝘥𝘰, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘸𝘰𝘯𝘥𝘦𝘳 𝘸𝘩𝘺 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯’𝘵 𝘴𝘵𝘢𝘳𝘵 𝘦𝘢𝘳𝘭𝘪𝘦𝘳.”

When Chris came to me, I knew his story because it was mine 10 years ago.

He’d been fit once. Active. Then work got busier, his son needed more, and suddenly fitness became the thing he’d “get back to” next week. Except next week never came.

The weight crept on. The trousers got tighter. He’d look in the mirror and barely recognise himself.

“𝘈𝘴 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘸𝘢𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘧𝘪𝘵 𝘢𝘯𝘥 𝘢𝘤𝘵𝘪𝘷𝘦 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴𝘭𝘺, 𝘐 𝘩𝘢𝘥 𝘢𝘭𝘭𝘰𝘸𝘦𝘥 𝘸𝘰𝘳𝘬, 𝘤𝘩𝘪𝘭𝘥𝘳𝘦𝘯, 𝘵𝘩𝘦 𝘶𝘴𝘶𝘢𝘭 𝘴𝘵𝘶𝘧𝘧, 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦𝘪𝘳 𝘪𝘯𝘦𝘷𝘪𝘵𝘢𝘣𝘭𝘦 𝘵𝘰𝘭𝘭 𝘰𝘯 𝘮𝘺 𝘣𝘰𝘥𝘺 𝘢𝘯𝘥 𝘮𝘺 𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘪𝘰𝘯. 𝘐’𝘥 𝘦𝘳𝘦𝘤𝘵𝘦𝘥 𝘮𝘦𝘯𝘵𝘢𝘭 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘢𝘯𝘥 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘢𝘵𝘵𝘦𝘮𝘱𝘵𝘴 𝘵𝘰 𝘭𝘰𝘴𝘦 𝘸𝘦𝘪𝘨𝘩𝘵 𝘢𝘯𝘥 𝘨𝘦𝘵 𝘰𝘶𝘵 𝘰𝘧 𝘣𝘢𝘥 𝘩𝘢𝘣𝘪𝘵𝘴 𝘤𝘢𝘮𝘦 𝘢𝘯𝘥 𝘸𝘦𝘯𝘵 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳𝘴.”

He’d tried. God knows he’d tried. Started strong on Monday, fallen apart by Thursday. Every failure made the next attempt harder.

The mental barriers felt insurmountable.

What Chris needed wasn’t another diet. He needed to understand how to make things work based on what was actually happening in his life. How to turn the dial up when things are good, turn it down when life gets messy, but never turn it off completely. That way you always move forward. And he needed to understand WHY things work, not just what to do.

So I taught him about his nutrition, built his self-discipline, and gave him accountability while we applied my Dial Method.

The results came quickly.

“𝘐𝘵’𝘴 𝘷𝘦𝘳𝘺 𝘭𝘪𝘣𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘢𝘯𝘥 𝘪𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘵𝘢𝘬𝘦 𝘭𝘰𝘯𝘨 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵 𝘴𝘦𝘦𝘪𝘯𝘨 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴. 𝘖𝘯𝘤𝘦 𝘺𝘰𝘶 𝘥𝘰, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘸𝘰𝘯𝘥𝘦𝘳 𝘸𝘩𝘺 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯’𝘵 𝘴𝘵𝘢𝘳𝘵 𝘦𝘢𝘳𝘭𝘪𝘦𝘳.”

For details on how you can get results and feel like Chris, head here ​​​​​apply.craigjackson.fitness/coaching

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1 month ago | [YT] | 64

Craig Jackson

Only 4 spaces left 😮 kickstart.craigjackson.fitness/kickstart

Interest and sign up for my 28 Fat Loss Programme KICKSTART that starts 5th Jan has been incredible.

The price goes up from £49 to £69 tomorrow, but it'll likely sell out.

I might be rubbish at marketing, but that's because I'm a fat loss coach and Personal Trainer.

Although even with my terrible marketing skills it will sell out in 2 days. 🤜💥🤛

2 months ago | [YT] | 2