Time For Choice Alberta

Time For Choice is a grassroots Alberta movement advocating for fairness, accountability, and real choice in the workplace—starting with union membership.

We believe freedom of association goes both ways. Workers should have the right to join a union—but also the right to leave. No one should be forced to fund or support positions they don’t agree with.

On this channel, you’ll find:
• Short, shareable videos breaking down key issues
• Commentary on union power, policy, and worker rights
• Real stories from Albertans
• Campaign updates and calls to action

Our goal is simple: empower Albertans with information and mobilize support for a referendum that would make union membership and dues voluntary.

If you believe in transparency, accountability, and the freedom to choose—subscribe and join the movement.


Time For Choice Alberta

Unions were created to serve workers—to give them a stronger voice, negotiate better wages, improve working conditions, and protect them from unfair treatment.

Workers came first.

So here's the question: When did the organization become more important than the worker?

The Rand Formula guarantees unions a steady stream of revenue whether individual workers choose to support them or not. When funding is guaranteed, the incentive to earn trust, listen to workers, and continually prove value is weakened.

That's true of governments. Businesses. Charities. Why would unions be any different?

Right-to-work doesn't eliminate unions. It restores worker choice. Because unions should exist to serve workers—not the other way around.

It's time to put workers first.⁩ Join the movement to put workers first by adding your name at timeforchoice.ca.

11 hours ago | [YT] | 0

Time For Choice Alberta

⁨1946: Workers needed stronger legal protections.

2026: Workers have stronger legal protections than ever before.

Yet one thing hasn't changed:

Many workers are still required to financially support a union whether they agree with its advocacy or not.

The world has changed.

Has the Rand Formula?

Worker choice matters.⁩ Support worker choice by adding your name at timeforchoice.ca.

1 day ago | [YT] | 0

Time For Choice Alberta

⁨⁨Is the Rand Formula outdated?

In 1946, Justice Ivan Rand introduced the Rand Formula to help end labour unrest in post-war Canada.

The idea was simple: if a union was legally required to represent every worker in a bargaining unit, then every worker who benefited should contribute through union dues.

Nearly 80 years later, Canada is a very different place.

Workers enjoy strong legal protections, and many unions now do far more than negotiate wages and working conditions. Many also engage in political advocacy and public campaigns that don't necessarily reflect the views of every worker they represent.

So here's the question: Should a policy created in 1946 still require workers in 2026 to financially support organizations whose advocacy they may not agree with?

Perhaps it's time to rethink the Rand Formula for the world we live in today.

Worker choice matters.⁩ Support worker choice at timeforchoice.ca.

2 days ago | [YT] | 0

Time For Choice Alberta

⁨Worker choice isn't anti-union. It's pro-worker.

Supporting voluntary union membership doesn't prevent anyone from joining a union. It simply means every worker has the freedom to decide for themselves.

Real choice protects workers—not organizations.

If you believe union membership should be a choice, add your name today.

👉 TimeForChoice.ca

#TimeForChoice #WorkerChoice #VoluntaryUnionMembership #RightToWork #FreedomToChoose #UnionChoice #WorkersRights #FreedomOfAssociation #AlbertaWorkers⁩

5 days ago | [YT] | 0

Time For Choice Alberta

⁨CUPE has 108 locals in Alberta. Under federal election rules, each local could potentially register as a third-party advertiser, with spending limits exceeding $600,000 depending on the election period and rules that apply.

That raises a bigger question: How much union money is actually being spent on political advertising, digital campaigns and paid influencers?

When annual reports simply say “Advertising,” members are left in the dark.

One line item. Hundreds of thousands of dollars. No details.

If members are paying the bill, they deserve to know exactly where the money is going.

It’s time for transparency. It’s time for choice.

👉 Support voluntary union membership at TimeForChoice.ca.⁩

1 week ago | [YT] | 0

Time For Choice Alberta

⁨⁨We give students report cards. Should schools get one too?

What if we held regular town halls where parents and teachers can have real conversations about what’s working and what isn’t. Each year, parents, teachers, and staff would also complete a confidential school community survey, with the results shared publicly.

Great teachers and leaders should be recognized. Struggling schools should be expected to improve.

Accountability builds trust. What would you put on a school’s report card?⁩

1 week ago | [YT] | 0

Time For Choice Alberta

Can we support students with complex needs while also protecting the learning environment? I think we can do both.

Imagine every school having a Student Success Centre where students can access targeted support for behaviour, language, literacy, speech, counselling, occupational therapy, and more.

Students remain part of their learning community while receiving specialized support when they need it.

Support should never come at the expense of learning, and learning should never come at the expense of support.

What do you think? Could this model work?

1 week ago | [YT] | 0

Time For Choice Alberta

What if students could experience a career before choosing one?

We ask teenagers to make huge decisions about their futures without ever experiencing the careers they're considering.

Imagine students exploring real workplaces, learning from professionals, beginning apprenticeships, and earning certifications before graduation.

Some will find their path. Others will discover what isn't for them. Both are valuable.

Let's stop asking teenagers to choose a future they've never had the chance to experience.

timeforchoice.ca

1 week ago | [YT] | 0

Time For Choice Alberta

What if students graduated prepared not just for their next class, but for life?

Budgeting. Taxes. Cooking. Job interviews. First aid. Basic home and vehicle maintenance. Communication. Leadership.

These skills shouldn't be squeezed into a single course. They should be built progressively through real experience, mentorship, and practice.

Education shouldn't just prepare students to graduate. It should prepare them to confidently navigate adulthood.

What life skill do you wish you had learned in school?

timeforchoice.ca

1 week ago | [YT] | 0