One blog post won't make you an authority. A content cluster will.
Here's how to use AI to create one:
• Ask ChatGPT: "I'm a garden room installer. Give me one main blog topic and 20 supporting blog ideas that link back to it."
• Use the main article as your pillar page and write the supporting articles around it.
• Link every supporting blog back to the main page and, where relevant, to your service pages.
This helps Google understand that you're an expert on the topic, strengthens your internal linking, and gives you far more opportunities to rank for related searches.
Stop publishing random blog posts. Build content clusters instead.
Follow for more practical marketing tips to help your trades business generate more leads.
Want to know where Google is finding information about your business? Try this:
• Search your company name followed by the word "reviews" on Google.
• Check the AI Overview and see which review websites and sources it mentions.
• If your business has a profile on those platforms, start collecting more genuine customer reviews there as well—not just on Google.
The stronger your reputation is across trusted review platforms, the more confidence Google has in your business. That can improve your overall online presence and increase the chances of your business being recommended across Google's search features.
Don't rely on just one review platform. Build trust everywhere your customers are looking.
Follow for more practical marketing tips to help your trades business generate more leads.
Your website looks great… but you're still not getting enquiries?
Here's one reason why.
Your heading structure could be confusing both Google and your visitors.
• Make sure your H1, H2 and H3 tags are structured correctly. Your H1 should clearly describe the main service, while your H2s and H3s should organise the rest of the page into logical sections.
• Install the free Chrome extension **HeadingsMap** to instantly see your website's heading structure. It's one of the quickest ways to spot SEO issues that are easy to fix.
A good-looking website isn't enough. If Google can't properly understand your content, it's much harder to rank—and much harder to generate leads.
Follow for more practical marketing tips to help your trades business generate more leads.
• Make sure your page title includes both the service you offer and the location you cover. This helps Google understand exactly what the page is about.
• Include your service and location in the H1 heading. Your main page heading should clearly tell both Google and your visitors what you do and where you do it.
These two changes take just a few minutes but can make a real difference to how well your pages are understood and ranked.
SEO doesn't have to be complicated. Getting the basics right is what separates websites that rank from those that don't.
Follow for more practical marketing tips to help your trades business generate more leads.
Most trades businesses send Google Ads traffic straight to their website.
That's usually a mistake.
Why dedicated landing pages work better:
• You can match the landing page to a specific ad group and keyword. This makes the page far more relevant to what the customer searched for.
• A more relevant landing page can improve your Google Ads Quality Score, which often helps lower your cost per click and lets you generate more leads from the same budget.
The more closely your ad, keyword and landing page match, the better your campaign is likely to perform.
Stop sending every click to your homepage. Build pages with one goal: generating enquiries.
Follow for more practical marketing tips to help your trades business generate more leads.
Your website should do more than look good, it should generate enquiries.
Here are 2 simple website design tips every trades business should follow:
• Always include a lead capture form on your homepage. The easier it is for visitors to get in touch, the more enquiries you'll generate.
• Embed your Google Map in the footer of your website. It helps reinforce your business location and supports your local SEO, while also making it easier for customers to find you.
Small improvements like these can make a big difference to both your rankings and your conversion rate.
Follow for more practical marketing tips to help your trades business generate more leads.
Most trades businesses waste money on Google Ads because they make two simple mistakes.
Here are 2 Google Ads hacks that can improve your results:
• Send traffic to a dedicated landing page instead of your main website. A focused landing page removes distractions and is designed to convert visitors into enquiries.
• Use ChatGPT to build a comprehensive negative keyword list. Simply ask: "Give me a negative keyword list for my [insert trade]."
This helps stop your ads showing for irrelevant searches, reducing wasted spend and improving lead quality.
The businesses getting the best return from Google Ads aren't always spending more—they're spending smarter.
Follow for more practical marketing tips to help your trades business generate more leads.
Not all leads are created equal. If you're a trades business, these are the best places to generate consistent enquiries:
📍 Local Services Ads (LSAs) – Pay only for qualified leads from Google. 🎯 Google Ads – Instantly appear at the top of search results for high-intent customers. ⭐ Google Business Profile – One of the best free lead generation tools when properly optimised. 📂 High-Ranking Directories – Build trust and generate additional enquiries from sites people already use. 🔍 Organic Google Rankings – Long-term, consistent leads without paying for every click. 📱 Social Media Posting – Stay visible, build trust, and keep your business front of mind when people are ready to buy.
The most successful trades businesses don't rely on just one source of leads—they build multiple channels that work together.
📲 Follow for more practical marketing tips to help your trades business generate more leads.
One Base Media
Build Topical Clusters Automatically
One blog post won't make you an authority. A content cluster will.
Here's how to use AI to create one:
• Ask ChatGPT: "I'm a garden room installer. Give me one main blog topic and 20 supporting blog ideas that link back to it."
• Use the main article as your pillar page and write the supporting articles around it.
• Link every supporting blog back to the main page and, where relevant, to your service pages.
This helps Google understand that you're an expert on the topic, strengthens your internal linking, and gives you far more opportunities to rank for related searches.
Stop publishing random blog posts. Build content clusters instead.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #LocalSEO #ContentMarketing #TradesMarketing #WebsiteSEO #ChatGPT #TradesLeads #SEO
17 hours ago | [YT] | 2
View 0 replies
One Base Media
Turn Your Google Reviews into SEO Content
Your customers are already telling you exactly what potential customers are searching for.
Here's how to use that to improve your SEO:
• Copy and paste 100+ Google reviews into ChatGPT (or your preferred AI tool).
• Ask: "Identify the most common words and phrases customers use to describe my business."
• Use those phrases naturally throughout your service pages, FAQs and relevant blog posts.
This helps your website better match the language real customers use, making your content more relevant for both Google and potential customers.
Your reviews aren't just social proof—they're one of the best sources of SEO content you already own.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #LocalSEO #GoogleReviews #TradesMarketing #WebsiteSEO #LeadGeneration #TradesLeads #ChatGPT
2 days ago | [YT] | 6
View 2 replies
One Base Media
Google Review Hack for Trades
Want to know where Google is finding information about your business? Try this:
• Search your company name followed by the word "reviews" on Google.
• Check the AI Overview and see which review websites and sources it mentions.
• If your business has a profile on those platforms, start collecting more genuine customer reviews there as well—not just on Google.
The stronger your reputation is across trusted review platforms, the more confidence Google has in your business. That can improve your overall online presence and increase the chances of your business being recommended across Google's search features.
Don't rely on just one review platform. Build trust everywhere your customers are looking.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #GoogleReviews #LocalSEO #TradesMarketing #GoogleBusinessProfile #OnlineReputation #TradesLeads #LeadGeneration
3 days ago | [YT] | 4
View 0 replies
One Base Media
Your website looks great… but you're still not getting enquiries?
Here's one reason why.
Your heading structure could be confusing both Google and your visitors.
• Make sure your H1, H2 and H3 tags are structured correctly. Your H1 should clearly describe the main service, while your H2s and H3s should organise the rest of the page into logical sections.
• Install the free Chrome extension **HeadingsMap** to instantly see your website's heading structure. It's one of the quickest ways to spot SEO issues that are easy to fix.
A good-looking website isn't enough. If Google can't properly understand your content, it's much harder to rank—and much harder to generate leads.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #WebsiteSEO #LocalSEO #TradesMarketing #GoogleRankings #LeadGeneration #TradesLeads #WebsiteDesign
5 days ago | [YT] | 7
View 0 replies
One Base Media
Your trades business not ranking on Google?
Start with these two simple SEO checks:
• Make sure your page title includes both the service you offer and the location you cover. This helps Google understand exactly what the page is about.
• Include your service and location in the H1 heading. Your main page heading should clearly tell both Google and your visitors what you do and where you do it.
These two changes take just a few minutes but can make a real difference to how well your pages are understood and ranked.
SEO doesn't have to be complicated. Getting the basics right is what separates websites that rank from those that don't.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #LocalSEO #TradesMarketing #GoogleRankings #LeadGeneration #WebsiteSEO #TradesLeads #GoogleBusinessProfile
6 days ago | [YT] | 4
View 0 replies
One Base Media
Most trades businesses send Google Ads traffic straight to their website.
That's usually a mistake.
Why dedicated landing pages work better:
• You can match the landing page to a specific ad group and keyword. This makes the page far more relevant to what the customer searched for.
• A more relevant landing page can improve your Google Ads Quality Score, which often helps lower your cost per click and lets you generate more leads from the same budget.
The more closely your ad, keyword and landing page match, the better your campaign is likely to perform.
Stop sending every click to your homepage. Build pages with one goal: generating enquiries.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #GoogleAds #LandingPages #TradesMarketing #LeadGeneration #LocalSEO #TradesLeads #PPC
1 week ago | [YT] | 1
View 0 replies
One Base Media
Your website should do more than look good, it should generate enquiries.
Here are 2 simple website design tips every trades business should follow:
• Always include a lead capture form on your homepage. The easier it is for visitors to get in touch, the more enquiries you'll generate.
• Embed your Google Map in the footer of your website. It helps reinforce your business location and supports your local SEO, while also making it easier for customers to find you.
Small improvements like these can make a big difference to both your rankings and your conversion rate.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #TradesMarketing #WebsiteDesign #LocalSEO #GoogleBusinessProfile #LeadGeneration #TradesLeads #WebsiteTips
1 week ago | [YT] | 2
View 0 replies
One Base Media
Most trades businesses waste money on Google Ads because they make two simple mistakes.
Here are 2 Google Ads hacks that can improve your results:
• Send traffic to a dedicated landing page instead of your main website. A focused landing page removes distractions and is designed to convert visitors into enquiries.
• Use ChatGPT to build a comprehensive negative keyword list. Simply ask:
"Give me a negative keyword list for my [insert trade]."
This helps stop your ads showing for irrelevant searches, reducing wasted spend and improving lead quality.
The businesses getting the best return from Google Ads aren't always spending more—they're spending smarter.
Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #GoogleAds #TradesMarketing #LeadGeneration #LocalSEO #GoogleBusinessProfile #TradesLeads #PPC
1 week ago | [YT] | 4
View 1 reply
One Base Media
Website Design Tips for Trades
A good-looking website doesn't always generate leads. Small design changes can make a huge difference to how many enquiries your website generates.
✅ Keep your phone number visible at the top
✅ Use one strong hero image (not sliders)
✅ Make it obvious what you do and where you work
✅ Display your Google reviews to build trust
The best trades websites aren't just built to look good...
They're built to convert visitors into customers.
1 week ago | [YT] | 4
View 0 replies
One Base Media
Best Places for Trades to Get Leads
Not all leads are created equal. If you're a trades business, these are the best places to generate consistent enquiries:
📍 Local Services Ads (LSAs) – Pay only for qualified leads from Google.
🎯 Google Ads – Instantly appear at the top of search results for high-intent customers.
⭐ Google Business Profile – One of the best free lead generation tools when properly optimised.
📂 High-Ranking Directories – Build trust and generate additional enquiries from sites people already use.
🔍 Organic Google Rankings – Long-term, consistent leads without paying for every click.
📱 Social Media Posting – Stay visible, build trust, and keep your business front of mind when people are ready to buy.
The most successful trades businesses don't rely on just one source of leads—they build multiple channels that work together.
📲 Follow for more practical marketing tips to help your trades business generate more leads.
#TradesBusiness #TradesMarketing #LocalSEO #GoogleBusinessProfile #GoogleAds #LeadGeneration #TradesLeads #LocalServicesAds
2 weeks ago | [YT] | 0
View 0 replies
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