Dom | Zovia by Knight Light

Over the past year, I’ve been documenting everything I’ve learned building Zovia Fragrances — from ad creation and lead magnets to pricing, retention, and generating cash fast.

But recently, I got the idea from Alex Hormozi…
He packaged all his frameworks into playbooks — and it hit me: I’ve been sitting on mine this whole time.

So, I spent months organizing my notes, systems, and templates into something clear, actionable, and digestible.
That became The Zovia Playbooks, a private collection I’m only giving to my annual mentorship members.

They’re not eBooks.
They’re operating manuals for candle and fragrance entrepreneurs who want to build real brands, not side hustles.

Here’s what’s inside:

🕯️ Ad Aroma Blueprint – how to make candle & fragrance ads people can’t scroll past

🎯 Lead Magnet Arsenal – how to attract loyal customers before spending a dollar on ads

💎 Offer Alchemy Playbook – how to build irresistible bundles that actually sell

💰 Price Objection Playbook – how to make your premium prices make sense

🔁 Retention Blueprint – how to keep customers coming back again and again

⚡ Revenue Surge Playbook – how to create predictable cash infusions without ads

I’m not selling them publicly.
I’m keeping them exclusive to people I mentor, because tools alone don’t build empires… implementation does.

🖤 Comment below:

If I shared one framework publicly here on YouTube, which would you want me to break down first?

2 months ago | [YT] | 6

Dom | Zovia by Knight Light

🎉 The Serenity Grand Giveaway is LIVE! 🎉

We’re giving away over $300 in luxury fragrance prizes to celebrate — and YOU could be one of 5 lucky winners!

Grand Prize ($300+ Value):
🕯 4 Luxury Candles
🌸 Élan Vanille Perfume
🌬 Room & Linen Spray
🚘 2 Car Diffusers
💳 $100 Zovia e-Gift Card

Runner-Ups (4 Winners):
💳 $25 Gift Card Each

💛 Free to enter — no purchase necessary
💛 Extra entries for every friend you refer
💛 If your referral wins, you win too

👉 Tap here to enter now: app.viralsweep.com/sweeps/full/b8145d-213056?frame…

Winners will be announced on 10/3/25 — don’t wait!

4 months ago | [YT] | 3

Dom | Zovia by Knight Light

🚨 Big News! 🚨

I just launched a FREE Skool community for candle & diffuser makers, small business owners, and anyone chasing their entrepreneurial dream.

This isn’t just another group—it’s a place to connect directly with me and with other makers who are learning, building, and sharing real strategies that actually work. 💡

👉 You’ll get:

A supportive community that grows together

Direct engagement with me (ask questions anytime)

Free resources + courses coming soon

A space where we learn from each other and level up

If you’ve been wanting a community that’s open, encouraging, and packed with value (without the noise of social media), this is it. And the best part? It’s completely free to join.

Come grab your spot here 👇

www.skool.com/zovia-9137/about?ref=f3d2c0d438544c6…

4 months ago | [YT] | 1

Dom | Zovia by Knight Light

🚨 MASSIVE NEWS: We Just Partnered with MAKESY! 🚨

If you’re in the candle world, you already know the name.

MAKESY is the industry leader—famous for their crackling wooden wicks and luxury Aura jars seen in some of the most high-end candle brands.

And now?
Zovia Fragrances is officially partnered with them!

That means YOU can now shop their best candle-making supplies—directly from my website.
No confusing sourcing. No wondering what’s good. Just access to the best.

🪵 Shop Wicks → zoviafragrance.com/collections/candle-wicks
🫙 Explore Their Aura Candle Jars → zoviafragrance.com/collections/candle-jars
🕯️ Check Out Their Wax Selection → zoviafragrance.com/collections/premium-candle-wax

This is a huge moment for our brand—and a huge win for my fellow makers.
I’ve always wanted to bridge the gap between quality and accessibility, and this is just the beginning.

Let’s raise the standard—together.

4 months ago | [YT] | 3

Dom | Zovia by Knight Light

Hey!

Something big is happening August 16th at 9am PT / 12pm ET.

Alex Hormozi is launching his new book $100M Money Models. But this isn't just any book launch.

He's spent 4 years working on a secret project. He's giving it away FREE to everyone who shows up live. (It's better than an NFT but less than a Bitcoin.)

Plus, he's teaching the Money Models that built his companies.

These are the tactics that get customers to spend more money, faster, over and over again.

Over 1 million people have already registered. This will be the biggest entrepreneur event of the year.

Event Details:
Date: August 16th, 2025
Time: 9am PT / 12pm ET / 1pm MT / 2pm CT / 3pm ET
Where: Live on YouTube
Cost: FREE

Sign up using my link!

shop.acquisition.com/pages/register?via=dominique5…

LETS GROW!

4 months ago (edited) | [YT] | 3

Dom | Zovia by Knight Light

I'd love your feedback. How can I best help you with your businesses aside from my videos?

5 months ago | [YT] | 0

Dom | Zovia by Knight Light

Our final design for our brand new perfume Élan Vanillé. This one may be the best one yet! It has been a hit with everyone who has tested it for me! Do you guys like a vanilla type scent?

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5 months ago | [YT] | 5

Dom | Zovia by Knight Light

Custom Car Diffuser Instruction + Thank You Cards — now available on my website!

Level up your packaging with professionally printed, double-sided care cards featuring:
✔️ Your logo
✔️ QR code to your website
✔️ Social media handles
✔️ Safety & usage instructions for your car diffusers

Printed on 400–450gsm premium cardstock with your choice of Matte or Glossy finish and Square or Rounded corners.

Once your order is placed, just email your 300dpi logo + info to info@KLscents.com and we’ll send your custom design for approval within 1–2 business days. Production takes about 7–10 business days after that.

🎯 Perfect for:
• Small biz owners
• Private label customers
• Wholesale & vendor setups
• Creating a cohesive, high-end brand experience

Visit knightlightcandleco.com/products/custom-car-diffus… to place your order today!

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5 months ago | [YT] | 3