Bonny Morlak

Your proof of concept worked. That does not mean your pricing will.
After POC, founders often think they understand the customer. They don’t.
Because the people who loved your product are not the people who will approve your contract.

Innovation champions say yes. Procurement, legal, security, finance say no.
Not because your product is bad. But because risk just became real.
That is where pricing starts to feel political, awkward, and heavy.
If pricing suddenly feels uncomfortable, that is not a problem. That is the signal you are scaling.

Full breakdown in this week’s video.
https://youtu.be/2XEa-SCmT6c

#startupfounders #enterprisesales #pricingstrategy #scalingstartups #productmarketfit #founderjourney #saasfounders

3 days ago | [YT] | 1

Bonny Morlak

You didn’t become a founder to build a boring company.
But at some point, growth asks for exactly that.
Structure. Reliability. Repeatability.
Most founders fight this phase.
They chase excitement because stability feels like failure.
It isn’t.

This phase doesn’t need you sharper.
It needs you steadier.
Have you hit this stage yet, or are you still fighting it?

https://youtu.be/mtVVs6SdB50?si=kxS4p...

#StartupGrowth #FounderJourney #ScalingStartups #FounderMindset #Leadership
#StartupReality #HappyFounder #BuildInPublic

1 week ago | [YT] | 2

Bonny Morlak

Raising prices isn’t actually the scary part.
What’s scary is ending the early relationship. The pilot phase. The “we’re in this together” energy.
Most founders don’t undercharge because they’re bad at pricing. They undercharge because nobody ever marks the transition from proof of concept to scale.
That’s not a pricing problem. That’s a boundary problem.
In this video, I talk about why early customers, buyer maturity, and fear dressed up as spreadsheets keep founders stuck for years.
If pricing conversations feel heavier than they should, this one will probably hit close to home.
Let me know in the comments what scares you most about raising prices.

https://youtu.be/2pp27M5HaxE


#StartupFounders #PricingStrategy #ProductMarketFit #ScalingStartups #FounderMindset #SaaSFounders #StartupGrowth

2 weeks ago | [YT] | 1

Bonny Morlak

If selling suddenly feels harder than it used to, it’s probably not your pricing. It’s your buyer.
Most founders keep selling like a startup long after their buyer has changed. Early adopters buy vision and potential. The early majority buys reliability, risk reduction, and trust.
That mismatch is why pricing starts to feel emotional, upgrades feel risky, and sales conversations get awkward right after your first real round.


I break this down in the latest video and explain what actually needs to change once you move beyond early adopters.
Most pricing problems are actually trust problems.


Do you agree or disagree? Curious to hear your take in the comments.

https://youtu.be/Sooy95QfbWA


#StartupPricing #FounderSales #ScalingStartups #EarlyAdopters #EarlyMajority #StartupLeadership #FounderJourney #HappyFounder

3 weeks ago | [YT] | 2

Bonny Morlak

I wish I could send this video back to my 30-year-old self.
Not because of business mistakes. But because of how much I underestimated relationships, presence, rest, and my own wellbeing.
I thought working harder was always the answer. It wasn’t.
What actually moved the needle long-term was focus, boundaries, time with family, honest friendships, exercise, rest, and knowing when to slow down.
Startups don’t fail only because of strategy. They fail because founders burn themselves out quietly.
If you’re in your 30s, scaling fast, juggling family, business, and pressure, this one is for you.
Watch it when you have a moment. Preferably without rushing.

https://youtu.be/_Xx7wabMbVU


#HappyFounder #FounderJourney #StartupLife #FounderMindset #ScalingStartups #Leadership #MentalHealthForFounders #WorkLifeBalance #StartupAdvice #FounderLessons

1 month ago | [YT] | 1

Bonny Morlak

Most founders don’t lack discipline. They’re just spending their dopamine too early.
Fast dopamine feels good now. Slow dopamine gets real work done.


Question for you: What’s the ONE thing you should do before opening social media tomorrow?



https://youtu.be/GqOtNW5h0mo



#startupfounders #founderfocus #dopamineandproductivity #deepwork #scaleupleadership #foundermindset #startupmentalhealthleadershipclarity #HappyFounder

1 month ago | [YT] | 1

Bonny Morlak

Most founders think scaling means one of two things.
Approve everything and become the bottleneck. Or delegate everything and watch quality slip.


There is a third option. Almost nobody talks about it.
It is a small shift in how decisions get made, but it changes everything.
I just dropped a new video on switching from approval mode to veto mode, and why this single change can give you speed without losing quality.
If your company feels slower the bigger it gets, this is worth watching.


Question for you: Where do you struggle more right now, moving fast or maintaining quality?


Video is live now: https://youtu.be/ukrihZyIxX0


#Founders #Leadership #ScaleUp #StartupLife

1 month ago | [YT] | 1

Bonny Morlak

Lately I’ve been hearing the same thing from founders everywhere:
“I used to handle hard things easily. Now I can’t even start.”

If you feel more distracted than usual or strangely unable to begin meaningful work, there is a real reason for that. Your brain has been running on fast dopamine from constant notifications, short-form content, and quick hits of stimulation. Over time, that rewires your motivation system and makes difficult tasks feel overwhelming.

I just released a new video on this. It breaks down what is happening inside your brain, why procrastination is not a personal flaw, and how to rebuild slow dopamine so your focus returns.

If hard things have been feeling heavier lately, this might explain why.

Watch the new video here:
https://youtu.be/FkqewNUGNI4

What part of focus has been hardest for you recently? Let me know below.

#DopamineAddiction #FocusReset #FounderLife #AttentionHijack #MotivationScience #DeepWork #StartupMindset

1 month ago | [YT] | 2

Bonny Morlak

Founders, quick question for you.
Have you ever looked at your hiring plan and thought,
“Why does this feel like chaos instead of scale?”
This week’s video is for you.

I just read a new chapter from my upcoming book, and it breaks down the trap most founders fall into when they start hiring fast.
If you’re thinking about opening new roles, building a team, or feeling investor pressure to “move quicker”, this will help you avoid the mistakes that quietly break companies.

Watch here: https://youtu.be/YvXb-5ar7NM

Tell me in the comments:
What’s the hardest part of hiring for scale right now?

2 months ago | [YT] | 1

Bonny Morlak

Hard work builds your startup.
But at some point, it starts breaking it.

This week’s video is for the founders who feel stuck in the same loop.
Calendar full, hands empty.
Busy all day, yet the company is not moving the way it should.

In this new video, I break down the moment when hard work stops working, and the leadership shift you need to make to actually scale.

Watch now on the channel.
https://youtu.be/JA_DvcFMx7Q

Let me know in the comments if you've hit this wall before.

2 months ago | [YT] | 1