Roger and Sommer reveal what really happens behind the scenes when working with a home builder

Roger lines up all his best-selling floors side by side so customers can compare them easily

If your home has an uneven Subfloor, Roger shows off this floor as your best option

Roger would bet a million dollars that grey wood floors are more common than original wood floors

Roger gives homeowners a clean & consistent Modern kitchen design

Sommer explains Behind the Scenes of making content for Social Media#remodeling #kitchenremodel

Roger explains what characteristics make a floor a Best Seller

Roger compares Osler & Plata Oak both by Wilson & Morgan

The Craziest question Roger’s received by a customer🤔👀💬

Roger explains what’s missing in the flooring & design industry

Sommer shares her experience working with Roger and his team

The Flooring Factory has a Floor for ANY Customer

Why Other Flooring Stores Won’t Be Successful

Roger admits there’s way too much dishonesty in the flooring industry😑🫵🏼🤷🏻‍♂️

Roger breaks down the vibe Mayci creates with her two favorite flooring choices🤔🏡✨

Roger helps homeowners on how to choose wood floors that complement their tile

How did this homeowner achieve a Transitional Style home with Nevis By McMillan Floor

Roger & Stephanie talk on the flooring colors many homeowners have been interested in 🎨🏡👀

Mayci breaks down the process behind choosing her favorite flooring option for her home

Roger recommends Burgess, Leanett & Niobe by McMillan Floors for a European oak look 🌿

Roger describes a common problem homeowners face with flooring stores🤷🏻‍♂️🫵🏼👀

Roger helps homeowners transform their cold, all-grey spaces into warm and inviting homes 👀🌟🫵🏼

Stephanie & Roger share their thoughts on Waterfall Countertops & Black Cabinet Handles🤔🔪✨

Never trust contractors who claim they can match your discontinued flooring🙅🏻‍♂️🚫🫵🏼

Roger emphasizes that customers should explore every option fully & avoid any lingering “what ifs

Rob & Melissa have picked their favorite flooring samples to take home and compare 🏡✨🪵

Roger reminds homeowners to stop being scared of color, It can completely turn a house into a home ✨

Stephanie shows Roger the 24 x 48 marble-printed waterproof laminate #remodeling

Melissa asks Roger for advice on underlayment

Roger asks Rob & Melissa about their thoughts on the herringbone design

Stephanie explains how real wood needs to adjust to your home’s environment

Roger walks Rob & Melissa through how the flooring planks should be laid once they go in

Don’t fall into the all-grey trap🚫It looks clean but ends up feeling cold Add some warmth & color

Roger explains why he would NEVER let anyone he knows commit to a grey wood-look floor🚫

Roger shows how lighting changes everything 🌟 From warm 2700K to cool 6500K #remodeling #diy

Melissa shows the lighting, where the new floors will be installed & her plans for the kitchen

Roger explains why pairing grey wood floors with concrete is such a poor choice #remodeling #diy

Roger showcases Nevis by McMillan Floors installed in this beautiful home with Warm Lighting

Stephanie points out that this type of flooring is considered traditional and timeless

Melissa walks Roger through the downstairs to decide which direction the flooring should run

Roger explains the biggest mistake homeowners are making in 2025

Melissa is guiding other homeowners through the flooring process by sharing her own experience

Roger explains that you don’t have to go along with a builder’s push to upgrade

Roger shows off this “Hater Proof” kitchen design that will give an elegant & timeless design look

Roger highlights the Evolved Series by McMillan Floors is the thickest floor available at 15 mm

Roger explains if you want your home to feel elegant & timeless, avoid busy-looking floors

Christina explains how Roger guided her through the design process

Homeowners should be aware of how much lighting can influence the look & feel of their flooring